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Overall customer rating: Customer rating:

 (153)

 (2449)

Recommended by: Recommended by:

79% of users

85% of users

Operating Systems: Operating Systems:

     

     

Mobile compatibility: Mobile compatibility:

Deployment: Deployment:

Target customer size: Target customer size:

Price: Price:

Demo:Demo:

Most positive review: Most positive review:

“Act-On has been a fantastic tool to help us grow our business for more than four years. It is easy to use, very intuitive and was set up and running in less than 48 hours.”

- Carter Perez, HA Advantage

“HubSpot is amazing. It is, hands down, the best software I have ever used. I love everything about it. From optimizing my clients’ pages to email campaigns, HubSpot does it all.”

- Brandon Rolland, Hi5 Creative

Most negative review: Most negative review:

“Everything is clunky, and there are various steps to accomplish simple tasks. The landing pages are nearly impossible to customize, and third-party integrations are limited.”

- Sam M., SB

“We find the reporting not nearly as strong as, say, Google Analytics. So, for true site analysis and performance, we use other tools.”

- Trent Wood, Element Three

Pricing:

How it's priced: How it's priced:

Act-On is a cloud-based solution. You pay a monthly subscription fee based on the number of active contacts, marketing users and sales users.

HubSpot is a cloud-based solution. You pay a monthly subscription fee.

Contract term: Contract term:

Act-On requires a year-long contract for cloud-based deployment; renewed annually.

HubSpot requires a year-long contract for cloud-based deployment; renewed annually.

Upfront costs: Upfront costs:

Additional fees apply for implementation (e.g., special integrations, customizations and/or data migration).

Additional fees apply for implementation and training.

Recurring costs: Recurring costs:

Fees apply for add-ons and support.

Fees apply for premium support, training and consulting. Fees also apply for add-ons and additional contacts beyond plan.

What does it cost?: What does it cost?:

Applications:

Email marketing: Email marketing:

Marketing automation: Marketing automation:

Marketing analytics: Marketing analytics:

Mobile marketing: Mobile marketing:

Marketing resource management: Marketing resource management:

Content marketing: Content marketing:

Search mrketing/SEO: Search marketing/SEO:

Social media monitoring/listening: Social media monitoring/listening:

Social media analytics: Social media analytics:

Ease of Use:

Overall customer rating: Customer rating:

 (153)

 (2449)

Most positive review: Most positive review:

“The platform is very simple to understand and use. You don't need much training before, and you can start building emails, landing pages and programs for marketing automation.”

- Kristen Larsen, Schneider Electric

“I really like how HubSpot is so user-friendly and provides me many opportunities to market for my clients. If they want me to do blogging and social media, I can do that. If they need me to create a landing page, I can do that. (And I’m not a developer!) Also, the customer service is great. I can always get ahold of my account rep, and we can figure out any issue.”

- Alexandra Ritter, Pyxl

Most negative review: Most negative review:

“The complexity and user unfriendliness of AWeber's design interface and email control dashboard were a constant source of irritation and frustration. We moved on, and glad we did.”

- Rob Nelson, Frontier Creations Inc.

“The control panels are not intuitive. They are very slow to load, and nothing is uniform in [the] layout. I can usually pick up an overall theme to control panel layouts, but this one baffles me every time I have to log in.”

- Tim Carlson, Giant Voices

Support:

Overall customer rating: Customer rating:

 (153)

 (2449)

Most positive review: Most positive review:

“The customer experience has been stellar from day one. They care about their customers and I especially love the fact that I am not treated like just a client number.”

- Bryan Barajas, PreCheck

“Customer support at HubSpot is on point. I have never had trouble getting ahold of a friendly rep who was more than happy to discuss my needs and ensure that everything I needed was taken care of quickly and efficiently. You don’t see that kind of customer service much these days.”

- Katie Palmer, AROCON Roofing & Construction

Most negative review: Most negative review:

“Support is very weak and interactions are superficial. The sales representative has more knowledge about the software and marketing applications than the Customer Success Managers.”

- Andre Teixeira, Brasil Beneficios

“Sometimes I find that it can take a little too long to get an answer back from the support team. Most of the time, I do not get a same-day response. Working for an online software company myself, I know that’s an important metric for support teams. I think HubSpot can really improve in this area.”

- Lisa Moore, TrackVia Inc.

Phone support: Phone support:

Phone support available during regular business hours.

Toll-free, worldwide phone support available through purchase of support plan.

Online case submission: Online case submission:

Online case submission available to all users.

Online case submission included in subscription fee.

Online support options: Online support options:

Help articles and online community included in the subscription fee.

Help website, knowledge base and online community included in subscription fee. Additional monthly fees apply for varying levels of premium support, including dedicated support representatives.

Training: Training:

“Getting started” online catalogue included in subscription fee. Online training includes webinars and/or videos, eBooks, white papers, datasheets, infographics and case studies.

Professional implementation and training services provided with required, one-time fee for all plans. Additional live and/or online training can be purchased.

* The research on this page is updated by our editorial team. Email us if you're a vendor with new information or a potential buyer with questions or comments.