(855) 210-9106

Call for a free consultation.

Overall customer rating: Customer rating:

 (146)

 (402)

Recommended by: Recommended by:

79% of users

76% of users

Operating Systems: Operating Systems:

     

     

Mobile compatibility: Mobile compatibility:

Deployment: Deployment:

Target customer size: Target customer size:

Price: Price:

Demo:Demo:

Most positive review: Most positive review:

“Act-On has been a fantastic tool to help us grow our business for more than four years. It is easy to use, very intuitive and was set up and running in less than 48 hours.”

- Carter Perez, HA Advantage

“Marketo’s intuitive nature makes it stand apart from the rest. I’m able to accomplish everything I need to quickly and easily, and when I have a question, I can always get it answered in the community or by picking up the phone.”

- Elisa Weiss, Shoutlet, Inc.

Most negative review: Most negative review:

“Everything is clunky, and there are various steps to accomplish simple tasks. The landing pages are nearly impossible to customize, and third-party integrations are limited.”

- Sam M., SB

"They are very aggressive with their product roadmap, and sometimes that results in features getting released that still have quite a few bugs and glitches."

- Alden Mitchell, Balihoo

Pricing:

How it's priced: How it's priced:

Act-On is a cloud-based solution. You pay a monthly subscription fee based on the number of active contacts, marketing users and sales users.

Marketo is a cloud-based solution. You pay a quarterly subscription fee based on number of contacts in the marketing database.

Contract term: Contract term:

Act-On requires a year-long contract for cloud-based deployment; renewed annually.

Marketo requires a year-long contract for cloud-based deployment.

Upfront costs: Upfront costs:

Additional fees apply for implementation (e.g., special integrations, customizations and/or data migration).

No upfront fees.

Recurring costs: Recurring costs:

Fees apply for add-ons and support.

None, beyond subscription fees.

What does it cost?: What does it cost?:

Applications:

Email marketing: Email marketing:

Marketing automation: Marketing automation:

Marketing analytics: Marketing analytics:

Mobile marketing: Mobile marketing:

Marketing resource management: Marketing resource management:

Content marketing: Content marketing:

Search mrketing/SEO: Search marketing/SEO:

Social media monitoring/listening: Social media monitoring/listening:

Social media analytics: Social media analytics:

Ease of Use:

Overall customer rating: Customer rating:

 (146)

 (402)

Most positive review: Most positive review:

“The platform is very simple to understand and use. You don't need much training before, and you can start building emails, landing pages and programs for marketing automation.”

-Kristen Larsen, Schneider Electric

“The user interface makes it easy to find your way around. It’s also a great tool if you need to scale the number of users to execute campaigns.”

- Michelle Tang, NComputing)

Most negative review: Most negative review:

“The UI is slowly being overhauled. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform [that] has great reporting.”

- Manu Grossi, Response Capture

“It was built by marketers for marketers, but it still requires a fair amount of programming and coding knowledge to leverage its full potential.”

- Mike Turner, Textron Aviation

Support:

Overall customer rating: Customer rating:

 (146)

 (402)

Most positive review: Most positive review:

“The customer experience has been stellar from day one. They care about their customers and I especially love the fact that I am not treated like just a client number.”

- Bryan Barajas, PreCheck

“Marketo’s support folks are determined to solve whatever issue arises. They take ownership and won’t give up until it’s done.”

- Laura Florek, DMI

Most negative review: Most negative review:

“Support is very weak and interactions are superficial. The sales representative has more knowledge about the software and marketing applications than the Customer Success Managers.”

- Andre Teixeira, Brasil Beneficios

“I’ve had many responses that were incorrect and not thorough. If I ask anything beyond the basic how-to question, I am sent to Professional Services for a fee.”

- Christy Tran, Gigya

Phone support: Phone support:

Phone support available during regular business hours.

24/7, toll-free support included in subscription fee.

Online case submission: Online case submission:

Online case submission available to all users.

24/7 online case submission included in subscription fee.

Online support options: Online support options:

Help articles and online community included in the subscription fee.

Help website, knowledge base and online community included in subscription fee. Additional support can be purchased.

Training: Training:

“Getting started” online catalogue included in subscription fee. Online training includes webinars and/or videos, eBooks, white papers, datasheets, infographics and case studies.

“Getting started” online catalogue included in subscription fee. Additional live and/or online training can be purchased.

* The research on this page is updated by our editorial team. Email us if you're a vendor with new information or a potential buyer with questions or comments.