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Overall customer rating: Customer rating:

 (191)

 (446)

Recommended by: Recommended by:

79% of users

76% of users

Operating Systems: Operating Systems:

     

     

Mobile compatibility: Mobile compatibility:

Deployment: Deployment:

Target customer size: Target customer size:

Price: Price:

Demo:Demo:

Pricing:

How it's priced: How it's priced:

Act-On is a cloud-based solution. You pay a monthly subscription fee based on the number of active contacts, marketing users and sales users.

Marketo is a cloud-based solution. You pay a quarterly subscription fee based on number of contacts in the marketing database.

Contract term: Contract term:

Act-On requires a year-long contract for cloud-based deployment; renewed annually.

Marketo requires a year-long contract for cloud-based deployment.

Upfront costs: Upfront costs:

Additional fees apply for implementation (e.g., special integrations, customizations and/or data migration).

No upfront fees.

Recurring costs: Recurring costs:

Fees apply for add-ons and support.

None, beyond subscription fees.

What does it cost?: What does it cost?:

Applications:

Email marketing: Email marketing:

Marketing automation: Marketing automation:

Marketing analytics: Marketing analytics:

Mobile marketing: Mobile marketing:

Marketing resource management: Marketing resource management:

Content marketing: Content marketing:

Search mrketing/SEO: Search marketing/SEO:

Social media monitoring/listening: Social media monitoring/listening:

Social media analytics: Social media analytics:

Support:

Phone support: Phone support:

Phone support available during regular business hours.

24/7, toll-free support included in subscription fee.

Online case submission: Online case submission:

Online case submission available to all users.

24/7 online case submission included in subscription fee.

Online support options: Online support options:

Help articles and online community included in the subscription fee.

Help website, knowledge base and online community included in subscription fee. Additional support can be purchased.

Training: Training:

“Getting started” online catalogue included in subscription fee. Online training includes webinars and/or videos, eBooks, white papers, datasheets, infographics and case studies.

“Getting started” online catalogue included in subscription fee. Additional live and/or online training can be purchased.

* The research on this page is updated by our editorial team. Email us if you're a vendor with new information or a potential buyer with questions or comments.