Overall customer rating: Customer rating:
Recommended by: Recommended by:
79% of users
76% of users
Operating Systems: Operating Systems:
Mobile compatibility: Mobile compatibility:
Target customer size: Target customer size:
How it's priced: How it's priced:
Act-On is a cloud-based solution. You pay a monthly subscription fee based on the number of active contacts, marketing users and sales users.
Marketo is a cloud-based solution. You pay a quarterly subscription fee based on number of contacts in the marketing database.
Contract term: Contract term:
Act-On requires a year-long contract for cloud-based deployment; renewed annually.
Marketo requires a year-long contract for cloud-based deployment.
Upfront costs: Upfront costs:
Additional fees apply for implementation (e.g., special integrations, customizations and/or data migration).
No upfront fees.
Recurring costs: Recurring costs:
Fees apply for add-ons and support.
None, beyond subscription fees.
Mobile marketing: Mobile marketing:
Marketing resource management: Marketing resource management:
Content marketing: Content marketing:
Search mrketing/SEO: Search marketing/SEO:
Social media monitoring/listening: Social media monitoring/listening:
Phone support: Phone support:
Phone support available during regular business hours.
24/7, toll-free support included in subscription fee.
Online case submission: Online case submission:
Online case submission available to all users.
24/7 online case submission included in subscription fee.
Online support options: Online support options:
Help articles and online community included in the subscription fee.
Help website, knowledge base and online community included in subscription fee. Additional support can be purchased.
“Getting started” online catalogue included in subscription fee. Online training includes webinars and/or videos, eBooks, white papers, datasheets, infographics and case studies.
“Getting started” online catalogue included in subscription fee. Additional live and/or online training can be purchased.
* The research on this page is updated by our editorial team. Email us if you're a vendor with new information or a potential buyer with questions or comments.