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Overall customer rating: Customer rating:

 (148)

 (322)

Recommended by: Recommended by:

79% of users

69% of users

Operating Systems: Operating Systems:

     

     

Mobile compatibility: Mobile compatibility:

Deployment: Deployment:

Target customer size: Target customer size:

Price: Price:

Demo:Demo:

Most positive review: Most positive review:

“Act-On has been a fantastic tool to help us grow our business for more than four years. It is easy to use, very intuitive and was set up and running in less than 48 hours.”

- Carter Perez, HA Advantage

“I've used Pardot in multiple jobs and it has never failed. It's a fantastic tool for SMBs and can be used all the way up to enterprise organizations.”

- Laura Saportas, Salesforce

Most negative review: Most negative review:

“Everything is clunky, and there are various steps to accomplish simple tasks. The landing pages are nearly impossible to customize, and third-party integrations are limited.”

- Sam M., SB

“The landing page and email builders are one of the worst in the industry. There [are] just so many solutions on the market that blow Pardot out of the water in this area.”

- Austin Schmidt, Marketer as a Service

Pricing:

How it's priced: How it's priced:

Act-On is a cloud-based solution. You pay a monthly subscription fee based on the number of active contacts, marketing users and sales users.

Pardot is a cloud-based solution. You pay an annual subscription fee.

Contract term: Contract term:

Act-On requires a year-long contract for cloud-based deployment; renewed annually.

Pardot requires a year-long contract for cloud-based deployment; renewed annually.

Upfront costs: Upfront costs:

Additional fees apply for implementation (e.g., special integrations, customizations and/or data migration).

Additional fees may apply for professional implementation services, configuration and premium training.

Recurring costs: Recurring costs:

Fees apply for add-ons and support.

Fees apply for add-ons and usage upgrades.

What does it cost?: What does it cost?:

Applications:

Email marketing: Email marketing:

Marketing automation: Marketing automation:

Marketing analytics: Marketing analytics:

Mobile marketing: Mobile marketing:

Marketing resource management: Marketing resource management:

Content marketing: Content marketing:

Search mrketing/SEO: Search marketing/SEO:

Social media monitoring/listening: Social media monitoring/listening:

Social media analytics: Social media analytics:

Ease of Use:

Overall customer rating: Customer rating:

 (148)

 (322)

Most positive review: Most positive review:

“The platform is very simple to understand and use. You don't need much training before, and you can start building emails, landing pages and programs for marketing automation.”

- Kristen Larsen, Schneider Electric

“Pardot is user friendly. The capabilities and insights it provides for marketing automation are great. It allows us to connect with Salesforce to view marketing activity and deal flow.”

- Rebecca Starkey, Merkle

Most negative review: Most negative review:

“The UI is slowly being overhauled. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform [that] has great reporting.”

- Manu Grossi, Response Capture/i>

“Not intuitive, the interface is slow and tough to manage. The tool makes sending drip and blast emails a headache.”

- Curtis Vail, Attivo networks

Support:

Overall customer rating: Customer rating:

 (148)

 (322)

Most positive review: Most positive review:

“The customer experience has been stellar from day one. They care about their customers and I especially love the fact that I am not treated like just a client number.”

- Bryan Barajas, PreCheck

“I have never encountered a support team as smart, fast and friendly. Every single time I have a question, it's answered immediately and accurately! ”

- Jennifer Junda, VBrick Systems

Most negative review: Most negative review:

“Support is very weak and interactions are superficial. The sales representative has more knowledge about the software and marketing applications than the Customer Success Managers.”

- Andre Teixeira, Brasil Beneficios

“In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product doesn't work we are transitioning to competitors.”

- Randy Modos, PayJunction

Phone support: Phone support:

Phone support available during regular business hours.

Phone support included when users subscribe to the “Ultimate” plan.

Online case submission: Online case submission:

Online case submission available to all users.

Online case submission available to all users.

Online support options: Online support options:

Help articles and online community included in the subscription fee.

Help website, knowledge base, online community and client advocates included in subscription fee. Includes weekly live training tutorials.

Training: Training:

“Getting started” online catalogue included in subscription fee. Online training includes webinars and/or videos, eBooks, white papers, datasheets, infographics and case studies.

“Getting started” online catalogue included in subscription fee. Additional live and/or online training can be purchased.

* The research on this page is updated by our editorial team. Email us if you're a vendor with new information or a potential buyer with questions or comments.