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Overall customer rating: Customer rating:

 (192)

 (376)

Recommended by: Recommended by:

79% of users

69% of users

Operating Systems: Operating Systems:

     

     

Mobile compatibility: Mobile compatibility:

Deployment: Deployment:

Target customer size: Target customer size:

Price: Price:

Demo:Demo:

Pricing:

How it's priced: How it's priced:

Act-On is a cloud-based solution. You pay a monthly subscription fee based on the number of active contacts, marketing users and sales users.

Pardot is a cloud-based solution. You pay an annual subscription fee.

Contract term: Contract term:

Act-On requires a year-long contract for cloud-based deployment; renewed annually.

Pardot requires a year-long contract for cloud-based deployment; renewed annually.

Upfront costs: Upfront costs:

Additional fees apply for implementation (e.g., special integrations, customizations and/or data migration).

Additional fees may apply for professional implementation services, configuration and premium training.

Recurring costs: Recurring costs:

Fees apply for add-ons and support.

Fees apply for add-ons and usage upgrades.

What does it cost?: What does it cost?:

Applications:

Email marketing: Email marketing:

Marketing automation: Marketing automation:

Marketing analytics: Marketing analytics:

Mobile marketing: Mobile marketing:

Marketing resource management: Marketing resource management:

Content marketing: Content marketing:

Search mrketing/SEO: Search marketing/SEO:

Social media monitoring/listening: Social media monitoring/listening:

Social media analytics: Social media analytics:

Support:

Phone support: Phone support:

Phone support available during regular business hours.

Phone support included when users subscribe to the “Ultimate” plan.

Online case submission: Online case submission:

Online case submission available to all users.

Online case submission available to all users.

Online support options: Online support options:

Help articles and online community included in the subscription fee.

Help website, knowledge base, online community and client advocates included in subscription fee. Includes weekly live training tutorials.

Training: Training:

“Getting started” online catalogue included in subscription fee. Online training includes webinars and/or videos, eBooks, white papers, datasheets, infographics and case studies.

“Getting started” online catalogue included in subscription fee. Additional live and/or online training can be purchased.

* The research on this page is updated by our editorial team. Email us if you're a vendor with new information or a potential buyer with questions or comments.