All ActiveCampaign Reviews

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Rachel

Online Media, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2020

The best ESP out there.

User Profile

Saskia

Verified reviewer

Restaurants, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Highly recommended, user-friendly, and helpful

We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.

PROS

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

CONS

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Reasons for switching to ActiveCampaign

ActiveCampaign is a great solution for small and medium-sized businesses who need centralized management and visibility into their email marketing campaigns. I enjoy the ease with which I can create professional-looking email marketing campaigns that I know will be sent on time, every time. The ability to monitor the efficacy of individual campaigns provides me with the information I need to fine-tune my plan and try out new avenues. It's the one business resource whose worth I've never questioned. All of my clients are right at my disposal.

Christophe

Individual & Family Services, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Un autorépondeur complet et puissant

PROS

Simple, quick and reactive are the most valuable arguments.

CONS

The weakest point is the price of the solution which rises a little too quickly without enough gradation for small websites.

Sunil

Marketing and Advertising, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed February 2024

Active Campaign is on the decline

Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming.

PROS

It WAS easy to use. No longer the case.

CONS

Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.

Reasons for switching to ActiveCampaign

Same reasons that face me now in having me think about moving away from AC. Overly complicated features that I do not need, coupled with an erosion of core or basic functionalities.

Gabriel

Information Services, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

Guaranteed way to super change your work. ActiveCampaign is user friendly.

Best and secure way to build lasting impression on clients. Never disappointing.

PROS

ActiveCampaign has enhanced communication within the organization. This is the key pillar to our success story. Giving our clients the best experience with our services by creating personalized messages and delivering to them securely via emails. The best thing is that our clients can reach us from anywhere at anytime. We have received a great response and the results are visible from our end. Keep up ActiveCampaign.

CONS

Ideal tool. ActiveCampaign has no negativity. It has delivered the best in the most cost effective way.

Renly

Marketing and Advertising, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

My Experience Using ActiveCampaign

PROS

It makes contact management as well as sales management easy It comes with some great CRM features and handles marketing analytics easily

CONS

Well, ActiveCampaign has handled our needs perfectly and no dislikes.

Isabell

Primary/Secondary Education, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

4

Reviewed February 2024

ActiveCampaign Review

PROS

I like most the possibilities of automatisations

CONS

That there is no direct integration of some tools

Riccardo

Media Production, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

My experience with ActiveCampaign

PROS

I like how easily can be integrated in our automation process, and how is powerful in the menagement of campaign and automation

CONS

It's a little bit expensive when the number of leads rise

Fabiola

Marketing and Advertising, 1 employee

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed February 2024

My personal experience after using AC for 1 year

PROS

Using ActiveCampaign made it easier to handle my email marketing. It's very intuitive and user-friendly: once automations are set up is very easy to organize your campaign and design them according to your brand

CONS

I did not like how difficult it was to understand how to set automations up. If someone is not super familiar with email marketing and still would like to connect with their audience through emails, that can be an obstacle. Also the online guides are not always helpful thoroughly, often I ended up having more questions. Finally, being a client I couldn't find the live chat (even after following the guide's indications) so that would be a nice thing to improve, although the customer service was excellent

Marco

Marketing and Advertising, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

Good product

We use it for ourselves and our clients; we are a marketing agency, and the software is truly powerful.

PROS

Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM functionality.

CONS

Nothing in particular, but the user experience is a bit challenging

User Profile

Lukas

Verified reviewer

Events Services, 1 employee

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

For Eventbookings great software

Great product - can do everything what I want

PROS

The automation feature and how easy it is to build up sequences

CONS

How you have to add fields and that you can only enroll one email one time.

User Profile

David J.

Verified reviewer

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2020

If you had to recommend one marketing automation tool for small business, here it is

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

PROS

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

CONS

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Reason for choosing ActiveCampaign

Best pricing for the features provided. It also integrates with everything I needed it to and they clearly are moving in a positive direction, always improving the product and introducing new and upgraded features.

Reasons for switching to ActiveCampaign

MailChimp did not provide adequate automations and was very limited in segmentation.

Brian

Marketing and Advertising, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2020

The right combination of power, flexibility, and price

I migrated to Active Campaign after being certified on a top-rated automation platform, and from a direct competitor that did not have an easy-to-use and elegant email editor.

PROS

The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need. The email build is superb. I've been able to integrate Active Campaign via Zapier to every other platform we use.

CONS

The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features. I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

Reason for choosing ActiveCampaign

Price, email builder, automation builder

Reasons for switching to ActiveCampaign

Needed better email builder and easier to manage automation builder

Ray

Marketing and Advertising, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2020

Easy to Use, some bugginess

Overall, everything is very nice. The pricing is reasonable, and the additional features were unexpected as I was sort of grandfathered in to them.

PROS

This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript. They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom replacement, but if you're not familiar with Intercom you'd be over the moon with this. The email automations are hands-down the best aspect of ActiveCampaign. The automations & workflows are visual-based & made it incredibly easy & user friendly for a once-newly-christened marketer unfamiliar with sequences. There's even a set of 'cookbooks' that are pre-built templates in case you were like me & didn't know where to start.

CONS

The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email. It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor. The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).

Reasons for switching to ActiveCampaign

Better features, more functionality, better customer service.

Andrew

Marketing and Advertising, 1 employee

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2020

ActiveCampaign - Powerful drag and drop automation + Easy to send Emails

My experience has been a very pleasant one. Simple to use and fairly intuitive.

PROS

The deliverability of emails is crucial to me (and to most businesses). A simple user interface comes in a close second. ActiveCampaign delivers on both (and gives you a comprehensive tutorial series). I don't make full use of the automations. However, they're drag-and-drop which makes them dead simple to use. You can also create opt in forms using ActiveCampaign to collect emails. You can embed these forms into pages, or direct users to a link.

CONS

Sometimes it seems like ActiveCampaign goes down which is a problem. I've had people ask me why I sent them a broken link - but the real issue was that ActiveCampaign was down. I don't have any other big complaints. A small complaint is not being able to change an email's subject line without clicking a few times. It would be great if you could change the subject line inside of the email creator.

Reason for choosing ActiveCampaign

I read that ActiveCampaign is ok with most kinds of emails. I also read they have a high deliverability rate. Both of these seemed true when I tested ActiveCampaign. I liked the User Interface and their pricing tiers. Plus their automation impressed me.

Reasons for switching to ActiveCampaign

I hate Mailchimp with a passion. The UI confused me, the limited features on the free plan frustrated me (how can I test what I can't use?) and their pricing was way too high. Their strategy is to get you hooked on the free plan. Then you pay out the nose for sub par deliverability. I decided to try ActiveCampaign because one of my clients in the past had used it.

User Profile

Mike

Verified reviewer

E-Learning, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed January 2021

Best of its kind but getting complacent on the basics

I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.

PROS

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

CONS

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

Reason for choosing ActiveCampaign

I chose AC over ConvertKit for better functionality and marginally better price (2017) and over InfusuionSoft (now Keap) because that was WAY too expensive for my business.

Reasons for switching to ActiveCampaign

I switched from MailChimp because I needed the automation functionality. Now, MailChimp are building that capability. I hope AC can continue to stay ahead on that and catch up with MC's usability and UX.

User Profile

Letha

Verified reviewer

Events Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Best Value For Your Email Marketing Channel

In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

PROS

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

CONS

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Reason for choosing ActiveCampaign

Features and costs.

Reasons for switching to ActiveCampaign

Mailchimp - ease of use, Pardot - ease of use and costs.

User Profile

Alejandro

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2021

Activecampaign Best email marketing software

My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.

PROS

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

CONS

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Reason for choosing ActiveCampaign

I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.

Erin

Arts and Crafts, 1 employee

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Active Campaign

I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.

PROS

The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.

CONS

So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.

Reason for choosing ActiveCampaign

I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price.

Reasons for switching to ActiveCampaign

I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there.

Nick

Online Media, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed August 2022

Affordable Marketing Automation

As an online business owner, my email list is really the lifeblood of my business and one of my biggest monthly expenses. ActiveCampaign has been a great investment and a service I'm happy to recommend.

PROS

I've been an ActiveCampaign customer since 2017 and have recommended it to dozens of friends over that time. It's super powerful marketing automation and email marketing software, for a great price. (I believe I'm on their lowest pricing tier.) I like that I can easily integrate forms with other email collection tools to drive sign-ups (LeadPages, Group Leads, etc.) and create personalized welcome sequences and automations for different segments of my audience. Deliverability and open rates are strong.

CONS

I have 3 main gripes. First, the reporting is weak. It would be cool to slice the new subscriber data by form to see what forms were driving the most sign-ups for a given time period. The only available option is the lifetime of that form. Since I have 100s of forms at this point, it's sometimes hard to tell where a spike in new subscribers is coming from. Second, the customer support is frustrating. There's very little proactive effort made to troubleshoot any issue and they make you jump through a bunch of hoops. Third, I wish they'd bring back area code geo-targeting. A few years ago, ActiveCampaign would assign subscribers an area code based on their IP address. This was super helpful for hosting local meetups whenever I'd travel. Now it seems they only assign a city, which is better than nothing, but not ideal.

Reason for choosing ActiveCampaign

Of all the email marketing services I shopped, ActiveCampaign had the best combination of the feature set I was looking for, ease of use, and price.

Reasons for switching to ActiveCampaign

I was looking for more flexibility in segmenting my audience. And it was a bonus that ActiveCampaign was more affordable as well.

Anastacia

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed November 2022

ActiveCampaign

Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.

PROS

I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.

CONS

The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.

Reason for choosing ActiveCampaign

ActiveCampaign was more affordable for the tools we needed.

Reasons for switching to ActiveCampaign

ActiveCampaign was more affordable for what we needed.

Tarunika

Information Technology and Services, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

Streamlined Email Marketing for Growth

As an sales enthusiast, ActiveCampaign has been a game-changer for me. Its powerful automation features have helped me streamline my campaigns, save time, and increase conversions. However, the user interface can be a bit overwhelming for beginners, requiring some time to navigate and master. Overall, ActiveCampaign is an indispensable tool for anyone seeking to optimize their e-mail marketing efforts.

PROS

My go-to email marketing tool because of its remarkable automation capabilities. I love how easily I can set up and customize funnels to optimize lead conversion. The segmentation options and intuitive UX make campaign management a breeze. The speedy database uploads and comprehensive reporting keep me informed in real-time. A/B testing and helpful webinars have been game-changers. It's a powerful, user-friendly solution that delivers outstanding results.

CONS

For me it took some time to grasp the distinction between "lists" and "contacts" for segmentation. While basic integrations work well, exploring its full potential requires additional investment. The email editor feels outdated, unlike the comprehensive tool it accompanies. Integration with CRMs needs improvement, especially in accurately tracking scoring processes. Enhanced triggers and a more complete template editor would be beneficial.

Reason for choosing ActiveCampaign

Its intuitive interface and robust automation features make it easy to create personalized, targeted emails. However, I wish the reporting and analytics capabilities were more advanced to provide deeper insights into campaign performance. Despite this, ActiveCampaign remains my top choice due to its overall effectiveness and user-friendly interface.

Reasons for switching to ActiveCampaign

The automation features are robust and intuitive, allowing me to streamline my campaigns effortlessly. The critical aspect I love is the detailed reporting, providing insights into engagement and conversion rates. The switch was a no-brainer for maximizing my marketing efforts.

User Profile

Zakaria

Verified reviewer

Automotive, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed March 2021

Affordable option to get into marketing automation

Overall, they have a leg up over other email marketing apps with their class-leading automation system. Newbies will probably complain about the template composing feature. It's nowhere near as easy as Mailchimp or Aweber. But I have a designer compose my newsletters in Stripo, which is inexpensive. And they have a one-click export into Activecampaign. This works for me. I average 28% open rates on newsletter blasts. I'm happy with that kinda performance.

PROS

Activecampaign is more than just an email marketing app... done right it can free you from manually keeping track of leads and contacts interacting with your business. We use it to nurture all new leads coming in through our website. I recently implemented lead scoring of my contacts, which will hopefully allow me to filter those leads ready for sales. Another great feature is the site tracking. I've set an alert to notify me when a contact is on our site. I've yet to take advantage of this, but my plan is to automate an email to the relevant sales consultant, telling them their lead is on a high-intent page, so we can reach out at just the right time. There is more under the hood, I know. For larger setups one could use it as a full CRM, bringing your sales team on board with incredible amount of data about your contacts.

CONS

It can be overwhelming. They have pre-built recipes for most functions, which is a great start. But still, you'll have to play with the automations and see which work for you. Otherwise, it's like driving a Ferrari and not going faster than 120 kmh.

Reason for choosing ActiveCampaign

Basically, for the automation options available in ActiveCampaign.

Waleed

Construction, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

An important tool for preparing effective online marketing campaigns and following up on customers.

The current phase and future developments necessitate the presence of an experienced platform that can assist you in competing in extremely turbulent marketplaces, and ActiveCampaign is the appropriate option. It enables the assignment of potential connections and clients, making it easier to communicate with clients via email depending on their interests. Additionally, the graphs and statistics you obtain will assist you in developing plans based on correct advice.

PROS

I enjoy the way ActiveCampaign displays information because it assists you in optimizing your services. The platform eliminates the requirement for users of varying skill levels to use multiple programs by centralizing all records in a single location that can be accessed from anywhere at any time. ActiveCampaign's advanced marketing tools enable you to create and save lists of potential customers for any product or service you offer, then email them offers. You can also customize ActiveCampaign to track the success of your marketing campaigns, which enables you to develop more distinctive campaigns and sustainable marketing strategies. ActiveCampaign's charts, suggestions, and reports will ensure that you always make the best choices. I appreciate how you can improve content viewing and automatically track engagement across many social media platforms, allowing you to have a better understanding of how your consumers and new customers react to it.

CONS

I had no technical issues when using ActiveCampaign, and the user interface is fantastic and simplifies the process of accessing various tools and reports, but the work team need easy exercises to effectively use the platform and get the intended results.

Biswajit

Computer Software, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2023

Review of ActiveCampaign

Overall, ActiveCampaign offers a wide range of features and benefits that can help businesses streamline their marketing and sales processes and improve their customer engagement and retention.Overall, while ActiveCampaign offers many benefits and is a powerful tool for businesses looking to improve their email marketing and automation efforts, it may not be the best fit for every business depending on their specific needs and budget.

PROS

ActiveCampaign is a powerful and comprehensive email marketing and automation software that offers a wide range of features and benefits for businesses of all sizes. Here are some of the key pros of using ActiveCampaign software:Email marketing: ActiveCampaign allows businesses to create and send targeted email campaigns, newsletters, and automated emails to their subscribers.Marketing automation: With ActiveCampaign, businesses can create complex marketing automation workflows that automatically trigger personalized messages and actions based on subscriber behavior and preferences.CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one place.Segmentation and personalization: ActiveCampaign allows businesses to segment their subscribers based on various criteria such as behavior, location, and interests, and then send personalized messages to each segment.Lead scoring and management: ActiveCampaign provides lead scoring and management tools that help businesses identify and prioritize their most valuable leads.E-commerce integration: ActiveCampaign integrates with popular e-commerce platforms such as Shopify and WooCommerce, allowing businesses to track and analyze their sales data and customer behavior.Reporting and analytics: ActiveCampaign provides in-depth reporting and analytics tools that help businesses track the performance of their campaigns and workflows

CONS

Sure, here are some cons of ActiveCampaign software:Learning curve: While ActiveCampaign's user interface is generally user-friendly, some of its more advanced features may take some time and effort to master.Price: ActiveCampaign can be more expensive than some of its competitors, particularly for businesses with large email lists.Limited email templates: While ActiveCampaign offers a variety of email templates, the selection is not as extensive as some other email marketing software.Limited landing page options: ActiveCampaign's landing page builder is somewhat limited compared to some of its competitors, which may be a drawback for businesses that rely heavily on landing pages for lead generation.Limited social media integration: ActiveCampaign's social media integration is limited to Facebook Lead Ads, which may be a drawback for businesses that rely heavily on other social media platforms for lead generation.Limited support options: While ActiveCampaign offers email and live chat support, phone support is only available to customers on higher-priced plans.API limitations: ActiveCampaign's API has some limitations, particularly around the number of calls that can be made per day, which may be a drawback for businesses with complex automation needs.

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