--- title: "ActiveCampaign vs ClickFunnels - 2026 Comparison - Software Advice" description: "ActiveCampaign vs ClickFunnels - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization." source_url: "https://www.softwareadvice.com/marketing/activecampaign-profile/vs/clickfunnels/" page_type: "comparison" language: "en" publication_date: "2026-10-28" --- [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / ActiveCampaign vs ClickFunnels Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated October 28, 2026 # ActiveCampaign vs. ClickFunnels: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated October 28, 2026 # ActiveCampaign vs. ClickFunnels: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/crm/activecampaign-profile/) [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Starting Price $15.00per month Free trial: Available Free version: Not available Pros: - Automation features - Email marketing capabilities Cons: - Pricing structure - User interface Who uses ActiveCampaign Based on 2574 reviews - Popular among: Small businesses - Most common industries: Professional Services (28%), IT & Software Development (13%) and Health & Medicine (13%) - Top use case: Email Marketing (40%) 77% of users recommend this product [](https://www.softwareadvice.com/marketing/clickfunnels-profile/) [ClickFunnels](https://www.softwareadvice.com/marketing/clickfunnels-profile/) 4.5 [(666)](https://www.softwareadvice.com/marketing/clickfunnels-profile/reviews/) Starting Price $97.00per month Free trial: Available Free version: Not available Pros: - Ease of Use - Sales Funnels Cons: - Pricing - Customer Support Who uses ClickFunnels Based on 666 reviews - Popular among: Small businesses - Most common industry: Professional Services (36%) - Top use cases: Landing Page (23%), Lead Generation (17%) and Marketing Automation (12%) 74% of users recommend this product [](https://www.softwareadvice.com/crm/activecampaign-profile/) ActiveCampaign 4.6 [(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) [](https://www.softwareadvice.com/marketing/clickfunnels-profile/) ClickFunnels 4.5 [(666)](https://www.softwareadvice.com/marketing/clickfunnels-profile/reviews/) + Add product Add product ## ActiveCampaign vs ClickFunnels: At a glance * * * Product ratings at a glance | | ActiveCampaign | ClickFunnels | | --- | --- | --- | | Overall rating | 4.6
2,574 reviews | 4.5
666 reviews | | Ease of use | 4.2 | 4.3 | | Value for money | 4.3 | 4.1 | | Functionality | 4.5 | 4.5 | | Customer support | 4.4 | 4.3 | | Ease of deployment | 4.3 | 4.3 | Best in comparison ## User interface * * * ## Key features Features selected based on 3,240 reviews from Lead Generation * * * A/B Testing 4.4 Autoresponders 4.5 Campaign Analytics 4.4 Campaign Management N/A Campaign Scheduling 4.5 CAN-SPAM Compliance 4.3 - Customer Database: 4.8 - Drip Campaigns: 4.7 - Client Management: 4.7 - Customizable CTAs: 4.7 - Email Marketing: 4.7 - Lead Nurturing: 4.7 - Customizable Templates: 4.7 - For Small Businesses: 4.7 - Marketing Automation: 4.7 - Prospecting Tools: 4.6 - Email Distribution: 4.6 - Tagging: 4.6 - Activity Dashboard: 4.6 - Email Management: 4.6 - Campaign Planning: 4.6 - Email Campaign Management: 4.6 - Campaign Management: 4.5 - Autoresponders: 4.5 - Campaign Scheduling: 4.5 - Reporting & Statistics: 4.5 - AI Copilot: 4.5 - Territory Management: 4.5 - Third-Party Integrations: 4.5 - Contact Management: 4.5 - Website Visitor Tracking: 4.5 - Subscriber Management: 4.5 - Email Tracking: 4.5 - Lead Management: 4.5 - Template Management: 4.5 - Email Sequences: 4.4 - Real-Time Reporting: 4.4 - Interaction Tracking: 4.4 - Contact Database: 4.4 - Segmentation: 4.4 - Event Triggered Actions: 4.4 - Lead Capture: 4.4 - Customizable Fields: 4.4 - Mobile Optimization: 4.4 - Engagement Tracking: 4.4 - Campaign Analytics: 4.4 - List Management: 4.4 - A/B Testing: 4.4 - Data Import/Export: 4.4 - Sales Pipeline Management: 4.4 - Alerts/Notifications: 4.4 - Pipeline Management: 4.3 - Lead Qualification: 4.3 - Customizable Branding: 4.3 - CAN-SPAM Compliance: 4.3 - API: 4.3 - CRM: 4.3 - Landing Pages/Web Forms: 4.3 - Search/Filter: 4.3 - Newsletter Management: 4.3 - WYSIWYG Editor: 4.3 - Reporting/Analytics: 4.3 - Spam Blocker: 4.3 - Customer Segmentation: 4.3 - Social Media Integration: 4.3 - ROI Tracking: 4.3 - Workflow Management: 4.2 - Task Management: 4.2 - Multivariate Testing: 4.2 - Real-Time Analytics: 4.2 - Dynamic Content: 4.2 - Multi-Channel Marketing: 4.2 - Calendar/Reminder System: 4.1 - Content Management: 4.1 - Multi-Campaign: 4.0 - Social Marketing: 4.0 - Image Library: 3.7 - Lead Generation: 3.7 - Mobile Access: 3.7 - Product Recommendations: 3.5 - Multi-Language: 3.4 A/B Testing N/A Autoresponders N/A Campaign Analytics N/A Campaign Management 4.2 Campaign Scheduling N/A CAN-SPAM Compliance N/A - Drag & Drop: 4.7 - Dashboard: 4.7 - Social Media Integration: 4.7 - Lead Capture: 4.7 - Activity Dashboard: 4.7 - Form Builder: 4.6 - Conversion Rate Optimization: 4.6 - WYSIWYG Editor: 4.6 - Landing Pages/Web Forms: 4.6 - A/B Testing: 4.5 - Customizable Templates: 4.5 - ROI Tracking: 4.5 - Design Management: 4.5 - Real Time Editing: 4.4 - Marketing Automation: 4.4 - Third-Party Integrations: 4.4 - Autoresponders: 4.3 - Campaign Analytics: 4.2 - Website Publishing Options: 4.2 - Website Management: 4.2 - Campaign Management: 4.2 - Contact Database: 4.1 - Multi-Channel Marketing: 4.1 - Lead Qualification: 4.1 - Responsive Web Design: 4.0 - Reporting/Analytics: 3.9 - Customer Database: 3.8 - Drip Campaigns: 3.8 - SEO Management: 3.8 - CRM: 3.4 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ WishList MemberNot enough reviews ](https://www.softwareadvice.com/membership-management/wishlist-member-profile/)[ CalendlyIntegration rated 4.6 from 49 reviews ](https://www.softwareadvice.com/scheduling/calendly-profile/)[ QuickBooks OnlineNot enough reviews ](https://www.softwareadvice.com/product/393202-QuickBooks-Online/) - Gravity Forms - Airtable - Acuity Scheduling - Jotform - SurveyMonkey - WordPress - Zoho CRM - BigCommerce - OnePageCRM - Typeform - Zoom Workplace - Shopify - Kajabi - Pipedrive - WooCommerce - ClickFunnels - 123FormBuilder - Eventbrite - Leadpages - Zapier - Postmark - HubSpot Marketing Hub - Fiverr - Buildium - CTM - Kommo - Kit - Practice Better - Facebook Business Suite - ablefy - Digistore24 - GoDaddy Website Builder - ManyChat - Shopify Plus - Claude - PandaDoc - Delphi AI - Klarna - Looker - Astra Pro - TechnoMile Contracts Suite - Apollo.io - LearnDash - Microsoft Power BI - Notion - Adobe Acrobat - Microsoft Outlook - Fireflies - Squarespace - Cloudbeds - Wix Studio - Agentforce - OnceHub - Braze - Google Ads - HubSpot Sales Hub - Booker - Elementor - VideoAsk - Adobe Illustrator - Zanda Health - WPForms - Claspo - WebinarJam - SamCart - Subsplash - Proposify - BookingKoala - RegFox - JustCall - ClickUp - Landingi - Book Like A Boss - Divi - Plug&Pay - RGE Studio - Amazon EC2 - ZeroBounce - Adobe Photoshop - Thinkific - Wix - Twilio - Systeme.io - Meta for Business - Slack - Salesforce Sales Cloud [ Salesforce Nonprofit CloudNot enough reviews ](https://www.softwareadvice.com/nonprofit/salesforce-org-profile/)[ GetResponseNot enough reviews ](https://www.softwareadvice.com/marketing/getresponse-profile/)[ Stripe PaymentsIntegration rated 4.8 from 25 reviews ](https://www.softwareadvice.com/product/49509-Stripe/) - Keap - Twilio - Kajabi - ActiveCampaign - Zapier ## Reviews * * * Positive review: MS Mark S. Sales Director Machinery, 11-50 employees "The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles." Jul 13, 2026 Negative review: PG Patricia G. Customer Service Lead Hospitality, 11-50 employees "Our property management system has a slow customer support in solving technical problems with API connections." Jan 21, 2026 Positive review: MD Mamute Nicholas D. Sales and Marketing Specialist Plastics, 11-50 employees "The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results." Jul 6, 2026 Negative review: MH Marcus H. CEO Internet, Self-Employed "While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget." Dec 29, 2024 Positive review: MD Mamute Nicholas D. Sales and Marketing Specialist Plastics, 11-50 employees "We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns." Jul 6, 2026 Negative review: BL Billy L. Operations Law Practice, 11-50 employees "I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent" Nov 15, 2024 [Read all reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Positive review: Gabby W. Founder E-Learning, Self-Employed "Overall, I would still recommend ClickFunnels because it has helped simplify my marketing and made it easier to grow my business. Once you learn the platform, it becomes a powerful tool for building and optimizing online sales funnels." Apr 9, 2026 Negative review: SK Shweta K. CEO E-Learning, 2-10 employees "It seems like every tool they add to Clickfunnels has minimal testing and often is so poor for months that it is barely usable." Jan 24, 2025 Positive review: Gabby W. Founder E-Learning, Self-Employed "Strong selection of templates and training resources" Apr 9, 2026 Negative review: SK Shweta K. CEO E-Learning, 2-10 employees "It's like they don't do any testing and expect customers to find the bugs. If I could do it over, I would not choose this tool if it was one of the last few available." Jan 24, 2025 Positive review: Gabby W. Founder E-Learning, Self-Employed "Great for entrepreneurs and small businesses who want to launch quickly" Apr 9, 2026 Negative review: SK Shweta K. CEO E-Learning, 2-10 employees "Things that are working suddenly stop working without notice and the support team can't work out why." Jan 24, 2025 [Read all reviews](https://www.softwareadvice.com/marketing/clickfunnels-profile/reviews/) ## Customer support * * * ActiveCampaign Email/Help Desk: Available FAQs/Forum: Available Knowledge Base: Available Phone Support: Available 24/7: Not available Chat: Available ClickFunnels Email/Help Desk: Available FAQs/Forum: Available Knowledge Base: Not available Phone Support: Available 24/7: Available Chat: Available ## Training options * * * ActiveCampaign In Person: Available Live Online: Available Webinars: Available Documentation: Available Videos: Available ClickFunnels In Person: Not available Live Online: Not available Webinars: Available Documentation: Available Videos: Available ## Send this comparison chart to my inbox ## Popular Comparisons * * * [Brevo vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/)[Wix vs ClickFunnels](https://www.softwareadvice.com/marketing/clickfunnels-profile/vs/wix/)