About ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses, corporates, digital agencies and marketing via email.

With ActiveDEMAND, users can create multiple accounts to manage each of their clients’ marketing campaigns and track their performance based on traffic data, prospect conversions and leads. The campaigns can be white-labeled so each agency’s brand remains visible communications with the clients. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with fun...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8

67 Reviews of ActiveDEMAND

Average User Ratings

Overall

4.23 / 5 stars

Ease-of-use

3.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(28)

28

4 stars

(28)

28

3 stars

(9)

9

2 stars

(1)

1

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 67 results

November 2018

Tim from Enliven, LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Food & Beverages

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

ActiveDEMAND - A hidden gem

We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Pros

ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons

The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Response from ActiveDEMAND

Replied November 2018

Hi Tim, Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it. Thanks again! The ActiveDEMAND Crew

October 2019

Jon from Connor Consultancy

Verified Reviewer

Company Size: 11-50 employees

Industry: Human Resources

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2019

Powerful functionality, once you get around the user experience

We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.

Pros

You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

Cons

The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

Reasons for Choosing ActiveDEMAND

The functionality offered was just as good, if not better, and the price point was lower.

Response from ActiveDEMAND

Replied October 2019

Hi Jon, Thanks for your feedback on the ActiveDEMAND software. You have provided some very positive comments and also some items that we can improve upon so thank you for that. We continue to work on the software to make the user experience better and provide stellar support as we continue to update and grow. Thanks again for the comments!

October 2019

Brett from DSL

Company Size: 51-200 employees

Industry: Food & Beverages

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2019

Active Demand Review

It has helped automate our email marketing campaigns, provides great data on our customers, and the integration with pipedrive has been beneficial to our sales team.

Pros

The ongoing features and improvements that have been made in the two years since I've been using AD shows that they care about growing and refining the tool. There is a lot of online support available and I've had great success talking to support team members if I can't find the support resources online. Great customer service.

Cons

There seems to be some bugs that come up time to time. Data being changed, user permissions being changed etc. with no rhyme or reason. Also, I hate that I can't edit workflows unless I'm on the corporate business marketer subscription. I personally feel that should be a standard feature.

Response from ActiveDEMAND

Replied October 2019

Hi Brett. Thanks for the review. It's great to get feedback from someone who has been with us some time and has seen how the software has evolved. And your comments have helped us with that. Through our users, we continue to improve the software to bring value and meet their needs. Thanks again!

October 2019

Claudia from Kinetic Ventures

Company Size: 2-10 employees

Industry: Venture Capital & Private Equity

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2019

Awesome product!

I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use, customer service is excellent, and has all of the features that are important to me. Pricing is reasonable considering other companies that offer the same features charge twice as much. I am happy with ActiveDemand and I recommend it.

Pros

The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Cons

When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Reasons for Choosing ActiveDEMAND

Customer service, price and features.

Response from ActiveDEMAND

Replied October 2019

Hi Claudia, Thank you for taking a moment to review ActiveDEMAND. We really appreciate all feedback and we are happy to hear ActiveDEMAND is providing value to you. We work constantly to improve what ActiveDEMAND offers and your suggestions to improve the UI are appreciated. Thank you for your positive feedback for our support team. We have to agree - they are pretty great.

October 2019

Vernon from 1ADZ

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2019

Techi oriented

Great customer service

Pros

It’s got a lot of functionality packed into it

Cons

Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Reasons for Choosing ActiveDEMAND

Same reason we left unbounce

Response from ActiveDEMAND

Replied October 2019

Hi Vernon, Thank you for taking the time to leave a review for ActiveDEMAND. We agree that our customer service team is fantastic and always ready to help with some of the more difficult features that ActiveDEMAND offers. We also provide a library of videos, and support articles that we constantly update to help understand our software and its features. Thanks again for the comments.