# ActiveDEMAND Software Reviews, Demo & Pricing - 2026 > Review of ActiveDEMAND Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/activedemand-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / ActiveDEMAND Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/activedemand-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/activedemand-profile/alternatives/) # ActiveDEMAND 2026: Benefits, Features & Pricing Wondering if ActiveDEMAND is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview ActiveDEMAND 4.2 [(79)](https://www.softwareadvice.com/marketing/activedemand-profile/reviews/) Pricing Starting at $15.00 per month ### About ActiveDEMAND ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses, corporates, digital agencies and marketing via email. With ActiveDEMAND, users can create multiple accounts to manage each of their clients’ marketing campaigns and track their performance based on traffic data, prospect conversions and leads. The campaigns can be white-labeled so each agency’s brand remains visible communications with the clients. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with functionalities that allow users to customize auto-responders and follow-up emails. ActiveDEMAND includes: Email marketing, Call Tracking, Funnel Builder, Dynamic Content, Workflow Automation, Web and Landing Page Builder, Client Dashboards, Agency CRM and more. Wondering if ActiveDEMAND is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## ActiveDEMAND User Interface ## Popular ActiveDEMAND Alternatives Main Product ActiveDEMAND 4.2 [(79)](https://www.softwareadvice.com/marketing/activedemand-profile/reviews/) Ratings Breakdown - 3.67Ease of use - 4.04Value for money - 4.39Customer support - 4.15Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price Alternative Product [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) 4.7 [(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.70Value for money - 4.80Customer support - 4.59Functionality Pricing Starting at $14.99 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6060)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.28Value for money - 4.43Customer support - 4.45Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) 4.7 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.50Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $16.00 per month Get Price ## ActiveDEMAND Pricing and Plans Starting price: $15.00 per month Free Trial Free Version Basic $15.00 usage based, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## ActiveDEMAND Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of ActiveDEMAND Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Query Ad hoc Reporting Alerts/Notifications API Archiving & Retention Attribution Modeling Audience Targeting Auto-Dialer Behavior Tracking Calendar Management Call Disposition Caller ID Call List Management Call Monitoring Call Recording Call Reporting Call Routing Call Tracking Metrics Call Transcription Campaign Management Campaign Personalization Campaign Planning Campaign Segmentation Campaign Tracking Chat/Messaging Click Tracking Compliance Management Computer Telephony Integration Consent Management Contact Database Content Management Conversion Rate Optimization Conversion Tracking CRM Cross Channel Attribution Customer Activity Tracking Customer Database Customer Engagement Customer Journey Mapping Customer Surveys Customizable Branding Customizable CTAs Customizable Dashboard Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Dashboard Dashboard Creation Data Connectors Data Extraction Data Import/Export Data Source Connectors Data Synchronization Data Visualization Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Templates Engagement Tracking Forecasting Forms Management Image Library IVR Keyword Tracking KPI Monitoring Landing Pages/Web Forms Lead Capture Lead Distribution Lead Engagement Lead Generation Lead Management Lead Notifications Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation Lead Verification/Validation List Management Marketing Automation Marketing Calendar Marketing Reports Mobile Access Mobile Optimization Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multi-Language Multiple Data Sources Multi-Touch Attribution Multivariate Testing Online Forms Performance Metrics Personalization PIA/DPIA Pipeline Management Pipeline Reports Predictive Analytics Prospecting Tools Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics ROI Tracking Role-Based Permissions Sales Analytics Sales Reports Scheduled/Automated Reports Search/Filter Search Marketing Secure Data Storage Segmentation Sensitive Data Identification SMS Marketing Social Marketing Social Media Integration Social Media Monitoring Social Promotion Surveys & Feedback Tagging Tag Management Target Account Identification Template Management Third-Party Integrations Trend Analysis Visitor Tracking Visual Analytics Voice Mail Web Forms Website Analytics Website Visitor Tracking Widgets Workflow Management ## ActiveDEMAND Integrations Aline Integration rated undefined from -1 review Make Integration rated undefined from -1 review LeadsBridge Integration rated undefined from -1 review Stripe Billing Integration rated undefined from -1 review LeadBoxer Integration rated undefined from -1 review Breeze Integration rated undefined from -1 review See all 82 integrations ## ActiveDEMAND User Reviews Overall Rating 4.2 Ratings Breakdown 5 46% 4 38% 3 13% 2 1% 1 3% Secondary Ratings Ease of Use 3.7 Value for money 4.0 Customer support 4.4 Functionality 4.2 Ryan G. Verified reviewer Computer Software 11-50 employees Used monthly for more than 2 years Review source Reviewed October 2018 Customer for 3 years 4 Ratings Breakdown 2 Ease of use 4 Value for money 3 Customer support 5 Functionality Pros: Active Demand is a great tool and can do a lot, probobly even more than I know. Cons: I find it hard to navigate the pages and set up the campaigns. When we had a full-time marketing person it made it eaier because they did it. Vendor Response Hi Ryan, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve - and that includes usability. May I recommend our personal trainer tool for your difficulty setting up campaigns? On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform. Thank you again for choosing ActiveDEMAND as your marketing automation software. Replied October 2018 Read More KA Kristina A. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 2 years Review source Reviewed August 2020 Great Price, Great Product, Lots of Features That Can Be Confusing to Setup 4 Overall I like that ActiveDemand allows me to get a pulse on website analytics, call tracking, and email marketing performance all in one place, and that I can manage all three from one place as well. This is a huge time savings working for an advertising agency with multiple clients. It makes reporting so much easier, especially since it integreates with many third party CRMs for full ROI tracking. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: I love that ActiveDemand integrates Google Analytics, Call Tracking, and email marketing all into one platform so that I don't have to login to multiple different platforms to get a handle on how campaigns are performing. It also integreates with PipeDrive and other CRMs easily for full ROI tracking. Cons: ActiveDemand has all the features you could want from a marketing automation platform; however, I sometimes feel it's a "jack of all trades, master of none." The UI can be confusing because it does integrate so many different things, and I feel like I have to chat with support often to figure out what I need to do. Also, they push updates sometimes that change your previous settings and you won't know until it becomes an issue. Vendor Response Hi Kristina, Thanks for taking the time to leave us a review! We appreciate the positive comments and also your insights about where we need to improve. ActiveDEMAND is a very powerful system with a lot of features, and as such there is a bit of a learning curve. As you know, we take a full contact approach to helping our clients succeed with the platform. We are always looking for ways to improve so thank you again! Replied August 2020 Read More JH Jeff H. Computer Software 11-50 employees Used weekly for less than 2 years Review source Reviewed November 2018 Might be great software, but... 3 Ratings Breakdown 2 Ease of use 2 Value for money 3 Customer support 4 Functionality Pros: It provides us with email marketing analytics and helps us understand contact rating in our engagement model. Cons: I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension. Vendor Response Hi Jeff, Thank you for the honest feedback. One of the main reasons people choose ActiveDEMAND is our deep integration with CRMs. There is a lot of information that can pass between ActiveDEMAND and the CRM and back again, thus it does require planning to ensure the integration is meeting the business requirements. Turning everything on and pushing everything ActiveDEMAND has into the CRM is technically possible, but not recommended. Sales people need information, not data. Most people are not used to having the capability of driving so much information into the CRM (like we provide) ... someone thought it would be useful to get EVERYTHING into the CRM (like ice cream, a little is great, a lot must be AWESOME!) which caused your early issues. We do not charge for CRM integration services, our consultants are always available to review an integration. Please take advantage of our exceptional support staff, we are here to help. The ActiveDEMAND team. Replied February 2019 Read More VR Verified Reviewer Marketing and Advertising 11-50 employees Used weekly for more than 2 years Review source Reviewed October 2019 Good software for small businesses 4 It's been a good experience for smaller businesses. It's given us more data regarding prospects. I would call it a starter point for anyone interested in marketing automation. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The visitor tracking is robust and provides much more data than similar tools. You can get the full visitor history for every organization who visits the site. Cons: The software is cumbersome and slow. It often takes several minutes to run a report. Compared to similar software, the automations are overly complex and not as feature-rich. Reasons for choosing ActiveDEMAND It was cheaper at the time. Vendor Response Hi, Thanks for your feedback. We appreciate your comments and use them to improve the user experience with ActiveDEMAND. Replied October 2019 Read More VR Verified Reviewer Internet 11-50 employees Used weekly for less than 2 years Review source Reviewed October 2018 Good product but lacking good UX 5 Active Demand provides great value to our clients, however the interface is not intuitive and hard to use and set up. Ratings Breakdown 3 Ease of use 3 Functionality Pros: The reports that you are able to generate to automatically send Cons: The interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything Vendor Response Hello, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform. Thanks again for choosing ActiveDEMAND as your marketing automation platform. Replied November 2018 Read More VR Verified Reviewer Information Technology and Services 11-50 employees Used daily for less than 2 years Review source Reviewed November 2018 Overpriced, Bare Bones Lead Automation Tool 3 We stopped using ActiveDEMAND after a year of frustration and futility. They are good people with an inferior product that lacks a strong customer experience for both the reseller and end user. Ratings Breakdown 2 Ease of use 2 Value for money 2 Customer support 3 Functionality Pros: The potential is high for ActiveDemand. It presents itself as a total marketing solution. It offers phone tracking, automated email services, and white label customer interfaces. Cons: The platform isn't customer friendly. The GUI is very clumsy and not intuitive. There aren't enough templates to really jumpstart a robust campaign. Customer support is slow to respond and lacks online support documentation to help. The cost is comparable to competing platforms that offer better interfaces, stronger customer support, and more templates. Vendor Response Thank you for giving your honest feedback. As it has been a while since you were an ActiveDEMAND client, you may be interested to know that we now have a full marketing stack. From appointment scheduling, drip campaigns, dynamic website content, popups and so much more. As well we now have a fully integrated in app personal trainer and support in several languages. You may want to consider re-introducing yourself to the platform Replied November 2018 Read More VR Verified Reviewer Information Technology and Services 11-50 employees Used weekly for less than 6 months Review source Reviewed November 2018 Powerful prospecting solution 4 We evaluated this against Hubspot, Salesforce Pardot and Autocampaign. The combination of ActiveDEMAND and Pipedrive was the only solution that gave us a reasonable entry point that allows our relatively small organisation grow into a solution, as opposed to blowing the entire marketing budget on a framework. Technically, it looks to be on-par with Salesforce, although somewhat limited compared to HubSpot. The support is great, although a small challenge is that they are based in Canada and we in Europe. So there is no overlap in the working hours. They seem flexible enough for early-morning calls. Overall, ActiveDEMAND was the product that allowed us to choose Pipedrive CRM over Salesforce and HubSpot. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Tight integration with Pipedrive Good configuratior for email-journeys. Very reasonable entry-point to start with marketing automation and prospect tracking. Cons: Comprehensive, to the extent that it can be somewhat difficult to navigate. But I have not used the SW enough yet to make this Vendor Response Hi! Thanks for taking a moment to review the ActiveDEMAND platform. We appreciate all feedback to help us to continue to improve the software and our users' experience with it. Thanks again! The Crew at ActiveDEMAND Replied November 2018 Read More Alex W. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for less than 12 months Review source Reviewed March 2020 Inexpensive call tracking platform 4 I use this for multiple clients to get inexpensive trackable phone numbers and it does the job Ratings Breakdown 4 Ease of use 4 Value for money 3 Functionality Pros: I chose activedemand because it was the least expensive phone call tracking tool that worked with Google analytics. Cons: The interface for reviewing the calls could be a little more user friendly, and I wish it integrated better with my digital marketing platform, agency analytics. Vendor Response Hi Alex, Thanks for taking a moment to review ActiveDEMAND's call tracking tool. We are happy you are finding value and we appreciate your feedback about the interface. We are constantly working to improve ActiveDEMAND and will continue to work to make our UI user friendly. Thanks again for the comments! Replied March 2020 Read More Danielle C. Verified reviewer Higher Education 51-200 employees Used weekly for less than 2 years Review source Reviewed November 2018 Love ActiveDemand for our medium sized business 5 I love it! We changed email providers but came back because it is the best Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It's so easy to use and allows me to plan campaigns efficiently Cons: I wish there was more drag and drop options and video compatibility Vendor Response Hi Danielle, Thank you for the positive comments and taking the time to send them! We are thrilled to have you back with ActiveDEMAND. And we take your suggestions to heart as we continuously improve our software. Thanks again! The ActiveDEMAND team Replied November 2018 Read More VR Verified Reviewer Legal Services 11-50 employees Used other for less than 2 years Review source Reviewed November 2018 Value for money 5 Great support Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Good for an agency or a marketing consultancy - easy to delegate access etc. Cons: Really not much I can say here apart from the fact when I started, they were new to the space and some of the features available now were not available in the past Vendor Response Thank you for reviewing ActiveDEMAND. We appreciate all feedback to help us improve. And we also use that feedback to add most requested features. Thanks again! The ActiveDEMAND team. Replied November 2018 Read More Showing 1 - 10 of 79 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/activedemand-profile/reviews/) ## ActiveDEMAND Popular Comparisons [Mailchimp vs ActiveDEMAND](https://www.softwareadvice.com/marketing/activedemand-profile/vs/mailchimp/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/activedemand-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **4** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6235) Recently recommended **3** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **3** times Stuck Between Options? 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