# ActiveTrail Software Reviews, Demo & Pricing - 2026 > Review of ActiveTrail Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/activetrail-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / ActiveTrail Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # ActiveTrail 2026: Benefits, Features & Pricing Wondering if ActiveTrail is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview ActiveTrail 4.4 [(28)](https://www.softwareadvice.com/marketing/activetrail-profile/#reviews) Pricing Starting at $8.00 per month ### About ActiveTrail ActiveTrail is a cloud-based email marketing and newsletter solution suitable for small and midsize marketing agencies. Key features include marketing automation, landing page builder, SMS marketing, online surveys and third-party integrations. ActiveTrail’s campaign automation tool allows marketers to create personalized and visual customer journeys. The solution visualizes the logic behind the SMS or email sequence and displays the progress of marketing efforts. The autoresponder feature studies users’ behavior and triggers a chain of automated emails at set events based on the contact's previous activity. ActiveTrail dynamically segments recipient lists into multiple categories for running targeted campaigns. With ready-to-use and customizable email templates, users can create professional emails, surveys, forms and newsletters for their audience. It also offers Restful API and web connectors to integrate with various business applications like Zapier, Salesforce, Facebook and PayPal. The solution is available on a monthly subscription basis and is priced based on the number of contacts in the campaign. Wondering if ActiveTrail is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## ActiveTrail User Interface ## Popular ActiveTrail Alternatives Main Product ActiveTrail 4.4 [(28)](https://www.softwareadvice.com/marketing/activetrail-profile/#reviews) Ratings Breakdown - 4.48Ease of use - 4.40Value for money - 4.63Customer support - 4.24Functionality Pricing Starting at $8.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3485)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13466)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17638)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2318)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2563)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price ## ActiveTrail Pricing and Plans Starting price: $8.00 per month Free Trial Free Version Basic $8.00 flat rate, per month Plan includes: - 1 User - A/B Testing - Automations - Chat & Email Support - Dynamic & Personalized Content - Full API Integration - Landing Pages - Professional Looking Templates - Reporting and Analytics - Segmentation - Dynamic Groups Read More Plus $11.00 flat rate, per month Plan includes: - 10 Users - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages Read More Premium $298.00 flat rate, per month Plan includes: - A/B Testing - Activecommerce Img - AI Driven Predictive Delivery - Automations - Chat & Email Support - Dedicated Account Manager - Dynamic & Personalized Content - Enhanced Security - Full API Integration - Landing Pages Read More SMS package $344.00 one time No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## ActiveTrail Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of ActiveTrail Access Controls/Permissions API Campaign Management Campaign Segmentation Chat/Messaging Click Tracking Compliance Management Conversion Tracking CRM Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Customization Data Import/Export Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Templates Form Builder GDPR Compliance Generative AI Image Library Interaction Tracking Landing Pages/Web Forms Lead Capture Lead Nurturing List Management Marketing Automation Message Personalization Mobile Optimization Monitoring Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multi-Language Multiple User Accounts Personalization Real-Time Analytics Real-Time Data Real Time Editing Real-Time Monitoring Real-Time Reporting Reporting/Analytics Reporting & Statistics Responsive Web Design ROI Tracking Routing Search/Filter Segmentation SMS Marketing SMS Messaging Social Media Integration Spam Blocker Template Management Third-Party Integrations Whitelisting/Blacklisting Workflow Automation Workflow Management ## ActiveTrail Integrations WooCommerce Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review WordPress Integration rated undefined from -1 review PrestaShop Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review See all 11 integrations ## ActiveTrail User Reviews Overall Rating 4.4 Ratings Breakdown 5 57% 4 36% 3 0% 2 0% 1 7% Secondary Ratings Ease of Use 4.5 Value for money 4.4 Customer support 4.6 Functionality 4.2 Have you used ActiveTrail and would like to share your experience with others? Kavindu Githsara K. Verified reviewer E-Learning 51-200 employees Used weekly for less than 2 years Review source Reviewed December 2022 A Popular and Powerful Marketing Automation Platform 5 ActiveTrail is a solid choice for businesses looking to improve their customer engagement and marketing efforts. Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: ActiveTrail has comprehensive marketing automation capabilities. We were able to easily create, manage, and analyze their marketing campaigns across multiple channels, including email, SMS, and social media. This can help businesses save time and resources by automating repetitive tasks and targeting their marketing efforts more effectively. Another pro is the platform's advanced analytics and reporting capabilities, which allowed us to track the performance of their marketing campaigns and make data-driven decisions. ActiveTrail also offers a range of integrations with popular CRM and e-commerce platforms, such as Salesforce and Shopify, which was very helpful for our company to manage our customer relationships and sales processes. Cons: ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue. Read More OF Or F. Verified reviewer Alternative Medicine 11-50 employees Used weekly for less than 12 months Reviewed June 2024 Great email marketing! 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Amazing job, good UI, love the simplicity Cons: The q/a and the help section need improvement Reasons for switching to ActiveTrail Better system, easier to use, simple a/b test Read More HL Helder L. Verified reviewer Business Supplies and Equipment 2-10 employees Used other for less than 2 years Review source Reviewed June 2021 Really Bad Service..or no service at all! 1 The service is really bad. Contact is frustrating! I wasted time and money. At the moment I still have an active account but I will certainly change. Ratings Breakdown 3 Ease of use 2 Value for money 1 Customer support 3 Functionality Pros: Price is the only Pro. Integration with our site eas easy. Cons: The service is really bad! Contact is impossible. Reasons for choosing ActiveTrail Price was atractive Read More JC Joiada C. 51-200 employees Used weekly for less than 6 months Review source Reviewed August 2016 Easy to use, feature-packed email marketing program 5 I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it. When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates. ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next). And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier). Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile) Cons: Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation. Read More PJ Paul J. Used unspecified for unspecified Review source Reviewed June 2016 Brilliant! The Best Value for Money in Email Automation 5 We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering: - an extraordinary selection of templates and designs - storing uploaded pictures for reuse with other campaigns - a SPAM score that tells you how likely it is that your mail will be marked as SPAM - an integrated connection to Bigstock Photo - Everything is responsive, letting you fit your emails to mobile screens. As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page. Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success): The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as: - 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up. - When men register, private or corporate, an email is triggered to our art director so she can make personal contact. All of this is setup once, and then handled by ActiveTrail automatically. Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out. Ratings Breakdown 5 Ease of use 5 Customer support Read More WB Wela B. 2-10 employees Used unspecified for less than 6 months Review source Reviewed August 2016 Amazing All-In-One Solution! 5 ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated communications platform that gives you an all-in-one solution to amplify your business' marketing potential. Plus, it's so easy to use and there are no hassles in signing up on the lead pages platform and linking it to your mass email platform. It also provides an array of templates to choose for subscription pages or sign-up forms. The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads. It also features an autoresponder that lets you schedule ahead the emails you send to your customers. You can also customize it to immediately respond to the actions of your clients, such as greeting them on their birthdays. This gives your business connection with your clients. I believe ActiveTrail is the first to offer this. ActiveTrail also provides surveys to interact with your leads or followers so you can generate sales. Another feature is its goals for conversion, which allows you to obtain leads from your page visitors so you can convert them. ActiveTrail offers a LOT! It really is a scalable software solution'a one-stop shop, I must say. ActiveTrail brings you a vast range of features for almost everyone involved in marketing. And if we do run into problems, they have a live chat where we can talk to their support. So far, I haven't run into any problems. Whatever you're looking for, ActiveTrail can give you what you want. It can be quite frustrating at times to deal with how it loads slowly, but I understand that its extensiveness and being an all-inclusive solution software, it can happenIntensifying your marketing efforts and building up your online presence has never been this simple and awesome! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential! Cons: Its loading time can be quite slow. Read More NS Noa S. Sports 11-50 employees Used daily for more than 2 years Review source Reviewed October 2017 Activetrail has its problems but when you get used to them, it works. 4 We manage a large volume of groups, users, weekly newsletters with relative ease. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 3 Functionality Pros: Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients. Great customer support, and they know their problems... Cons: We have 2 separate activities, B2B and B2C with different look, AND multilingual. No luck in establishing 2 accounts or 2 separate bodies to work with from the same account. It gives us hard time trying to keep our graphics intact. Storage of the ready blocks of graphics is not too clever. We would love to have multiple files (Per activity/language) but it can't be done. Read More Claire C. Verified reviewer Used daily for less than 6 months Review source Reviewed May 2018 Affordable, and on a par with GetResponse. 4 1\. Affordable 2. Easy to use Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: It is very easy to use, and landing pages can be tweaked fast. It is one of the most affordable email marketing software available, and the way it works makes sense. You don't have to study it to know how to use it. Unless of course, you're a total newbie to email marketing software. Cons: There are not a lot of landing page templates to choose from. If you needed to integrate other services and software, I would suggest you find out what is possible, because this software is not well known. Read More JS Jenna S. Verified reviewer Retail 501-1000 employees Used other for more than 2 years Review source Reviewed March 2018 Great Email Marketing Automation Software 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It is very user-friendly, especially for first timers. But don't be fooled by their simplicity as ActiveTrail knows how to pack the right punches in the right areas. They have enough templates to make your campaigns as diverse as it can be. It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated. Cons: As mentioned, they have ready templates but some people might look and ask for more. It would be great if the selection would grow consistently as different types of need arise. Read More JB Jerry B. Marketing and Advertising 2-10 employees Used daily for less than 12 months Review source Reviewed August 2018 Superb Tool 5 Try the free version before going to the payment plans, they have almost all the functions of the premium versions and can serve the majority of small companies. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The massive sending of emails is very simple, with prefabricated templates and the ability to save the templates that one creates. Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use. Cons: None so far. Sometimes it can be difficult to find what I'm looking for when I'm navigating their site. 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