About Adalysis

Adalysis is an online marketing automation solution designed to help businesses track the performance of pay per click (PPC) campaigns on Google Ads and Bing Ads. Managers can utilize the automated check and alerts engine to review and resolve issues related to duplicate or negative keywords and ad groups with low-quality scores or no active advertisements.

With the A/B testing tool, administrators can run A/B tests across multiple ad groups using various labels, patterns or image sizes and gain insights into customers’ preferences or website actions. Adalysis comes with a performance analyzer, which enables organizations to obtain an overview of account performance and factors including budget change, quality score, bids and more.

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Supported Operating System(s):

Web browser (OS agnostic)

37 Reviews of Adalysis

Average User Ratings

Overall

4.54 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(21)

21

4 stars

(15)

15

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 37 results

April 2019

Michael from Prism Theory

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

April 2019

One of my Favorite Tools for PPC, and Boy Have I Tried Many...

Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to recommend for this alone, and really it's worth the entire price of entry (which is fairly low to begin with). The remainder aren't very strong, but useful if you don't have other tools that do these things better. They also don't charge per account, so for agencies with many, the costs only decrease which is fantastic.

Pros

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.

Cons

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

October 2019

Jango from One to Market B.V.

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

October 2019

Great tool

In our markting agency, Adalysis is part of the day-to-day optimization of all our Google Ads Search accounts that we run for our customers. It's fully integrated in our way of work, I can't imagine not having Adalysis anymore. Ad optimization used to be hard especially in terms of anlayzing if differences between ads where actually statistically significant. With Adalysis this is made easy and the results show in our accounts.

Pros

Adalysis helps a lot in the optimization of you Google Ads Search campaigns without trying to take over. You still can/have to think for yourself, the tool just helps to spot possible improvements. The posibility to set custom variables, the tool combining data and calculating statistical probability, gives great and significant insights. Especially useful for ad testing/optimization.

Cons

It's no longer possible to include or exclude specific campaigns within accounts. The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Reasons for Choosing Adalysis

Other products tend to lean more toward automization. I've seen this go well (especially for big accounts) but I've also seen this go horribly wrong. I'm convinced that the human brain, along with some help from a tool like Adalysis, will always do better than any automization.

July 2019

Collin from Sprout Creative, LLC

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

July 2019

A Robust Google Ads Tool With A Difficult Interface

It did a good job of analysis regarding our Ads account, but ad management through the tool didn't function in a way we were looking for.

Pros

Adalysis was very robust in its functionality

Cons

The tool's interface is difficult to get up and going on

September 2019

Robert from Righteous Marketing

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

My go-to PPC software

Helps me monitor ad copy performance in aggregate across larger swaths of campaigns (to get statistical significance more quickly). Highlights opportunities for new keywords as well as potential negative keywords. Notifies me of errors I might have made such as neglecting certain ad extension types.

Pros

This software has the smoothest onboarding process I've ever experienced. Very easy to use and understand. Great documentation and tutorials for using the various product features. Constantly being updated to increase the functionality. While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

Cons

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

Reasons for Choosing Adalysis

The ease of the free trial/onboarding made a huge impression and the recommendations have consistently been helpful to my workflow. Price is also very competitive.

September 2019

Richard from SFDC

Verified Reviewer

Company Size: 2-10 employees

Industry: Internet

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2019

Good bang for the buck

Pros

This does not have all the bells and whistles of a few other (higher-priced) dashboards but provides good recommendations based on three primary categories: critical, optimization and performance. Have found that OOTB criteria are pretty good but can also adjust thresholds as needed (i.e. what triggers an alter).

Cons

Many of the suggested changes have to be done directly in ads platform proper (ads.google.com or bing) versus doing them directly in Adalysis.