--- title: "Adobe Analytics Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Adobe Analytics. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Adobe Analytics is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/adobe-analytics-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / [Adobe Analytics](https://www.softwareadvice.com/marketing/adobe-analytics-profile/) / Adobe Analytics Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/adobe-analytics-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/adobe-analytics-profile/alternatives/) # Adobe Analytics User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 237 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 4.1/5 - Value for money: 4.0/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 136 reviews (57%) - 4 stars: 81 reviews (34%) - 3 stars: 14 reviews (6%) - 2 stars: 6 reviews (3%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Adobe Analytics is an industry-leading, enterprise-grade data platform that offers unparalleled depth for organizations that prioritize granular, unsampled data and complex customer journey analysis. While it is a "monster" in terms of power and flexibility, it comes with a high price tag and a "wall" of a learning curve that typically requires a dedicated implementation team. - Adobe Analytics offers powerful features like customizable dashboards that can be easily downloaded in CSV and PDF formats and provides real-time analysis with a minimal 40-45 minute delay. - Adobe Analytics UI and workspace experience - easy to build very detailed panels and dig into data points as deep as needed. ### Most mentioned cons - I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms - Cost is too high as compare to other platforms. - It's not user friendly and often takes a long time to load. ## Adobe Analytics customer reviews Showing reviews 1-25 of 237 (page 1). ### One of the powerful marketing analytics tool out there - Overall rating: 4/5 - Reviewer: Emir H. - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: October 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Adobe Analytics is a super easy-to-use tool even for a huge dataset. This platform has so many interactive and interesting features that we really enjoy using it. I personally really like the user interface as it is so simple and clean as compared to many other competitors of this product. There is a lot of personalization leverage given to users which again gives the product some brownie points. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The workspace element in the software is kind of a self-service that leads to an analysis of data depending on the influx of clicks on our website. Adobe Analytics has a really nice interface that helps users in finding the right function just at the right time. It is also really efficient as it gives us a very detailed reporting of graphs which helps us in a clear analysis. This tool is an altogether great product that works pretty well when analyzing different types of marketing campaigns just to identify and gauge their contribution in order to bring new customers and boost sales. It has been very beneficial to all of us and that is the reason why I recommend this platform to others. #### Cons One important con I think is that the product starts updating in the middle of the week which means business days so this should be fixed. Moreover, all of the community forums and the level of customer service should be improved with a detailed question and answer session. --- ### Top notch web analytics tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. allow access to data to various departments #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros easy to use with drag and drop functionality to modify dashboard and create custom reports #### Cons hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools. #### Reasons for choosing Adobe Analytics you can completely customize the product to fit the configuration of the site #### Reasons for switching to Adobe Analytics more customizable and integrated in adobe experience cloud already present in the company --- ### Expensive, buggy, and not intuitive. - Overall rating: 2/5 - Reviewer: Benjamin R. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very poor. We were customers for over 5 years, but recently have began experiencing serious issues with basic analytics reporting. Adobe Target became entirely unused when our company discovered that the free version of Google Optimize was superior. The toolset is far too cumbersome to train new analysts to be familiar with - even those with strong experience in other BI tools. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros The basic metrics such as users/sessions (which they arbitrarily call "Visits") seem to match up with other analytics software when compared. #### Cons Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools. We are constantly messaging support to get basic features "turned on". Support is not ready to help troubleshoot simple, but critical issues such as broken conversion tracking. The software requires updates too frequently, and will cease working altogether if these updates are not installed. --- ### I can produce predicted insights with Adobe Analytics smoothly - Overall rating: 5/5 - Reviewer: Md. Tanvir Bin N. - Verified reviewer: Yes - Industry: Education Management - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered The user interface is really straightforward to use, and obtaining reports is pretty easy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation. #### Cons Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics. #### Reasons for choosing Adobe Analytics It provides further information about data collection and deployment. #### Reasons for switching to Adobe Analytics In comparison to the tidy user interface of Adobe Analytics, the UI of Microsoft Power BI is far poorer. --- ### Beautiful Visual of Marketing Efforts - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Publishing - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2019 - Review source details: This review was submitted organically. No incentive was offered Absolutely incredible. Love how it integrates with Adobe Cloud. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows. #### Cons It took a little while to get used to some of the design elements of the charts #### Reasons for choosing Adobe Analytics We actually use this product with our other products for a balanced approach. --- ### High-end, well-integrated analytics tooling - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used other for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams. #### Cons Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model. #### Reasons for switching to Adobe Analytics Google Analytics is a great analytics tool for smaller businesses and start-up's, but SiteCatalyst is more suitable for larger, enterprise customers. --- ### Lots of fire power, worth the money if you use it right. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Human Resources - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts. #### Cons No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional. #### Reasons for choosing Adobe Analytics We're adopting a lot of adobe products. Keeping everything as part of the Adobe Suite makes sense for us. --- ### Adobe Analytics Review for Marketing Agency - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate. #### Cons It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix. #### Reasons for switching to Adobe Analytics This was lead by the agency as well as the client as a desire to migrate to Adobe. While we are relatively new with the implementation, so far results have been great. --- ### Adobe Analytics Review - Overall rating: 5/5 - Reviewer: Sandeep P. - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Its a been a great experience and its easy for non technical people to onboard to this tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into #### Cons There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about. #### Reasons for choosing Adobe Analytics There were more control and customization possible --- ### Supercharges data visualization - Overall rating: 4/5 - Reviewer: Sai R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered Overall experience has been very good #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Adobe analytics is a great platform for analyzing performance, easy to create reports, and review statistics and trends #### Cons Onboarding can take some time when compared to Google Analytics #### Reasons for switching to Adobe Analytics Recommendations from partners --- ### Its a very Costly tool as compare to other tools. - Overall rating: 5/5 - Reviewer: Gary H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered Overall its a very good tool but very costly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its Very good tools for Tracking website data. #### Cons Its a very Costly tool as compare to other tools. #### Reasons for switching to Adobe Analytics Some features are Missing in that tools . --- ### Great tool for site metrics analysis - Overall rating: 5/5 - Reviewer: Mariia K. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use Adobe Analytics to build comprehensive reports for site metrics, explore data and work with different team to set up tagging (elements, events). #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Adobe Analytics UI and workspace experience - easy to build very detailed panels and dig into data points as deep as needed. #### Cons Nothing specific, it's great for data analysts and report developers --- ### Customizable, feature-rich platform a must-have for complex reporting needs (worth the $$) - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have used Adobe Analytics at three different jobs in three very different industries - they all had very different online channels, markets, and measurement needs. One thing they all had in common, however, was that they were all large Fortune 500 organizations. The beauty of this software is that its rich feature set and endless ways to customize metrics and reports can accommodate for these.In all of the jobs, I used the tool for data analysis/reporting, and in two of them I had a much richer experience with the tool - working as the Admin for the software and learning the more complex back-end pieces of it. Me, being a data-minded person, didn't mind the steeper ramp-up to learn this tool, because it is very powerful and useful for business success. I can see how perhaps an "entry level" analyst may find it intimidating.In the Admin role working at one of the companies, I was directly involved working with the team that Adobe had assigned to our account, and I always found them to be helpful, thorough, and proactively supportive.I had an interesting experience observing one of the organizations I was with transitioning to GA to save money, but only because they did a ton of extra customization to pull that GA data into a database and then they used separate data visualization tools to get the reports they needed.... in other words, the GA reports out of the box didn't fit the bill. Was it actually a savings after that? I don't know. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Adobe Analytics, in my opinion, is the must-have analytics solution for large, complex organizations where the digital space is a part of their business. This tool is feature-rich beyond belief, containing more options for data analysis and customization than you can imagine! There are many things I like about Adobe Analytics; these are the top items:* Endless ways to organize and report on data, customizing it for each business unit’s need – the more relevant the data is to them, the easier it is to understand and act on it to optimize digital programs. * Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to pull data directly into a spreadsheet, or even opt for an on-screen heat map for a quick view of certain stats* Adobe is more geared toward supporting large organizations (you have to pay for that support, of course), but if you need help figuring out how to measure or analyze a specific thing, they can help you work through it, assist in troubleshooting, or generally just jump in where needed* Adobe Analytics has far superior reporting when it comes to tracking eCommerce, as they have pre-built set up configurations geared for this* Adobe Analytics does lifetime data storage (Google Analytics will not store beyond 2 years), which means you can more accurately forecast and track performance over a long period of time #### Cons Each time I rave about how much of a fan I am of Adobe Analytics, I occasionally will hear from those who maybe work for a smaller company or one that doesn't have a complex digital implementation that they think it is too pricey and has way more features and tools than they need. For these, maybe it's not the right solution for you. After all, there are free solutions like Google Analytics (GA) out there if all you need is a very simple analytics toolkit... just be sure to fully research what GA offers and what it doesn't, so you don't have any unfortunate surprises later on. I'm not entirely anti-Google Analytics, it definitely does have use cases that make sense. Small start-up organizations, ones with very simple and straightforward online channels, etc. I will admin that Adobe Analytics does have a much bigger learning curve than simpler solutions, as it is more complex and robust and there's a lot to ramp up and comprehend. If I had to chose one personal "con", that would be it. If I didn't use a feature for a while, I would find that it wasn't always intuitive to remember how to do it, but luckily I was generally able to ask a colleague or easily find the information online. --- ### Smooth and Powerful Application. - Overall rating: 5/5 - Reviewer: Ovi H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It provides excellent data breakdown, which makes it strong and versatile. The API level provides for the analysis of key information needed for your company's marketing data. Excellent for high-end website-owning businesses. We absolutely appreciate utilizing this platform since it offers so many fun and intriguing interactive elements. In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is so straightforward and uncluttered. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Adobe Analytics is great at what it does since you can use its insights to obtain accurate and reliable information. A good dashboard is essential for using the tool while you are operating on it. My whole website visitors data has been recorded and used to create dashboards that will help me make better marketing choices. I was able to monitor several data points sequentially with Adobe analytics, unlike GA. #### Cons In comparison to other platforms on the market, it is expensive. New tags or metrics that must be deployed have an additional cost associated with them. For small and medium-sized enterprises, not advised. #### Reasons for switching to Adobe Analytics Better integrity. --- ### How to play with data and succeed - Overall rating: 5/5 - Reviewer: Samuel N. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It enhance customizationFlexibility and convenient #### Cons Abit expensiveDefault rate is Abit low 120 request per minute --- ### Great product for Web Analytics - Overall rating: 4/5 - Reviewer: Rajat K. - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2024 - Review source details: This review was submitted organically. No incentive was offered Amazing product, ease of use and great visuals and data formats #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Adobe analytics provides access to day to day web platform usage by the customers. It provides access to where users are clicking and how are they navigating between the pages #### Cons The click based tracking is slightly complicated and thus you have to engage a partner to get this implemented --- ### Rich in functionalities and features - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I used it for my own print on demand business. In addition to many things, I was able to understand where the trafic was coming from so that I knew in which marketing channel I should keep investing my time and budget. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market. The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend! #### Cons Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important. --- ### Adobe analytics makes it easy for you to understand data and information as you wanted - Overall rating: 5/5 - Reviewer: Elly N. - Verified reviewer: Yes - Industry: Graphic Design - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I give Adobe Analytics a 10 because i enjoy using it daily #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking #### Cons It really expensiveit's complicated to learn if your not patientIt should have a better documentation --- ### Well Designed Analytics Tool from Adobe - Overall rating: 5/5 - Reviewer: Mert D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered Over 3 years, I am using Adobe Analytics to drive my company and marketing team. There are lots of things that you can do with it, for instance you can decide which social media platform to target, to have better traffic. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights. It is important to have nice dashboard to use the tool while you are working on it. #### Cons To be hones, I am glad to use Adobe Analytics but it is quite slow while you are surfing around the section. They should optimize the tool about it's speed. --- ### Using Adobe Analytics from 4 years - Overall rating: 5/5 - Reviewer: mohammad r. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am a developer and I have implementation and reporting in both parts. I worked with DTM, Adobe Launch to build the Analytics libraries, and send the data to various Analytics report suites to further use in the reports. As a developer of Analytics, my overall experience is great with Adobe Analytics in compare to other Analytics tools. Thank you Adobe. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Adobe Analytics is easy to implement and integrate with any application and portal. I have been working from many years on the Adobe platform and found Analytics implementation is very easy and creating and setup the reports is also so easy. #### Cons There are no Cons which I noticed. Everything is very well managed and options are easily available the tool. --- ### Good but expensive for what it offers - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Some of our clients are not happy to use Google Analytics and so opt for an alternative with Adobe. Most of the feedback is average but the subscription cost is often a negative sticking point. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Its a solid alternative to Google Analytics #### Cons Some of the tag implementations cause more problems than they solve. --- ### A great tool that helps you get actionable insights if setup and used correctly. - Overall rating: 5/5 - Reviewer: Sahr S. - Verified reviewer: Yes - Product usage: Used weekly for less than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products. #### Cons Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases. --- ### Traffic numbers and Adobe Analytics - Overall rating: 4/5 - Reviewer: Phillip L. - Verified reviewer: Yes - Industry: Sports - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage. #### Cons Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use. --- ### Provides solid analytics with a few flaws... - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Banking - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros The software provides solid analytics in certain areas of web browsing #### Cons Does not allow for major analytic discovery, as the tool is set in certain measures that it provides --- ### Adobe performance - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 2/5 #### Pros ease of creating reports using segments and site information such as pageview #### Cons does not provide reliable results when used for media analysis ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/adobe-analytics-profile/reviews/?page=2) --- Adobe Analytics Reviews, Pros and Cons - 2026 Software Advice