All Adobe Campaign Reviews

1-25 of 165 Reviews

Sort by

Reviews are by default sorted by Recommended to software buyers, driven by our proprietary algorithm reflecting the depth and quality of the review, recency of experience, and other factors. As a neutral reviews platform, the star rating of the review is not considered in the "Recommended" ranking, and there is currently no voting mechanism that would allow site visitors to influence the ranking.
User Profile

Gautam

Verified reviewer

Entertainment, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed July 2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

PROS

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

CONS

However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

Samuel

Computer Software, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2023

How to track your business

PROS

Ease to useCompatible with other softwares

CONS

Limited to certain language which makes difficult other users to access

Shaun

Verified reviewer

Retail, 51-200 employees

Used daily for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed May 2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

PROS

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

CONS

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Reason for choosing Adobe Campaign

apparent service benefits which were ultimately just not true.

Reasons for switching to Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

User Profile

Amanda

Verified reviewer

Staffing and Recruiting, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed August 2019

Most helpful email marketing tool

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

PROS

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

CONS

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Emily Yohanna

Verified reviewer

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2018

It is a program that allows you to manage marketing or advertising campaigns controlling every step.

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

PROS

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

CONS

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

User Profile

Lenee

Verified reviewer

Mining & Metals, 1,001-5,000 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2019

Versatile and effective product

Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services.

PROS

Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.

CONS

Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.

User Profile

Joshua

Verified reviewer

Entertainment, 1 employee

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2021

ADOBE CAMPAIGN REVIEW

Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement

PROS

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

CONS

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

User Profile

Heather

Verified reviewer

Information Technology and Services, 501-1,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2021

Best Marketing product

I can happily say that I have had great moment from the time I started using this great product. It has led to faster growth of our company and empowered our marketing and sales team effectively.

PROS

This great product enables us to send email with advertisement of our products and services to our customers regularly. We are able to monitor our customers journey and heed to fulfil their needs.

CONS

I have never experienced any challenging situation from the performance of this platform since we deployed it in our organization.

Shannon

Verified reviewer

Computer Software, 51-200 employees

Used daily for less than 6 months

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2018

Once you take the dive into Adobe, it is so worth it!

PROS

Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

CONS

I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

wava

Financial Services, 501-1,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2023

social media marketing

I use to market my projects and business.

PROS

Adobe compaign is easy to use to create campaigns for social media and email marketing.

CONS

Integrates with social media such as Facebook to improve on marketing

Imelda

11-50 employees

Used daily for less than 12 months

Review Source
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed January 2019

Attract more B2B clients with great brochures and Ads

PROS

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

CONS

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Alicia

Electrical/Electronic Manufacturing, 11-50 employees

Used daily for more than 2 years

Review Source
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2017

Intuitive program

PROS

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

CONS

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Divya

Consumer Electronics, 501-1,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

5

Reviewed October 2018

Adobe E-sign

PROS

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

CONS

A little complicated dashboard since they highlight all the features of the product on a single page.

Cameron

Construction, 2-10 employees

Used daily for more than 2 years

Review Source
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed March 2018

The best and easiest and safest even above focusing and very close b

No it should be offers on all the sights

PROS

That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

CONS

None really it will run my crimped messages in my office very well set up .no hidden clauses

Patrick

Electrical/Electronic Manufacturing, 11-50 employees

Used daily for less than 12 months

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed July 2017

Adobe Marketing Cloud is powerful

PROS

We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

CONS

We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

Alisa

2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2018

Newbie is unlikely to understand independently

PROS

It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

CONS

The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

Maya

E-Learning, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2019

Conveniently track projects

PROS

At Adobe Campaign, I like visual analytics. After creating a project, I easily track the steps. All statistics get to my personal account. I also liked the ability to personalize email newsletters.

CONS

I work as a teacher, and Adobe Campaign is more of a marketing tool. I would switch to a program more suitable for my tasks, but the authorities are against it.

Maksym

Computer Software, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2019

Great tool for marketing analysis

PROS

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously.

CONS

To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time.

Jonathan

Hospitality, 11-50 employees

Used daily for less than 12 months

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2017

Another amazing Adobe Product!

PROS

This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

CONS

There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

Anonymous

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed June 2018

Overall, great tool that solves almost all of our needs for the email marketing channel.

PROS

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

CONS

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Nidhi

Internet, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

FUNCTIONALITY

5

Reviewed November 2020

A good Adobe product.

PROS

Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

CONS

As with most things Adobe, Campaign could be less expensive .

Aamir

Hospitality, 5,001-10,000 employees

Used weekly for more than 2 years

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2017

Creative Package in One

PROS

The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

CONS

Subscription costs........over the years the price will be more expensive than a perpetual license.

laura

Retail, 51-200 employees

Used weekly for less than 2 years

Review Source
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2019

Great cloud service for marketers

Overall, its a great cloud service specially for working with groups

PROS

i can easly find and modify any digital assets all in the same place. Can interconnect all the files so that it can be easier to use. Its great for sharing files and working with you group, in the marketing word we are constantly under pressure because of the clients, this tools helps sooth it out.

CONS

just that sometimes it gets tricky to use

aaron

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed December 2017

excellent

PROS

fantastic product, gives me everything I need to successfully market my business online, highly recommended

CONS

some of the features are a little hard to work out, but there are plenty of tutorials online to help you

User Profile

Nitya

Verified reviewer

Information Technology and Services, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2022

An omnichannel marketing tool powered by Adobe AI

PROS

Using Adobe Campaign you can create omni channel campaign that are very effective in terms of user engagement and retention. Adobe Campaign allow us to analyze your data in an impressive and best way to segment the user data. With Adobe campaign we can automate the entire campaign life cycle.

CONS

We need proper training executing marketing campaign for the first time users. There are only limited numbers of pre built templates available in their library.

Showing 1 - 25 of 165 Reviews