Efficient reporting saves time, core part of business

We have been using AA for 4 years now and in that time Agency Analytics has become a core part of our business offering, allowing us to provide real-time reporting to our SEO clients. A lot of agencies only send monthly reports, often late - whereas with Agency Analytics our clients can always see their results and ROI anytime of the day or month without having to wait. The dashboard and reports can be fully customised to only show the info that clients want to see, and there are dozens of different integrations with other platforms.

Pros

Saves me time every month, automated reporting, live reporting dashboard, dozens of integrations

Cons

Haven't had any significant issues, and the features we requested were implemented

The Ultimate Time-Saver

We came to Agency Analytics for better monthly reporting, but the dashboards have completely transformed our analytics processes. The report templates and auto-send feature cut my monthly reporting time in half, and the reports also look really nice!

Pros

I LOVE the customizable dashboards. Being able to select the data points I want - and removing what I don't need - is a huge pro for me. It's so streamlined, clean and easily digestible.

Cons

This is small - and I'm digging for a con, because I think it's a nearly perfect platform - but it would be nice to be able to add a manual page to the monthly reports, where I could upload images (such as screenshots of notable social media engagement).

AgencyAnalytics

Pros

I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.

Cons

I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.

Best Analytics Software for Agencies

This software was our third try at acquiring software that would produce great client reports seamlessly. We had just purchased a pretty big social media platform made for agencies and were so disappointed in the reporting capabilities. We needed good reporting software fast since we discontinued our contract with our previous analytics software. Agency Analytics was extremely easy to implement and all the channels that we need to report on for our clients are seamlessly integrated in one easy to read and interactive report. The report scheduling is also a breeze. Prior to implementing, we were piecing together a report, saving it as a PDF and emailing it to our client distribution groups. We can do all of that within Agency Analytics and we get back great analytics on who is actually opening the report! We love it. I can't say enough about the software.

Pros

Agency Analytics was extremely easy to implement, provides great dashboards and reports for our clients and makes our monthly client reporting so much easier. All of our client information is easy to see in one place including social media channels, email analytics, website traffic and more!

Cons

Listening tools could be a little more robust. With our previous reporting software we were able to see Facebook, Twitter and Instagram posts from "competitor" pages. We could also see "competitor" page growth and engagement numbers to compare to our own client's growth and engagement numbers on social media. It wasn't a deep dive but it helped us keep track of the social media "chatter" regarding our clients.

Best overall SMB Reporting tool hands down

Pros

We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing. The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise. This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother! The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.

Cons

ONly a single white-label option for logos etc. Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.