Ahrefs Software

4.77 / 5 (117)

About Ahrefs


Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of competitor’s strategies helps users formulate new strategies accordingly.

Ahrefs provides users with a backlink tool to create additional links for blogs or websites. Users will also get to know the impact of existing backlinks on their current website. With on-page analysis, you can analyse a link based on target keywords. The suite audits each page of the site and detects potential problems that may influence the site’s ranking.

The keyword analysis tool helps you find appropriate keywords for your content that will drive increased traffic to the website. Users can also monitor the progress of the site and compare it with their competitor’s site with the competitive comparison tool.



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Supported Operating System(s):

Windows 10

117 Reviews of Ahrefs

Average User Ratings

Overall

4.77 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(95)

4 stars

(19)

3 stars

(2)

2 stars

(0)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 117 reviews

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November 2018

Vikram Singh from Blurbpoint Media Privet Limited

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2018

Great competitors analysis tool

I am working as SEO manager in one of the top-rated Digitial Marketing agency in India and I am using Ahrefs since last 2 years now, this is one of the tools that I am using on a daily basis and I really can't leave a day without this tool. It makes my competitor's analysis work so easy, Ahrefs helps me find the best links from my competitors and I have explored what content Gap and some basic distance my client's website is having and can set the campaign accordingly. This is the must have tool before starting SEO or content marketing campaign.

Pros

The best thing about Ahfers is you will get everything related to competitors & backlink analysis. It includes few most amazing features like comprehensive backlink data, Overall organic keywords your website is ranking for, Overall organic traffic with history, Keywords explorer for detailed keywords research, Linkintersect to see which links your competitors are having and you don't, and many more.

Ahfers is also one of the most user friendly tool I have ever used, it has got everything which every digital marketers need. You can find hundreds of links opportunities by using content explorer which shows you which content is shared the most in your niche. You can reverse engineer your competitors backlink by the cocomprehensiveis of competitors backlink and acquire them.

Cons

The only thing I like the least about Ahrefs as they didn't provide any Free search trial, while few of the other similar tools will give you few serachs in a day but in Ahrefs you won't get anything for free NOT even a single search.

October 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

One of the best SEO tools

Ahrefs is one heck of a tool which is evolving. When I started using it, it had limited features and in last 2-3 years, it has evolved into a massive all-in-one SEO toolkit, which is great. If you are an agency or SEO pro and not using Ahrefs, you are not in the league.

Pros

I have used several SEO tools like Majestic, SEMRush, and others, but nothing works like Ahrefs. It is one of the most feature-rich tools out there. It is constantly updated and the team keeps on adding new features which keeps users hooked.
One of the best things about Ahrefs is that it crawls and indexes new backlinks really fast. And this speed is still improving. Compared to SEMRush, Ahrefs does a great job overall.
I mainly use it to monitor backlinks, referring domains, and rankings. In terms of rankings, it is spot on. I never had any issues with Ahrefs whatsoever.
Another amazing thing about Ahrefs is their tutorials that show users how they can use and benefit from Ahrefs different features. Besides, Ahrefs blog is one of my favorites.

Cons

1. It is expensive and when I say expensive, I really mean it - especially if you want to get access to all the features. It is a perfect tool for SEO agencies and marketers.
2. The features and different tools aren't easily accessible or understandable to the users. They should do something about making users realize what they are missing and how they can fully use different Ahrefs tools. Training material and videos are doing a good job but they surely need to do more.

September 2018

Albert from IRL-LIVE

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

Powerful All-in-one SEO solution

I use it everyday to keep track on my sites and my competitors.

Pros

Ahrefs is one of the greatest SEO tool ever made. It can do a lot of things from keyword research up to content promotion. This all-in-one tool is my main weapon and it helped me gain higher rankings. Here are some of its advantages.

1. Doing keyword research is fast and accurate. Their keyword explorer tool has a lot of data to determine if the keywords are good. It shows the search volume, trend and the reliable keyword difficulty feature.

2. Accurate rank tracker. It also shows the estimated traffic that I am getting.

3. The site explorer tool. I'm using this extensively. This is what makes Ahrefs a powerful tool. I can input any URLs and it will provide me with some useful data like the keywords I am ranking, my site's backlinks and referring domains and the estimated traffic.

Cons

The pricing is somewhat expensive for beginners and to those who have limited budget. But believe me, the higher price tag is all worth it.

February 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Functionality

5.0

February 2019

Indispensable resource for a large variety of use cases

An incredibly in-depth resource for almost everything on the web. This is a must-have tool for anyone in online marketing, SEO, or simply managing a site. Indispensable.

Pros

Ahrefs offers an absolute wealth of data and information with near infinite uses. Quickly and easily look up
Given the complexity and depth of the information available, Ahrefs is surprisingly easy for beginners to use. While it certainly takes some background knowledge to make the most of what it offers, clear, visual charts and graphs help to present data intelligently, and mouse-over explanations help to explain each feature to users. The dashboard makes it easy to monitor your most important sites.

I particularly love the comprehensive breakdown or url and domain authority, as well as the keyword explorer which not only provides data on a particular keyword but also maps related search terms and allows you to see how multiple keywords interact. Additionally, a deep dive into backlinks can provide a huge amount of information for almost every possible use-case. An incredible resource for SEO, marketing, reporting, and website management.

Given the huge amount of value offered, pricing is extremely reasonable.

Cons

For beginners, Ahrefs can certainly be intimidating, but it does a very good job of offering explanations for the uninitiated while not compromising the depth of information available to experts. Perhaps a tutorial or self education section or blog could be useful for those who start small but want to learn more.

October 2018

Giorgi from Philip Morris International

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

5.0

October 2018

Must have tool for SEO geeks

One of the best SEO tools I ever worked with

Pros

Using Ahrefs with SEMRush is what it all takes to get the overall deep understanding of the SEO for the project you are working for. Ahrefs is invaluable tool when it comes to the backlinks and their tracking. Apart from having the extensive SEO capabilities (tools, features, functions, etc - which all of them works very well) this tool is my number one go when I need anything - literally anything backlink related. I cannot even imagine analyzing the competitors backlinks or certain amount of them without using Ahrefs. It's the valuable and reliable source taking its permanent place in my SEO toolbox.

Cons

Nothing really. For the things I am using this platform for - it's irreplaceable. The only thing which I have experienced to see is the search volume for the keywords that seemed quite off the real ones. Though, overall, I am very happy with what this platform can provide.

July 2018

Mark from Mailshake

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2018

Hands-down the best SEO/digital marketing tool on the market

I'm a 10x better SEO with Ahrefs

Pros

Where to start? If I could only use one tool for the rest of my marketing career, it would be Ahrefs. It can do everything, and it does everything better than all its competitors. I've built my whole SEO strategy on the back of Ahrefs.

They really seem to understand what it takes to succeed with SEO today, too. Rest of their content team create some of the best content on the web, and really show you through their videos exactly how to get the most out of Ahrefs.

Cons

I wish it didn't quickly jump to a prohibitively expensive price. It would work for most individual businesses, but agencies need at least a standard account and if you really want to get the most out of it, an advanced subscription gives you some material benefits, but I've never been able to justify the cost.

Hardly a con, though and am more than happy with what I get at that price.

December 2018

Dale from Bimota Usa

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Powerful SEO tool with lots of functionalities!

A must have SEO tool! It helped us to improve our organic traffic and rankings.

Pros

Ahrefs is a very powerful tool that helped us to improve our organic rankings. It has lots of features and functionalities. All of them are useful and can help users and website owners to rank higher. I'm extremely impressed with the amount of data they provide. With a single click, I can see any website's data like traffic, amount of referring domains and organic keywords.

I love using their amazing SEO tools like Keyword Explorer, Site Explorer and Rank tracker. Speaking of their Rank tracker, it is accurate and updated regularly. It also shows our average position, visibility and SERP features. In my opinion, Ahrefs is a must have SEO tool for any serious SEOs and companies out there.

Cons

Their pricing is expensive and not flexible. That is their only weakness so far.

November 2018

Marielle from All Is Everlasting Floral Arrangements

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

Ahrefs is a great SEO tool for every online marketers!

Pros

I've been using Ahrefs for about two years and it keeps getting better. It helped me and my team achieved higher rankings and as a result, more clients and the ROI is pretty good. Ahrefs is a very powerful SEO tool and here are the advantages of using it.

1. Easy to use.
2. Feature-packed software.
3. It allows me to track my keywords.
4. Accurate rank tracker and backlinks analysis
5. Doing keyword research with it is amazing. It has an amazing feature that helps me to measure the competition.
6. I can see the stats of any websites quickly.
7. They have an amazing blog which can help me and my team to become better.
8. Amazing support.
9. The developers keeps on improving the software.

Cons

I do not see any disadvantages of using it. It has all the tools that we need and we love using it. It is powerful yet easy to learn.

June 2018

Amber from Leap Clixx

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

June 2018

The Ultimate SEO Tool

Allows us to perform basic and complex online marketing tasks from in-depth keyword analysis, keyword tracking, backlink analysis, site audits and more. We can also do content marketing planning using the content explorer. It's an agency's best friend.

Pros

Our business wouldn't thrive without Ahrefs. We use it for content marketing planning, SEO optimization, PR link outreach, competitive analysis, in-depth keyword analysis, keyword monitoring and more. Ahrefs can give you a great overview on where your business stands in the online marketplace and has countless complex tools to help you dig into backlinks, keywords, content and more.

Cons

I wouldn't say it's great for an SEO beginner as you need a fundamental understanding of SEO and online marketing to be able to get the most out of Ahrefs. Also, Ahrefs isn't cheap, but for an agency who uses it every day, it's worth the money for us.

July 2018

Erwin from Enjoy The Enjoyment

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2018

A must-have SEO tool!

Quick and easy to use software. It has lots of useful features that will help you rank higher in any search engines.

Pros

Ahrefs is an excellent SEO tool that is quick and has a lot of features. In my own opinion, it has the complete package when it comes to SEO and marketing. Doing keyword research is so easy. If I want to spy on my competitors, I just plug in their URLs and Ahrefs will quickly show their stats like backlink profiles and the keywords that they ranked. It also helps me to create a masterpiece content thru their keyword suggestions. Ahrefs is a web-based application so it is easy and light. I do not have to install or download anything.

Cons

The only downside that I can think of is its price. It is certainly not cheap, especially for individuals or beginners that do not have a big budget for SEO or marketing.

December 2018

Matthew from Alador and Smith

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

An extremely powerful online marketing tool!

Ahrefs is my main tool for any serious SEO work.