--- title: "Amplitude Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Amplitude. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Amplitude is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/amplitude-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / [Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/) / Amplitude Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/amplitude-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/amplitude-profile/alternatives/) # Amplitude User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 68 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 4.4/5 - Value for money: 4.4/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 44 reviews (65%) - 4 stars: 21 reviews (31%) - 3 stars: 2 reviews (3%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Most mentioned pros - We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. - It has been a critical tool for prioritizing roadmaps in response to real usage. - Amplitude offers a lot of flexibility while having a very clear UI. ### Most mentioned cons - It´s a little difficult to understand at fist, it takes months to adapt, and the subscription cost is somewhat high - The UI is always changing and our team has difficulty in keeping up with the new features and redesigns - It is pretty pricey, specially if your business is low-margin and high traffic ## Amplitude customer reviews Showing reviews 1-25 of 68 (page 1). ### Best Analytics tool - Overall rating: 5/5 - Reviewer: Pedro A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way #### Cons - It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns --- ### Powerful for in app visibilty - Overall rating: 5/5 - Reviewer: Amit N. - Verified reviewer: Yes - Industry: Internet - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Love it. I can easily track and monitor whatever is going on our website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Ease of creating charts and dashboard. Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan. #### Cons To be honest, there isn't much to dislike. We're using the free tier which is sufficient for our needs. #### Reasons for switching to Amplitude Amplitude is more powerful, user friendly and they have a great free plan. --- ### Helps you really understand the users! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions - Offers a very generous free tier - I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around - Great tools for understanding and interpreting your data on the paid plans #### Cons It's quite expensive - so if you really want to use it you need to be ready to spend some money with it. --- ### Free tier is amazing! - Overall rating: 5/5 - Reviewer: Simon P. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: January 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Amplitude has given me great insights at an incredible price. As an indie developer, you can go very far with the free tier. #### Cons I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself. #### Reasons for switching to Amplitude Amplitude has been great. I was using firebase previously and there is a night and day difference when using amplitude. It is so much easier to set up and you get deeper insights. --- ### Great product tracking with a learning curve - Overall rating: 5/5 - Reviewer: Andres S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: Used monthly for less than 12 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Overall, very positive. We very quickly started seeing value from the metrics tracked. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros When paired with Segment, Amplitude is great at helping us track user engagement and retention metrics... once the dashboards are set up. #### Cons Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer. Once that's done, though, it is smooth sailing from there. #### Reasons for switching to Amplitude Better and more functionality. It was also a better pair with Segment. --- ### Best Data Tool We've Ever Used - Overall rating: 5/5 - Reviewer: Jenelle H. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything! #### Cons The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain. --- ### It gives you detailed analytics - Overall rating: 5/5 - Reviewer: Brendon M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros I like the fact that you can use their API to connect to other tools. #### Cons API configuration is a little bit of a work. --- ### Great product for data if your organisation supports it - Overall rating: 4/5 - Reviewer: Aaron C. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used monthly for less than 12 months - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The main use cases we have are: - Who uses our site on what platform - Conversion/Funnel analysis for specific flows #### Ratings breakdown - Ease of use: 2/5 - Functionality: 4/5 #### Pros Very useful tool for funnel/conversion analysis. Great support team - customer success managers willing to upskill your team. Relatively well supported product and development team actively working to incorporate customer features Plugin makes finding events more accessible to non technical users UI is learnable for basic events #### Cons Initially, learning to use the product requires upfront investment. There are some basics, conceptual model things that must be learnt e.g. If I change someone else's charts, or do I make a version of it, or do I edit their version. Like all data analytics tools, you can go horribly wrong if: - you have the wrong events instrumented - you are applying the wrong data The charts that are shown are pretty basic/ugly and you can't always format them the way that you want or makes sense. It is dependent upon engineering to build the events. --- ### One of the best platform for product analytics and management - Overall rating: 5/5 - Reviewer: Mansi M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for free trial - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like best that their platform is easy to use, and it provides multiple products to manage customer behavior data, all in one place. It provides excellent reports to view funnel data, manage conversion drivers and analyze user behavior. I was also able to create a common product and marketing dashboard. Moreover, I used their CDP product to create connections between sources like HTTP API, and analyze its data using destinations like Intercome, Amazon S3, and much more. It is best for managing events and uniting all data across teams. #### Cons No cons identified so far. Excellent products and solutions are provided by Amplitude. --- ### Powerful platform for user behavioural insights - Overall rating: 4/5 - Reviewer: Andrea E. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. get user behavioural insights #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is very easy to implement and to use by a no technical person. It also allows to integrate several platforms like those for A/B Tests. #### Cons The price is not so cheap compared to other platforms and some extra modules are available only with additional costs. --- ### My experience with Amplitude - Overall rating: 5/5 - Reviewer: Eudoria S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I love how integrated it can be with all the other techs we use! #### Cons Sometimes it’s a little difficult to marinate my way around, but I’m sure once I’m more familiar with the platform that issue will be solved. --- ### A powerful analysis platform that assists you in making the best decisions possible. - Overall rating: 5/5 - Reviewer: Alaa E. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Amplitude has made it incredibly easy and intuitive to create analytics, display and discuss it, develop computed groups and parameters, and eliminate the need to write complex reports that are difficult to understand. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I enjoy the user interface and how it fits all of our demands for doing all of the functions; I also like that it includes the jobs of Brand Owner and Product Manager, as well as the numerous schemes that cover all project management pathways. I like that Amplitude allows us to exchange chart revisions and versions without having to save them and that we can create dashboards for our team to track crucial data in one place. It's simple to understand how to plot graph parameters consistently, which means you can quickly acquire enough fundamentals to answer simple charts and inquiries. I like that I can quickly build an ab test report and get the numbers as well as a high degree of confidence, which eliminates the need for us to copy the figures into another tool. Finally, using Amplitude, we can arrive at a true analysis. #### Cons I did not test many hard problems because Amplitude is simple to learn, but I believe it needs more automation to eliminate manual work as much as possible, as we currently require a lot of manual effort, which I find cumbersome at times. --- ### Best product analytics tool but pricey - Overall rating: 5/5 - Reviewer: Melisa K. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The perfect tool to define and analyse events. Some of the analysis types our product teams appreciate would be very costly to build ad-hoc. Performant tool and good customer support. #### Cons It is theoretically quick to build analysis but because it is so easy, it's also easy to get things wrong or interpret them wrong. The team managing the events and properties need to do a really good job in keeping things clean in the tool so that the stakeholders don't end up building misleading self-serve reports. --- ### An easy to use analytics dashboard for all members of your product team - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries. #### Cons I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team). --- ### Great tool. Their freemium is amazing. - Overall rating: 5/5 - Reviewer: Nessim M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Easy to use, easy to setup and the freemium is great to start. #### Cons Prices for big companies can look expensive --- ### Powerful, Great Functionality - Overall rating: 5/5 - Reviewer: Andrew K. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Would recommend overall. Easy enough for there to be adoption across the company but powerful enough so that power users could rely on it alone without going into the data warehouse. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Love the custom, easy to share links and strong flexibility in how data is displayed. Also intuitive way to build cohorts #### Cons Some inconsistencies in how data is calculated depending on the uniques vs totals across time ranges. Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted. Minor details that would have made the tool even better. --- ### Definitely a learning curve - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Amplitude allows our marketing team to look directly into how effective our campaigns and promotions are doing by manipulating funnel charts. After integrating Braze Currents into Amplitude we have so much more useful data that is giving us very valuable information. We have a better understanding of whats working, what needs to be fixed, where people are dropping out in our user flow, etc. #### Cons It took me a while to fully understand how to use the software, but our account manager was kind enough to send over some training manuals as well as set up an in person training to make sure I had all the information that I needed. --- ### Great product for analytics - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it. #### Cons It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start. --- ### Great and getting better - Overall rating: 4/5 - Reviewer: Jeremy B. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good product that is only getting better. The format and how you can add on is great. It is user friendly and sounds good. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The addition of more amplifier and artists, and hire you can purchase add ons... toss way it’s not too much to just get started, but you can always buy more. #### Cons Slight learning curve, but minimal... it way easy once you dive in and start experimenting with the software. I’ma hands on guy and it took minutes to understand. --- ### Sosafe - Overall rating: 4/5 - Reviewer: Yainer M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros Its very versatil, you can build almost anything you need #### Cons Its very expensive for us, we have a ot of things to track and its been the event the measure so is expensive for us --- ### Normal choice - Overall rating: 4/5 - Reviewer: Mina H. - Verified reviewer: Yes - Industry: Banking - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered it is one of the big solutions in banking sector but not the best so far #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros quick in responding accurate in results #### Cons Not flexible can't get the proper respond when needed #### Reasons for switching to Amplitude migration --- ### I use amplitude to display my data in the most comprehensive way. But it's long to set up. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used monthly for less than 6 months - Reviewed: July 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like the different kinds of dashboard I am able to create, they are relevant for all aspects of my business and make it easy to interpret data. #### Cons The management of dashboards as a team. Each user has its own views, which make it a tad more complicated to update views for everyone on existing dashboard. --- ### Perfect for diving into product usage and retention. - Overall rating: 4/5 - Reviewer: Miles H. - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t. It has been a critical tool for prioritizing roadmaps in response to real usage. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros I like that I can make funnels, cohorts, and retention charts without annoying someone who is a data engineer. I do like the event tracking it’s strong, and I can dive into questions quickly. #### Cons It tends to get a little cluttered in the UI when you’re working with a ton of events, and dashboard organization can be a little smoother. --- ### Amplitude helped us unlock user behavior across devices. - Overall rating: 5/5 - Reviewer: Vittal B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. It turned our decisions from being more assumption-based to more data-based. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We onboarded Amplitude to monitor user behavior on our travel tech products. The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention. #### Cons Meaningful events and dashboards take time to configure, especially without a dedicated data analyst. There's a learning curve for newbies. --- ### Clear Vision and Strategic Focus - Overall rating: 4/5 - Reviewer: Andres B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered It has been excellent; I can make data driven decisions and have a clear view of the performance and impact of the initiatives #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I love that it automatically detects anomalies and that customizing reports is very easy, making the platform more accessible to users without technical experience #### Cons It´s a little difficult to understand at fist, it takes months to adapt, and the subscription cost is somewhat high ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/?page=2) --- Amplitude Reviews, Pros and Cons - 2026 Software Advice