# Amplitude vs Hotjar - 2026 Comparison - Software Advice > Amplitude vs Hotjar - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/marketing/amplitude-profile/vs/hotjar --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Amplitude vs Hotjar Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated June 10, 2026 # Amplitude vs. Hotjar: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated June 10, 2026 # Amplitude vs. Hotjar: 2026 Comparison Skip hours of research. 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Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/marketing/amplitude-profile/) [Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/) 4.6 [(67)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) Starting Price $995.00per month Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses Amplitude Based on 67 reviews - Top use cases: Product Analytics (34%), Web Analytics (22%) 80% of users recommend this product [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.6 [(542)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Starting Price $39.00per month Free trial Free version Pros: - Heatmaps - User behavior analysis Cons: - Pricing - Feature limitations Who uses Hotjar Based on 542 reviews - Popular among: Small businesses - Most common industries: Professional Services (28%) and IT & Software Development (26%) - Top use cases: Heatmap (20%), Website Monitoring (12%) and Customer Experience (10%) 84% of users recommend this product [](https://www.softwareadvice.com/marketing/amplitude-profile/) Amplitude 4.6 [(67)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) [](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) Hotjar 4.6 [(542)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.6 Based on 67 reviews Ease of use 4.1 Value for money 4.4 Customer support 4.4 Functionality 4.6 4.6 Based on 542 reviews Ease of use 4.6 Value for money 4.4 Customer support 4.5 Functionality 4.5 ## User interface * * * ## Key features Features selected based on 609 reviews from Web Analytics * * * Campaign Management 4.5 Data Visualization N/A Goal Setting/Tracking 3.7 Heatmaps N/A Real-Time Analytics N/A Referral Tracking 4.0 Campaign Management N/A Data Visualization 4.4 Goal Setting/Tracking N/A Heatmaps 4.6 Real-Time Analytics 5.0 Referral Tracking N/A ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/) [ HubSpot Marketing HubNot enough reviews ](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)[ SegmentNot enough reviews ](https://www.softwareadvice.com/product-data-management/segment-profile/)[ ZapierNot enough reviews ](https://www.softwareadvice.com/cloud-management/zapier-profile/) ## Reviews * * * MH Miles H.Product AnalystBusiness Supplies and Equipment, 51-200 employees "It has been a critical tool for prioritizing roadmaps in response to real usage." Jul 21, 2025 VR Verified ReviewerFounderInternet, 2-10 employees "It is pretty pricey, specially if your business is low-margin and high traffic" Dec 20, 2023 Sarah F.Marketing TechnologistEducation Management, 5001-10000 employees "We also utilized the recording feature which helped us uncover at least one bug in the checkout process." May 15, 2026 OQ Orion Q.Head of MarketingTelecommunications, 11-50 employees "I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect." Jun 3, 2026 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Google Analytics 360 vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/google-analytics/)[Mixpanel vs Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/vs/mixpanel/)[Lucky Orange vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)[Microsoft Clarity vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/microsoft-clarity/)