Aprimo Campaign Software

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Aprimo Campaign Software

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About Aprimo Campaign

Aprimo Campaign is a cloud-based platform designed to help data analysts and marketers across businesses gain insights into marketing data and send targeted promotions among customers. It provides a variety of features including data connectivity, audience segmentation, an executive dashboard, brand campaign optimization, and marketing proposal management. It includes a campaign cell control functionality, which lets businesses apply offers and creative modifications to campaigns and assign prospects and customers to segments on a unified dashboard. ...

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Aprimo Campaign cell matrix

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Aprimo Campaign User Reviews


Showing 1 review


Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.


out of 5

Value for money

out of 5

Customer support

out of 5


out of 5

January 2018

Great Product but Expensive


We used Aprimo for about 8 years. It was a great product for us to develop and customize our project management workflows and processes. It was very customizable to exactly what we needed, which was very complex, and had features we utilized that we could not find with any other project management software (ex: review loops, auto team assignment).


Aprimo was very expensive for our company. Perhaps if you are a larger company the cost is not as big of a concern, but for us it became a concern. Aprimo also had terrible customer service during our time with them. Submitting a ticket took 3 weeks to hear back and often I would solve the problem instead of the Customer Service agent. Upgrading Aprimo to the next iteration was also very costly, time consuming, and challenging.

Showing 1 review