AudienceReport

AudienceReport is a cloud-based platform for measuring audience engagement across various media channels. This tool allows advertisers to assess ad performance on the open web, social media, connected TV, and linear TV in a single location. By integrating with platforms and ad servers, AudienceReport offers a comprehensive view of overall campaign performance and the contribution of each channel. The platform employs cookieless measurement technology, preparing advertisers for a future without cookies. AudienceReport not only measures reach and frequency but also documents the full funnel impact of campaigns on brand and sales. This information helps reveal how different channels influence campaign outcomes. By providing a unified, extensive, and holistic approach to c...