About Awario

Awario is a cloud-based social media monitoring solution designed for enterprises of all sizes that helps manage brand and product presence online. Key features include customer engagement, impact scoring, influencer tracking, sentiment analysis and more.

Awario helps business owners to engage with influencers and audience and grow brand awareness. The solution’s customer intelligence module includes continuous monitoring, reputation management and impact scoring. White-label reporting tools helps export raw data and improve social listening.

Additionally, Awario features social selling, lead generation and Boolean search and enables users to sort keyword mentions according to priority. Group shares and retweets are organized into folders, which...


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Supported Operating System(s):

Web browser (OS agnostic)

42 Reviews of Awario

Average User Ratings

Overall

4.50 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(27)

27

4 stars

(10)

10

3 stars

(4)

4

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 42 results

June 2020

Daniel from Heritage Lifecare

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Hospital & Health Care

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2020

Online media monitoring that grabs the most

The service was a lifesaver during covid. This meant we could better understand our environment and listed to public feedback promptly.

Pros

Flawless experience, great value. We currently use this to monitor brand mentions and respond promptly on the web. This is also a great tool for monitoring the general industry.

Cons

Awario does monitor pressreader.com for newspaper mentions, however it would be good if it could also monitor offline media clippings e.g. radio, tv.

Reasons for Choosing Awario

Trialed a lot of media monitoring, this one was most affordable for a large number of keywords. It seemed to pick up all the results, whereas others missed a few articles.

April 2018

Brianna from Bauch Inc

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

One of our highest-ROI purchases of 2018

Pros

Awario's potential is immense. The key thing it does for us is give us a perspective on the social media conversations that matter for our business - a selection of valuable, actionable posts. For every brand/product you have, make sure to create 3 separate alerts: 1) your actual brand name to see what people are saying about you and get notified when influencers or big publications mention you 2) your main competitor to see which tactics they're using and where they're featured 3) your industry terms to find people interested in your product and engage with them (best to do this with Boolean search). The insights we got with this setup have been invaluable. Here're a few benefits we've seen in under a month of usage: 1) Understanding the language people use when speaking about our product to incorporate it in our website copy 2) Finding actual (hot!) leads within minutes 3) Figuring out high-impact publications that mention our competitors - great possibilities for partnerships there 4) Finding local forums where people are talking about us and stepping into the discussion 5) Same as #4 but for competitors - and joining the conversation as well with our offering. If you're in a competitive niche and are looking for places to bring you traffic/awareness/leads, you can't afford to miss this tool. Awario will pay off for itself within a few hours.

Cons

Setting up searches can be a bit tricky from the start if you want to make them super precise. Spend some time reading their docs on Boolean search and you will be good. Or even get in touch with their support and try and explain what you're looking to do - they'll give you a hand with the setup.

January 2019

Bes from Marketing and Advertising

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

January 2019

Mentions missed sometimes

Overall experience is good, but in my language doesnt find a lot of results or as much as I expected. Very good for youtube and twitter. Not so good for web and facebook.

Pros

The way it is organised and the detailed reports produced divide by allerts or alert groups.

Cons

The accuracy of the software and the bolean search by a non dev perspective.

May 2020

Alberto from Galabyte

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

May 2020

It works. Pretty and functional. Great for out reach.

Great software. I use it weekly for lead outreach. Also run it on the background for brand reputation management.

Pros

Unlike other monitoring tools out there, Awario really works. These type of tools are not that easy to implement. But Awario has a well-designed interface and a well-designed monitoring engine.

Cons

I'ts pricey. But if you use it for lead generation that's not an issue. Monthly rates start at $29 USD.

August 2018

Marco from Woodlands International College

Verified Reviewer

Company Size: 1 employee

Industry: E-Learning

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

If it's out there...Awario will find it!

Overall, I'm really enjoying Awario. It finds the keywords that i'm looking for without me having to break a sweat. I love that the blog is useful and teaches us how to use the interface to greater and greater effect each week.

Pros

I love how I can set Awario to look for the things that I'm after, and then leave it. The automation on this product is great because I can set email alerts for the specific key words that have been used in my favourite social media platforms and then spend 2 minutes each day reviewing them on email. This saves me a ton of time and allows me to focus on the areas of my business that matter. I love how I can have numerous alerts set up and change and track them. I love how I can eliminate the chatter from the social media platforms that I don't enjoy and get rid of them.

Cons

To really get it working for me, I need to spend some time learning how to use the interface optimally. I don't always have time to do this.