About Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to increase areas of operations.

Benchmark Email features include automation pro, an email designer, tracking, reporting, A/B testing and integrations. The email designer offers features such as drag-and-drop editing, live editing, responsive emails, email templates, code editor and customized colors. Its reports provide real-time insights into campaigns by comparing users' campaign efficiency with market standards.

Benchmark Email integrates with WordPress, Shopify, PayPal, Gmail, Google Docs, Tumblr, Zoho, Zendesk, Magento, Digi...


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Supported Operating System(s):

Web browser (OS agnostic)

149 Reviews of Benchmark Email

Average User Ratings

Overall

4.25 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(75)

75

4 stars

(52)

52

3 stars

(13)

13

2 stars

(2)

2

1 stars

(7)

7

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 149 results

May 2019

Hasnain from Creative Telecoms

Verified Reviewer

Company Size: 11-50 employees

Industry: Telecommunications

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2019

Great Service

The software overall is great. It allows me import the contacts I want in any way I want, create emails, schedule or send emails out immediately and even has analytics for the emails that have been sent out.

Pros

When creating an email, it is ever so easy. There are many templates to choose from and if you don't want a template you don't have to use one! I can create an email within minutes as the click and drop feature allows me to have my email layouts exactly the way I want it.

Cons

Some of the templates I am unable to add things to. For example, there was a template with a blank space for aesthetic reasons. I would have much rather place an image in the area, however I couldn't. There isn't many negatives I can comment on this software as it is brilliantly done.

Response from Benchmark

Replied June 2019

Hello Hasnain, Thanks for the great feedback. Next time you're working on a template and need assistance, let us know! - Benchmark Team

May 2019

Andrew from DeltaMV

Company Size: 2-10 employees

Industry: Market Research

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2019

Easy to use platform

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Pros

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Reasons for Choosing Benchmark Email

I also use type form, but I don't use it for email. I have considered Mailchimp because it seems to be widely used (I see its logo often on emails/newsletters). I chose Benchmark because I like the look & feel of the website and some of the design elements.

Response from Benchmark

Replied May 2019

Hello Andrew, Thank you for the review and high rating. Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability. - Benchmark Team

April 2017

Judith from OUMMM

Company Size: 2-10 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

2.0

April 2017

Waiting For the Beta

I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them. But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence. On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you. There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons

Very limited feature set. Not standard at this point.

Response from Benchmark Email

Replied April 2017

Hi Judith, We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well. We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page. Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after. Again, thanks for the kind words and feedback.

March 2020

Nikita from Decoding Life From Within

Company Size: 1 employee

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2020

Loving It!

Very happy!

Pros

As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!

Cons

The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

September 2019

Abed from Mental Heath Care

Company Size: 11-50 employees

Industry: Mental Health Care

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

4.0

Functionality

3.0

September 2019

Benchmark Email

No benefits yet

Pros

Ease of use. Nice design, Makes it easy to track performance

Cons

I have sent the first email yesterday. Out of 409 people, only 75 have viewed the mail so far. No one registered online yet. One concern is that emails go to promotion or to junk. Another, is that marketing for your software is misleading. Is started with the free plan thinking that I can upload up to 2400 contacts and email them. The free plan did not work properly, I was allowed to email 250 persons a month, and I wasnt allowed to upload the contact list because your check found out that I have more than 5% invalid emails ( I believe this is a policy to force upgrading to pro, which we were going to do after testing the performance of benchmark).

Reasons for Choosing Benchmark Email

My friends at my other job use benchmark so I would be able to ask them questions. Also it was stated that we are allowed to send 2400 email on Free Plan, I was surprised yesterday that I am only allowed 250 a month. And I had issues uploading the contact list which required that I purchase the pro vrsion.