Benchmark Email Software

Benchmark Email Software

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About Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to increase areas of operations. Benchmark Email features include automation pro, an email designer, tracking, reporting, A/B testing and integrations. The email designer offers features such as drag-and-drop editing, live editing, responsive emails, email templates, code editor and customized colors. Its reports provide real-time insights into campaigns by comparing users' campaign efficiency with market standards. Benchmark Email integrates with WordPress, Shopify, PayPal, Gmail, Google Docs, Tumblr, Zoho, Zendesk, Magento, Digioh, Flick...

Benchmark Email Pricing

Free for unlimited subscribers and 250 emails per month. $13/month for 500 subscribers and unlimited sends per month. $20/month for 1,000 subscribers and unlimited sends per month. $30/month for 2,500 subscribers and unlimited sends per month. $49/month for 5,000 subscribers and unlimited sends per month. $76/month for 10,000 subscribers and unlimited sends per month. $100/month for 15,000 subscribers and unlimited sends per month. $117/month for 20,000 subscribers and unlimited sends per month. $144/month for 25,000 subscribers and unlimited sends per month. Need more subscribers or send-based pricing? Visit our pricing page for all of the details.

Starting price: 

$13.00 per month

Free trial: 

Not Available

Free version: 

Available

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Benchmark Email User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4

Functionality

4

Showing 1 - 5 of 163 reviews

Lorraine

Company size: 11 - 50 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

March 2021

Looks professional and easy to use

User Profile

Bob

Verified reviewer

Company size: 2-10 employees

Industry: Non-Profit Organization Management

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2018

My Review of Benchmark Email

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

User Profile

Manuel

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Entertainment

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

August 2022

Email through this app is inexpensive and comes with an excellent user interface

When choosing an email marketing service, I primarily considered well-known tools. I reviewed the free demo versions of these tools when making a comparison. One tool in particular stood out above the rest: Benchmark Email. I started using it immediately without any need for a manual. Additionally, its price is cheaper than other domestic email sending tools. The reporting features are also easy to comprehend and understand. Therefore, I recommend Benchmark Email to anyone that has recently switched to an email marketing tool and isn't fluent in marketing automation terminology.

Pros

Email marketing consists of many different functions. These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use. Programming knowledge is not required to use these functions, workshops are held for this purpose. This app provides easy-to-use email software with a reasonable price. Even if you don't know how to use it, you can still create attractive emails with intuitive operations. The app makes it simple to view information like the open rate

Cons

Even though it currently has limited functionality, it would be great if the EMA tool was more than just a mailing list. I hope it eventually becomes the best tool that's more than just a middle-of-the-road tool like MA.

Reasons for choosing Benchmark Email

By comparison to the man-hours spent preparing mail for delivery by the USPS, two-thirds fewer man-hours are required. Touching links for post-delivery reports is easy, and these reports can be quickly viewed. This speeds up the process for people clicking on links as they approach.

Reasons for switching to Benchmark Email

HTML emails through this system is possible without any domain knowledge. Additionally, many people report higher open rates for their newsletters since using Benchmark Email.

Judith

Company size: 2-10 employees

Industry: Health, Wellness and Fitness

Time used: Less than 6 months

Review Source: Capterra

4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
2

Functionality

out of 5

April 2017

Waiting For the Beta

I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them. But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence. On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you. There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons

Very limited feature set. Not standard at this point.

Response from Benchmark Email

Hi Judith, We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well. We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page. Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after. Again, thanks for the kind words and feedback.

Replied April 2017

Jaden Rose

Company size: 1 employee

Industry: E-Learning

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2022

Easy to Use Email Marketing

I think this is a good free software to use for basic email marketing.

Pros

I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.

Cons

In order to use more complex email automations, you have to switch over to a paid tier.

Reasons for switching to Benchmark Email

Form integration and automations.

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