About Blueshift

Blueshift is an artificial intelligence (AI)-enabled solution designed to help marketing teams engage with customers across multiple sources including emails, websites and mobile applications. Professionals can utilize predictive segmentation tool to segment users based on content interactions, channel engagement, behaviors, user attributes and geo-location.

With cross-device identity resolution functionality, employees can maintain customer profiles and record client interactions in real-time. Blueshift allows marketers to personalize messages by adding customizable images and content blocks within templates. Additionally, the application provides a reporting module for businesses to generate campaign reports and gain insights into customer activities.