BlueVenn is a marketing automation solution suitable for businesses across a variety of industries including retail, finance, publishing, travel and leisure. Cloud-based, on-premise and hybrid deployments are available.
The customer relationship management (CRM) component of BlueVenn is able to manage customer data, including names and addresses, campaign history, contact history, email addresses, social media accounts and more. Users can track customer behaviors including products bought and frequency of purchases. The solution is able to automatically tag customers based on their behaviors as they browse.
Using the customer data collected, BlueVenn is able to create targeted, contextual messages and web content. Users can send out marketing content including questionnaires, loyalty rewards, referrals, competitions, social gaming and discounts.
BlueVenn is available for purchase on a monthly subscription basis.
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