Finding software can be overwhelming. We've helped many businesses choose the right brand management software so they can keep their brand on message and stay consistent across channels.

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Digital Agent

Digital Agent is a marketing solution that helps financial institutions manage content across websites and engage with clients in compliance with regulatory standards. Administrators can set up single or multi-stage workflow appro... Read more

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Recent recommendations: 1 recommendations

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Canva

Canva is a cloud-based graphic design tool used to create on-brand marketing content by enterprises of all sizes. This solution includes features such as drag-and-drop design and photo editing with access to custom fonts, frames, ... Read more

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Hootsuite

Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It ... Read more

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Zoho Social

Zoho Social is a cloud-based social media management platform. It allows users to manage multiple social channels, schedules posts and monitor keywords. Zoho Social’s key features comprise creating, publishing, bulk schedulin... Read more

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monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ... Read more

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Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses... Read more

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Adobe Workfront

Workfront is the leader in enterprise work management. Workfront connects strategy to delivery, integrating people and data across the enterprise, and manages work from start to finish for the delivery of measurable outcomes, all ... Read more

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CantoFrontRunners 2021

Canto is a digital asset management system that allows users to centralize, organize and share their brand asset library. As a cloud-based solution, Canto caters to businesses of all sizes across industries. Canto allows user... Read more

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Sprout SocialFrontRunners 2021

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, convers... Read more

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BrandfolderFrontRunners 2021

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in indust... Read more

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Birdeye

Birdeye is an all-in-one experience marketing platform for multi-location businesses. It helps enterprises be found and chosen by new customers, connect with existing customers and deliver an end-to-end customer experience. M... Read more

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Qualtrics CoreXMFrontRunners 2021

Qualtrics CoreXM is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept... Read more

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Moz Pro

Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored ... Read more

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Yotpo

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets... Read more

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LucidpressFrontRunners 2021

LucidPress is a cloud-based web-to-print solution that helps small to large enterprises improve sales processes via brochure printing, digital asset management and more. It enables users to design marketing materials using customi... Read more

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PhotoShelter for BrandsFrontRunners 2021

Libris by PhotoShelter is a cloud-based digital asset managemnt solution for businesses in many industries. Users can upload, organize and share digital assets such as photos, videos and more, with no limit on asset size. Use... Read more

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Grade.us

Grade.us is a cloud-based review and reputation management solution designed for businesses of all sizes. It offers feedback collection, multi-channel management and campaign management within a suite. Users can collect custo... Read more

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Influitive

Influitive is an engagement and advocacy software that helps organizations manage a group of "on-demand" advocates. Influitive AdvocateHub’s features include engagement of advocates with targets and interactive challenges, ex... Read more

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Qualtrics CustomerXM

Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS)... Read more

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ReferralCandy

ReferralCandy is a cloud-based solution designed to help online stores of all sizes manage customer rewards and promote referral marketing programs across multiple digital platforms. Key features include campaign management, affil... Read more

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Buyers guide


Last Updated: June 18, 2021

Brand management software is designed to help companies of all sizes organize, manage and advertise collateral for their products and/or services to potential customers in the most effective manner. These solutions, which fall underneath the larger category of marketing software, help business owners and proprietors manage key elements of their product(s) and brand(s), including:

  • Marketing campaigns
  • Project workflows
  • Design assets
  • Social media posts

We’ve created this guide to help potential buyers learn more about what brand management software is, what features and functionality it offers and what benefits it can yield. With this information, buyers can make the best decision when selecting a brand management system for their organization.

Here’s what we’ll cover:

What Is Brand Management Software?
Common Functionality of Brand Management Software
Key Considerations for Buyers
What Type of Buyer Are You?
Market Trends to Understand

What Is Brand Management Software?

Brand management software helps business owners and brand managers manage the overall brand messaging of their company. These tools provide a single, centralized database in which users can create, manage, store, share and distribute assets and files in order to ensure brand consistency across all channels.

Brand management tools also help teams manage workflow processes for creating and approving new marketing assets and collateral necessary for launching new marketing campaigns and other activities that help boost brand awareness and loyalty.

Common Functionality of Brand Management Software

Most of the brand management tools available today offer some or all of the following features and functionality:

Alerts Allows users to create and send alerts at various stages of the brand management process (e.g., content review and approval stages), and/or send custom email alerts to selected groups.
Approval process control Enables users to manually or automatically approve posts before they are posted to social networking websites.
Artwork automation Allows users to streamline design processes and ensure brand accuracy so assets can be pushed live more quickly.
Asset management Allows users to store, manage and share all marketing and/or design assets within a centrally located online portal or database.
Fulfillment distribution Enables users to access a central warehouse of data and files for efficient and controlled distribution of assets.
Multi-format output Allows users to create content in various formats, such as print, PDF, HTML and more.
Project workflow Provides users with the ability to design, track and approve various branding projects quickly and identify potential delays or disruptions in advance.
Search functionality Provides users with enhanced search capabilities and functionalities in order to be able to locate the right asset every time.
User-defined permissions Offers permission-based asset distribution so all necessary users and groups have access to the right assets and workflows.
Real-time analytics Provides users with access to key data points and provides critical insights in real time across the complete brand management process.
Social media integration Allows users to share branded content directly on social media websites, such as Facebook, Twitter, Pinterest, Tumblr, LinkedIn, etc.

Key Considerations for Buyers

Different organizations will have different requirements and criteria they should look for when evaluating brand management solutions. Below are a few things all buyers should keep in mind.

Deployment type. Buyers should select the deployment method that best suits their company and budget. For smaller organizations, a cloud-based solution may be a less expensive option that can be up and running more quickly than an on-premise solution. Larger organizations with a dedicated IT department, on the other hand, may seek an on-premise solution in order to bring everything in-house to have the control they want over the software. Organizations should also consider the type of operating system they wish to employ (e.g., Windows, Mac, iOS, Linux or Android) depending on which users/teams will need access to the software.

Supported third-party integrations. When evaluating brand management solutions, it is important to think about various other tools that a solution will be required to communicate with in order to reduce the manual work necessary to transfer information from one system to another. For example, integration with an email marketing system such as Marketo or Pardot might be a necessity in order to incorporate brand assets into nurture streams or email marketing campaigns. Other potential integrations include Salesforce, Wordpress, Shopify and others.

What Type of Buyer Are You?

Choosing the right brand management software also depends on the size of the business. Consider the following buyer types:

Small and midsize businesses. These businesses generally operate in the range of 100 employees and may focus in a niche area. Such businesses might consider a best-of-breed solution to address their specific requirements. Since smaller businesses generally must operate within tighter budgets, these companies should focus on the most critical features needed, such as alerts and asset management.

Large enterprise buyers. Such buyers generally require flexible brand management features based on their regular and continuous branding projects. They may want to consider a brand management system with a modular suite that offers the ability to pick and select modules based on their unique needs.

Market Trends to Understand

As you evaluate the best brand management software for your business, consider these market trends:

Big data and analytics. With the continuous growth of big data, brands can use software to discover useful insights related to their existing target markets, as well as potential new markets they may be able to enter. This information can help them better forecast consumer needs and develop suitable branding strategies that address these needs. Brand managers may also need to employ other third-party, data-driven tools such as Salesforce, Marketo or Hubspot for generating critical insights.

Mobile consumer usage. More and more brands are integrating mobile into their overall branding and marketing lifecycles as more users interact with organizations primarily through mobile devices and/or dedicated mobile apps that require their own unique branding. One survey found that nearly 50 percent of customer interactions with brands occur on social media channels alone. Brands should ensure they are reaching their target consumer audience on the devices and platforms they access the most.

 

FrontRunners

Your Guide to Top Brand Management Software, April 2021

Software Advice uses reviews from real software users to highlight the top-rated Brand Management Software products in North America.

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“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.