Brand Management Software

Brand management software helps business owners and brand managers manage the overall brand messaging of their company. These tools provide a single, centralized database in which users can create, manage, store, share and distribute assets and files in order to ensure brand consistency across all channels. Brand management tools also help teams manage workflow processes for creating and approving new marketing assets and collateral necessary for launching new marketing campaigns and other activities that help boost brand awareness and loyalty.

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Showing 1 - 20 of 115 products
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Showing 1 - 20 of 115 products

Digital Agent

Digital Agent is a marketing solution that helps financial institutions manage content across websites and engage with clients in compliance with regulatory standards. Administrators can set up single or multi-stage workflow appro...Read more

4.00 (1 reviews)

2 recommendations

iPost

iPost is an omnichannel email marketing platform built for Franchises, Agencies, Associations, Restaurants, Media, Publishing, and Retail. We are a recognized leader for organizations with sophisticated messaging requirements with...Read more

4.55 (22 reviews)

1 recommendations

Canva

Canva is a cloud-based graphic design tool used to create on-brand marketing content, sales presentations, training videos and more by companies of all sizes. This solution includes features such as drag-and-drop design and photo ...Read more

Hootsuite

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with custome...Read more

Zoho Social

Zoho Social is a cloud-based social media management platform. It allows users to manage multiple social channels, schedules posts and monitor keywords. Zoho Social’s key features comprise creating, publishing, bulk schedulin...Read more

monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more

Wrike

Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more

Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses...Read more

Adobe Workfront

Adobe Workfront is the leader in enterprise work management. Adobe Workfront connects strategy to delivery, integrating people and data across the enterprise, and manages work from start to finish for the delivery of measurable ou...Read more

Canto

Canto is a digital asset management system that allows users to centralize, organize and share their brand asset library. As a cloud-based solution, Canto caters to businesses of all sizes across industries. Canto allows user...Read more

Software pricing tips

Read our Brand Management Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, convers...Read more

Loomly

Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filte...Read more

Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in indust...Read more

Birdeye

Birdeye helps businesses grow through happy customers. Over 60,000 businesses use Birdeye every day to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Appointments, and delight...Read more

Qualtrics CoreXM

Qualtrics CoreXM is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept...Read more

Campaigner

Campaigner is a cloud-based email marketing solution that caters to small and midsize businesses across various industry verticals. Professionals can create automation workflows using a drag-and-drop interface and improve customer...Read more

Moz Pro

Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored ...Read more

Creatopy

Creatopy is an intuitive visual production platform, delivering a well-crafted creative experience for communicators and teams. Featuring advanced automation and customization capabilities, along with an ever-growing library ...Read more

Yotpo

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets...Read more

Lucidpress

LucidPress is a cloud-based web-to-print solution that helps small to large enterprises improve sales processes via brochure printing, digital asset management and more. It enables users to design marketing materials using customi...Read more

Popular Brand Management Software Comparisons

Buyers Guide

Last Updated: September 13, 2021

Brand management software is designed to help companies of all sizes organize, manage and advertise collateral for their products and/or services to potential customers in the most effective manner. These solutions, which fall underneath the larger category of marketing software, help business owners and proprietors manage key elements of their product(s) and brand(s), including:

  • Marketing campaigns
  • Project workflows
  • Design assets
  • Social media posts

We’ve created this guide to help potential buyers learn more about what brand management software is, what features and functionality it offers and what benefits it can yield. With this information, buyers can make the best decision when selecting a brand management system for their organization.

Here’s what we’ll cover:

What Is Brand Management Software?
Common Functionality of Brand Management Software
Key Considerations for Buyers
What Type of Buyer Are You?
Market Trends to Understand

What Is Brand Management Software?

Brand management software helps business owners and brand managers manage the overall brand messaging of their company. These tools provide a single, centralized database in which users can create, manage, store, share and distribute assets and files in order to ensure brand consistency across all channels.

Brand management tools also help teams manage workflow processes for creating and approving new marketing assets and collateral necessary for launching new marketing campaigns and other activities that help boost brand awareness and loyalty.

 

Common Functionality of Brand Management Software

Most of the brand management tools available today offer some or all of the following features and functionality:

Alerts Allows users to create and send alerts at various stages of the brand management process (e.g., content review and approval stages), and/or send custom email alerts to selected groups.
Approval process control Enables users to manually or automatically approve posts before they are posted to social networking websites.
Artwork automation Allows users to streamline design processes and ensure brand accuracy so assets can be pushed live more quickly.
Asset management Allows users to store, manage and share all marketing and/or design assets within a centrally located online portal or database.
Fulfillment distribution Enables users to access a central warehouse of data and files for efficient and controlled distribution of assets.
Multi-format output Allows users to create content in various formats, such as print, PDF, HTML and more.
Project workflow Provides users with the ability to design, track and approve various branding projects quickly and identify potential delays or disruptions in advance.
Search functionality Provides users with enhanced search capabilities and functionalities in order to be able to locate the right asset every time.
User-defined permissions Offers permission-based asset distribution so all necessary users and groups have access to the right assets and workflows.
Real-time analytics Provides users with access to key data points and provides critical insights in real time across the complete brand management process.
Social media integration Allows users to share branded content directly on social media websites, such as Facebook, Twitter, Pinterest, Tumblr, LinkedIn, etc.

Key Considerations for Buyers

Different organizations will have different requirements and criteria they should look for when evaluating brand management solutions. Below are a few things all buyers should keep in mind.

Deployment type. Buyers should select the deployment method that best suits their company and budget. For smaller organizations, a cloud-based solution may be a less expensive option that can be up and running more quickly than an on-premise solution. Larger organizations with a dedicated IT department, on the other hand, may seek an on-premise solution in order to bring everything in-house to have the control they want over the software. Organizations should also consider the type of operating system they wish to employ (e.g., Windows, Mac, iOS, Linux or Android) depending on which users/teams will need access to the software.

Supported third-party integrations. When evaluating brand management solutions, it is important to think about various other tools that a solution will be required to communicate with in order to reduce the manual work necessary to transfer information from one system to another. For example, integration with an email marketing system such as Marketo or Pardot might be a necessity in order to incorporate brand assets into nurture streams or email marketing campaigns. Other potential integrations include Salesforce, Wordpress, Shopify and others.

What Type of Buyer Are You?

Choosing the right brand management software also depends on the size of the business. Consider the following buyer types:

Small and midsize businesses. These businesses generally operate in the range of 100 employees and may focus in a niche area. Such businesses might consider a best-of-breed solution to address their specific requirements. Since smaller businesses generally must operate within tighter budgets, these companies should focus on the most critical features needed, such as alerts and asset management.

Large enterprise buyers. Such buyers generally require flexible brand management features based on their regular and continuous branding projects. They may want to consider a brand management system with a modular suite that offers the ability to pick and select modules based on their unique needs.

Market Trends to Understand

As you evaluate the best brand management software for your business, consider these market trends:

Big data and analytics. With the continuous growth of big data, brands can use software to discover useful insights related to their existing target markets, as well as potential new markets they may be able to enter. This information can help them better forecast consumer needs and develop suitable branding strategies that address these needs. Brand managers may also need to employ other third-party, data-driven tools such as Salesforce, Marketo or Hubspot for generating critical insights.

Mobile consumer usage. More and more brands are integrating mobile into their overall branding and marketing lifecycles as more users interact with organizations primarily through mobile devices and/or dedicated mobile apps that require their own unique branding. One survey found that nearly 50 percent of customer interactions with brands occur on social media channels alone. Brands should ensure they are reaching their target consumer audience on the devices and platforms they access the most.