--- title: "Brand24 Software Reviews, Demo & Pricing - 2026" description: "Review of Brand24 Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/brand24-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) / Brand24 Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) # Brand24 Review From $199-$999/month Free trial 5 plans Wondering if Brand24 is right for your organization? Our Influencer Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Brand24 4.7 [(255)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Pricing Starting at $199.00 flat rate per month ### About Brand24 Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard. How Brand24 Can Positively Impact Your Business? 1. Public Relations Websites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24. With Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign. Brand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it. In addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities. Some of the most important features include: — Presence score — Metrics of volume — Metrics of engagement — Metrics of reach — Metrics of sentiment — Metrics of influence — Custom Reports 2. Co... mpetitor Analysis With Brand24, you can keep tabs on your competitors' business and industry trends. You'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you! 3. Customer Insights Monitoring discussions about your brand may provide you with many valuable customer insights. Finding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24. A significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews. 4. Sentiment Analysis Thanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand. It can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time. With Brand24, you can quickly check whether the mentions are positive, negative or neutral. PR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis. 5. Influencer Marketing Brand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand! Brand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign. 6. Customer Service Brand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments. Our tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively. Our Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates. As you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions. Wondering if Brand24 is right for your organization? Our Influencer Marketing Software selection experts can help you in 15 minutes or less. ## Brand24 User Interface ## Popular Brand24 Alternatives Main Product Brand24 4.7 [(255)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.75Customer support - 4.42Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3803)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) 4.9 [(124)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) Ratings Breakdown - 4.77Ease of use - 4.63Value for money - 4.95Customer support - 4.72Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) 4.6 [(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.36Value for money - 4.70Customer support - 4.26Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/) 4.6 [(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.59Value for money - 4.55Customer support - 4.57Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(608)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.26Customer support - 4.19Functionality Pricing Starting at $199.00 per month Get Price ## Brand24 Pricing and Plans Starting price: $199.00 per month Free Trial Free Version Individual $199.00 flat rate, per month Plan includes: - 1 User - 2k Mentions/Month - 3 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support Read More Team $299.00 flat rate, per month Plan includes: - 5k Mentions/Month - 7 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Pro $399.00 flat rate, per month Plan includes: - 12 Keywords - 25k Mentions / Mo. - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Business $599.00 flat rate, per month Plan includes: - 100k Mentions / Mo. - 25 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Enterprise $999.00 flat rate, per month Plan includes: - Unlimited mentions - Unlimited keywords - Unlimited topic analysis - API Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Brand24 Features - Popular features found in Influencer Marketing Campaign Analytics Faceted Search/Filter Influencer Discovery Influencer Relationship Management Influencer Tracking Social Media Monitoring - More features of Brand24 Activity Dashboard AI Mention Tracking AI Visibility Score Alerts/Notifications API Article Author Database Audience Targeting Benchmarking Brand Tracking Campaign Management Citation Intelligence Collaboration Tools Competitive Analysis Competitive Benchmarking Competitor Monitoring Contact Management Customer Engagement Customer Experience Management Customizable Reports Dashboard Data Import/Export Email Alerts Engagement Tracking Feedback Management Filtering Hashtag Tracking Impact Measurement Keyword Tracking Media Monitoring @mentions Misinformation Detection Mobile Alerts Monitoring Multi-Channel Data Collection Multi-Language Tracking Multi-Platform AI Coverage Natural Language Processing Performance Metrics Press Monitoring Project Management Prompt Library Prompt Organization Prompt Visibility Monitoring Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics Reputation Management Response Management Response Position Analysis Review Monitoring Review Notification Search/Filter Sentiment Analysis Share of Voice (SoV) Social Listening Social Media Integration Social Mentions Tracking Social Performance Management Third-Party Integrations Trend Analysis Visual Analytics ## Brand24 Integrations Slack Integration rated undefined from -1 review ## Brand24 User Reviews ## Brand24 customer ratings - Overall rating: 4.7/5 - Total reviews: 255 ### Rating distribution - 5 stars: 191 reviews (75%) - 4 stars: 53 reviews (21%) - 3 stars: 9 reviews (4%) - 2 stars: 2 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.7/5 - Value for money: 4.5/5 - Customer support: 4.8/5 - Functionality: 4.4/5 --- ### (not only) For monitoring global brand mentions - Overall rating: 5/5 - Reviewer: Jakub N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there. #### Cons Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue. #### Reasons for choosing Brand24 SentiOne wasn't able to track mentions in all available languages. If you have a local brand, that's not a problem, but I was working for a global brand. #### Vendor response Thank you, Jakub, for your feedback! Replied July 2022 --- ### Positive Results Driven by Expertise and Customer Focus - Overall rating: 5/5 - Reviewer: Marta P. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries #### Cons the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes) --- ### Give [sensitive content hidden] a raise - Overall rating: 2/5 - Reviewer: Mackenzie M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: March 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [sensitive content hidden] was great. When I initially canceled I was super frustrated but after talking to him he changed my opinion on the company. May consider retrying the tool in the future because of him #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 5/5 - Functionality: 2/5 #### Pros [sensitive content hidden] was incredibly helpful when I cancelled due to technical difficulties. #### Cons Facebook integration - should be more clear that needs to be a Facebook page. --- ### 10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘 - Overall rating: 5/5 - Reviewer: Izabela S. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights. #### Cons What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features. --- ### A reliable online monitoring tool for Trefl SA - Overall rating: 5/5 - Reviewer: Michał A. - Verified reviewer: Yes - Industry: Entertainment - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. #### Cons Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. --- ### The potential of Brand24 is enormous - Overall rating: 4/5 - Reviewer: Miguel A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It is a very useful tool, mainly because we have used it to search for possible brand crises in an effective way due to the variety of sources we can consult. AI tools are also a very good support to understand a very broad conversation, it is easy to use, which for more advanced users also represents a drawback because there are not many options to segment the conversation in a more specific way. It is a tool that has a lot of potential, what we like the most is that new functionalities have been added that are useful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work) #### Cons 1. The reports in excel, and the way in which exports of topics can be made (it would be better if we could program exports with topic-specific filters). 2. The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional). 3. There is no way to do bulk tagging (tagging multiple mentions using filters, for example tagging 1000 mentions from a filter that has the words red {NOT} blue. --- ### The Go-To Platform for Brand Monitoring - Overall rating: 5/5 - Reviewer: Noah K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions. #### Cons While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together. #### Reasons for choosing Brand24 Price, ease of uses, Saas not contractual. --- ### Social listening has never been easier - Overall rating: 5/5 - Reviewer: Iwo W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, Brand24 has become an essential part of our marketing and customer service toolkit. It saves us countless hours each week and ensures we never miss a critical mention or opportunity. Whether we’re tracking the performance of a new campaign or responding to customer feedback, Brand24 delivers the data we need to act fast and stay informed. Highly recommended for any team that values brand awareness and reputation management! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brand24’s real-time monitoring is incredibly powerful — we’re able to track every mention of our brand across the web, including social media, blogs, news sites, and forums. The AI-driven sentiment analysis is especially useful, helping us quickly identify potential PR risks or customer praise. The dashboard is clean, intuitive, and packed with useful features like automated reports, influencer scoring, and detailed analytics. #### Cons The mobile app could be a bit more robust — while it offers the essentials, deeper filtering and analysis options would make on-the-go monitoring even better. --- ### Brand24 is impossible not to like. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Environmental Services - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brand24 allows me to constantly monitor the situation of my company on social media. Thanks to them, I know the tone of the statements that will appear in the published materials. Their reporting method helps me understand what needs to be improved, where to go with new information, or what to react to. #### Cons Brand24 is impossible not to like. It is created to meet current business requirements as much as possible. --- ### Overall great - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Brand24 is a powerful tool for real-time brand monitoring and reputation management. I really like how easy it is to track mentions across the web and social media, and the sentiment analysis and influencer insights are super helpful. The dashboard is user-friendly, and it makes creating reports quick and professional. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how Brand24 alerts you the moment someone mentions your brand online — super helpful for staying in the loop. #### Cons It can get expensive, especially for small businesses or solo users who only need basic monitoring, but overall worth it. --- Showing 1 - 10 of 255 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) ## Brand24 Popular Comparisons [Hootsuite vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/hootsuite/)[YouScan vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/youscan/)[Agorapulse vs Brand24](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/brand24/)[Lyfpit vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/lyfpit/)[Sprout Social vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sprout-social/)[Brandwatch vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/brandwatch/)[Birdeye vs Brand24](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/brand24/)[Meltwater vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sysomos/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) ## Other Top Recommended Influencer Marketing Software [Post Affiliate Pro](https://www.softwareadvice.com/affiliate/postaffiliatepro-profile/) **4.7** (703) Recently recommended **0** times [Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/) **4.2** (255) Recently recommended **0** times [UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/) **4.9** (204) Recently recommended **0** times [Referral Factory](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/) **4.8** (162) Recently recommended **0** times Stuck Between Options? 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