We found Brandfolder to be a cost effective, user friendly and very powerful tool for allowing us to store and share our assets.

The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

A Modern Interface with an Excellent Pricing Model.

The platform has a good tagging function that makes searching for assets very easy. Its so easy to organize our assets and have them quickly available to other members of the team.

Creatives enjoy using it to manage their assets and the integration with Contentful allows it to play nicely with our CMS. The tool works for every stakeholder.

I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time.

The have great customer support, the setup was pretty quick and it's easy to make mass edits.

The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time.

So many features, it's a little difficult or confusing on how to implement at the beginning.

I don't have anything that I dislike as an end-user.

As with any software, having a dedicated admin is necessary and a lack thereof can be frustrating.

Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.

Integration went very easily. User friendly interface, access from anywhere.

Any issues I had were taken care of quickly and professionally by the customer service team. It has been super helpful across our agency.

Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections.

It's great that we can share links to external team members. Not only that, you have the option to download all images or certain ones and you can have different types of images there as well.

I really enjoy the ease of use. Extremely helpful when dealing with customers & trying to help them pinpoint what they need.

Easy to use, budget friendly and easy to administrate.

Organization is key, and if you do not have a system in place to store, organize and tag files it can become difficult to navigate if users become complacent in their organization.

The ease of finding assets is amazing and vital to it's success. The AI makes a huge difference.

I love having all of my assets in an easy-to-search location. Plus, being able to share assets within my team has made it incredible collaborative, while eliminating duplicate work.

It has revolutionized the way we work entirely in the marketing department and the creative studio. Thanks a lot, keep up the great work.

The API is intuitive to use and the overall design of the website is great.

The drop box link is NOT INTUITIVE AT ALL. I had to basically transfer all my files to my personal acct and then upload them which was a hassle.

Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way.

It's easy to use and integrated with other apps.

None that I have encountered yet. Can sometimes be difficult to download large files.

It's nice because it's companywide and very accessible. I like that I can save files/folders within the system, as well as download to my own desktop.

As someone working in sales, there are often times I need quick access to marketing assets - Brandfolder's user interface is great and by far the best I've worked with personally.

I like that I am able to find most of the brand documents in this tool. Out most-frequently used docs live in here, and I like that it is easy to share them.

It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had.

Overall 8.5/10 - BF is immensely valuable to our day-to-day work flow. If it a glitch occurs, Brandfolder Support team has always been right there to helps us out.

Sometimes the sorting and resorting when you update files, even with the smallest update, can be confusing for users as they are creatures of habit when looking for files.

The Platform has alot of great features and is a great way to share your companies brand assets locally and globally.

The ease of setup, prompt customer service, and easy user interface make this a wonderful platform.

I'm not a very technical guru so its user friendly format makes it a great product. I love the end results as they appear very professional.

It’s a user-friendly collaborative platform that perfectly holds different types of content an format, that the marketing, creative, and e-commerce team uses for different purposes.

Brandfolder provides a safe and stable digital custody solution with proper access rights management, version control, collaboration tools and integration with Slack for easy sharing.

Brandfolder is user friendly and easy to use. Great tool for sharing files and pictures.

Brandfolder is easy to use, easy to share, and the customer service is unexpectedly amazing (I say this because the price is very low and the customer service levels are very high).

Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital assets. Customers can now get what they need.

I love the service it is simple for people to subscribe. On the back in the analytics are amazing and so easy to understand.

Mailchimp is super easy to use and was a breeze to set up. Everything was very straight forward and the user interface is very nice.

I liked that I had never used any type of service like this before and it made it very simple for my husband and I to reach out to folks who were interested in our business.

I like MailChimp and appreciate its ease of use and slick looking templates, also strong reporting and tracking capabilities.

Mailchimp works great for what it is and is price competitive. This is a great option for the budget conservative mind.

Some legit emails get marked as spam. If too many are marked as spam you run the risk of getting your account suspended or at times deleted.

Their ability to evolve in useful ways — mobile app, education program, email to postcards, etc — is what we like most, for sure, and why we stay with and recommend Mailchimp to others.

I love that I can create great looking emails with such ease. It has made a huge difference in my ability to communicate with my clients and two do connected drip marketing.

Mailchimp, is an excellent cost effective solution for sending out mass emails to customers. It has great capability for both the tech savvy and non-tech savvy users.

The customization feature allows you to create colorful and creative emails that are appealing to the eye. The scheduling feature is super helpful to plan out communications.

And allows for an all in one solution. The reporting is as good as it gets, most of their tools are free and the interface is super easy to use for editing purposes.

Customer support was terrible and when i misunderstood how to use the platform they terminated the relationship because of spam.

Mailchimp was very good and allowed my own business to grow and become stable. With a good website and domain making it stand out.

I love the ease of use ability to integrate with various platforms and ability to check daily on our growth.

Mailchimp has been great with keeping in contact with members of the community, providing important updates when needed.

The software is easy to use, it has great pricing and free services to get started. It allows you to see who is engaging in your emails and who is not, great design tools.

We use Mailchimp for all our drip and sales promo campaigns. We are a small company just getting our footing so having such an awesome tool to help us spread the word is a great benefit for us.

The concept is nice for large outreach and marketing emails. I was hoping to use this also as a customer service piece when reminding existing clients of upcoming maintenance.

Mailchimp is the perfect, entry-level system, for people that are just starting out. It is easy to use, great price (including a free version).

It came with free trial which helps to convince my company to use it. It has a great feature  and user interface that helps even any one new to email marketing to start with.

Easy to develop on using API, amazing possibility to up sell products via integrated marketing tools and integrations with e-commerce, brilliant list management features and click tracking.

I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

This price is outrageous. Also, they do not give you an option to not pay for the features you do not use.

The customization and integration of this software is great. Also, the easy of sending weekly and monthly newsletters is awesome.

US Dollar

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.


Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.


Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions.


Support is offered via phone and email.



LongDescription

File Management

Document Storage

Access Controls/Permissions

Activity Tracking

Change Management

Single Sign On

Project Management

Document Capture

Digital Asset Management

Asset Sharing

Collaboration Tools

Content Library

Full Text Search

Template Management

ROI Tracking

Offline Access

File Transfer

File Conversion

Version Control

Asset Library

Role-Based Permissions

Artwork Management

Workflow Management

Video Support

Visual Analytics

File Sharing

Alerts/Notifications

Asset Categorization

Multiple Format Support

Brand Guidelines

Audit Management

Metadata Management

Customizable Branding

Asset Lifecycle Management

Reporting/Analytics

Fulfillment Distribution

Tagging

Archiving & Retention

Third-Party Integrations

Search/Filter

For Small Businesses

Content Publishing Options

Document Management

Commenting/Notes

Task Progress Tracking

Task Management

Video Management

Customizable Templates

Mac OS

Web browser (OS agnostic)

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

11-50

51-200

201-500

501-1000

1000+

Brandfolder

In Person

Live Online

Webinars

Documentation

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.

With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

Real-Time Analytics

Engagement Tracking

A/B Testing

Customer Surveys

Multi-Channel Marketing

Personalization

Social Marketing

Site Intercept Survey

Multi-Channel Management

Skip Logic

Lead Capture

Mass Texting

URL Customization

Shared Inboxes

Data Synchronization

Customer Segmentation

Subscription Management

Drip Campaigns

Real-Time Monitoring

Responsive Web Design

Referral Tracking

Multi-Account Management

Real Time Editing

Marketing Calendar

Multi-Campaign

Customer Database

Recommendations

Audience Targeting

Automated Publishing

Geolocation

Customizable Fields

Data Import/Export

Randomization

Campaign Segmentation

Email Tracking

Email Campaign Management

Lead Generation

Email Templates

Customer Activity Tracking

Subscriber Management

Email Distribution

Content Management

Form Builder

Preview Functionality

Email Marketing

Mobile Access

Social Media Monitoring

List Management

Real Time Data

Performance Metrics

Mobile Retargeting

Channel Management

Question Piping

Click Tracking

Multi-Channel Communication

Behavioral Targeting

Marketing Automation

Question Library

Landing Pages/Web Forms

Question Branching

Social Media Integration

Behavior Analytics

Customizable CTAs

Email Management

Dynamic Content

Event Triggered Actions

Mailchimp offers multiple pricing plans for their Marketing Platform:

Mailchimp Marketing Platform: 

- Free - $0/per month
- Essentials - $13/per month
- Standard - $20/per month
- Premium - $350/per month
 

Brandfolder vs Mailchimp

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