About BrightInfo

BrightInfo is a cloud-based content personalization solution built using artificial intelligence (AI) technology that offers automated triggers, account based marketing, page targeting, lead nurturing, content keywords and analytics functionalities within a suite.

BrightInfo integrates with different customer relationship management (CRM) systems including Salesforce Pardot, Marketo, HubSpot, Act-on and MailChimp, which enables automated data transfers from these systems for analysis. The product also offers audience profiling which enables users to capture visitor data, such as demographics, browsing patterns and mouse movements, and use that information to predict behaviour.

Content personalization tools enable users to recommend relevant content ba...