BrightInfo is a cloud-based content personalization solution built using artificial intelligence (AI) technology that offers automated triggers, account based marketing, page targeting, lead nurturing, content keywords and analytics functionalities within a suite.
BrightInfo integrates with different customer relationship management (CRM) systems including Salesforce Pardot, Marketo, HubSpot, Act-on and MailChimp, which enables automated data transfers from these systems for analysis. The product also offers audience profiling which enables users to capture visitor data, such as demographics, browsing patterns and mouse movements, and use that information to predict behaviour.
Content personalization tools enable users to recommend relevant content based on visitor behavior. The solution also features responsive widgets which prompt content items based on visitor interests. BrightInfo also features content analytics, which allows users to prepare customized reports on visitor behavior such as content engagement and conversions.
Subscription pricing is available, and price is determined based on usage. Email support is offered.