--- title: "BrightLocal Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of BrightLocal. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if BrightLocal is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/) / BrightLocal Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/brightlocal-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/brightlocal-profile/alternatives/) # BrightLocal User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 283 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.9/5 - Value for money: 4.8/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 248 reviews (88%) - 4 stars: 31 reviews (11%) - 3 stars: 1 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 3 reviews (1%) ### Most mentioned pros - Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. - The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts. - BrightLocal has truly transformed our local SEO strategy. ### Most mentioned cons - The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. - Need to pay a lot more to unlock Review management options. - I was not sure which service I should start with. ## BrightLocal customer reviews Showing reviews 1-25 of 283 (page 1). ### Fantastic experience - Overall rating: 5/5 - Reviewer: Mike W. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Fantastic experience overall and I would highly recommend this service to every business for their website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend! #### Cons Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. #### Vendor response Hi Mike, Thanks for writing this; it'll make the team's week. Spotting the mistake, pausing to check with you, then picking the work back up once it was corrected is exactly how we'd want that handled, so it's good to know that's how it felt from your end. Fair point on the range of options too. There's a lot in there, and working out which combination fits a particular business isn't always obvious. I've passed that on. Thanks again for the recommendation. Kal Support Lead Replied September 2026 --- ### BrightLocal for Quality and Price - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Overall experience is satisfactory. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software #### Cons No backlink monitoring system yet available for managing / getting backlinks #### Reasons for choosing BrightLocal Cost #### Reasons for switching to BrightLocal I made the switch because SEOProfiler does not have Citations, but they do have backlinks management. I still use them until BL has a backlink management system in place. #### Vendor response Thank you for taking the time to review BrightLocal. As I'm sure you're aware, we're always looking for ways to improve, so your feedback is appreciated. Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### Reputation management with BrightLocal - Overall rating: 5/5 - Reviewer: Jeff B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered My experience has been nothing but the best. I had a problem early on and customer support jumped at the opportunity to help me and they were quick and efficient. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal makes it easy to monitor your online reputation across all channels. Everything is under one roof and it's easy to navigate. #### Cons There is nothing negative about the service in my opinion. I needed a reputation management tool and after evaluating my options, this was the clear winner. Everything works as it is suppose to and customer service is amazing. --- ### Local citation builder is great value for money - Overall rating: 4/5 - Reviewer: Oliver M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Enjoyable experience overall given the value for money and the time saved by using this service. Speaks volumes that I have used it multiple times and will continue to do so. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is handy being able to manage multiple campaigns under one profile. This allows me to easily navigate the dashboard and view updates. The local citation builder is good value for money and overall, it is a very quick turnaround. #### Cons Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories. #### Vendor response Hi Oliver, Thanks for writing this, and for coming back to us across multiple campaigns. Good to hear the dashboard and the turnaround are working for you, and that Citation Builder is earning its keep. The points in your cons are fair, and I've passed them to the team that runs our citation campaigns. Feedback like that from someone using the service repeatedly is genuinely the most useful kind. Thanks again for taking the time. Kal Support Lead Replied September 2026 --- ### Bright Local for Agencies - Overall rating: 5/5 - Reviewer: Casey L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far so good, we are a new user switching over from SEMrush and have had an initial onboarding discussion with a soon follow up call. We had inadvertently used up all of our credits by not setting things up properly and they credited those to us so that we could start over. Will know more in a month or so after the data accumulates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to set up multiple clients and the reports seem to be good so far. #### Cons Limitations on reputation piece and extra cost to use the keyword grid #### Reasons for choosing BrightLocal It appears to be the best solution to train some of our team members to be able to provide a one-product solution for the main things that we want to review with clients each month or quarter. #### Reasons for switching to BrightLocal Semrush is too expensive and the reports are weak. Every time you try to use the tool for a client they have extra add-ons. It's very deceptive. #### Vendor response Hey Casey, Thank you for taking the time to write this wonderful review. It's great to read your comments and I'm glad you've found the tools easy to use. You'll be pleased to hear we include credits for our Local Search Grid tool in each of the plans, and additional credits are available at a reasonable cost should you ever need more. If you do have any further feedback about the limitations discovered on the Reputation Manager tool please do get in touch with our support team. We always appreciate feedback and ultimately it's our customers that help us in plotting our next features. Kind Regards, Myles - BrightLocal CEO Replied August 2021 --- ### Best Local Search Platform - Overall rating: 5/5 - Reviewer: James P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far they have invested a ton of time in the success of my business and helped me get everything set up and optimized to how I wanted it. The employees I have been lucky enough to engage with are great and truly enjoyable to talk to. Definitely, people, I wouldn't mind getting a drink with. It is cool to see how much they put into you to make sure you know their platform and succeed with it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and the amount of stacked features they offer. #### Cons I haven't found anything I don't like. There are things they can add in the future I am sure but the service is awesome. #### Reasons for choosing BrightLocal Better platform and customer experience. Nothing out there like them for the price. #### Reasons for switching to BrightLocal Most cost-effective and focused on local. Way better local features as well. #### Vendor response Hi James, Thanks for writing your review of BrightLocal. It's great to read your comments, and I'm particularly thrilled you've found the tools easy to use. I'm glad the team has been able to help too! These are exactly the comments we strive for, so it's very much appreciated. Don't hesitate to get in touch if you need anything else! Best Wishes, Myles - BrightLocal CEO Replied August 2021 --- ### I would recommend BrightLocal. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The support team is terrific; big shout out to [SENSITIVE CONTENT HIDDEN]. I would recommend BrightLocal to anyone in this field. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Quality is often overlooked for quantity and mistakenly viewed as expensive. Yet BrightLocal is not expensive but definitely delivers on quality. Before BrightLocal, Local Search Audit and Reputation Manager tools were buried within vast, expensive toolboxes of their competitors. Now, my team can deliver precisely what information my clients need with easy-to-use tools developed for the specific purpose. #### Cons I think they could expand their services laterally and boost Lead Gen tools, and I would like to see a better account dashboard. #### Reasons for choosing BrightLocal It's a more focused tool, it has quality, it has a great team behind it. #### Reasons for switching to BrightLocal SEMRush is confusing too many tools crammed into a bad interface and way too expensive. #### Vendor response Thank you for taking the time to write this brilliant review! I'm thrilled to hear you've enjoyed using the tools and that you've found them easy to use and of good value. Thank you also for your feedback regarding the account dashboard and Lead Generation tool. We appreciate all customer feedback and comments, and it's something we'll work to improve in the future. It's great to be working with you, Kind Regards, Myles - BrightLocal CEO Replied June 2021 --- ### BrightLocal is all I need - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered I'm thrilled to have found a single inexpensive solution for everything I need to do. And the customer support is outstanding: fast, personal, and very useful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO agency, from lead gen to managing clients. #### Cons It takes a little time to figure out the paid credit system, but eventually I did. #### Reasons for choosing BrightLocal BrightLocal had the best combination of features and price and met all my needs. #### Vendor response Thank you for reviewing BrightLocal! I'm really glad you've been enjoying the software. There may be a bit of a learning curve getting to grips with the credits system and it's in the pipeline for future updates. Thank you for the feedback! Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### Great Customer Service - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Banking - Company size: 51-200 employees - Product usage: Used other for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall the experience was great - they really shine in the customer service arena. I am looking forward to seeing what kind of lift we get in our SEO efforts. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros BrightLocal provided a cost effective way to update our online listings and ultimately help boost our SEO. #### Cons It wasn't immediately apparent what steps I needed to complete first. After reading a couple of articles and reaching out to their extremely helpful customer service department I was able to get going on the project. #### Reasons for choosing BrightLocal Better pricing and no ongoing contract required. They were also recommended to me by several people who are experts in SEO. #### Vendor response Hi There, Thank you for taking the time to write your review of BrightLocal. It's lovely to read your comments about your overall experience and our customer service. I'm very sorry that you found the initial steps a little confusing, you'll be pleased to hear we've recently developed a handy BrightLocal academy for our users. I'd recommend taking a look if you haven't already! Kind Regards, Myles - BrightLocal CEO Replied August 2021 --- ### The Best Citation Builder! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The NAP citation building by BrightLocal is by far the best of any company I used. It quickly became apparent that I made the right decision of canceling my Yext subscription and switching over to BrightLocal. I am a repeat customer and a delighted one at that. They are affordable and worth it! #### Cons The interface could use a little bit of a cosmetic upgrade. #### Reasons for switching to BrightLocal Yext was more expensive and subscription based. #### Vendor response Thanks for the review! It's great to hear you've been enjoying our Citation Builder service. I appreciate your feedback regarding the BL interface. It's certainly something for us to consider in our future updates. You'll certainly see this become a reality. Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### The best Local SEO software available - Overall rating: 5/5 - Reviewer: tj R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered It's been an easy transition from Moz. The team at BrightLocal have been remarkably helpful every step of the way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've tested a lot of SEO tools and have never been as thrilled about a feature set as when we started using BrightLocal. Today, we couldn't operate our agency without it. And the pricing is unbelievable. #### Cons I only have one complaint. The review acquisition feature, Get Reviews, requires our clients to login to a dashboard when entering their customer information. Other tools have a "magic link" we can just send to our clients to enter customer data into a web form, which makes it much easier. That being said, those other tools are about 5x as expensive! #### Reasons for choosing BrightLocal BrightLocal's pricing is much better #### Reasons for switching to BrightLocal We mostly do SEO for local businesses so we wanted to find local SEO tracking software. We didn't know what we were missing until we made the switch --- ### Great tool for local SEO - Overall rating: 5/5 - Reviewer: Ahmed A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered I offer a free detailed audit. The detailed audit report is pretty impressive. Later on, in the meeting I elaborate on various parts of the report which helps build up the customer's confidence level and most of the times they sign up for our services. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The local search grid is my most favourite. #### Cons Sometimes it does not pick up the existing citations correctly. Need improved AI. #### Reasons for choosing BrightLocal Hubspot was too expensive and complicated. Plus it wasn't that suited to a local seo company as BL is. #### Vendor response Hi Ahmed, Thank you for taking the time to review BrightLocal. It's lovely to hear the Local Search Grid tool is your favorite! If you've spotted any issues with existing citations please do get in touch with the support team, they are more than happy to assist! Kind Regards, Myles - BrightLocal CEO Replied January 2022 --- ### BrightLocal review - Overall rating: 5/5 - Reviewer: Set S. - Verified reviewer: Yes - Industry: Medical Practice - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns. #### Cons Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options. #### Vendor response Hi there, Thanks so much for your detailed review! I’m really glad to hear that you find BrightLocal easy to use and effective for tracking local rankings, managing Google Business Profiles, and running citation campaigns. Your feedback about needing to upgrade for certain features and relying on additional tools like GMB Everywhere is really helpful. We’re always working to improve the platform and make key functionality—like review management—more accessible and integrated. Hearing that you're overall happy with the tools means a lot to us, and we’re grateful for your support. – Harry, Customer Support Team Manager Replied June 2025 --- ### Great Platform! Excellent Customer Service - Overall rating: 5/5 - Reviewer: Toni T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Overall I like BrightLocal and as of right now, I don't think anyone out there can beat the price and/or options available in the platform. It's a very useful service and their customer service is top notch. You can't go wrong with them at all! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Once you get used to all the things you can do with BrightLocal and how everything works, it's super easy to set up an account and run every report you can think of. This truly is what I'd call an "all-in-one" platform because you can do so much with it. Keep in mind, I used to be a Yext partner and quickly realized the outcome of each account would be riddled with mistakes. For example, despite the info I would create for a client, the Yext system would change stuff: if an address was 1234 Anywhere Street, Yext might output it on some directories as 1234 Anywhere St. so there was no consistency. I also realized that Yext is simply an overlay - if you cancel your Yext account, you lose your citations. With BrightLocal, all the citations created are yours - or your clients'. It's permanent. #### Cons I feel there is a LOT of info to deal with. So many reports you can run with so much data. One thing I struggle with is knowing HOW to explain the data to a client. I don't 100% know what all the things on a report mean so how can I advise my clients? #### Reasons for choosing BrightLocal All-in-one platform, price, customer service, permanency of the citations. #### Reasons for switching to BrightLocal As mentioned above, I used to be a Yext partner and quickly realized the outcome of each account would be riddled with mistakes. For example, despite the info I would create for a client, the Yext system would change stuff: if an address was 1234 Anywhere Street, Yext might output it on some directories as 1234 Anywhere St. so there was no consistency. I also realized that Yext is simply an overlay - if you cancel your Yext account, you lose your citations. With BrightLocal, all the citations created are yours - or your clients'. It's permanent. #### Vendor response Thank you for your great review Toni! We work hard to ensure we're providing the best value to customers. We've recently launched the new BrightLocal Academy which I know will help you with understanding our reports. Myles - BrightLocal CEO Replied February 2021 --- ### Bright Local gives me the tools I need to succeed as a digital marketing agency - Overall rating: 5/5 - Reviewer: Lance C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Their systems are good. Their pricing is good. They provide a lot of information on using their system and building your business—10 out of 10 on that one. A SAAS company these days needs to provide strong and quick support. I use other SAAS providers, and they have an awesome phone and screen-sharing support. Recently Bright Local has really improved their phone support. Keep it up. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The features I use the most are 1) Their review management system gives me a great tool to use with my clients 2) Their citations program is the best I have seen. (and I have reviewed them all) 3) I'm looking forward to working with their local marketing system. My clients are Canadian Real Estate Agents and they all work in their local market. #### Cons They have had some issues with their access to support. I used to take 7-14 days to book a 1 on1 call, now I can book them in 1-2 days. The support on these calls is very good. Their "live chat" feature is usually inaccessible as they turn it off during non-office hours and when their staff are busy. I recommended that they get more staff to monitor and serve their clients through chat. These days SAAS providers need to provide quick/instant service. As business owners, we are very busy and need answers and help quickly. #### Vendor response Hi Lance, Thanks for taking the time to write this review of BrightLocal. It's lovely to hear you've been enjoying the software and found the pricing to be good. I'm glad you've made the most of our phone support and that you can see we've been working hard to improve this. I am sorry to hear you've had to wait for a call in the past, during our busier times the wait may be slightly longer, however over the past few months we've been working on this. In regards to our Live Chat, although we try to make this available to all customers, you're right that during the busier hours availability depends on our individual agents. You can always leave us a message we'll follow up with you promptly. This feedback is very important to us though and we very much appreciate your comments. If you need anything else, please don't hesitate to get in touch. Best Wishes, Myles - BrightLocal CEO Replied June 2021 --- ### Helping local business - Overall rating: 5/5 - Reviewer: Alan K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered They are professional and extremely responsive. I like the support and additional sales materials. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros I always turn to the Local search audit when starting to discuss the digital profile for any business. Too much detail about features can turn people off, but this clearly illustrates the benefits - at a glance #### Cons One criticism of the local search audit is that it gives the same " Good " assessment whether a business has ( for eg. ) , 3 good Google reviews or 300. I think that there should be an additional Excellent category for outstanding metrics. The current system requires constant explanation and qualification to business owners .... yes it is good but you need to do better ! #### Reasons for choosing BrightLocal UK based and comparatively reasonable. #### Vendor response Hi Alan, Thanks for the great review! I'm glad you've been enjoying the Local Search Audit but it's good to hear your thoughts on how to improve the tool. We're always looking for ways to enhance so it's very much appreciated. Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### Invaluable tool for building and managing citations - Overall rating: 5/5 - Reviewer: Don R. - Verified reviewer: Yes - Industry: Internet - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Bright Local is a very useful tool for improving how websites rank. They help me build citations (and links) and manage them ongoing. It is easy to see when something has changed with keyword rankings. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Bright Local gives me the ability to create and manage citations that help build credibility to my client websites. #### Cons The Citation Tracker page sometimes shows sites that are unrelated to my client. Also, it would be really useful if there were an easy way to update citations on the Tracker Report that are incorrect, even if it were just a set of instructions. #### Vendor response Thank you for the review Don! I'm glad BrightLocal has proved useful. Thanks for your feedback regarding the Citation Tracker and I'm sorry to hear you've encountered this issue. Thankfully, it's quite easy to remove these unrelated citations with a click of a button. To give you a bit of background if there is a business with a similar name or address it can sometimes pull these into the report - we use a series of algorithms to determine if the business found is the same in the report, but it's clear one has slipped through the net. I appreciate you raising this as we're always looking for ways to improve the tools 'under the hood'. If you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### Amazing Local Search Tools - Overall rating: 5/5 - Reviewer: Colleen W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered Overall, Bright Local is an amazing tool and I am glad I found it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I was using another company for about 5 years or more and they did a decent job building citations, but they didn't have the reporting tools. BrightLocal blew me away with all of the data I could review and helps me manage my local search clients easily. #### Cons Some things aren't intuitive to me like adding connections. Not all of the clients show up on the list and I was confused by this. You have to go to a link about choosing another account and for some reason, I had a hard time with this. #### Reasons for switching to BrightLocal When the emails they used to create the citations could not be used to make updates because somehow they switched to another email address and got rid of the former one. This was very irritating. #### Vendor response Thank you for the review Colleen! It's great to read your comments, and I'm thrilled we've blown you away!! We appreciate the feedback, as this is something for us to consider for further improvements. I'm sorry to hear about the other issues you've faced using the previous service, but we're always on hand to help! Best Wishes, Myles - BrightLocal CEO Replied January 2022 --- ### I love using this tool - Overall rating: 4/5 - Reviewer: Lobar T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. The huge benefit is tracking and monitoring our data and performance in local search. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We mostly use this for building citations for our clients. But I also love the reports they have for rank tracking. This tool has helped us manage client work in a more organized manner. The customer service is beyond amazing! Always quick to respond and resolve any issues. #### Cons There are certain reports that could be added or improved, and I love the fact that they are always taking our feedback into consideration. #### Vendor response Hi Lobar, We appreciate you taking the time to leave us this review. It's great to hear the tool has been able to manage your client work in a more organised way. Thank you also for your comments regarding the customer service team! We value your feedback regarding tool improvements so if there's anything, in particular, you would like to see, get in touch with the support team. Kind Regards, Myles - BrightLocal CEO Replied May 2021 --- ### Great time saver - Overall rating: 5/5 - Reviewer: Michael S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered If you take the time to learn the system and follow the tutorials you'll get great results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great service for adding citations at scale for multiple clients. Tutorials are very helpful and the customer service is fantastic (best I've experienced with similar services) Very happy with the results we've been able to get for our clients and BrightLocal has become a very useful tool in our offering. #### Cons Synching updates across multiple platforms was one of the items we had been missing but sounds like that service has recently been added with your ActiveSynch service so we will be researching that next. --- ### Great software - Overall rating: 5/5 - Reviewer: Brandon P. - Verified reviewer: Yes - Industry: Construction - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Excellent #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been using this software for my agency for a year. It has saved us tons of time and also serves as a valuable sales and retention tool. #### Cons Sometimes the citation bursts require some work from my internal team to complete. I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be more fluid with that. #### Vendor response Thanks for the review Brandon, It's great that BrightLocal has been able to save you a ton of time and assist with your sales/retention. There may be additional phone verifications your team will need to undertake. We don't handle telephone verifications for citation sites that require it purely because we would need direct contact with the end customer. A lot of our agency customers prefer us to operate as an invisible partner in the background. Should you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### Easy to use but expensive. - Overall rating: 5/5 - Reviewer: Kurien A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Make the costs cheaper and increase the number of submissions for the cost. That is the biggest issue here. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and integration. Clean looking dashboard reporting system. #### Cons Expensive option vs others in the market segment. #### Reasons for choosing BrightLocal Ease of use and integrations. #### Reasons for switching to BrightLocal Did not get value for the fee paid. #### Vendor response Thanks for leaving your review Kurien, It's great to hear the tools have been easy to use and that you've been enjoying the integrations. I'm sorry to hear you've found the Citation Builder expensive, unlike many other services our submissions are all completed by hand. You'll be pleased to hear that you can lower the cost of submissions by purchase citation credits, which is where you can save 33% and purchases start at 500 credits. It's a great option if you're doing a number of campaigns. Our team is on hand should you need any further assistance. Best Wishes, Myles - BrightLocal CEO Replied June 2021 --- ### Love, love, love Bright Local - Overall rating: 5/5 - Reviewer: Michael F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered Our experience has been exceptional. There have been a few errors that they caught on our behalf. If it wasn’t for the team at Bright Local, we would have fallen short in delivering for our customers. I have used customer support out of variety of occasions and they are always responsive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We used Bright Local for all of our data aggregator submissions and citations. They have perfected the process it make it extremely easy to implement. I’ve used a variety of other services, but this is most comprehensive, and easy to use. #### Cons Many features provided in addition to our core use. I wish I had more time to explore them. #### Vendor response Thank you for the glowing review, Michael! I'm really glad you've been enjoying our Citation Builder service! The team is on hand if you want some more help getting to grips with the other features. It's great to be working with you, Myles - BrightLocal CEO Replied December 2021 --- ### Levering my current client relationships to propose SEO solutions for them. - Overall rating: 5/5 - Reviewer: Ian M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered My main goal is to provide Reputation management for small business that do not have anyone managing this process. Also I want to provide GBP Optimization and basic SEO when it is missing or completely inadequate. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The courses and documentation are excellent to break down the elements of SEO practices. The compartmentalization of solutions allow me to decide what elements have the most potential for me to be profitable and successful. #### Cons I find the website can be confusing to navigate some times. It seems that sections have been added adhoc. It would be nice to see a pitch deck for Get Reviews that showed clear graphics of the entire process. #### Vendor response Thanks for the great review Ian! I'm sorry to hear you've found the website confusing at times, and I appreciate the feedback too, we do have some great white-labeled pitch decks but we're always looking for ways to improve. If you need anything else, don't hesitate to get in touch! Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### Excellent Account Support Rep - Overall rating: 5/5 - Reviewer: William M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is full of a ton of functions, great audits of citations, wonderful local keyword ranking with the grid, and submitting citations is quite straightforward and easy. #### Cons I'd like for the National Aggregators and Primary Citation sites broken out from the rest on the Citation Tracking as they are VERY important. #### Reasons for choosing BrightLocal See above #### Reasons for switching to BrightLocal More complete system, support and execution. Plus great reporting which makes it easy to explain to the end clients and sell my services. #### Vendor response Hi William, Thanks for writing this great review! It's great to hear you've been able to take advantage of the BrightLocal features. Thank you also for your feedback, the Citation Tracker tool has a 'Key Citations' tab which is customizable - so you're able to edit it to include the sites you deem to be the most important to you (or your client). If you have any further questions, please don't hesitate to get in touch with the team. They're always on hand to help. Kind Regards, Myles - BrightLocal CEO Replied October 2021 ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/?page=2) --- BrightLocal Reviews, Pros and Cons - 2026 Software Advice