--- title: "BrightLocal Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of BrightLocal. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if BrightLocal is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [BrightLocal](https://www.softwareadvice.com/marketing/brightlocal-profile/) / BrightLocal Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/brightlocal-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/brightlocal-profile/alternatives/) # BrightLocal User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 283 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.9/5 - Value for money: 4.8/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 248 reviews (88%) - 4 stars: 31 reviews (11%) - 3 stars: 1 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 3 reviews (1%) ### Most mentioned pros - Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. - The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts. - BrightLocal has truly transformed our local SEO strategy. ### Most mentioned cons - The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. - Need to pay a lot more to unlock Review management options. - I was not sure which service I should start with. ## BrightLocal customer reviews Showing reviews 1-25 of 283 (page 1). ### Fantastic experience - Overall rating: 5/5 - Reviewer: Mike W. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Fantastic experience overall and I would highly recommend this service to every business for their website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend! #### Cons Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. #### Vendor response Hi Mike, Thanks for writing this; it'll make the team's week. Spotting the mistake, pausing to check with you, then picking the work back up once it was corrected is exactly how we'd want that handled, so it's good to know that's how it felt from your end. Fair point on the range of options too. There's a lot in there, and working out which combination fits a particular business isn't always obvious. I've passed that on. Thanks again for the recommendation. Kal Support Lead Replied September 2026 --- ### BrightLocal for Quality and Price - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Overall experience is satisfactory. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software #### Cons No backlink monitoring system yet available for managing / getting backlinks #### Reasons for choosing BrightLocal Cost #### Reasons for switching to BrightLocal I made the switch because SEOProfiler does not have Citations, but they do have backlinks management. I still use them until BL has a backlink management system in place. #### Vendor response Thank you for taking the time to review BrightLocal. As I'm sure you're aware, we're always looking for ways to improve, so your feedback is appreciated. Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### Reputation management with BrightLocal - Overall rating: 5/5 - Reviewer: Jeff B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered My experience has been nothing but the best. I had a problem early on and customer support jumped at the opportunity to help me and they were quick and efficient. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal makes it easy to monitor your online reputation across all channels. Everything is under one roof and it's easy to navigate. #### Cons There is nothing negative about the service in my opinion. I needed a reputation management tool and after evaluating my options, this was the clear winner. Everything works as it is suppose to and customer service is amazing. --- ### Bright Local for Agencies - Overall rating: 5/5 - Reviewer: Casey L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far so good, we are a new user switching over from SEMrush and have had an initial onboarding discussion with a soon follow up call. We had inadvertently used up all of our credits by not setting things up properly and they credited those to us so that we could start over. Will know more in a month or so after the data accumulates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to set up multiple clients and the reports seem to be good so far. #### Cons Limitations on reputation piece and extra cost to use the keyword grid #### Reasons for choosing BrightLocal It appears to be the best solution to train some of our team members to be able to provide a one-product solution for the main things that we want to review with clients each month or quarter. #### Reasons for switching to BrightLocal Semrush is too expensive and the reports are weak. Every time you try to use the tool for a client they have extra add-ons. It's very deceptive. #### Vendor response Hey Casey, Thank you for taking the time to write this wonderful review. It's great to read your comments and I'm glad you've found the tools easy to use. You'll be pleased to hear we include credits for our Local Search Grid tool in each of the plans, and additional credits are available at a reasonable cost should you ever need more. If you do have any further feedback about the limitations discovered on the Reputation Manager tool please do get in touch with our support team. We always appreciate feedback and ultimately it's our customers that help us in plotting our next features. Kind Regards, Myles - BrightLocal CEO Replied August 2021 --- ### Best Local Search Platform - Overall rating: 5/5 - Reviewer: James P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far they have invested a ton of time in the success of my business and helped me get everything set up and optimized to how I wanted it. The employees I have been lucky enough to engage with are great and truly enjoyable to talk to. Definitely, people, I wouldn't mind getting a drink with. It is cool to see how much they put into you to make sure you know their platform and succeed with it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and the amount of stacked features they offer. #### Cons I haven't found anything I don't like. There are things they can add in the future I am sure but the service is awesome. #### Reasons for choosing BrightLocal Better platform and customer experience. Nothing out there like them for the price. #### Reasons for switching to BrightLocal Most cost-effective and focused on local. Way better local features as well. #### Vendor response Hi James, Thanks for writing your review of BrightLocal. It's great to read your comments, and I'm particularly thrilled you've found the tools easy to use. I'm glad the team has been able to help too! These are exactly the comments we strive for, so it's very much appreciated. Don't hesitate to get in touch if you need anything else! Best Wishes, Myles - BrightLocal CEO Replied August 2021 --- ### BrightLocal is my favorite Local Search tool. - Overall rating: 5/5 - Reviewer: Zack F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered BrightLocal is my favorite local search tool. It compiles most of the important data I'm looking for when it comes to search in one location and is relatively inexpensive when it comes to local search tools. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal search ranking features are clean and easy to use. Really makes it easy to show clients how they are doing. #### Cons You can't have more than one search location attached to a report, you have to create a separate "Location" and run another report. Can get taxing on search credits after a while. #### Reasons for choosing BrightLocal We use both, but Moz doesn't offer exactly what BrightLocal brings to the table. #### Vendor response Thank you for taking the time to write this awesome review Zack! It's lovely to read your wonderful praise. I appreciate the feedback, you are able to run multiple reports across different locations. I'd also recommend the Local Search Grid tool if you were looking for ranking information from multiple spots. If you do need a bit of help, just get in touch with the team! Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### I would recommend BrightLocal. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The support team is terrific; big shout out to [SENSITIVE CONTENT HIDDEN]. I would recommend BrightLocal to anyone in this field. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Quality is often overlooked for quantity and mistakenly viewed as expensive. Yet BrightLocal is not expensive but definitely delivers on quality. Before BrightLocal, Local Search Audit and Reputation Manager tools were buried within vast, expensive toolboxes of their competitors. Now, my team can deliver precisely what information my clients need with easy-to-use tools developed for the specific purpose. #### Cons I think they could expand their services laterally and boost Lead Gen tools, and I would like to see a better account dashboard. #### Reasons for choosing BrightLocal It's a more focused tool, it has quality, it has a great team behind it. #### Reasons for switching to BrightLocal SEMRush is confusing too many tools crammed into a bad interface and way too expensive. #### Vendor response Thank you for taking the time to write this brilliant review! I'm thrilled to hear you've enjoyed using the tools and that you've found them easy to use and of good value. Thank you also for your feedback regarding the account dashboard and Lead Generation tool. We appreciate all customer feedback and comments, and it's something we'll work to improve in the future. It's great to be working with you, Kind Regards, Myles - BrightLocal CEO Replied June 2021 --- ### BrightLocal is all I need - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered I'm thrilled to have found a single inexpensive solution for everything I need to do. And the customer support is outstanding: fast, personal, and very useful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO agency, from lead gen to managing clients. #### Cons It takes a little time to figure out the paid credit system, but eventually I did. #### Reasons for choosing BrightLocal BrightLocal had the best combination of features and price and met all my needs. #### Vendor response Thank you for reviewing BrightLocal! I'm really glad you've been enjoying the software. There may be a bit of a learning curve getting to grips with the credits system and it's in the pipeline for future updates. Thank you for the feedback! Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### Great Customer Service - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Banking - Company size: 51-200 employees - Product usage: Used other for less than 6 months - Reviewed: July 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall the experience was great - they really shine in the customer service arena. I am looking forward to seeing what kind of lift we get in our SEO efforts. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros BrightLocal provided a cost effective way to update our online listings and ultimately help boost our SEO. #### Cons It wasn't immediately apparent what steps I needed to complete first. After reading a couple of articles and reaching out to their extremely helpful customer service department I was able to get going on the project. #### Reasons for choosing BrightLocal Better pricing and no ongoing contract required. They were also recommended to me by several people who are experts in SEO. #### Vendor response Hi There, Thank you for taking the time to write your review of BrightLocal. It's lovely to read your comments about your overall experience and our customer service. I'm very sorry that you found the initial steps a little confusing, you'll be pleased to hear we've recently developed a handy BrightLocal academy for our users. I'd recommend taking a look if you haven't already! Kind Regards, Myles - BrightLocal CEO Replied August 2021 --- ### The Best Citation Builder! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The NAP citation building by BrightLocal is by far the best of any company I used. It quickly became apparent that I made the right decision of canceling my Yext subscription and switching over to BrightLocal. I am a repeat customer and a delighted one at that. They are affordable and worth it! #### Cons The interface could use a little bit of a cosmetic upgrade. #### Reasons for switching to BrightLocal Yext was more expensive and subscription based. #### Vendor response Thanks for the review! It's great to hear you've been enjoying our Citation Builder service. I appreciate your feedback regarding the BL interface. It's certainly something for us to consider in our future updates. You'll certainly see this become a reality. Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### Great tool for local SEO - Overall rating: 5/5 - Reviewer: Ahmed A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered I offer a free detailed audit. The detailed audit report is pretty impressive. Later on, in the meeting I elaborate on various parts of the report which helps build up the customer's confidence level and most of the times they sign up for our services. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The local search grid is my most favourite. #### Cons Sometimes it does not pick up the existing citations correctly. Need improved AI. #### Reasons for choosing BrightLocal Hubspot was too expensive and complicated. Plus it wasn't that suited to a local seo company as BL is. #### Vendor response Hi Ahmed, Thank you for taking the time to review BrightLocal. It's lovely to hear the Local Search Grid tool is your favorite! If you've spotted any issues with existing citations please do get in touch with the support team, they are more than happy to assist! Kind Regards, Myles - BrightLocal CEO Replied January 2022 --- ### Marion Keepsake Kottage - Overall rating: 5/5 - Reviewer: Ryan E. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them. #### Cons Not much as this time. I will get back to you on that if I get something to complain about at some point. #### Vendor response Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community! Replied July 2025 --- ### Robin Hood for The Local SEO - Overall rating: 5/5 - Reviewer: Arjunsinh C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered Bright local is all in one Local SEO tool which everyone should use, especially those agencies which mostly deals in local SEO. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Birds eye-view of all the important local data under one roof. Including GBM, Reviews, Analytics data to the precise location rankings. Two most other important features which most of the the people are missing or ignoring is the lead generation, this is specially for Agency owners who are looking for local clients and Reputation manager, this will help you generate more reviews. #### Cons There are no such features which I don't like about this tool. #### Vendor response Thank you for taking the time to review BrightLocal! Firstly, I'm really glad you've been enjoying the tools - particularly the Lead Generation Widget! Thank you for recommending us too! Kind Regards, Myles - BrightLocal CEO Replied February 2022 --- ### Monitor your SEO efforts for your clients, and report progress - Overall rating: 5/5 - Reviewer: Bill S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered We love the reporting, the ease of adding or revising reports for clients, and the benefits to the client's SEO rankings. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We get a generous quota of reports each month, white labeled, and automatically sent to our clients showing how their websites are performing compared to their competitors. This is all in addition to getting our clients' listings higher in SEO rankings and into Google's "map pack" #### Cons We have sometimes seen audits pick up the wrong business in a comparative audit, but BrightLocal has always fixed these promptly when we reported it. #### Vendor response Thank you for the review! It's great to read your kind comments. I'm sorry to hear the Local Search Audit has reported on the wrong business. This can sometimes happen if there is a business in the same area with the same name. We use a number of methods to determine if the business found during searches is the business in your report, but sometimes one can slip through the net due to the similarities mentioned above. I'm really glad the team were able to help, and don't hesitate to get in touch if you need any help at all. Best Wishes, Myles - BrightLocal CEO Replied December 2021 --- ### BrightLocal Saves Me Hours Every Month - Overall rating: 5/5 - Reviewer: Nancee J. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I was familiar with BrightLocal through the use by my franchise and our internal suppliers but decided to move forward with a direct account for my clients. My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this product. Great customer service and just enough hand-holding to get me off to a great start! The platform is simple to use and my clients love the interface and the dashboard. The reporting alone saves me hours each month! #### Cons While the product is fabulous the website is a little outdated design-wise. #### Vendor response Thank you for your fantastic review! We are thrilled to hear that BrightLocal has been a game-changer for you and your clients. It's wonderful to know that our onboarding process, customer service, and user-friendly platform have made a positive impact on your business. We're especially glad that the reporting features are saving you valuable time each month! We appreciate your feedback about the website design. Our team is continuously working on improvements, and your input is invaluable as we strive to enhance the user experience. Thank you for choosing BrightLocal and for sharing your experience. We look forward to continuing to support your business needs. All the best Harry Customer Support Team Leader Replied July 2024 --- ### Great Support and massive timesaver - Overall rating: 4/5 - Reviewer: jave s. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered BrightLocal is an integral part of our business and we believe it offers great value. The support is also very good where we have pretty much had resolution for any support queries raised #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros reporting dashboard and integrations with Google tools and socials is very neat and efficient. The citation builder is robust and effective too. #### Cons the restrictiveness of business and websites to locations in the UK and US (and parts of Europe) means we can't offer the same level of service to businesses outside these regions i.e. Ireland, South Africa, India - we struggle to manage clients in these regions in Bright Local so have to use a combination of external tools. This impacts our overall efficiency and profitability. #### Vendor response Thank you for the review Jave, We're thrilled you've been enjoying the tools. We do also really appreciate the feedback, although we don't actively have plans to roll out to additional countries, it's certainly something on our radar so your comments are very helpful. Should you need any further help, please do get in touch with the team. Kind Regards, Myles - BrightLocal CEO Replied January 2022 --- ### James Nicholas Noonan - PWD Digital Agency - Overall rating: 5/5 - Reviewer: James N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered Great for the initial stages of any campaign. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Business citations are an important first step in any campaign. Bright local makes the first step easy. #### Cons Citation cleaning can be hard. Difficult to integrate other citation platforms like Loganix. #### Reasons for choosing BrightLocal More cost-effective with greater results and better white labelling. #### Vendor response Thank you for the review James! We appreciate the feedback about the Citation Builder service, if there is anything, in particular, you need assistance with- the team are on hand to help. Many Thanks, Myles - BrightLocal CEO Replied January 2022 --- ### Affordable option for basic marketing overview & strategy to improve you online presence. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: May 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Overall the insights are worth the price, and the Get Reviews section is the cherry on top. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The monthly cost is low and it gives me just enough insight into my local search results, instead of me trying to parse all of the analytics data myself. I like the weekly reports sent to my inbox. I also like that they have a "Get Reviews" feature, where you can upload a CSV file that will solicit reviews from our clients. Customer support has always been above and beyond. #### Cons The new local search grid feature is a bit confusing and took me a long time to understand. Some of the features are a bit buggy, like the CSV import for Get Reviews. I am on a Mac, not sure if that's part of the reason.. Sometimes the dialog box never pops up to import a file and I have to quit and restart. CSV files are limited to 100 emails per file so it's a bit limiting when you have thousands of clients in your database to email. Pros outweigh cons! #### Vendor response Thanks for leaving your review! It's great to hear BrightLocal is able to provide you with some great insights for your Local SEO. It's lovely to hear our support team has gone above and beyond. Thank you for your feedback regarding the tools, I'm sorry to hear you've encountered any issues and we'll of course consider the feedback regarding CSV limits on our Reputation Manager tool. If you do need help with anything, don't hesitate to get in touch with our support team. They're always on hand should you need any assistance. Best Wishes, Myles - BrightLocal Replied June 2021 --- ### Local SEO linking Building - Overall rating: 4/5 - Reviewer: Cristiane A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Checking the incorrect address everywhere #### Cons Rank checker because it is a little complicate to understand #### Vendor response Thank you for the review Cristiane! Sorry to hear you've found the rank checker a bit complicated, the feedback is appreciated! We have a number of resources available including the BrightLocal academy and a fantastic help centre. I'd recommend taking a look, and please do get in touch with the team if you need any assistance. Kind Regards, Myles - BrightLocal CEO Replied January 2022 --- ### Great time saver - Overall rating: 5/5 - Reviewer: Michael S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered If you take the time to learn the system and follow the tutorials you'll get great results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great service for adding citations at scale for multiple clients. Tutorials are very helpful and the customer service is fantastic (best I've experienced with similar services) Very happy with the results we've been able to get for our clients and BrightLocal has become a very useful tool in our offering. #### Cons Synching updates across multiple platforms was one of the items we had been missing but sounds like that service has recently been added with your ActiveSynch service so we will be researching that next. --- ### Great software - Overall rating: 5/5 - Reviewer: Brandon P. - Verified reviewer: Yes - Industry: Construction - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Excellent #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been using this software for my agency for a year. It has saved us tons of time and also serves as a valuable sales and retention tool. #### Cons Sometimes the citation bursts require some work from my internal team to complete. I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be more fluid with that. #### Vendor response Thanks for the review Brandon, It's great that BrightLocal has been able to save you a ton of time and assist with your sales/retention. There may be additional phone verifications your team will need to undertake. We don't handle telephone verifications for citation sites that require it purely because we would need direct contact with the end customer. A lot of our agency customers prefer us to operate as an invisible partner in the background. Should you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO Replied November 2021 --- ### Easy to use but expensive. - Overall rating: 5/5 - Reviewer: Kurien A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Make the costs cheaper and increase the number of submissions for the cost. That is the biggest issue here. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and integration. Clean looking dashboard reporting system. #### Cons Expensive option vs others in the market segment. #### Reasons for choosing BrightLocal Ease of use and integrations. #### Reasons for switching to BrightLocal Did not get value for the fee paid. #### Vendor response Thanks for leaving your review Kurien, It's great to hear the tools have been easy to use and that you've been enjoying the integrations. I'm sorry to hear you've found the Citation Builder expensive, unlike many other services our submissions are all completed by hand. You'll be pleased to hear that you can lower the cost of submissions by purchase citation credits, which is where you can save 33% and purchases start at 500 credits. It's a great option if you're doing a number of campaigns. Our team is on hand should you need any further assistance. Best Wishes, Myles - BrightLocal CEO Replied June 2021 --- ### Love, love, love Bright Local - Overall rating: 5/5 - Reviewer: Michael F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered Our experience has been exceptional. There have been a few errors that they caught on our behalf. If it wasn’t for the team at Bright Local, we would have fallen short in delivering for our customers. I have used customer support out of variety of occasions and they are always responsive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We used Bright Local for all of our data aggregator submissions and citations. They have perfected the process it make it extremely easy to implement. I’ve used a variety of other services, but this is most comprehensive, and easy to use. #### Cons Many features provided in addition to our core use. I wish I had more time to explore them. #### Vendor response Thank you for the glowing review, Michael! I'm really glad you've been enjoying our Citation Builder service! The team is on hand if you want some more help getting to grips with the other features. It's great to be working with you, Myles - BrightLocal CEO Replied December 2021 --- ### Levering my current client relationships to propose SEO solutions for them. - Overall rating: 5/5 - Reviewer: Ian M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered My main goal is to provide Reputation management for small business that do not have anyone managing this process. Also I want to provide GBP Optimization and basic SEO when it is missing or completely inadequate. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The courses and documentation are excellent to break down the elements of SEO practices. The compartmentalization of solutions allow me to decide what elements have the most potential for me to be profitable and successful. #### Cons I find the website can be confusing to navigate some times. It seems that sections have been added adhoc. It would be nice to see a pitch deck for Get Reviews that showed clear graphics of the entire process. #### Vendor response Thanks for the great review Ian! I'm sorry to hear you've found the website confusing at times, and I appreciate the feedback too, we do have some great white-labeled pitch decks but we're always looking for ways to improve. If you need anything else, don't hesitate to get in touch! Kind Regards, Myles - BrightLocal CEO Replied December 2021 --- ### Excellent Account Support Rep - Overall rating: 5/5 - Reviewer: William M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is full of a ton of functions, great audits of citations, wonderful local keyword ranking with the grid, and submitting citations is quite straightforward and easy. #### Cons I'd like for the National Aggregators and Primary Citation sites broken out from the rest on the Citation Tracking as they are VERY important. #### Reasons for choosing BrightLocal See above #### Reasons for switching to BrightLocal More complete system, support and execution. Plus great reporting which makes it easy to explain to the end clients and sell my services. #### Vendor response Hi William, Thanks for writing this great review! It's great to hear you've been able to take advantage of the BrightLocal features. Thank you also for your feedback, the Citation Tracker tool has a 'Key Citations' tab which is customizable - so you're able to edit it to include the sites you deem to be the most important to you (or your client). If you have any further questions, please don't hesitate to get in touch with the team. They're always on hand to help. Kind Regards, Myles - BrightLocal CEO Replied October 2021 ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/brightlocal-profile/reviews/?page=2) --- BrightLocal Reviews, Pros and Cons - 2026 Software Advice