All Buffer Reviews
1-25 of 1,390 Reviews
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Elizabeth
201 - 500 employees
Used more than 2 years
OVERALL RATING:
5
Reviewed April 2021
Easy to use and essential for my business
Darien
Verified reviewer
Religious Institutions, 2-10 employees
Used less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
FUNCTIONALITY
5
Reviewed January 2020
One of the best social media management platforms with a high price for teams
Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.
PROSBuffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.
CONSI loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.
Reasons for switching to Buffer
Later's Instagram auto-post feature started to fail, with scheduled posts failing to post & Later refusing to notify us.
Ruth
Government Administration, 5,001-10,000 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2023
Pros, Cons, and Overall Experience
Overall, I have had a great experience using Buffer. It is a powerful and easy-to-use social media management tool that allows me to manage multiple accounts in one place. It has a great analytics feature and makes it easy to schedule posts. Though the pricing can be expensive and the features can be overwhelming, it is still a great tool for managing social media.
PROSBuffer is an incredibly powerful and easy-to-use social media management tool. It makes it easy to manage multiple social accounts in one place, helping you save time and energy. Scheduling posts is simple and allows you to customize when and how often you post. The analytics feature is also incredibly helpful, giving you insight into how your posts are performing, who is engaging with them, and what content works best for your audience.
CONSThough Buffer is a great tool, there are a few drawbacks. The pricing can be expensive for some users, and the features can be overwhelming if you're not familiar with managing social media accounts.
Anonymous
51-200 employees
OVERALL RATING:
3
EASE OF USE
2
FUNCTIONALITY
3
Reviewed April 2023
Free version too limited
The interface is very clean and polished. Overall I found it easy to use and intuitive.
CONSI used the free version and it was very limited. I wasn't able to use the paid version since I was managing an account that didn't make any profita, so I struggle with how I had to plan the posts.
Nguessan Valery
Verified reviewer
Real Estate, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed March 2023
Manage your social networks with an easy-to-use tool
I used Buffer to manage my Facebook page and Linkedin, for my real estate product posts. I would have appreciated it even more if it offered a larger number of social networks to connect. But overall, the management of the connected profiles was quite simple and efficient. Moreover, the statistical data are easy to understand, which helped me to better manage my publications. A tool that I invite everyone to test
PROSI liked Buffer. It's a pretty user-friendly tool and easy to use. It's quite easy to connect your social networks to it for managing pages and profiles. It has a pretty simple and easy-to-understand user interface, which makes it easy to learn. It takes into account popular social networks, which is already a good thing. Posts and post schedules are also quite easy to do with Buffer. The real strength of Buffer lies in the statistical data. We get detailed and comprehensive data on the reach of our publications. It is good to note that Buffer allows team collaboration, very useful to have your profiles and pages managed by an agency. Buffer is a nice tool to use
CONS- Not support all social networks- Not take into account personal Facebook profiles- Limitation on the number of posts that can be scheduled in advance for some social networks
pathmika
Computer Software, 201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed April 2023
Tool to manage social media accounts
I have used buffer to manage one of my social media pages. I was able to track details like performance, engagement, view analytics and do social media campaigns. The mobile app is very easy to use and it support to post images directly from camera.
CONSI started with the free plan but I could manage only limited number of accounts using that. I wish to have more accounts for the free plan so small businesses can afford it.
Rodolfo
E-Learning, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
4
Reviewed April 2023
Buffer could be one of your options
Great for a beginner. Easy-to-use platform and straightforward functionality.
CONSI didn't get too deep into it to find any cons at this stage
Upen
Verified reviewer
Retail, 2-10 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed April 2023
Effort and Time Saving App
Great tool for social media marketing. Looking forward to more advanced features in the near future.
PROSBeing able to post across various social media sites saved a lot of time, energy, and allowed for collaboration and creativity.
CONSSometimes integration with another social media platform was not smooth - needed so research and trials. Eventually, it worked out.
Ali
Verified reviewer
Hospital & Health Care, 201-500 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2023
Buffer is the all you need social medial toolkit
buffer is the best app in social media for its simplisty and it is inexpensive for users who want to grow their buisiness
PROSBuffer make small buisinesses grow up fastly and save your time and let you focus on doing what you love for your business
CONSall features are very simple to use and easier tools in this app
Killian
Verified reviewer
Security and Investigations, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed May 2023
Buffer makes anyone an influencer
The content scheduling and management. It makes things so easy to track and watch the progress of individual posts or entire profile overall. I highly recommend.
CONSA very long initial setup that can be boring and repetitive
Anonymous
1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed May 2023
Buffer makes sharing content easy across multiple platforms
I use Buffer to create content once that I share across multiple platforms.
CONSBuffer doesn't work for my personal Facebook and Instagram pages, only professional pages.
Jason
Verified reviewer
Design, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
2
Reviewed April 2021
Buffer is a bare-bones alternative to it's competitors
Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.
PROSBuffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.
CONSThe tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.
Reason for choosing Buffer
Price was the determining factor
Reasons for switching to Buffer
The price point was remarkably lower than Hootsuite.
Noah
Media Production, 1 employee
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
FUNCTIONALITY
3
Reviewed June 2022
Buffer | Is it any good?
Buffer has been a positive experience for me. I've used it for multiple years, and I used the free version for over half of that time. I was pleasantly surprised by how many posts I could schedule, and how many I could schedule across platforms. This kept be for a while, but I would eventually cancel my subscription and leave Buffer when Facebook for Business (which allows access to Instagram and Facebook post scheduling) and Tweetdeck (for Twitter) allowed me to make posts across the same three platforms I had initially used Buffer for. Sure, Buffer allowed you to use them all at once from a singular 3rd party. In fact, I believe that's Buffer's appeal compared to FfB or Tweetdeck, but it is not quite as appetizing for me. This software, however, is still cheap if you're looking to spend some money ($6 a month for the starting tier), and it would allow you to easily streamline your posts into one place.
PROSBuffer is an easy-to-use content publishing software which allows brands to schedule posts ahead of time, and to schedule posts from multiple accounts (and platforms). This is extremely useful, because you can schedule a post for Facebook to release at the same time as Instagram, and you don't have to go to either website to do it. Buffer streamlines social media posts into one complete software. I first learned about buffer nearly 5 years ago at an event. It was recommended to me by my supervisor, and I proceeded to use it to schedule promotional materials with releases of my podcast episodes. I used it for multiple years, and liked what it had to offer: The subscription tiers were cheaper than I expected, with the first starting at $6 a month. You were able to schedule up to 10 posts with 3 accounts (for the free tier) which I used for multiple years. I scheduled Instagram, Facebook, and Twitter posts 10 days in advance, and then would take a break from content production for about a week before I scheduled it again. This helped me from getting burnt out on using social media every day. The posts were easy to create, and I could schedule the same posts on different platforms at different times. I could also add photos and videos if need (for stuff like Instagram). This made it easier for me to target each separate audience on each platform and cater to the times they were more statistically likely to see my post. It genuinely helped me grow my audience.
CONSThere was a bug that, on occasion, if you saved your posts to be scheduled then the page would refresh and the post would be gone. This happened rarely, but did happen on occasion. As I've used-browser based services (Express had this issue, for example), I've found that this is a relatively common problem when a page refreshes or your internet is interrupted. I would've stayed with Buffer to this day, but Facebook for Business and Tweetdeck allowed me to schedule more posts across the same three platforms for free. Ultimately, their competition won me over by offering the same stuff I was doing, and a little extra (more posts, better statistics, access to advertisements, and more). This caused me to eventually turn away from Buffer. I hope that, every time I see an email, there's an update to bring me back. That email has yet to be sent.
Tigran
Verified reviewer
Marketing and Advertising, 11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
FUNCTIONALITY
4
Reviewed February 2021
Great Social Media Management Tool on the Cheaper Side
Buffer helps a lot in saving time and improving the quality of social media content marketing. It's much easier to schedule the same post from Buffer across different social media platforms than doing so separately. It might seem like a small tweak but makes a great difference for digital marketers.
PROSBuffer is a great package of social media management tools that rocks a great design and is very consistent with its support and improvements over time. It also helps a lot that it's cheaper compared to other competitors in some ways. The price gives it a competitive advantage if you're pitching an acquisition of an SMM platform to companies that aren't willing to spend a lot on their digital marketing activities.
CONSIt lacks some convenient features that the competitors offer. I'm talking about features like integrated tagging for Twitter and LinkedIn. Last time I used this software it still lacked the proper tagging features which require you to make an extra step to open a separate tab to check whether you got the username right or wrong. Another aspect I dislike is that Buffer's middle-range plan is intended for two users only. In my opinion, the mid-range option should be for at least three people. At the time of choosing, we decided to go with Hootsuite because it's the mid-range plan, while more expensive, was intended for three people and also offered more of the above-mentioned features.
Nathaniel
Verified reviewer
Information Technology and Services, 1 employee
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2018
Buffer-Social Media Management and Automation
The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.
PROSI have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts. Top pros for this software are: Relatively low cost. Run multiple profiles. Ability to schedule damn near unlimited posts. Scheduling options and queue are presented well and easy to use. The way the analytics are presented. The content feed is also a brilliant feature, although it can also do with some significant improvements. This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.
CONSAs above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature. Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile. Need to be able to create a permanent, possibly arranged list of regularly used hashtags. Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.
Vendor Response
Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed. I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram. -Alfred
Replied January 2019
Jason
Verified reviewer
Marketing and Advertising, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed October 2018
Still one of the best social media schedulers
Quick to schedule social media posts to multiple accounts in a few clicks. Extremely versatile and easy to use. I have used many social media scheduling tools over the years but keep coming back to Buffer. I actually used the free version for many years but as a business grows and your social media presence grows it is better to pay for a solution that allows you to manage them all under one roof. When it comes to scheduling posts, the interface is clean and simple and easy to use. There is link shortening too if required. The limit for queued posts is 100 per social media account which is easily enough for at least a month's worth of posts so should be sufficient for most users. Automatic Instagram posting is a relatively new and welcome addition to Buffer. Support are pretty responsive when required but I haven't needed much from them in all honesty. All in all I really like Buffer. It is considerably cheaper than many of its competitors and does what it does really well and if someone is looking to buy into a paid social media scheduling tool I would recommend they start here.
CONSRSS feed can be a bit clunky. Is 8 accounts generous enough? You are "limited" to 8 social media accounts on the Pro plan which sounds a lot but can be filled up quickly. They reduced this in March 2018 from 10 to 8 which was disappointing. Another disappointment is the lack of a native way to enable bulk scheduling by uploading a csv file. This is available in other schedulers (although they are considerably more expensive than Buffer). Fortunately there is a solution in the form of a 3rd party application called "bulk buffer" (just do a Google search for it).
Vendor Response
Hi, Jason, thank you for the kind review and honest feedback about our tool. If you are up for sharing, I would love to hear more about the RSS feed. I also hear you regarding the account limits and bulk scheduling. We have heard similar feedback about the account limits and have been thinking about how we could improve that. Thanks again for the feedback.
Replied October 2018
Abigail
Architecture & Planning, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2016
Simple and easy social media manager
I'm a huge fan of Buffer (And Hootsuite), Buffer was the first social media manager I've ever used. It was easy to use and the UI was great. I use the free plan which came with 7 days (I think) to use the Pinterest feature free. I wish the free plan wasn't restricted to 10 posts per profile but I can understand the reason. There was also an image quality loss when I used buffer on my Kindle fire tablet, but their support was quick to help and while Buffer isn't natively functional on Fire, it was god to know that the customer care did all that they could to help. Buffer analytics is kind of lame, maybe it's because I'm on the free plan but I laughed when I clicked on analytics and the metrics were: Retweets, Likes, Mention, Comments, Shares, Potential' Instagram Analytics gives better stats than that One area where Buffer trumps Hootsuite is that it the free plan supports 5 social media profiles (Once again you can only use Pinterest for 7 days free but meh). I like the fact that I can set up my preferred schedule times and then when I 'Add to Queue' the posts go out at the specified time. It's like MavSocial's 'Campaign' feature. I also liked being able to Rebuffer my old posts. It kept my social media profile continually active. I mostly use Buffer connected to getcrate.co to keep my social media profiles active.
PROSBuffer integrates nicely with softwares such as start a fire, feedly and Crate. Which are all softwares i use. This makes it easy for me to share content to my followers. It is easy to use and the freeplan supports 5 social medis networks.
CONSThe image quality loss I experienced when i used Buffer on my fire tablet. Granted Buffer on my android tablet is perfect but I wished it worked just as well as Hootsuite did.
Gregory
Verified reviewer
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE