--- title: "BuzzSumo Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of BuzzSumo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if BuzzSumo is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/buzzsumo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Content Marketing Software](https://www.softwareadvice.com/marketing/content-comparison/) / [BuzzSumo](https://www.softwareadvice.com/marketing/buzzsumo-profile/) / BuzzSumo Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/buzzsumo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/buzzsumo-profile/alternatives/) # BuzzSumo User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 146 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.4/5 - Value for money: 4.1/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 90 reviews (62%) - 4 stars: 46 reviews (32%) - 3 stars: 9 reviews (6%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Monitoring brand mentions, identifying trends, and competitor analysis are some of the great benefits from Buzzsumo. - BuzzSumo gives you a database of the industry's best influencers to increase the traction of your content. - I like the capabilities of BuzzSumo. ### Most mentioned cons - Sometimes it gets too repetitive with the same news showed through different portals. - I do not dislike the features of BuzzSumo. - There are not enough tools for the workflow. ## BuzzSumo customer reviews Showing reviews 1-25 of 146 (page 1). ### So good it's like cheating - Overall rating: 5/5 - Reviewer: Ben P. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used unspecified for less than 12 months - Reviewed: April 2016 - Review source details: This review was submitted organically. No incentive was offered I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 #### Pros The app is super simple to use and fairly flexible. It's also priced decently for what you get. #### Cons The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess. --- ### I'm obsessed with BuzzSumo! - Overall rating: 5/5 - Reviewer: Megan G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. BuzzSumo is a must-have for anyone who works in content development or social media. I highly recommend it. It's easy to use and delivers invaluable information. It's one of my favorite tools. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I write for a living (and do a little social media), and BuzzSumo is my go-to tool to see what's relevant and trending. It's amazing for finding high-traffic topics and makes it SO easy to generate new content. Plus, you can organize findings by a specific social media platform, seeing where each article performs best. #### Cons NONE! My experience has been nothing but positive. I only wish I'd discovered it sooner. --- ### Their Purpose is Cloudy - Overall rating: 3/5 - Reviewer: Steven T. - Verified reviewer: Yes - Industry: Real Estate - Company size: 201-500 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use. #### Cons Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support). #### Vendor response Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer! Replied February 2019 --- ### So good if you're using it - Overall rating: 5/5 - Reviewer: Lairs J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think it's a great tool if you're in content marketing! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It tracks the top content and sends it right to slack if you're using it. Follows the right pages and sites as well! #### Cons It almost does too much. I wish it was free but who doesn't, we all want good stuff for free. I also wish it wrote content for you ha --- ### Amazing insights on social data - Overall rating: 5/5 - Reviewer: Adam S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I compulsively check what’s trending on social, but the real value comes in researching high value topics for content projects and influencers for networking and social outreach. #### Cons Some of the best features seem to require ever increasing price points. It’s a fair ask, but sometimes frustrating --- ### Buzzsumo is an awesome tool to find new content ideas and get to know the influencers - Overall rating: 5/5 - Reviewer: sathish K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: June 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This tool has helped us to come up with great content ideas and also connect with influencers in our industry. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We are using buzzsumo to discover the most popular topics in our niche and start writing on them to get more traffic. Buzzsumo gives us the exact number like how many people have shared a content on social networks. Also, we can easily find influencers with the help of this tool and get connected with them. Using this tool we have made some good connections in the industry and increased our web traffic by writing high quality content #### Cons It does what it promise and we are using this tool for connecting with influencers and finding new content ideas and this tool does the same --- ### Find the right Keyword for your Content - Overall rating: 5/5 - Reviewer: Ron Elius S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros What I like about Buzzsumo is Keyword relevancy, usage, and engagement. Whenever I deal with content writing for my clients, I use Buzzsumo to make sure I have the right Keywords so that my content will be relevant as much as possible. #### Cons Maybe it’s the learning curve, even though I’m using it always whenever I write content, sometimes it takes time to know the total power of this tool. Also, the pricing is a little bit high for SMBs and Solopreneurs. --- ### It's a great tool for content marketing and SEO - Overall rating: 4/5 - Reviewer: Tal L. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good. Even for some ideas and directions... It's free #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks. #### Cons Not usfull for all industries. IT and very tech savy fields can't really find useful answers there --- ### The absolute best tool for content research - Overall rating: 5/5 - Reviewer: Bruce C. - Verified reviewer: Yes - Industry: Hospitality - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I really enjoy using this tool. I have a big backlinking project coming that will be running until the end of the year. I can't wait to use Buzzsumo for this project. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I was always a fan of the Content Analyzer but the new Topic Explorer is awesome! It's great for content ideas based on what people are actually looking for online. #### Cons I don't use influencers much so I don't get to use this feature. Who knows? Maybe in the future. --- ### Perfect tool for content creators and marketers - Overall rating: 5/5 - Reviewer: Habib U. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Customer support is not great but okay, the product is good for content creators, blog owners, and internet marketers. Though the tools feel expensive compared to other tools in the market, still worth it. Overall I'm satisfied with the products #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Usually, I use this software for generating content ideas, keyword research, and competitor analysis. Make my research easy for generating new blog post ideas. #### Cons With a lot of tools in the market, this feels quite costly now compared to its competitors. Still worth the money. --- ### BuzzSumo Is a Great Social Media Marketing Solution - Overall rating: 5/5 - Reviewer: Claudia B. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This social media marketing solution has been easy to use. I like the reliability of BuzzSumo. #### Cons I like the efficiency of BuzzSumo. No dislikes for BuzzSumo. --- ### BuzzSumo Has Brilliant Capabilities - Overall rating: 5/5 - Reviewer: Mbiuki E. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BuzzSumo has effective features that makes it easy for us to market our brand. I like the capabilities of BuzzSumo. #### Cons BuzzSumo is so amazing. No issues about BuzzSumo. --- ### BuzzSumo Is an Essential Marketing Solution - Overall rating: 5/5 - Reviewer: Jackson V. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros BuzzSumo is a reliable content marketing solution. I like the effective features of BuzzSumo. #### Cons I do not dislike the features of BuzzSumo. BuzzSumo is amazing. --- ### Great Marketing Tool - Overall rating: 5/5 - Reviewer: Alina M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2020 - Review source details: This review was submitted organically. No incentive was offered BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros It is a highly versatile software. It feels like a Swiss Army Knife. I use it mostly to find backlinks to the site and to find questions people ask about keywords. BuzzSumo is really to keep up to date on certain topics. The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior. #### Cons The value is undisputed but the price of 99$ per month is very high. I think they are just focusing on big companies. As a small company, you have to make sure you make the most out of it if you buy it. --- ### BuzzSumo Review - Overall rating: 4/5 - Reviewer: Enes Y. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. It helps me a lot in charting my own path. #### Cons It seemed like a bit of a mess. There were parts that I couldn't figure out. --- ### Great for finding influencers - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I love using BuzzSumo to find influencers that are great in my target market. You can use different hashtags and ways to find people who are posting about what your brand represents. This is a great way to find and communicate with new influencers and track a posts progress throughout its lifespan. #### Cons I don't like how the different tiered pricing works because you need to purchase the highest one to get the full benefits of this software --- ### Great Research Tool - Overall rating: 5/5 - Reviewer: Charles A. - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Because I publish across a wide range of topics and on several properties that I do not control, this is one of the few ways for me to monitor the effectiveness of my writing and identify emerging trends that should guide my future writing efforts. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros I love the level of insight you can get on topics and influencers and the ability to monitor your brand, etc. It's an extremely powerful tool that I use on a daily basis. #### Cons Its power is also it's greatest challenge. It can be difficult to understand how it all works and how to best use it. They have an extensive training library, which is very helpful, but you'll still need to be prepared to put in the time to learn how to use it effectively. I've been using it for months and still consider myself a novice. --- ### Great product for discovering what's trending in social - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the custom filters which I can set up for keywords and create RSS feeds out of it. They then go into our writer's RSS readers to ensure the most important stories are on the top. #### Cons Not much. I hope they improve their core purpose instead of trying to tackle every other problem. --- ### Powerful content insights tool - Overall rating: 5/5 - Reviewer: Chris C. - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of features available help paint a picture of what our audiences want, what our competitors are publishing, as well as influencers we can source to help promote our content. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Extremely powerful tool for gathering insights on publication volumes and social engagement of content. The team recently launched a keyword tool which, by my accounts, is the only tool available to map content publication vs search popularity. #### Cons Insight into social engagement is limited to Facebook, Twitter and Reddit. Insights into LinkedIn engagement would be particularly helpful from a B2B perspective. --- ### Awesome Product - Overall rating: 5/5 - Reviewer: Adam S. - Industry: Management Consulting - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Couldn't be happier. Recommend to colleagues all the time and have no instituted at several companies. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Incredibly easy to use, especially for people new to or inexperienced with digital marketing. #### Cons They recently changed the order columns export to excel, which is kind of annoying. --- ### Must have for researchers - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros I like the fact that lets you explore any topic in a certain amount of time. It lets you check the most popular articles which include a chosen keyword, so it makes it easy for you to for example check the marketing trends in 2016. What's more you can use it as a news service, cause it can give you a daily sum up of most popular articles connected with some topic. We also use it to find interesting influencers and journalists to follow on Twitter. #### Cons Actually I don't see here any cons. Maybe the only thing I'd add is some better quality of Twitter influencers connected with some topics. Sometimes there're people with a lot of followers, who only retweet others not creating their own thoughts. --- ### Useful tool for marketers - Overall rating: 5/5 - Reviewer: Mélissa N. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great tool, very useful. Intuitive and easy-to-use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros I really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well. #### Cons Maybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time. --- ### BuzzSumo - Overall rating: 5/5 - Reviewer: Brice un T. - Verified reviewer: Yes - Industry: Banking - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros For contant marketing it is one of the best the customer support is friendly and welcoming and there is an interesting feature that allows me to scan backlinks and perform searches related to my competitors #### Cons The price of monthly service is very high it thought to review that --- ### Great for shareable content discovery - Overall rating: 5/5 - Reviewer: Andrew P. - Industry: Education Management - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps us understand what content our customers need and who they associate with the information. Also, it is great for brand mentions into your inbox so these can be monitored. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros This really helps us understand what people engage with and what they are actually looking for to solve their problems. Also, this tool helps us monitor brand mentions and understand who is saying what about us. #### Cons You need to learn the nav as it sometimes feels you go round in circles --- ### Easy to use - Overall rating: 4/5 - Reviewer: Ferdi D. - Verified reviewer: Yes - Industry: Entertainment - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros - It is realy easy to use - Very usefull overview of articles/content - usefull diffrent filters and search #### Cons - missing reactions for Facebook (only likes, sahres, comments) ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/buzzsumo-profile/reviews/?page=2) --- BuzzSumo Reviews, Pros and Cons - 2026 Software Advice