BuzzSumo

RATING:

4.5

(141)

About BuzzSumo

BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. Based on enquirer reports and search queries, this cloud-based application searches the web-content and informs the enquirer of the success rate by calculating the number of shares and likes. It analyzes the top performing content in all types of markets. BuzzSumo has an advanced search engine that can identify content about a topic or a domain that has been shared many times, in order to better understand the reaction from the audience. It provides an organized platform which can be used to guide users through the flow of the content piece. It mainly gives insight into the success of the content through social media platforms. BuzzSumo analyzes, connects and foll...

BuzzSumo Pricing

Content Creation: $159/month (billed annually) or $199/month (billed monthly) PR & Comms: $239/month (billed annually) or $299/month (billed monthly) Suite: $399/month (billed annually) or $499/month (billed monthly) Enterprise: $999/month (billed annually) or $999/month (billed monthly)

Starting price: 

$199.00 per month

Free trial: 

Available

Free version: 

Not Available

Content Analyzer - Assess content across the web by searching for keywords or domains. See social engagements metrics from Facebook, Twitter, Pinterest and Reddit. Also view the content's evergreen score and backlinks, and choose to export to CSV.

BuzzSumo Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for BuzzSumo

1 - 5 of 134 Reviews

Megan

2 - 10 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed June 2022

I'm obsessed with BuzzSumo!

Tom

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 2 years

Review Source: GetApp

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2017

Must-have for content research & distribution

PROS

I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.

CONS

Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.

Jason

Verified reviewer

Marketing and Advertising, 1 employee

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed December 2018

Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are

PROS

Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.

CONS

A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.

David

Computer Software, 201-500 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

FUNCTIONALITY

3

Reviewed February 2019

A great tool I don't use often

It's fine as an augment to my existing monitoring solutions, but it doesn't offer enough breakthrough functionality or quality to justify purchase as a standalone service - for me at least.

PROS

The monitoring functionality seems strong and it's probably the most authoritative of the many sources I need to check every day.

CONS

A lot of the value that it delivers seems duplicated by my existing PR and news monitoring services, and free services like Google alerts.

Anonymous

11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2019

Great for finding influencers and popular content

PROS

I like the influencer search feature the most. When looking for target influencers to add to media lists, searching on Instagram or Twitter alone is very difficult. BuzzSumo's search functionality allows you to narrow your search by city and specific words used in the influencers' bio.

CONS

It not longer counts social shares on LinkedIn. LinkedIn is one of the largest social platforms and a lot of informative articles are shared on this platform. It's odd to me that it counts social shares on all other platforms, but not LinkedIn. People actively have conversations on this platform and share content to validate their points.