# CAKE Software Reviews, Demo & Pricing - 2026 > Review of CAKE Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/cake-profile --- [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / CAKE Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/product/164740-CAKE-for-Advertisers/reviews/)[Alternatives](https://www.softwareadvice.com/product/164740-CAKE-for-Advertisers/alternatives/) # CAKE 2026: Benefits, Features & Pricing Wondering if CAKE is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview CAKE 4.3 [(17)](https://www.softwareadvice.com/product/164740-CAKE-for-Advertisers/reviews/) Pricing Pricing available upon request ### About CAKE CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features include campaign management, lead generation, rewards distribution, partner marketing and contact management. Advertising teams using CAKE can measure click and conversion rates based on custom targeting parameters such as traffic caps, redirects, devices, location and browsers to increase profit margins and maximize website traffic. Hosted on Amazon Web Services (AWS), the solution allows publishers to generate reports on partner and campaign performance and facilitate decision making to optimize sales conversion rates. Additionally, users can receive notifications about abnormal campaign behaviors, ensuring compliance with Type 1 SOC 2 and GDPR regulations. CAKE's API interface allows integration with various third-party applications such as QuickBooks, Ezepo, Payoneer, Optizmo, DialogTech and more. Pricing is available on request and support is extended via documentation, phone, email, FAQs and other online measures. Wondering if CAKE is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. ## CAKE User Interface ## Popular CAKE Alternatives Main Product CAKE 4.3 [(17)](https://www.softwareadvice.com/product/164740-CAKE-for-Advertisers/reviews/) Ratings Breakdown - 4.38Ease of use - 4.27Value for money - 4.47Customer support - 4.38Functionality Pricing Available upon request Get Price Alternative Product [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) 4.9 [(8)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews) Ratings Breakdown - 4.63Ease of use - 4.86Value for money - 4.86Customer support - 4.88Functionality Pricing Starting at $8000.00 per year Get Price Alternative Product [Makeme.click](https://www.softwareadvice.com/affiliate/makeme-click-profile/) 5.0 [(1)](https://www.softwareadvice.com/affiliate/makeme-click-profile/#reviews) Ratings Breakdown - 5.0Ease of use - 5.0Value for money - 5.0Customer support - 5.0Functionality Pricing Starting at $229.00 per month Get Price Alternative Product [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6056)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.46Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) 5.0 [(75)](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/reviews/) Ratings Breakdown - 4.71Ease of use - 4.82Value for money - 5.0Customer support - 4.93Functionality Pricing Available upon request Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price ## CAKE Pricing and Plans Starting price: $299.00 Free Trial Free Version Basic $299.00 No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## CAKE Features - Popular features found in Lead Generation Campaign Management CRM Data Import/Export Landing Pages/Web Forms Lead Nurturing Lead Qualification Lead Segmentation Lead Verification/Validation Pipeline Management Reporting & Statistics - More features of CAKE Affiliate Management API Attribution Modeling Banner Management Channel Management Commission Management Contact Database Contact Management Conversion Tracking Cross Channel Attribution Dashboard Email Marketing Event Triggered Actions Fraud Detection Geotargeting Goal Setting/Tracking Keyword Tracking Lead Capture Lead Distribution Lead Engagement Lead Generation Lead Management Multi-Campaign Multi-Channel Marketing Multiple Site Management Multi-Touch Attribution Referral Tracking Reporting/Analytics Rewards Management ROI Tracking Site Search Tracking Source Tracking User Interaction Tracking ## CAKE Integrations QuickBooks Online Integration rated undefined from -1 review ## CAKE User Reviews Overall Rating 4.3 Ratings Breakdown 5 65% 4 24% 3 0% 2 0% 1 12% Secondary Ratings Ease of Use 4.4 Value for money 4.3 Customer support 4.5 Functionality 4.4 samantha h. Verified reviewer Financial Services Self-Employed Used daily for free trial Review source Reviewed November 2019 affiliate software 5 learning how to make landing page to lead pages and steps to do on own Ratings Breakdown 5 Ease of use 4 Customer support 5 Functionality Pros: i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use Cons: it just for online they need offline to use in a business with street address as part of the management program Vendor Response Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE! Replied November 2019 Read More BB Brian B. Verified reviewer Marketing and Advertising Self-Employed Used daily for more than 2 years Reviewed June 2019 CAKE is the Cadillac of Tracking Software 5 Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close. Cons: There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade. Reasons for choosing CAKE All of the other players in the market are good at one thing, marketing. But don't get caught up in the shiny interfaces and low-ball pricing. One look under the hood and each of these platforms come up short to the overall functionality that CAKE provides. At the end of the day, a platform should cater to the specific requirements the client has. So from my perspective, I chose CAKE because I wanted the most capable and feature-rich system supporting my business. Vendor Response Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE! Replied July 2019 Read More DM Domenik M. Verified reviewer Entertainment 51-200 employees Used weekly for less than 12 months Review source Reviewed October 2023 A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software 1 Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured. Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE. Cons: Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization. Reasons for choosing CAKE We initially opted for CAKE over Everflow due to CAKE's enticing promise of a highly customizable platform for our affiliate program. The prospect of tailoring the system to our specific needs and requirements seemed like the ideal solution. However, in the end, CAKE failed to deliver on these promises of customization and flexibility. This disconnect between expectation and reality left us deeply disappointed and disillusioned with CAKE's capabilities, ultimately leading to a significant financial setback and wasted time. Read More VR Verified Reviewer Internet 51-200 employees Used daily for more than 2 years Review source Reviewed August 2019 Making affiliate business a cake walk 5 Ratings Breakdown 4 Ease of use 4 Functionality Pros: CAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions . Cons: The design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess. Read More LR Lindsey R. Verified reviewer Marketing and Advertising 2-10 employees Used daily for more than 2 years Reviewed July 2019 Ain't it Sweet? 5 I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The platform provides every tracking tool I need to track my leads. Cons: I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation. Reasons for choosing CAKE I worked at CAKE and new the people who worked there. I've also used CAKE with other companies I've work with. I thought about going to PX due to price. Vendor Response Hi there! Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review. CAKE Replied July 2019 Read More VR Verified Reviewer Insurance 51-200 employees Used daily for more than 2 years Review source Reviewed November 2019 A really powerful platform that helps us achieve our goals 5 The reporting system makes this powerful piece of software the best. Very happy. Ratings Breakdown 5 Ease of use 5 Customer support 5 Functionality Pros: The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great. Cons: I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame. Vendor Response Thank you for taking the time to review CAKE! We're so pleased to hear about your success with our product and we would love to learn more about how you would like to use the mobile application to help run your business. Please feel free to email us directly at teamCAKE@getCAKE.com so we can discuss your feedback further. Replied November 2019 Read More SR Spencer R. Verified reviewer Online Media 51-200 employees Used daily for more than 2 years Reviewed September 2019 Great Product + The Best Customer Support 5 We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time. Cons: I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough. Vendor Response Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE! Replied September 2019 Read More IK Isabel K. Verified reviewer Financial Services 1001-5000 employees Used daily for less than 2 years Reviewed July 2019 Helps Us Acheive Our Goals Everyday 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help. Cons: There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working. Vendor Response Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team! Replied July 2019 Read More LF Laura F. Verified reviewer Marketing and Advertising 51-200 employees Used daily for more than 2 years Reviewed August 2019 Got CAKE? 4 Ratings Breakdown 5 Ease of use 5 Customer support 4 Functionality Pros: I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team. If you have an issue or unsure about a feature, they don't miss a beat to guide you! Cons: I don't like the new navigation layout. I quickly switched back to the old. Vendor Response Thank you for your review, we're so happy to hear that you're excited to be using our product again! We would love to better understand your concerns with the new navigation in hopes of improving the experience for all customers, please feel free to provide this information directly to your Client Success Manager. Again, thank you for taking the time to review CAKE! Replied August 2019 Read More NM Nykiya M. Verified reviewer Marketing and Advertising 2-10 employees Used daily for more than 2 years Reviewed July 2019 User Friendly, Easy to Use Platform 5 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members. Cons: The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do. Vendor Response Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE! Replied July 2019 Read More Showing 1 - 10 of 17 Reviews [See All Reviews](https://www.softwareadvice.com/product/164740-CAKE-for-Advertisers/reviews/) ## Other Top Recommended Lead Generation Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **6** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6235) Recently recommended **5** times [CASTANET](https://www.softwareadvice.com/marketing/castanet-profile/) **5.0** (4) Recently recommended **5** times [WP Business Growth Platform](https://www.softwareadvice.com/crm/warmprospect-crm-profile/) **5.0** (1) Recently recommended **4** times Stuck Between Options? Our experts can help you compare CAKE with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice