Campaign Monitor Software

The ability to spin up new accounts for clients makes it a no-brainer.

Pros

Their designer is easy to use, but yet provides great power features like dynamic parameters, draggable sections, and more. The ability to create and manage different templates for different uses is very handy. Their support is top-notch and always responsive within a couple of hours.

Cons

Their pricing is higher than other services, so it can sometimes be a hard sell to clients, especially as they add more subscribers. It can get expensive to do one-off campaigns to lots of subscribers.

Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Pros

Great workflow system lets you really segment and get the most out of your lists. Creating campaign is also very easy and the drag and drop features mean you can create beautiful emails quickly! There's also many pre-set design to choose from so you can always find something that suits your brand.

Cons

My only disappointment is that when you make a change to a workflow, existing subscribers are not pushed through, this means you need to really think and plan your workflow in its entirety from the beginning or create a new one.

IT helps drive customers into the store and to stay in touch with them, in general. We can present images that focus on what we want customers to think about. It gives customers a way to send feedback, if they want to do so. It provides attractive templates that allow us to create a consistent, recognizable look.

Pros

It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.

Cons

I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.

The main advantage of using Campaign Monitor over other email marketing software is ease of use. It's a very well designed software that helps create, schedule and send emails to customers. I have never faced any glitches or downtime sessions with Campaign Monitor. It is easy to add tracking codes to personalize emails and the tracking reports are quite advanced. If you opt for the Premier option, you get access to all the great features along with a dedicated manager.

Pros

- Excellent tracking options
- Great user interface - one of the main reasons why I'd choose it over its competitors
- Multiple themes to choose from
- Flexible pricing options
- Great features include A/B testing, inbox previews, opportunity to grow your list and personalized emailing option

Pros

I used to use this in a previous role but have no need for it currently, but after working through a series of similar tools this one really impressed me, good UI and some really great features that make it stand out from similar tools showing some creativity from the team that made it.

Cons

Wasn't the fastest to load / run, sometimes it would stall a bit, but was not an issue because it was so nice to use otherwise.

Pros

Especially liked the integration with Get Feedback. Super easy to use - appreciate that things stay pretty consistent so I don't have to look for familiar tools with every update. Nice to share real-time reports with clients. Great price-no mandatory subscription. :-)

Cons

Would like to see some updates to editing, like more specific sharing options in each section of the email. Would also like to see an easy way to view and print small versions of the campaigns.

Pros

I can say that this application is great and easy to use for monitoring campaigns which helped our business.

Cons

The cost for small businesses is too high. If only the price were a bit lower maybe we would subscribe to this tool.

Easy to use professional product.

Pros

It has excellent controls over our team's access. It is easy to make up templates and have our team modify them to use. I like the way it saves as you build the template. Great features.

Cons

The cost for small companies with low volumes is high. We have a large data base that is divided into 40 or more lists in different languages. We send out targeted marketing to selected real estate groups so the volume sent out per month is low. We only use lists appropriate for the property to avoid unsubscriptions but because our total number of subscribers is high, the monthly cost is higher than I believe is fair.

Cost-effective, straightforward.

Pros

It's cost effective for small mailings. It's pared down style make it easy to use - there are no distractions!

Cons

WYSIWYG editor could speed up content editing.
Apparently I need to write more text in this field, but can't think of any more cons. Enough text now.

We save tremendous amounts of time and energy by designing our emails and generating our lists and letting Campaign Monitor take care of the rest.

Pros

The built-in list management and report systems are top-notch. You could skip Excel entirely if were so inclined.

Cons

There are a few operations that I wish we were able to do in bulk like copying emails and deleting lists.

Great insights into the success/value of my email marketing

Pros

Australian Made. Easy to use, lots of features. Constantly being updated with new and useful features. Amazing support - patient, friendly and knowledgeable.

Cons

Email editing tool has a few UI niggles and could do with a few fixes, but doesn't all software?
Could always be cheaper, but couldn't all software?

Allows us to offer additional services to our clients

Pros

I like the fact we have the ability to offer a white label solution to our clients and can manage all of the accounts from one log-in.

Cons

There are no real cons to this software, its a great solution. Perhaps if I had to find something I would say that the having so much functionality can be difficult to get to grips with. That said, the functionality is a good thing so its not really a 'con'

Pros

Great, simple and clean templates for immediate use. We can import our campaigns created in HTML that we used to send to our customers, The survey option it's a great option to insert in our campaigns

Cons

The support for basic account it´s only by email phone . The price is high if you have few emails to sent.

Non-Profit Discount, Volume Discount, Drip Automation, WYSIWYG editor (removing designer/developer dependency), Web Form Integration

Pros

You get a:
> WYSIWYG email editor (making responsive email design & development a piece of cake).
> Conditional email blocks based on list segmentation or conditions.
> Easy to setup email drips to your list, based on when they joined, segmentation rules or custom conditions
> User management to limit access to the lists and control actual email deployment
> Ability to run unlimited basic Spam Filter, Firewall and Email Client tests
> New reporting tab makes monitoring email performance much easier

Cons

The transnational emails are great for basic requirements. Anything more needs custom development and support. I was disappointed when I found there's no way to limit Transactional Emails to run on specific lists out of the box.

Email analytics and email automation.

Pros

Powerful analytics, easy to use email marketing program. Coming from Constant Contact, I feel it is more robust and an email powerhouse.

Cons

I wish they had support or a paid email campaign program to help SMB and those who need or want some assistance.

Easy publishing software to get started.

Pros

To get started, it didn't take a huge amount of training. Granted, my first attempts were somewhat limited.

Cons

Sometimes feel like the editing features are somewhat limited. Understand this also makes the product easy to use.

Pros

Easy to use in general but takes a while to understand. Like if you go back looking for remplates, irs not intuitive.

Cons

Depending on subscribers, it can get very expensive. The billing is difficult to understand. You get billed twice a month. Be careful to manage subsribers

Pros

Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your emailmarketing objectives and not how to use the tool :)
I've been using CM for close to 10 years and have witnessed their progressive and intelligent implementations : nothing is added that you won't *really* need and once it's added it's especially intuitive.
Add to that Campaign Monitor's daily tips, blog posts, ressources and especially their outstanding client support : you just can't go wrong.

Cons

Hard to fin anything really, maybe certain ways of implementing behavioral segments but then again maybe it's my Marketing objectives that aren't clear enough...

Pros

The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled. Circumstances often change and a re-write can be a necessity!

Cons

I would like to be able to customise my eflyers a little more than is currently possible. I have downloaded an HTML template but I am still restricted with what I can alter in design terms.