Campaign Monitor Software


 

Campaign Monitor is an email marketing solution that can help businesses add new subscribers, send email newsletters and generate various reports. It is suitable for businesses of all sizes.

The solution offers several features that organizations need to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.

Campaign Monitor’s tools enable users to customize and grow their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time insights related to email performance and campaign activity.

Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items.

 

Campaign Monitor - Campaign builder
 
  • Campaign Monitor - Campaign builder
    Campaign builder
  • Campaign Monitor - A/B testing
    A/B testing
  • Campaign Monitor - Email automation
    Email automation
  • Campaign Monitor - Reporting
    Reporting
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

226 Reviews of Campaign Monitor

 

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Software Advice Reviews (6)
More Reviews (220)

Showing 1-7 of 6

Christopher from Financial Advisors
Specialty: Insurance
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Fast response and very knowledgable

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Customer rep. from Campaign Monitor was very patient explaining all the functions of the software and easy to comprehend. Campaign Monitor was more advanced than what I was looking for to begin my marketing campaigns. They offer a full lead tracking system.

Review Source
 
 

Chad from WCIS
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

The dashboard is very clean, which is a nice respite from often-busy business software interfaces.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I have used Campaign Monitor and still follow their progress as I was impressed at their start product, yet for some time I have switched to Mailerlite which surprised me with nice payment plan and great features.

Pros

You can add subscribers as you're setting up your first campaign or as a separate process. Subscribers must be part of a list that you create, although you can set up unlimited lists, which is one way to segment your usersCreating a campaign is also easy. To start, you just need a name, subject line, and an email address for the "From" field (you can set up a separate "reply to" email as well).

Cons

Campaign Monitor may lack live support and third-party integrations, but it offers a simple way to connect with your audience through email marketing, including auto-responders and a new suite of analytics.

Review Source
 
 

Scott from Trade Ideas
Specialty: Software / IT

March 2016

March 2016

Recommended ESP. Nice interface and frequent feature upgrades.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

Nice interface and frequent feature upgrades. Can import lists without having to do opt-in again like Mailchimp making migrating easier.

Likes Least

Sometimes edits are not saved making test emails required.

Recommendations

Evaluate how easy it is to upload lists, segment, create emails, and schedule.

 
 

Patrick from Nordic Academy
Specialty: Other

March 2016

March 2016

Outstanding product AND customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The software is classy, excellent looking, has great analytics, is very reasonable, is easy to set up and manage AND if there is any trouble, CampaignMonitor has an outstanding customer service team. We have been using CM for several years now and from the first newsletter we sent out we were impressed.

Likes Least

There is nothing I dislike. The software is easy to use.

Recommendations

simple use, reasonable, no set up cost, targeted anlytics

 
 

Laura from SmartBrief
Specialty: Media

March 2016

March 2016

A Great Tool for Starting Out in Email Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Campaign Monitor makes it easy to set up email campaigns- whether you're a beginner to email or have a few years of experience behind you. It's easy to set up a campaign and send to a reasonably sized list.

Likes Least

It doesn't scale for larger businesses; additionally, tier pricing can be tricky if you plan on adding subscribers to your account over time. You really have to be mindful of what you're loading in to the tool.

Recommendations

This is ideal software for someone who is planning on adding email to the mix. Though it's not a larger solution, it works for smaller and one-off campaigns. Know your send volume and make sure it fits.

 
 

Vitor from Nvision
Specialty: Software / IT

March 2016

March 2016

First choice to manage email campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The UI is neat, simple and straightforward. It works like a charm. The support is great and responsive.

Likes Least

If we had a free plan for accounts with little usage and small lists, it would be great. Some customers and non-profits pick a competitor just because of this.

Recommendations

I've used many services (and still use some competitor services for some customers and/or projects) but Campaign Monitor is definitely my service of choice when it comes to emailing. Even for tight budgets, I think that the quality of the tools and the support you get are really worth the few dollars you'll pay for it. Don't take my word for granted: just create a free account and test it. You just have to pay when you're ready to send to more than 5 subscribers :)

 
 

Alex from Ether Creative
Specialty: Marketing Agency

March 2016

March 2016

Proud longtime user

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The focus on great user experience and effective design throughout the backend is second to none. It actually makes using Campaign Monitor a pleasure to use.

Likes Least

Off the top of my head - nothing! Possibly, during the transition to the new templating system a few years back, it took a little while to get used to it. But that's more a user error. Now I'm so pleased they changed things up.

Recommendations

Give it a go. It's honestly a country mile easier to use that it's closes competitors. Looking at you MailChimp!

 
 
 
Showing 1-20 of 220

Deja from dejadrewit.com

December 2017

December 2017

Disappointed in this one

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Quality
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Support
Pros

Setting up their email marketing emails was very simple and I like the templates that it comes with for you to choose from.

Cons

Their forms had me stumped. They advertised beautiful sign up forms but when I tried to design an inline / embed form, it was stripped and wasn't even showing up on my website. After contacting support (took them a while to respond) they told me I'd have to write my own html code to design the form. This was a huge disappointment. I had other questions as well but figured out the solution before they responded. On top of that I paid to try it out which they refused to refund me. I've tried other services that all came with a 30 day money back. Even Mailchimp has refunded me for things they legally did not have to. I ended up using Sumo forms instead which work great with MailChimp.

Review Source: Capterra
 

Anne Marie from eKamria

November 2017

November 2017

Have been using for a number of years. Customer service has always been great.

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Value for Money

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White label; ability to add an archive to my website; easy for recipients to share; added more templates and drag & drop which significantly improved productivity; preview works very well. Really eliminated a lot of the need for adjustments after testing.

Pros

White label; regular improvements to software; drag and drop works well and a lot of functionality -- but you do have to think creatively. Have never had the emails not appear appropriately on various devices. Good reporting.

Cons

Would like an option to add names other than through a spreadsheet; ability to adjust the code (of course, that could break the delivery track record I spoke about earlier).

Review Source: Capterra
 

Dan from Athena IT Limited

November 2017

November 2017

If you're looking for something basic to get started with...start here

Ease-of-use

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Value for Money

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It allowed me to delegate to less technically minded members of my team email marketing.

Pros

The best thing about Campaign Monitor is that users without a technical background can fly it with relative ease. It provides functions that a general purpose email marketer would expect.

Cons

At the technical end of the market place: those whom are technically minded would find it more beneficial when emailing at volume to use Mandrill or Amazon as their SMTP provider and connect that service up to a cheaper tool.

When you're getting great results out of email marketing and you're looking to improve on your results, Campaign Monitor probably isn't the tool that is going to help you get there. It doesn't really do A/B testing and can't handle dynamic rendering of dynamic content. It's functionality is fairly limited in comparison to something like Salesforce Marketing Cloud.

Review Source: Capterra
 

Harendra Pratap from Addressofchoice Realty Pvt Ltd
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

It's a Great App for Marketing

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Pros

Amazing app with amazing options it's a updated solution of email marketing without any boundations Or errors.

Review Source: GetApp
 

Beverley from Halfbrick Studios
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2017

November 2017

Great for basic email campaigns

Ease-of-use

Functionality

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A great way to start learning and playing around with email marketing.

Pros

No frills, easy to get set up and send email campaigns. List management is simple and it's easy to generate forms to help build your lists. Awesome customer support!

Cons

WYSIWYG editor leaves a lot to be desired for users with non-coder backgrounds. Automations require a monthly plan which for my company's use is not a realistic plan.

Review Source: Capterra
 


November 2017

November 2017

So much creative ability and user-friendly!

Ease-of-use

Functionality

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Value for Money

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It's a pretty solid email software and nothing really bothers me about it. Other email software may sync better with your CRM, depending what you use.

Pros

Super easy to use and there are a ton of templates to build off of. Stats are also easy to read and report off of.

Review Source: Capterra
 

Julie from JP Farrell Consulting

November 2017

November 2017

Templates are easy to use and you can accomplish just about everything you need to do with them.

Ease-of-use

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Value for Money

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Pros

Templates are easy to use and you can accomplish just about everything you need to do with them. Customer support rocks. They're quick and accurate.

Cons

I wish they would allow the user to stop an A/B test or a campaign when it's in progress. Mistakes happen and this would limit damage.

Review Source: Capterra
 

Andrew from H&A

October 2017

October 2017

Fantastic software and a great team behind it!

Ease-of-use

Functionality

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Customer Support

Value for Money

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I am constantly recommending Campaign monitor to clients and friends.

Pros

Campaign Monitor is so easy to use and it's a great way to create attractive, well-designed emails for our customers.

Review Source: Capterra
 


October 2017

October 2017

Campaign Monitor is by far the most simple, yet powerful, subscriber and campaign manager.

Ease-of-use

Functionality

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Value for Money

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The ability to spin up new accounts for clients makes it a no-brainer.

Pros

Their designer is easy to use, but yet provides great power features like dynamic parameters, draggable sections, and more. The ability to create and manage different templates for different uses is very handy. Their support is top-notch and always responsive within a couple of hours.

Cons

Their pricing is higher than other services, so it can sometimes be a hard sell to clients, especially as they add more subscribers. It can get expensive to do one-off campaigns to lots of subscribers.

Review Source: Capterra
 

Abbas from Masterkey

October 2017

October 2017

Best email marketing and automation solution i've used so far!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Review Source: Capterra
 

Darie from Radio W.O.R.K.S. World

September 2017

September 2017

easy to use and lots of options. Effective segmentation and workflow tools

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

Great workflow system lets you really segment and get the most out of your lists. Creating campaign is also very easy and the drag and drop features mean you can create beautiful emails quickly! There's also many pre-set design to choose from so you can always find something that suits your brand.

Cons

My only disappointment is that when you make a change to a workflow, existing subscribers are not pushed through, this means you need to really think and plan your workflow in its entirety from the beginning or create a new one.

Review Source: Capterra
 

Jim from Classic Fashion Resources
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

I have been a user for a number of years. I own a retail store and use to communicate w/customers

Ease-of-use

Functionality

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IT helps drive customers into the store and to stay in touch with them, in general. We can present images that focus on what we want customers to think about. It gives customers a way to send feedback, if they want to do so. It provides attractive templates that allow us to create a consistent, recognizable look.

Pros

It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.

Cons

I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.

Review Source: Capterra
 

Dipali from zakipoint health
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Best email marketing campaign out there with its incredible features!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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The main advantage of using Campaign Monitor over other email marketing software is ease of use. It's a very well designed software that helps create, schedule and send emails to customers. I have never faced any glitches or downtime sessions with Campaign Monitor. It is easy to add tracking codes to personalize emails and the tracking reports are quite advanced. If you opt for the Premier option, you get access to all the great features along with a dedicated manager.

Pros

- Excellent tracking options
- Great user interface - one of the main reasons why I'd choose it over its competitors
- Multiple themes to choose from
- Flexible pricing options
- Great features include A/B testing, inbox previews, opportunity to grow your list and personalized emailing option

Review Source: Capterra
 


September 2017

September 2017

One of the best email broadcasting tools that I've used to date

Ease-of-use

Functionality

Product Quality

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Value for Money

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Pros

I used to use this in a previous role but have no need for it currently, but after working through a series of similar tools this one really impressed me, good UI and some really great features that make it stand out from similar tools showing some creativity from the team that made it.

Cons

Wasn't the fastest to load / run, sometimes it would stall a bit, but was not an issue because it was so nice to use otherwise.

Review Source: GetApp
 

Linda from Identity Creative

August 2017

August 2017

Using CM for years and very happy

Ease-of-use

Functionality

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Value for Money

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Pros

Especially liked the integration with Get Feedback. Super easy to use - appreciate that things stay pretty consistent so I don't have to look for familiar tools with every update. Nice to share real-time reports with clients. Great price-no mandatory subscription. :-)

Cons

Would like to see some updates to editing, like more specific sharing options in each section of the email. Would also like to see an easy way to view and print small versions of the campaigns.

Review Source: Capterra
 

Kurt Russell from Directories Philippines Corporation
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Great app!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

I can say that this application is great and easy to use for monitoring campaigns which helped our business.

Cons

The cost for small businesses is too high. If only the price were a bit lower maybe we would subscribe to this tool.

Review Source: GetApp
 

Geoffrey from GTSA - Marketing
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Easy to use product with excellent options

Ease-of-use

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Easy to use professional product.

Pros

It has excellent controls over our team's access. It is easy to make up templates and have our team modify them to use. I like the way it saves as you build the template. Great features.

Cons

The cost for small companies with low volumes is high. We have a large data base that is divided into 40 or more lists in different languages. We send out targeted marketing to selected real estate groups so the volume sent out per month is low. We only use lists appropriate for the property to avoid unsubscriptions but because our total number of subscribers is high, the monthly cost is higher than I believe is fair.

Review Source: Capterra
 

Joe from BlueOptima
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

I've used Campaign Monitor for many years & decided to use it in my current role, as the best sol'n.

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Cost-effective, straightforward.

Pros

It's cost effective for small mailings. It's pared down style make it easy to use - there are no distractions!

Cons

WYSIWYG editor could speed up content editing.
Apparently I need to write more text in this field, but can't think of any more cons. Enough text now.

Review Source: Capterra
 

Chris from Champions School of Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Easy to use and they've thought of everything!

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We save tremendous amounts of time and energy by designing our emails and generating our lists and letting Campaign Monitor take care of the rest.

Pros

The built-in list management and report systems are top-notch. You could skip Excel entirely if were so inclined.

Cons

There are a few operations that I wish we were able to do in bulk like copying emails and deleting lists.

Review Source: Capterra
 

Gareth from Able And Game
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

A fantastic tool for email marketing

Ease-of-use

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Great insights into the success/value of my email marketing

Pros

Australian Made. Easy to use, lots of features. Constantly being updated with new and useful features. Amazing support - patient, friendly and knowledgeable.

Cons

Email editing tool has a few UI niggles and could do with a few fixes, but doesn't all software?
Could always be cheaper, but couldn't all software?

Review Source: Capterra
 
 
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