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Campaign Monitor software

324 reviews(4.5/5)
324 reviews(4.5/5)

Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals.

The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.

Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity.

Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress.

Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.

Supported Operating System(s):
Windows 7 , Windows Vista , Windows XP , Mac OS , Web browser (OS agnostic) , Windows 2000 , Windows 8 , Windows 10

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324 Reviews of Campaign Monitor

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  • Alyssa from Willoughby-Eastlake

    Number of employees: 51-200 employees

    September 2018

    Happy with Campaign Monitor

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    Great for sending out mass emails and tracking results

    Cons

    Depending on which payment plan you choose and the number of contacts in your database it can get expensive.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Jenna from Executech Pros

    Specialty: Telecommunications

    Number of employees: 2-10 employees

    September 2018

    Good for the Basics

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    This platform works alright for the basic email campaigns, but it's kinda pricey. I prefer MailChimp, where there are a lot more up to date templates and more advanced features available

    Cons

    It's just not as advanced as some other platforms which are actually less expensive. I recommend trying out a few other campaign softwares before settling on one.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source

  • Gabriel from Catch the Fire

    Number of employees: 51-200 employees

    September 2018

    Great tool, does the job well!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    Campaign Monitor is a really great app, it does everything it promises and has a ton of variety in layout for emails, buttons, links and everything you would need to make a great campaign email! It organizes our lists very well and is definitely one of the better solutions out there!

    Cons

    The thing I would like to see improved is the interface. It is a bit difficult to understand and really not very intuitive. Once you have a grasp on it though, you can manage!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp

  • Deb from Bluffton university

    Specialty: Education

    Number of employees: 201-500 employees

    September 2018

    Monitor Campaigns Easily

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    This product does allow you to monitor and track about any campaign you can put together. It is quite good at avoiding SPAM.

    Cons

    It does take quite a bit of learning to setup and work with this software. Once you understand it, it works well.

    This review was submitted organically. No incentive was offered
    Review Source

  • September 2018

    Better then Mailchimp

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Campaign Monitor is an email building and sending a program, with a built-in theme builder that is easier to use then Mailchimp. It's also cheaper.

    Cons

    No real cons to the software. It's not as roubust as systems like Active Campaign that include a CRM in the pricier options.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp

  • Stacy from Outlook Orange

    Specialty: Advertising

    Number of employees: 2-10 employees

    August 2018

    Campaign Monitor

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Campaign monitor is great for small business' who are not much on the technical side, it's easy to use and easy to explain to your clients. It also has high deliverability and excellent compatibility with mobile and computer. The pricing also differs which is great if you have a range of clients from small to medium to large business'.

    Pros

    Campaign monitor is clean and modern and because of it's designed, it's very easy to use and understand. You also have a range of templates to choose from. This is best if you are not very technical and find it easy to use a drop and drag function.

    They also give you access to your statistics and you can export your database if you need to upload it to another service.

    They also continuously grow their services and have now added automation, insights and transactional emails.

    You can also design your own email using code and upload the code as a template to Campaign Monitor

    Cons

    You pay for everytime you send out a batch of emails where some email marketing services are free.

    The customer service takes a while to get back to you.

    Sometimes the code you upload won't look as good when its embed into Campaign monitor, Sometimes the functionality of the code goes off.

    The email campiagn you send out can look better on chrome than safari

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 2-10 employees

    August 2018

    Good newsletter tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Good tool to use for newsletters. Fine free version and good basic model in the paid version as well. But seems like some of the things like sending out e-mails at a certain time in different geographies should be a part of the paid plan in the basic version.

    Pros

    We have used Campaign Monitor for some time now, and it works well. There is a good overview of the different campaigns you have sent, while there's also possibility for split testing. Does the job on a regular basis.

    Cons

    Sometimes the interface is not that intuitive. Especially when it comes to understanding the difference between transactional and automatic e-mails.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    August 2018

    Does everything we need it to do and easy to use.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    - I found it very easy to use and learn
    - We have relatively basic requirements (just send regular email campaigns) and it's perfect for that.

    Cons

    It would be great if we could save out brand colours somewhere so we could be sure that everyone follows the guidelines.
    I would like to have more flexibility in the email editor (e.g. switch between 1 and two columns in the same block). But I understand how that's really tricky to do with this builders so it might be asking for too much.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Alfonsina from Valatam

    Number of employees: 11-50 employees

    August 2018

    very good performance for your purposes

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Helps me with my company manage of big campaings

    Pros

    When creating large information dissemination campaigns by email this software is very helpful, very easy to use

    Cons

    sometimes it is a bit limited with its actions and functions I would like it to have more work options

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Jahswill from Self employed

    Specialty: Retail

    Number of employees: 1 employee

    July 2018

    Overall, great package

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Its user interface is quite easy to use unlike some similar softwares that take hours to learn. It offers exactly what is advertised

    Cons

    Its a bit expensive but favours medium to large scale businesses. The company I bought it for still enjoy its usage till this moment.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source

  • Michele from Cardinal Ritter Senior Services

    Specialty: Non-Profit

    Number of employees: 201-500 employees

    July 2018

    Campaign Monitor Review

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Ideal for sending out mass external emails, newsletters and several other formats to chose from. Has easy uploading contact options and you can schedule the emails to what works best for you!

    Cons

    This site requires several steps from start to finish. Staff or individuals can learn maybe after one walk/demo through.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source

  • Desirae from ClientsFirst Consulting

    Specialty: Consulting

    Number of employees: 51-200 employees

    July 2018

    Campaign Monitor

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    If you are a few mailings a month to a few lists or segments of contacts, then this should work fine for you. If you have thousands of contacts that you need to reach in marketing campaigns several times a week with contact options to opt out of one or more segments while still being a part of the master list, look elsewhere.

    Pros

    Some pros for this app are the price point, campaign statistics reporting and integration with Salesforce.

    Cons

    This app appears to be geared towards smaller organizations that do not have a technical staff on board to manage the marketing. It has been so watered down to be user friendly that it not very robust or customizable. It does have a Salesforce connector to track some campaign data in Salesforce. The volume of data that often gets tracked, while important to companies, eats up Salesforce data storage very quickly. If you are not careful with how you manage lists and segments, costs can quickly creep up and become overwhelming.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 11-50 employees

    July 2018

    Use is for simple campaigns

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Not much. Just gets simple tasks done.

    Pros

    That it at least has an API through which you could sync lists from your own database or external source

    Cons

    No way to edit html. Confusing UX for simple tasks. Using advanced segmentation is a pain. Due to recent changes, can't see how personalization tags work in test emails. No native support for simple survey emails.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    You get what you pay for

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's pretty easy to use but a bit lackluster in features. We ended up switching to a different tool because of these limitations.

    Cons

    Was easy to get started with but had a hard time growing with our needs as our company grew. We ended up switching platforms.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Kris from Welltower Inc.

    June 2018

    An expansive email marketing tool.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Campaign Monitor is a full-featured, high-quality email marketing tool. My business has found success using this tool for both internal and external audiences. I find the greatest value in the analytics features of the tool. This helps my marketing team use data to plan directed communications to employees and customers.

    Cons

    The customer service is non-transparent. Campaign Monitor makes many attempts to defer your help requests through pages of FAQs and making it difficult to find their email contact form. It looks like they have a call-in line for premium pay customers, however I did not have any issues I needed to contact them for while I had the premium account.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 501-1,000 employees

    June 2018

    One of the best tools for e-mail campaigns

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Campaign Monitor is great for creating e-mail marketing campaigns, but the ability to test and preview and the documentation for best practices is what I like the most about this service.

    Cons

    I really like this service, but they could offer a free plan like MailChimp does (which is pretty robust in fact).

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    Expensive, difficult to use, but well-featured

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Campaign Monitor is one of those annoying software platforms you would much rather not have to use...but you end up feeling compelled to use due to the features and the fact some clients have used it before

    Cons

    The email builder leaves a LOT to be desired as does their hopeless customer service - they really don't seem to care

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Campaign Monitor, Campaign Monitor

    June 2018

    I hate to hear that you had a poor experience with our support team, I¿d like to do what we can to make that right. Please feel free to get in touch with me at - just ask to be forwarded to the manager so I can review your situation and see what we can do to help turn things around.

  • Chris from RealSavvy

    Number of employees: 11-50 employees

    June 2018

    Best newsletter software product especially for resellers

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    My company is able to add additional SaaS revenue with little effort. This is a huge benefit in adding money to our bottom line.

    Pros

    I love that this is a top quality newsletter software product that my company can generate revenue with. It is one of the best out there so to add an opportunity to resell and integrate with our existing business is amazing. Has all the great features you would want and even as a reseller do the billing.

    Just one of the best white label software I've ever used and fully customizable. Love each month getting a check and not really needing to do anything but add clients to it.

    Cons

    There is nothing to not like. My only ask would be to allow resellers to make way more margins off of the product.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    June 2018

    A simple solution to large bulk emails

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    It's pricing is really reasonable. Since I had to juggle around a couple of mailing systems during last years, I was able to get an overview and compare it with competitors. At CampaignMonitor you really get your value in money even if it's simple solution.

    Cons

    It does not give you a lot of options to play with - so if you want to add some conditions etc you'll find yourself looking for other solution. Reporting CM providers is too simple and send over as graphic image with not many options to narrow it down.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp

  • Patrick from University of California, Riverside

    June 2018

    Very simple for first timers

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money

    You get to easily build emails and it is great to have this function.

    Pros

    I'll admit I am a little new to this and so it was very easy to use for a first timer and I love the templates it offers.

    Cons

    It can get a little pricey for basic features. The customization can also be improved for the price given.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
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