Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals.

The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.

Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity.

Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress.

Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.

Campaign builder
Campaign builder

Campaign builder

A/B testing

A/B testing

Email automation

Email automation

Reporting

Reporting

Styles

Styles

Email preview

Email preview

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10



341 Reviews of Campaign Monitor

Overall rating

4.5 / 5 stars

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Verified Reviewer

Number of employees:  201-500 employees

Ease-of-use

Value for money

Functionality

November 2018

Decent email tool

Pros

Easy to use email tool that does its job. WYSIWYG interface is simple and copying existing templates will do what you need it to do without a fuss

Cons

Limited functionality compared to the marketing automation platforms out there. Deliverability can be an issue if you don't use your own ISP

Review Source: GetApp

Melissa from 4HeartsPaperCraftCo

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Perfect for Email

As with anything there is a learning curve but I am not tech savvy and it took me about a day to learn it and I had it down!

Pros

I love campaign monitor. I can create different email campaigns and their stats outperform other similar software. Very easy to use. Their template manager and editing tool allows me to make really nice email campaigns so easily!

Cons

Nothing at all! Can't think of any right now, love it!

Review Source: Capterra
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Verified Reviewer

Number of employees:  501-1,000 employees

Ease-of-use

Functionality

November 2018

Campaign Monitor Review

Overall I have a neutral opinion of working with Campaign Monitor. It all depends on your needs.

Pros

I began using Campaign Monitor because it had more editing capabilities than MailChimp. I work in a marketing department for a fairly large company - we have a few designers but sometimes I needed to make a few small tweaks on my own (without having to bother our designers). As a result, I found the platform to be fairly intuitive. I did end up outgrowing this service from an editing capability as well as features, but for a small or mid-size company this service may be just fine for you.

Cons

I had wished for more editing capabilities than what was offered with this software.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Functionality

November 2018

So Fun Watching Count of Email Opens Go Up

Pros

Real time data when you send out email blasts. It's great to see how your efforts pay off after you hit that send button. Like how it integrates with TapClicks.

Cons

Small learning curve which can be frustrating at times.

Review Source: Capterra

Jessica from Medical Education Group

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Incredibly easy to use and definitely gets the job done!

Pros

Anyone could be up and running within minutes, whether you're a pro or just getting started. Importing, then segmenting records, all the way to designing and sending emails is a cinch.

Cons

There's nothing to dislike about Campaign Monitor. It does everything we need it to and actually more than we expected. Also, the reporting is clear and easy to understand.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

November 2018

Great product for small biz, but limited capabilities

I can quickly build one template and create different versions of it. Or, I can make duplicates of an existing email, and make any edits I want. It's very easy to use for basic email creation and deployment.

Pros

There are a dozens of templates to choose from, or you can build your own campaign. Easy to get started, easy to set up deployments.

Cons

I've never been able to upload prebuilt html into the platform. Supposedly you can, but we had a designer, and two managers all sitting around the computer for nearly an hour trying to figure it out to no avail.

And a more robust search feature would be great - like the ability to search by subject line or key word.

Review Source: Capterra
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

October 2018

Campaign Monitor Restricts You

If you are a new user and don't already have an email list on which to build from, there is no free tier!

Pros

Like the templates that are given for your emails.

Cons

Did not like the caps on emails per month.

Review Source: Capterra

Jake from Rogue Fitness

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Excellent Value!

Excellent value for the money, it's pretty cheap, anyone can afford it. (cheaper than a spotify subscription!)

Pros

I've used many different email marketing tools over the years, and have seen the ups and downs of many of them. CM is one of the top programs I've had the opportunity to use. Editing and managing emails is a breeze w/ CM, and the support was there when needed (prompt as well).

Cons

If you have a good CRM this program might not be necessary, but that's not so much of a con as it is you just need to know what your personal needs are and that this software isn't the end-all solution for everyone. I don't really have any gripes about this software. A few things are different than other competitor's, like the way hours are billed, but that type of stuff doesn't take long to get used to.

Review Source: Capterra

Ashley from GoBigger Business Solution

Number of employees:  2-10 employees

Ease-of-use

Functionality

October 2018

Email automation made easy

Pros

Campaign Monitor makes it easier to create and edit marketing campaigns for small businesses or low budgets for marketing. Just upload clients lists, customize the templates and send it out within minutes.

Cons

I don't have any dislikes right now. The email platform was quite easy and intuitive to use.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Functionality

October 2018

Solid, reliable emailing

We manage multiple clients and their emailing needs from within our account, as well as sending our own emails. We use the template builder and custom html, and find that both work well.

Pros

Campaign Monitor is a safe pair of hands when it comes to emailing. I find the list management (and related tasks such as keeping on top of unsubscribes) easier and better than competing softwares. The ability to manage clients' accounts and take a cut of fees also works well for us. Reporting is also clear and simple.

Cons

The template builder, whilst still very good, could do with some extra thought to enhance it further and bring in line with modern email capabilities. I would love to see more responsiveness, more font choices etc. Also, the interface as a whole is beginning to feel a little dated, and I would be interested to see that given a refresh.

Review Source: Capterra

Chris from Quality Ironworks, Inc.

Number of employees:  51-200 employees

Ease-of-use

Functionality

October 2018

My first recommendation for anyone starting an email marketing campaign

We wanted to try email marketing for a test product and we were able to run multiple sends and get enough insight to rethink our approach. We assumed it was going to take much more time to get the results we got and at a fraction of our estimated price (factoring in time and base cost).

Pros

Campaign Monitor is incredibly easy to use. From importing and managing addresses to designing the emails themselves, it makes everything as easy as it should be. In fact it has been so easy I felt like I must have missed something when running our first campaign. Fortunately I didn't.

You can get up and running in a matter of minutes.

Cons

I'd love for there to be more templates for the emails.

Review Source: Capterra
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Verified Reviewer

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Functionality

October 2018

Creativity through email; a great way to personalize an email

Pros

I have been using Campaign Monitor to personalize my emails and it is more for my personal use. It provides me with a chance to create a customized email which showcases my creativity and my personality. The product is easy to set-up as well, it is not necessary to have an in-depth computer literacy to be able to learn and use Campaign Monitor. It is simple with an easy interface that can allow anyone to personally use this.

Cons

The fees associated are a little high for its features, especially when a huge batch of emails are sent, also, uploaded code does not look as great as you thought it would be before uploading it.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Great tool for Company and Client Eblast usage

Pros

The ease of setup and designing templates, as well as it's reporting.

Cons

I really have no complaints about using this software.

Review Source: Capterra

Sara from DG Group, Inc.

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

September 2018

Excellent email manager

Pros

Lots of templates to choose from and the ability to import custom HTML as well. Very easy interface to use.

Cons

It would be nice to easily customize an unsubscribe page or allow for subscribers to "snooze".

Review Source: Capterra

Alyssa from Willoughby-Eastlake

Number of employees:  51-200 employees

Ease-of-use

Value for money

Functionality

September 2018

Happy with Campaign Monitor

Pros

Great for sending out mass emails and tracking results

Cons

Depending on which payment plan you choose and the number of contacts in your database it can get expensive.

Review Source: Capterra

Jenna from Executech Pros

Industry:  Telecommunications

Number of employees:  2-10 employees

Ease-of-use

Functionality

September 2018

Good for the Basics

Pros

This platform works alright for the basic email campaigns, but it's kinda pricey. I prefer MailChimp, where there are a lot more up to date templates and more advanced features available

Cons

It's just not as advanced as some other platforms which are actually less expensive. I recommend trying out a few other campaign softwares before settling on one.

Review Source

Gabriel from Catch the Fire

Number of employees:  51-200 employees

Ease-of-use

Value for money

Functionality

September 2018

Great tool, does the job well!

Pros

Campaign Monitor is a really great app, it does everything it promises and has a ton of variety in layout for emails, buttons, links and everything you would need to make a great campaign email! It organizes our lists very well and is definitely one of the better solutions out there!

Cons

The thing I would like to see improved is the interface. It is a bit difficult to understand and really not very intuitive. Once you have a grasp on it though, you can manage!

Review Source: GetApp

Deb from Bluffton university

Industry:  Education

Number of employees:  201-500 employees

Ease-of-use

Value for money

Functionality

September 2018

Monitor Campaigns Easily

Pros

This product does allow you to monitor and track about any campaign you can put together. It is quite good at avoiding SPAM.

Cons

It does take quite a bit of learning to setup and work with this software. Once you understand it, it works well.

Review Source

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Better then Mailchimp

Pros

Campaign Monitor is an email building and sending a program, with a built-in theme builder that is easier to use then Mailchimp. It's also cheaper.

Cons

No real cons to the software. It's not as roubust as systems like Active Campaign that include a CRM in the pricier options.

Review Source: GetApp

Stacy from Outlook Orange

Industry:  Advertising

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Campaign Monitor

Campaign monitor is great for small business' who are not much on the technical side, it's easy to use and easy to explain to your clients. It also has high deliverability and excellent compatibility with mobile and computer. The pricing also differs which is great if you have a range of clients from small to medium to large business'.

Pros

Campaign monitor is clean and modern and because of it's designed, it's very easy to use and understand. You also have a range of templates to choose from. This is best if you are not very technical and find it easy to use a drop and drag function.

They also give you access to your statistics and you can export your database if you need to upload it to another service.

They also continuously grow their services and have now added automation, insights and transactional emails.

You can also design your own email using code and upload the code as a template to Campaign Monitor

Cons

You pay for everytime you send out a batch of emails where some email marketing services are free.

The customer service takes a while to get back to you.

Sometimes the code you upload won't look as good when its embed into Campaign monitor, Sometimes the functionality of the code goes off.

The email campiagn you send out can look better on chrome than safari

Review Source

Displaying 1 - 20 of 341 reviews