Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals.

The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.

Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity.

Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress.

Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.



360 Reviews of Campaign Monitor

Overall rating

4.61 / 5 stars

Filters:

Showing 1 - 20 of 360 reviews

January 2019

Daniel from Innova4J

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

4 of 5

January 2019

A fantastic email builder.

Professional position with campaign monitor. Having campaigns ready to be launched seasonally is the comfort that gives us. We are happy with the results obtained.

Pros


It offers a great variety when it comes to creating fantastic campaigns that users quickly accept. Thanks to Campaign Monitor, we can create and manage large campaigns whose ROI is acceptable.
We can personalize the messages, have emails answering the questions, all automatically, in addition to checking all the mail that arrives in the tray. The campaigns were never as personalized as the ones we can create in Campaign Monitor.

Cons

The design is difficult to achieve so far, because they are templates that have very little and can be redesigned or changed completely.
The design must be broader or the range of images for posters and specific campaigns.

January 2019

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

January 2019

Robust newsletter software that can get pricey

Pros

I like the beautiful designs you can create with the software. In a day and age with so many newsletters, Campaign Monitor gives you a way to stand out above the crowd. Having access to email marketing tools is also very useful for being more strategic in communication efforts.

Cons

If you don't mind paying a little or a lot, depending on your uses, then Campaign Monitor could be a great newsletter software option. I am limited by my budget so that makes it trickier to capitalize on what it has to offer.

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Functionality

3 of 5

January 2019

A good solution but its no Mail Chimp

Overall it is a good program however the availability of better products and prices makes using Campaign Monitor somewhat pointless.

Pros

One of the highlights of Campaign Monitor when I was using it was the split testing that allows A/B testing with mail campaigns.

Cons

Although there is nothing outstandingly bad about Campaign Monitor the lack of a few features such as sales reports and CRM synchronization mean that it falls short of what other similar products on the market can deliver.

January 2019

Steven from Elevate Sport & Spine Therapy

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Functionality

5 of 5

January 2019

Good for Newsletters

Pros

Easy to use regularly for sending out newsletters to clients. Templates are attractive, but can be a bit of a chore to set up to your liking. Analytics are solid.

Cons

Pricing tiers jump significantly for modest increases in subscribers.

December 2018

Anonymous

Verified Reviewer

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

One Stop Email Marketing

Campaign Monitor offers an incredible email marketing management solution that really makes it a joy to work on email marketing campaigns. The real time monitoring feature is pure bliss!

Pros

Fantastic campaign builder that takes the work out of email marketing.

Cons

There is almost too much choice, which can make it daunting for new starters

December 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Easy-to-use email marketing tool

Pros

I like the overall ease of use and professionally looking templates. This is not really rare with modern email marketing tools but still. This one is great for small businesses.

Cons

I would like more variability in the layout options but other than that there's nothing really missing.

December 2018

Melissa from Clark School

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

December 2018

Campaign Monitor Review

Great program to track and organize all of my emails and list, track results, and create nice looking emails

Pros

I can manage all of my leads and email lists all in one place. I can choose which list to send a campaign to, and it will not send to duplicate emails. I can save and reuse past campaigns. The analytics are helpful to track campaigns and who opened an email and when.

Cons

There is a limited amount of emails and lists that I can use. Difficulty embedding videos into email campaigns.

December 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

December 2018

Campaign Monitor for email marketing

Mostly good

Pros

It's very easy to use, to create email templates.

Cons

Very strict on email campaigns approval.

December 2018

Robert from Gym Religion

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

December 2018

overall suited our needs while sending newsletters

Certainly did the job and would be something i would keep considering moving forward until a better option arrives.

Pros

suited our needs by creating the newsletters we wanted and getting them out there to our customers

Cons

price could have been more competitive a more user friendly

December 2018

Roxanne from Papercraft Central - Where the Learning begins ...

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Newsletter software

Pros

Easy to use - this is really important for time efficiency - and Campaign Monitor is perfect. Easy to import our client lists, easy to navigate and personalise our newsletters and easy to read the reports on the Statistics on our 'opens' so that we can control the 'bounces' or continued 'un-opens'.

Cons

I cant say I have anything negative to say about Campaign Monitor - it meets our needs quite well.

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Perfect for companies of any size

Pros

- Fitted for agencies and companies of all sizes
- Automated unsubcribe functionality
- Plug-and-play journey designer
- No setup fee

Cons

- Basic customer support
- Campaign transfers are complicated
- Lack of image hosting

December 2018

Heidi from E-Learning

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

December 2018

Has everything you need, but not for beginners

Pros

Campaign Monitor has every feature you need. If you want automated campaigns, a/b testing, api specific campaigns, it's got it all. It's got so much flexibility to fit whatever your use case is.

Cons

It can be challenging to use. It's not as simple as other drag and drop platforms. To design a really great campaign, you really HAVE to know a little HTML.

December 2018

Claudia from Technology

Company Size: 51-200 employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Ideal for the professional design of emails - digital marketing campaigns

Campaign Monitor has allowed each email that leaves our system to be highly professional, allowing us to reach each of the people we require. Each and every one of the emails are customizable, to the point where we can manage and coordinate a group of emails for a certain group of clients, in this way all the work is scheduled, saving us time and money.

Pros

Carrying out digital marketing campaigns has never been so easy without Campaign Monitor. Since I used it I have noticed that any job I can do it fast, easy and simple, without so many complications. The interface interacts in all functions, has a good control and field management, with very complete tools that are exactly what I was looking for. It works as an automated system, with transactional emails and effective information management, under the eye of the criticism of each of our customers and users, who have been more satisfied to receive each of our best offers.

Cons

The creation of marketing campaigns requires a high visual content, this will depend on the reports and emails with a nice and attractive design. Therefore, I believe that for my needs and demands, you need more and better functions and design tools with which you can give a new and different approach to each campaign or propaganda that you want to do.

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

3 of 5

December 2018

Don't Love This Program

Pros

Campaign Monitor is good for people with smaller email lists.

Cons

I didn't like the rigidness of the templates. I also found it a hard program to navigate. I don't think it is easy to use at all and always recommend that clients get off of this platform. I reached out to customer support several times and they couldn't help.

December 2018

Dagmara from Coachify

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Very useful and robust tool

Very positive!

Pros

I absolutely adore their professional templates, I guess it is around 50 of them and it is way more than I have seen anywhere else. They look great and are huge time savers. I also liked their dahsboard - it is very easy to use you just need to drag and drop elements you chose.

Cons

Sorry guys, but you have no free trial! How come? You were lucky my company was using this software before I joined them, otherwise I would never choose a software without trying it out first...

November 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Used it in a joint project with an agency.

Decent email marketing options.

Pros

The agency we work with offered to use this software and we agreed, despite the fact that we use another similar solution. I like the analytics and clear interface.

Cons

Out of the box there are less integrations than of competitor. Interface is a bit les intuitive.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

4 of 5

November 2018

Great for email campaigns

Pros

Simple email automation and A/B testing, easy to use, and as a result training clients to use this is a breeze. Designing emails for campaigns are also made easier with this software. Template designs are lovely.

Cons

A well put together solution to email campaigns, and while it is easy to use, it does have its drawbacks. In particular the pricing needs some work as compared to Mailchimp. You pay based on how many users you have, and you can't have users exist in multiple mailing lists, if you would like to have a user in two lists, you will essentially be duplicating that user and would be required to pay twice for that same user.

November 2018

Colin from Attacat Internet Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Great email solution

Great solution for clients who are looking for a simple to use automated system.

Pros

Fantastic automation for drip email campaigns, very simple to use. At the basic level it is a fantastic tool for small businesses to build proper email marketing campaigns using automation.

Cons

There is nothing in particular that I truly dislike about this product.

November 2018

georgette from MMGY Global

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

November 2018

Good product with lots of functionalities

Pros

I like all the functionalities that they include

Cons

I think it could be a little easier to navigate

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

3 of 5

November 2018

Decent email tool

Pros

Easy to use email tool that does its job. WYSIWYG interface is simple and copying existing templates will do what you need it to do without a fuss

Cons

Limited functionality compared to the marketing automation platforms out there. Deliverability can be an issue if you don't use your own ISP