--- title: "Canto Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Canto. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Canto is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/canto-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) / [Canto](https://www.softwareadvice.com/marketing/canto-profile/) / Canto Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/canto-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/canto-profile/alternatives/) # Canto User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 686 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.5/5 - Value for money: 4.4/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 395 reviews (58%) - 4 stars: 259 reviews (38%) - 3 stars: 29 reviews (4%) - 2 stars: 1 reviews (0%) - 1 star: 2 reviews (0%) ### Most mentioned pros - The search, tagging and metadata functionality is strong, which makes finding assets fast and intuitive, even across thousands of files. - our marketing team loves canto because they have control over all of our digital assets and can easily access them for different campaigns. - For me it only really worked well for photos and graphics and not other types of media like video. ### Most mentioned cons - Downloading large files is very slow because there are many extra clicks needed before you can start the actual downloading process. Why doesn’t there need to be an “Upload recently” option to upload new assets into Portals? - Sometimes even with consistent effort with tagging the search functionality does not work. - I also don't like that it doesn't notify you if you're trying to upload a duplicate file. ## Canto customer reviews Showing reviews 1-25 of 686 (page 1). ### Good Digital Asset Management Tool - Overall rating: 4/5 - Reviewer: John D. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, it continues to be a key tool for our organization that meets all of the requirements we have. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to use and allows us to manage content with multiple stakeholders - from photographers to internal marketing team and our customers and partners. The flexibility in how to manage the filing of assets is also very good. #### Cons As we have a very large number of assets in our account, there is room for improvement with the image search functionality. #### Reasons for choosing Canto Canto met several of the requirements which Brandfolder did not at the time we were assessing platforms. --- ### A worthwhile upgrade for asset storage - Overall rating: 5/5 - Reviewer: Samantha A. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The overall experience has been wonderful. The onboarding team was really great and helped problem solve and set up a new and effective system. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's hard for me to even pick! We are coming from a very limited system, so the tagging and search capabilities have been a huge time save for my team. I also love the ability to have photos in multiple albums, the upload links are great, and the system is really easy to navigate. #### Cons The portals landing pages are a little limited in design capabilities, but nothing that would make me not want to use the system. #### Reasons for choosing Canto I have several former colleagues who used Canto and recommended it #### Reasons for switching to Canto SmugMug had limited search capabilities and would not allow folder downloads --- ### Canto Can Do A Lot! - Overall rating: 4/5 - Reviewer: Andrew N. - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Overall this is a very powerful asset management tool and we have 100% confidence in it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros For us, it boils down to ease of use. Our entire company uses this software to view, upload and share content and there is very little need to train employees on its functionality. #### Cons I wish it could help us to identify and remove duplicates more easily. I also wish it was mandatory to include image tags, possibly even a predetermined set of image tags so images can always be saved to the correct location and thus be more easily found/searched for. --- ### Stay Organized In Style - Great for Multiple Users - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Higher Education - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Overall the experience has been good - customer service is prompt and helpful and they respond quickly to issues. Overall it serve the purpose of organizing, tagging, filtering, searching, downloading and sharing. The feedback has been positive from other users, so long as they can find what they are looking for (and this is due to whomever is in charge, tagging, and doing the organizing). This is not a product that will take care of itself, you need an administrator that is working in the product on a regular basis to make it work. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We decided to use Canto because of many features including the design, customizability, customer service, large thumbnails, organizational structure, tagging feature, and portal for outside consumers. #### Cons You really need an organized person to keep this DAM working for everyone in your company/business so that the organizational structure makes sense. The less cooks in the kitchen, the better - one person should really spearhead the overall design, tags and org. Overall it works for High-Ed. Must pay attention to the little things (like expiring links to photos or albums) - can get tedious and redundant where you need to fix links if you don't pay attention to these things in the beginning. #### Reasons for choosing Canto price point was great for the features offered #### Reasons for switching to Canto The previous product that we were using was outdated and thumbnails were very small - searching for items was painful! Canto is beautiful and a pleasure to use when it's setup correctly and well thought out. #### Vendor response Thank you for sharing your experience with using Canto! Replied July 2020 --- ### Efficient tool allows our creatives to thrive - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 5001-10000 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Awesome tool that has kept out large team aligned and on the same page. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros • One source of truth for a wide range of assets • Prevents access and server issues with a team spread throughout the country • Easy to use and deploy, while constantly refining structure and strategy • Branded portals allow our employees to self-serve versus manually managing daily requests #### Cons • Interface can be clunky; needs a modern refreshed makeover! • More style guides to customize for different needs and brands within one organization #### Reasons for choosing Canto Served most, if not all, the needs on our wishlist. #### Reasons for switching to Canto More affordable, more user friendly, and served our specific needs much more efficiently. --- ### A turnkey DAM - Overall rating: 4/5 - Reviewer: Benjamin S. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. A product that delivers rapid asset management with robust functionality. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros easy to use for managing assets, configuring the library and portals #### Cons Thesaurus (list) management and DRM management #### Reasons for choosing Canto easy setup, and a userfriendly tool for creating portals --- ### Canto Met all of Our Expectations and More - Overall rating: 5/5 - Reviewer: Michelle M. - Verified reviewer: Yes - Industry: Insurance - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I think the amount of uses that we have found beyond our standard need case of storing and easily searching our large photos has been numerous. Easily sharing documents and links have been invaluable. Our training department is now using it to provide ongoing training to our teams, we have several portals for different use cases. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Canto has been easy to use and easy to get up and running. The simplicity of having all of our images in one place have been astronomical. The amount of time spent wasted looking for marketing images has been eliminated completely. That was our main purpose for selecting a DAM platform. #### Cons The only bad thing I can say was our onboarding tech wasn't really the greatest. Her training was not great. She was good at keeping her meetings and the scheduling, but when she was on, she had a hard time keeping track of where she was at with training. There was some wasted time. there. #### Reasons for choosing Canto Better pricing, unlimited portals, the meta data does embed within the file so if we ever did want to move away, we aren't locked in. --- ### Top Tier DAM - Overall rating: 5/5 - Reviewer: Jonathan S. - Verified reviewer: Yes - Industry: Printing - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Canto is extremely user friendly, straight forward, and a great value. All support is provided in-house and they go above and beyond to resolve issues. #### Cons There is not a feature that Canto doesn't offer. CDN performance with faster loading would be my only suggestion. #### Reasons for switching to Canto The Widen Adobe Connector was a pain point as our users often experienced issues. It was not created by Widen so we had to rely on a third party vendor to resolve the issues which never really happened. #### Vendor response Thank you for the review, Jonathan! We're happy to hear that Canto, from using the product to interacting with the team, has been such a positive experience for you. Replied September 2020 --- ### Manage your assets safely and easily. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I'm very satisfied with Canto, it is a great evolution in our ways of work. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Canto is very intent and its automations allow you to easily locate files. #### Cons The lack of integration for importing files. #### Reasons for switching to Canto Google Drive is simply storage, limited management and features. --- ### Great Value DAM - Overall rating: 4/5 - Reviewer: Jennifer P. - Verified reviewer: Yes - Industry: Civil Engineering - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ability to create custom fields, manage our database, and our workflows. #### Cons There were some difficulties getting our previous library and the data associated with each asset moved over. However once we got that done it has been a much better library experience than our old DAM. #### Reasons for switching to Canto We were migrating from an on-premise platform to a cloud based one and decided to explore other options. We found that the custom functions worked much better for our company for the same price. #### Vendor response We appreciate the feedback, Jennifer! Thanks for sharing your experience of migration and implementation. Replied September 2020 --- ### Canto makes DAM a breeze - Overall rating: 4/5 - Reviewer: Breanne W. - Verified reviewer: Yes - Industry: Sports - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: February 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Canto has allowed our organization to better manage our digital assets, which in turn saves time and money. It can be extremely time consuming searching for images on a shared drive, but the search and tagging function on Canto helps our employees to be able to find images quick and efficiently. Sharing photos with external partners and stakeholders also used to be time consuming, but now we are able to share photos instantaneously through the share link or through the partner portal, allowing for external partners to feel like they are in the loop. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Canto was extremely easy to implement into our business. Previously, we stored all of our photos/videos/files on the shared drive, external hard drives and servers. Canto has allowed us to ensure all employees who require access to digital assets have access to them, regardless if they are at the office or not. We really like the convenient options for sharing files with external stakeholders, especially the sharing link. It eliminates the need to upload files to dropbox and worry about storage issues. #### Cons No cons. Each time I have had a technical issue, the Canto support staff has helped me very quickly and ensured my problem was fixed. #### Reasons for choosing Canto Price (we are a Canadian company, so it was important to keep price top of mind, especially with the conversion), similar time zone for technical support, tagging/AI technology #### Vendor response Thank you for your review, Breanne! We're very happy to know that Canto is so easy and effective for your team. Replied March 2021 --- ### Canto - Best Decision of 2020 - Overall rating: 5/5 - Reviewer: Elizabeth B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Canto reps are easy to reach out to and quick to offer help and trainings. This made set-up and rollout very easy. The interface and overall experience is aesthetically pleasing and easy to use. And, most importantly, the functionality is exactly what we needed in terms of versioning, sharing, tagging, and search. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a project manager, what I like most about Canto is the ability to search through metadata and quickly and easily find an asset I was looking for. I also like the ability to easily share assets, through email, dropbox, links, etc. #### Cons I wish the level of access we are paying for would allow more "power users" and more storage. But, we can always purchase more as the need arises. #### Reasons for choosing Canto The overall interface and simplicity is what made Canto our favorite. The interface allowed us so many customization options so that we could set it up like our old server so that the transition from our team was seamless. We also liked Canto's integrations with Adobe, share ability, and search/tagging/metadata functionality, as well as the ability to make and integrate portals and style guides. #### Vendor response Thanks for the review, Elizabeth! We love that our customers are able to customize Canto to fit their specific needs! Replied March 2021 --- ### Canto is a great solution! - Overall rating: 4/5 - Reviewer: Jason R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. We are using Canto to house our image library and files. We will also use it to give people in different department easy access to our brand standards and logos. Outside vendors will be able to search for anything they might need directly from Canto too. As a designer Canto helps me to quickly find appropriate files for any project I am working on. Canto is great for organizations with a large image library. You are able to tag images appropriately to be able to find them easily in the future. It also works well if your organization manages multiple brands, you can easily filter through exactly what you need for each brand. The price compared to most of the competition was a big part of why we moved forward with Canto. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros 1. Canto team was very supportive during the onboarding process 2. Endless possibilities with tagging images 3. Ability to use directly in Adobe products with plug-in #### Cons 1. No uncheck all feature 2. Issues with uploading large batch of files #### Reasons for choosing Canto The price compared to most of the competition was a big part of why we moved forward with Canto. It offered similar functions as the more expensive products. #### Vendor response Thank you for this review, Jason. To uncheck all, you can hit the "Deselect All" button in the icon bar! Replied May 2021 --- ### A-Class product from Canto - Overall rating: 5/5 - Reviewer: Brian G. - Verified reviewer: Yes - Industry: Hospitality - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Canto has enabled us to save time by increasing efficency across our core workflows within the marketing team. It gives us the ability as a young luxury brand to improve consistency in the quality and style of our digital assets. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to set up and intuitive to ease. It was incredibly easy to implement across the organisation for internal and external stakeholders. Canto delivered on its promise. #### Cons Very little to dislike, perhaps if it was more focused on the hospitality industry it could build integrations with other elements of the Martech stack. #### Reasons for choosing Canto Better functionality, price point and storage options. #### Vendor response Thanks for this review, Brian! We appreciate your feedback on integrations as we are always looking to improve the product. Replied November 2020 --- ### Canto review - Overall rating: 5/5 - Reviewer: Adrian B. - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered My experience with canto is overall pleasant. Using the software, I was able to access my business's shared photos. However, it was confusing to navigate at first as I was forced to click certain links. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The interface, the layout, and the accessibility. I like how easy it is to navigate through the software. #### Cons The lack of tutorial on controls. I was not able to understand things for a short moment when first using it. --- ### Great product at a great price! - Overall rating: 5/5 - Reviewer: Joseph R. - Verified reviewer: Yes - Industry: Higher Education - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: November 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I priced a number of different applications including Canto. After doing a valuations on a product they narrowed it down to three, Canto being one of the three. After reviewing the other products and Canto I found that Canto provided for more capabilities it is substantially reduced cost. Canto has helped us to improve our ability to deliver contents to a very large Group of individuals within the university. This product has helped us to broaden our ability to share a message in a very powerful way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This product helps us to deliver video in high-resolution images rapidly. In the past, this was a very time-consuming process but Canto has allowed us to create an amazing solution. As a result, we're able to deploy web and social media solutions dynamically as needed. This product helps us to deliver video and high-resolution images rapidly. In the past, this was a very time-consuming process but Canto has allowed us to create an amazing solution. As a result, we're able to deploy web and social media solutions dynamically as needed. #### Cons It took a little bit of time to understand the structure of the software, but after going through the deployment and using it I had a better understanding of it. Some of the features related to users and permissions within subdirectories were a little challenging to understand. #### Reasons for choosing Canto Canto provided a phenomenal products edit extremely competitive price. Their competitors provided similar products but a substantial increase in cost. Some of the standard features of Canto or additional features to cost even more on some of the other competitors products. I also evaluated their supports and found it to be one that was very responsive and helpful. #### Reasons for switching to Canto The custom build application we had been using was running out of storage space. Also there was only one or two team members managing this application. We found the Canto provided substantially more storage so dynamic products and a large number of support individuals. Because we didn't wanna rely on or two team members we felt it was important to find a product that could meet our needs. #### Vendor response We appreciate this review, Joseph! It's amazing to know that Canto is helping your team be even more dynamic and agile. Replied November 2020 --- ### Canto is a great DAM system - Overall rating: 4/5 - Reviewer: Jemelyn May H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Overall, Canto is a great DAM system. The tagging (metadata) is vital as it permits clients to find assets effectively when little data is available. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Folder organization - Smart albums - very quick option for finding assets by their file type - Unlimited tagging of assets and Smart tags - Portals are very good for controlled sharing with other teams - Direct upload to social media sites and file storage services is very helpful - Advanced Download Options - you can crop, zoom, and adjust the image quality before download #### Cons * The system starts to lag when loading multiple images * Sometimes, settings can be a little confusing * It would be great if portals could be more customizable. #### Reasons for choosing Canto The price is very reasonable --- ### Canto is an excellent media storage solution for business - Overall rating: 4/5 - Reviewer: James B. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Canto provided us an easy to use platform to store a large number of videos, audio files and PDFs and allowed us to share them easily with clients, designers and plugged into our company wordpress for fast upload to our sites. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros File finding and searching on Canto is very easy and highly effective (provided that your naming and tagging is up to scratch) and the implementation and sharing of permissions, accounts and controls is very fluid and clear cut. #### Cons Uploading and ensuring the right metadata is attached to files can take time and slow large uploads, but is key to ensuring that files are easily found later. #### Reasons for choosing Canto The interface and user experience were highly attractive to us as a company, as well as the sharing solutions. #### Vendor response Thanks for the review, James! We agree, adding metadata is key to the upkeep of your digital asset library. Replied March 2021 --- ### Great organization tool - Overall rating: 4/5 - Reviewer: Melony M. - Verified reviewer: Yes - Industry: Higher Education - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Overall we are very pleased with our decision to implement Canto for our digital asset management. It has increased our productivity and gives us an edge when responding to photo and video requests from media. It also helps us to keep our visual content fresh and organized. I would definitely recommend Canto to anyone looking to protect and organize photos and videos. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We use Canto for campus-wide digital asset management. Our Marketing and PR team manages the application, which helps us distribute photos and videos to our campus departments and news media. We find it especially helpful for organizing and distributing athletics-related content. It is also helpful for organizing photos and videos for easy retrieval. #### Cons The application is sometimes laggy, but the Canto team is super responsive. #### Vendor response Melony, thank you for your review! We're happy to hear that Canto has been useful across campus! Replied May 2021 --- ### Canto All the Way! - Overall rating: 5/5 - Reviewer: Nicole S. - Verified reviewer: Yes - Industry: Packaging and Containers - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. We just began working with Canto. This program will be used across our global offices. So far we are highly impressed with the program and the support we have received. The Canto support team is outstanding and has been there for us every step of the way. We are extremely happy with the training for this program and it has been a smooth transition. We look forward to continuing our work with Canto. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Portals - We have customers and distributors all over the world this portal aspect will help us manage their content they are receiving and eliminate the bottleneck of people across the world having to wait a whole day to hear from us with assets. #### Cons The option to make a single file downloadable or not. We have some highly sensitive files and some we don't want people to be able to download but be able to look at. So it would be nice if we could make a single file not downloadable. They do have other options like terms of use or watermarks but it be nice if that was a feature. You could do this but only in bulk, so you'd have to make all files not downloadable. #### Reasons for choosing Canto We went with Canto because the Bynder program was larger scale than what we needed. We also really enjoyed the portal aspect of Canto. We felt that this was going to be a key feature for our company. --- ### Robust features and multiple ways of access - Overall rating: 5/5 - Reviewer: Laura K. - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2016 - Review source details: This review was submitted organically. No incentive was offered What do you like best? The flexibility of deployment and implementation was paramount for our organization, as we ended up hosting the solution on premise due to our large file sizes. We love how the metadata is written back to the asset. Additionally, the various ways to access the assets through the web, through apps or through a desktop client made the user adoption go very smoothly. What do you dislike? Customizing the software during the installation and implementation phase was more time consuming than we had anticipated and with the new releases of software and portals we have encountered some delays and hiccups (we are working through them). Out of the "box" reporting is significantly lacking compared to the other options, but you can buy a 3rd party addin for that. What business problems are you solving? What benefits have you realized? The visibility on where are assets have gone and where they are going is greatly increased, in addition to increasing the visibility of knowing what assets we have while enabling a strong search functionality has decreased duplication of assets and increased productivity and efficiency. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The flexibility of deployment and implementation was paramount for our organization, as we ended up hosting the solution on premise due to our large file sizes. We love how the metadata is written back to the asset. Additionally, the various ways to access the assets through the web, through apps or through a desktop client made the user adoption go very smoothly. #### Cons Customizing the software during the installation and implementation phase was more time consuming than we had anticipated and with the new releases of software and portals we have encountered some delays and hiccups (we are working through them). Out of the "box" reporting is significantly lacking compared to the other options, but you can buy a 3rd party addin for that. --- ### Canto is a great digital asset manager for the price! - Overall rating: 5/5 - Reviewer: Anthony R. - Verified reviewer: Yes - Industry: Higher Education - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review. We just signed a contract extension with Canto becaue we have been very happy with the service they provide. They are alwasy willing to take our feature requests seriously and are always working to make sure we are getting the most use out of the tool as possible. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The three major items that drove us to choose Canto as our DAM were the friendly and effective customer service, their ease of setup and customization, and their constant drive to update and make their software better. Both our account manager and the Canto IT team are quick to respond and always willing to do what is needed to help us achieve what we need. #### Cons We had some issues early on in the setup/implementation phase as we didn't feel like we were provided with adiquate information as to what was needed for our trainings. However, once we got into the process things became more clear and everything went smoothly. #### Reasons for choosing Canto We just really felt the customer service and responsiveness of the Canto team was second to none. They also seemed forward thinking and had a product that was simple for both the admins and the consumer level users to jump in and start using. #### Reasons for switching to Canto Our old system was clunky and not usuer friendly. #### Vendor response We appreciate the review, Anthony. We're glad to hear your experience with customer support has been positive! Replied October 2020 --- ### Lots to Love - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. We've only been using Canto for the last five months and overall have been impressed with what it can do. There's more to learn to be completely "fluent" in using it, but we have already gained a lot of insight to both what assets we have and what assets we need to find or create. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Canto is an excellent digital asset management system. We love being able to search our assets even before we have spent much time tagging them. The AI features have made it easy to get basic tagging done without any time on our part. #### Cons It takes quite a bit of effort to get all of the assets uploaded and organized. A lot of the system has to be learned and is not intuitive. --- ### Easy to Use Digital Asset Management System - Overall rating: 5/5 - Reviewer: Amanda B. - Verified reviewer: Yes - Industry: Executive Office - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. In the past, our media library of thousands of images has been housed in folders on a server. The folders were organized by topic and date, but not easily searched if you didn't know specifics of what you were looking for. Image search and sharing was falling heavily on two people. It was also difficult to share large batches of images, as some of the files are quite large. We have been relying on Dropbox, but it was difficult to track who had shared what images. Canto has made our media library much more accessible to internal and external clients. It's much easier to share images and allows users to size images as needed before they even download them. We also have plans to load print-on-demand and template files into our DAM. Being able to the current versions of files in an easy to access portal will be huge for keeping our brand consistent. We do have some brand assets loaded into the DAM and it has already been a big time saver with the ease that we are able to share those assets as requests come in. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The part that I like the most about Canto was the ease of getting started. After watching a webinar and an initial training session for the admin area, I was able to set up and customize our DAM immediately. The additional training for users was great as well. But the software is very user friendly and easy to use overall. Customer service is outstanding also. #### Cons Some of the more advanced features (portal creation and integrations with design programs) aren't as clearly explained or touched on in initial trainings. --- ### Excellent image resolution - Overall rating: 4/5 - Reviewer: Marco S. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good #### Ratings breakdown - Ease of use: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros the search for images by themes is very important #### Cons The quality (resolutions) of images and the thumbnails ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/canto-profile/reviews/?page=2) --- Canto Reviews, Pros and Cons - 2026 Software Advice