# Claravine Software Reviews, Demo & Pricing - 2026 > Review of Claravine Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/claravine-profile --- [Home](https://www.softwareadvice.com/) / [Data Management Software](https://www.softwareadvice.com/data-management/) / Claravine Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/claravine-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/claravine-profile/alternatives/) # Claravine 2026: Benefits, Features & Pricing Wondering if Claravine is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Claravine 4.4 [(23)](https://www.softwareadvice.com/marketing/claravine-profile/reviews/) Pricing Pricing available upon request ### About Claravine Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. Our SaaS platform gets everyone on the same page to be proactive, drive global collaboration, automate data flows, and quickly adapt to changing business needs. Rather than worrying if data is accurate, teams can trust their data and make confident business decisions. With Claravine, you can finally take the drama out of your marketing data by being... Proactive: In a world where data is fueling growth in the enterprise, successful companies maximize the value and quality of their data at the source. Rather than waiting to clean up data downstream with costly time and talent, Claravine equips organizations to prevent data problems from the start. By setting consistent data standards upfront, you create data quality in your marketing workflows, execution platforms and analytics systems. Now teams can trust they have complete, accurate data every time. Collaborative: Shared and well-governed marketing data standards drive operational alignment. We allow data creators to have... autonomy and collaborate while eliminating data silos and finally meeting the needs of the enterprise. A common data language connects and aligns teams across the enterprise and their agencies no matter where they work. Establishing data standards upfront gives everyone a consistent view of the data. Teams are now able to orchestrate omnichannel workflows and reinforce the brand’s data model globally. Automated: Marketing data automation promises companies can operate in a lean, scalable way that meets their business goals and consumer demands. To achieve true automation, teams and technologies must speak the same language based on shared data standards and taxonomies. Claravine empowers teams to connect data with any system or technology automatically – eliminating inefficiencies, human error and bottlenecks. Teams finally have the data needed for faster insights and near real-time decision-making to drive the best possible business outcomes. Adaptable: Ever-changing market and business demands require a rapid response. Claravine’s flexible, customizable marketing data standards platform helps companies keep pace with rapidly changing data regulations and requirements. Now marketing operations, execution and analytics teams have the versatile data controls they need to ensure data quality. This gives leaders confidence in their data to make strategic decisions, commit resources, and challenge assumptions to effectively compete in a fast-moving digital landscape. Wondering if Claravine is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. ## Claravine User Interface ## Popular Claravine Alternatives Main Product Claravine 4.4 [(23)](https://www.softwareadvice.com/marketing/claravine-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.40Value for money - 4.72Customer support - 4.22Functionality Pricing Available upon request Get Price Alternative Product [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.3 [(16)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews) Ratings Breakdown - 3.88Ease of use - 3.88Value for money - 4.31Customer support - 4.31Functionality Pricing Available upon request Get Price Alternative Product [Snowplow BDP](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/) 4.8 [(9)](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/#reviews) Ratings Breakdown - 4.11Ease of use - 4.57Value for money - 4.86Customer support - 4.44Functionality Pricing Starting at $1500.00 per month Get Price Alternative Product [Stratio Data Fabric](https://www.softwareadvice.com/data-management-platforms/stratio-data-fabric-profile/) No reviews yet Ratings Breakdown - Ease of use - Value for money - Customer support - Functionality Pricing Available upon request Get Price Alternative Product [SCIKIQ](https://www.softwareadvice.com/bi/scikiq-profile/) No reviews yet Ratings Breakdown - Ease of use - Value for money - Customer support - Functionality Pricing Starting at $30000.00 per year Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2356)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price ## Claravine Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Claravine Features - Popular features found in Data Management Access Controls/Permissions Activity Dashboard Automatic Backup Customer Database Data Connectors Data Import/Export Data Migration Data Quality Control Data Security Data Synchronization Data Visualization Multiple Data Sources - More features of Claravine Activity Tracking Ad hoc Reporting API Campaign Tracking Collaboration Tools Compliance Management Configurable Workflow Data Analysis Tools Data Capture and Transfer Data Discovery Data Extraction Data Integration Data Mapping Drag & Drop Information Governance Master Data Management Metadata Management Policy Management Process Management Role-Based Permissions Rules-Based Workflow Search/Filter Single Sign On Third-Party Integrations User Management Version Control ## Claravine Integrations QR Code Chimp Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Amazon S3 Integration rated undefined from -1 review AppsFlyer Integration rated undefined from -1 review Pinterest Integration rated undefined from -1 review Adobe Analytics Integration rated undefined from -1 review See all 14 integrations ## Claravine User Reviews Overall Rating 4.4 Ratings Breakdown 5 57% 4 26% 3 17% 2 0% 1 0% Secondary Ratings Ease of Use 4.3 Value for money 4.4 Customer support 4.7 Functionality 4.2 Melissa R. Verified reviewer Research 10000+ employees Used weekly for less than 12 months Review source Reviewed November 2020 Easy to use 5 Ratings Breakdown 4 Ease of use 5 Functionality Pros: Being able to create tracking codes quickly and efficiently really helps with my day to day tasks Cons: It would be interesting to be able to see simple click reporting on the tracking we create Read More MW Meredith W. Verified reviewer Construction 10000+ employees Used weekly for less than 2 years Review source Reviewed November 2020 The BEST tool for UTM generation and data governance! 5 From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics. Cons: There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it. Reasons for choosing Claravine At the time, and I even think still, there was no other tool out there (besides a spreadsheet) for UTM generation. I was thrilled to finally find Claravine! Reasons for switching to Claravine Since we are a larger company, we have SO many different people creating UTM links - both in-house and outsourced resources. Because of this, it was nearly impossible to control what folks were using for campaign names, how they were spelling them, etc. We needed something that would provide more governance and control over UTM generation so that our data we would get back from campaigns and marketing initiatives was clean, which in turn would help us to make more accurate data-driven decisions in the business. Read More MG Michaela G. Verified reviewer Biotechnology 10000+ employees Used daily for less than 12 months Review source Reviewed November 2020 How Did You Track Marketing Campaigns Globally BEFORE Claravine? 3 Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns & manage various channels, fields etc that caters to our needs. Ratings Breakdown 3 Ease of use 3 Value for money 4 Customer support 3 Functionality Pros: What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes. Cons: What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit. Read More HB Hilary B. Verified reviewer Retail 10000+ employees Used daily for more than 2 years Review source Reviewed November 2020 Huge unlock for enhanced marketing analysis 4 Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the # of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake. Cons: Limited bulk change functionality, so can be hard to make changes across 50 templates I manage. Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running. Reasons for switching to Claravine We had no governance, control or standardization with many teams around the world using different formats for tracking CP Codes. Claravine allowed us to roll out standards and have visibility into our agency's campaign tracking in one centralized location. Read More AB Andy B. Verified reviewer Telecommunications 10000+ employees Used daily for more than 2 years Review source Reviewed November 2020 Campaign Attribution / Governance at its BEST! 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour. Cons: There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly. Reasons for switching to Claravine Creating Campaign IDs was very manual and had no governance, very confusing, not easy to update, overall too many inconsistent issues that was not sustainable. Read More RM Richmond M. Verified reviewer Financial Services 10000+ employees Used weekly for more than 2 years Review source Reviewed November 2020 Claravine -- Taxonomy management for marketing performance 4 Claravine has been rapidly enhancing their software offering while still providing timely and helpful customer support and guidance. Whenever we do find bugs (which is rare) they are quick to address and help us resolve issues. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: The ease of use and integration to the various operations and analytics systems we use is the biggest benefit for maintaining and governing our strategic cross-channel taxonomy. Cons: There are still features like their new API connectors which we think will be useful down the road for greater automation into our processes. I'm confident Claravine will enhance this API over the near term for us to take fuller advantage of it. Reasons for choosing Claravine We found Claravine to have the most flexible integration across all of our marketing execution and analytics platforms both internally and externally. Read More TS Timothy S. Verified reviewer Pharmaceuticals 10000+ employees Used daily for more than 2 years Review source Reviewed November 2020 Attentive, Well Rounded Service and a Premium Product 5 Positive. I utilize the Claravine software each and every work day as the Enterprise-wide Claravine administrator for my client and I very much enjoy it. The software is so customizable that I am able to create templates to accommodate my needs at a moment's notice. The search functionality is essential and I would be lost without it - perhaps my favorite element of the software. The team is so responsive and helpful that it gives me confidence in my own abilities, knowing that I can go into any situation and my tracking support team is a click away. I am extremely satisfied with this stellar product and the service and would recommend it to anyone who asked. Five Stars. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I like most, how attentive to detail the Claravine team is. They are always responsive and they are incredible helpful and knowledgeable when I run into issues. Open issues are never open for long, as the entire Claravine team is so knowledgable about all facets of the product and willing to help. The people are delightful, the software is user friendly, the service is swift and accessibility couldn't be easier. I recommend Claravine because their product works, it works well and their team is world class. Cons: Our Claravine had a data integration bug early on in our implementation of the Claravine system. There was an issue where our data was not lining up and a massive bug was discovered that was causing this data drift. Claravine worked closely with me and my team to quickly identify the root cause of the issue. They were able to provide without delay, corrected files for our outstanding discrepant data. Once the error was resolved, we put into place a short term fix to keep the error from happening in the present tense while we worked to develop a long-term solution that resolved the issue entirely. The size and gravity of this error was honestly a make or break moment; lesser companies would have not been able to meet our needs but Claravine was helpful and attentive at every step along the way. Sure, Claravine's great when everything is working correctly, but my experience has shown that Claravine is even great when big things go wrong and you can count on their team to help resolve any issue you may encounter. Read More HV Hope V. Verified reviewer Hospitality 5001-10000 employees Used daily for less than 2 years Review source Reviewed November 2020 Claravine has effectively streamlined and enhanced all our reporting! 5 Overall Claravine has significantly improved the way we can track campaigns and report on them. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Standardization of taxonomy/naming - This has enabled us to have holistic campaign reporting across all channels and device types. Additionally, we have many teams that have to use the tool to create placements and we rarely have questions/concerns about using the tool. The platform is simple and straight forward and gets the job done. Cons: It sometimes can be time consuming. Additionally, updating data that has already been submitted is not the best/easiest process it could be. By adding in more effective tools for manipulating data, this could really help overall. Read More ML Michael L. Verified reviewer Information Technology and Services 10000+ employees Used weekly for less than 2 years Review source Reviewed November 2020 Claravine - Excellent Metadata & Campaign Code Automation / Management 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The software is incredibly easy to use. The large majority of places I have worked previously use Excel spreadsheets to track and create campaign codes. That can be effective to stay organized, but there are some challenges, such as maintaining version control with other teammates. Claravine solves these issues. The product looks like a shared spreadsheet, giving you the comfort of what you're used to. The sheet is accessible via web application, so it's not an issue if multiple people are using it at the same time. All validation rules are built in -- the Claravine team helped us with our custom logic -- so it's impossible to create an invalid campaign code. Finally, it integrates directly with our web analytics platform so we can validate and import campaign codes and metadata immediately. This saves so much time and effort. Cons: There is some customization required, so it's not truly plug and play out of the box but that's a small price to pay. Read More zh ziyu h. Verified reviewer Information Services 10000+ employees Used weekly for more than 2 years Review source Reviewed November 2020 Claravine is the star product I use for marketing insights tracking 5 Very positive, Claravine teams are very professional, responsive, and dedicated in product development and improving their customer experience. I strongly recommend Claravine for marketing companies! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: 1, Very functional in terms of our marketing insights tracking needs 2, Easy to use, minimum training needed 3, Flexibility, can customize to different uses cases 4, Excellent customer service 5, Product\`s broad compliance to major marketing platform including Google, Adobe and others Cons: 1, Would like to see Claravine add basic data processing function such as separate text strings in one column and pass them to different attributes before pass data to adobe analytics. 2, also enhance file scheduling option consider that we need to pass claravine file to Google Cloud for big data analysis Reasons for switching to Claravine Server retire Read More Showing 1 - 10 of 23 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/claravine-profile/reviews/) ## Other Top Recommended Data Management Software [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) **4.4** (12) Recently recommended **2** times [DISQOVER](https://www.softwareadvice.com/bi/disqover-profile/) **0.0** (0) Recently recommended **1** times [Prime MDM](https://www.softwareadvice.com/product/527276-Prime-MDM/) **0.0** (0) Recently recommended **1** times [ThinkData Platform](https://www.softwareadvice.com/bi/thinkdata-platform-profile/) **0.0** (0) Recently recommended **1** times Stuck Between Options? 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