--- title: "CleverTap Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of CleverTap. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if CleverTap is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/clevertap-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / [CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/) / CleverTap Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/) Reviews [Alternatives](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/alternatives/) # CleverTap User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 59 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.4/5 - Value for money: 4.1/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 33 reviews (56%) - 4 stars: 21 reviews (36%) - 3 stars: 4 reviews (7%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (2%) ### Most mentioned pros - I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting. - CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously. - CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. ### Most mentioned cons - I wish I could attach pictures of the hogwash they are feeding me. - The UI is bit complex and it is hard to located the required reports sometime - This has been a horrible experience, in a 4 day time span. ## CleverTap customer reviews Showing reviews 1-25 of 59 (page 1). ### Power Infra and Realtime Engagement - Overall rating: 5/5 - Reviewer: Shakti S. - Verified reviewer: Yes - Industry: Entertainment - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases. #### Cons Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources. --- ### Clevertap helps make organisation target based on user behaviour pattern - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available. #### Cons Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds #### Reasons for choosing CleverTap Efficient User targeting --- ### THIS COMPANY SCAMED ME - Overall rating: 1/5 - Reviewer: Kim O. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2024 - Review source details: This review was submitted organically. No incentive was offered This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this. #### Cons I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer [sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap. --- ### CleverTap- Best in class Retention and Engagement automation tool - Overall rating: 4/5 - Reviewer: Nitya K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform. #### Cons The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure. --- ### A powerful and comprehensive platform for user engagement - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price. #### Cons It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool. --- ### In-App marketing sorted with CleverTap - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The best part is the bundle of features and personalization experience when it comes to push notifications. #### Cons To dislike is that the few features are missing like editing of text in bold aur different scripts and styles --- ### One stop solution for all marketing needs - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns #### Cons The UI is bit complex and it is hard to located the required reports sometime --- ### Real Time Magic - Overall rating: 4/5 - Reviewer: Manish V. D. - Verified reviewer: Yes - Industry: Entertainment - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories #### Cons Responsiveness to 3rd party API structures and calls. User profile speed of updation has been solved now --- ### Simple, easy & actually useful analytics - Overall rating: 5/5 - Reviewer: Marla B. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros So user friendly my kids could probably figure it out! We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too. We often have big ideas and big asks, but they don't even balk, they listen and they react! --- ### Simplifies marketing communication across user journey! - Overall rating: 4/5 - Reviewer: Aman P. - Verified reviewer: Yes - Industry: E-Learning - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros 1. User action based communication campaigns 2. Audience connections with FB & Google ad accounts 3. User journey funnels #### Cons High investment on initial setup (though it's just a one time effort) --- ### CleverTap Review - Overall rating: 5/5 - Reviewer: Lee G. - Verified reviewer: Yes - Industry: Financial Services - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner. #### Cons The user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap. --- ### Very easy to integrate and use - Overall rating: 4/5 - Reviewer: Sunl K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Push notification campaigns and their targeting #### Cons Pricing is slightly on the higher side when scale of events is very huge. #### Reasons for switching to CleverTap Ease of use. --- ### Awesome product with value for money! - Overall rating: 5/5 - Reviewer: Amit A. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The overall experience has been good. I would rate 8/10 with multiple scopes of improvements. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement. #### Cons User logs via CleverTap events are not present much like Mixapanel. A bit costlier as compared to other players in the same market. UI can be made much more intuitive. #### Reasons for choosing CleverTap One of the oldest players in the market; hence more reliable and trustworthy when comes to data. --- ### Great - Overall rating: 4/5 - Reviewer: Madhawan M. - Verified reviewer: Yes - Industry: Aviation & Aerospace - Company size: 10000+ employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy integration and customer support. Lot of tools #### Cons Tech specs csn be improved and documentation csn be bettee --- ### Good Value - Overall rating: 5/5 - Reviewer: Todd G. - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong. #### Cons It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky. --- ### Out of its expensive subscription,Clevertap is a must-have tool - Overall rating: 4/5 - Reviewer: Sulaiman s. - Verified reviewer: Yes - Industry: Entertainment - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I can't say more for now because I still in the learning phase #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros -Customize the features the way you want it -Learn the customer journey #### Cons -Very expensive -Their online trainers are from India, but no offense, their dialects are hard to understand #### Reasons for choosing CleverTap Better features --- ### Good tool if you know how to troubleshoot - Overall rating: 4/5 - Reviewer: Krishna S. - Verified reviewer: Yes - Industry: Hospitality - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform. #### Cons The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix --- ### Super cool software in low price - Overall rating: 5/5 - Reviewer: Anup M. - Verified reviewer: Yes - Industry: E-Learning - Company size: 11-50 employees - Product usage: Used weekly for free trial - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered Very good...I like so much i am recommend my friends for this #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It is low cost better service & good supporting team #### Cons It is good very easy to handle no any difficulty. --- ### Best Customer Engagement Platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Best Customer Engagement platfrom for product. handling notification, marketing campaign handling , Native Display handling #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - I loved segmentation section in clevertap - I used for mobile applications, integration with BE. & mobile is too easy - Promoting using inapp notification & push notification is quite easy - Text Messaging chat - Marketing campaign handling - User Behaviour Analysis #### Cons - I loved everything in clevertap, i am the user from last 5 years , clevertap helps me alot in custom behaviour analysis --- ### Very happy switching over to CleverTap - Overall rating: 5/5 - Reviewer: Alex T. - Verified reviewer: Yes - Industry: Computer Games - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use CleverTap for data analysis, engaging with our customers, and improving our product experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers. #### Cons I don't have anything negative to say about CleverTap, they have been much better than the previous solution we were using. #### Reasons for switching to CleverTap After a demo of CleverTap it was clear that it had way more functionality and ease of use. --- ### A perfect guarantee to enhance engagement and customer loyalty - Overall rating: 5/5 - Reviewer: Moran G. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting. #### Cons CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear. --- ### The perfect communications platform for all our marketing needs - Overall rating: 5/5 - Reviewer: Anirban S. - Verified reviewer: Yes - Industry: Education Management - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports. #### Cons The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp. --- ### CleverTap- The Future of Growth Engineering, Reviewed - Overall rating: 5/5 - Reviewer: Minal J. - Verified reviewer: Yes - Industry: Banking - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The spontaneity and capability of sending lacs of notifications in one go! Also, the power to communicate with users with personalized content helps audience connect with the brand in a better way. #### Cons We are ye to explore a lot many features on the UI hence can't say of any cons. --- ### using Clevertap, easier everything - Overall rating: 5/5 - Reviewer: Rodrigo Á. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. customer awareness, increased conversion from download to full log, journey tracking, etc. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better #### Cons in general everything is good, only when you have to delete events should be done by the tech team and not yourself --- ### An amazing and powerful Mobile marketing swish-knife. - Overall rating: 5/5 - Reviewer: Ernesto C. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are more than happy with current product and future roadmap. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros To have real-time analytics and create push and in-app campaigns based on real user data. #### Cons Price is a bit on the upper side and not so clear as startups. #### Reasons for choosing CleverTap Robust and with better performance. #### Reasons for switching to CleverTap More features ## More reviews [Next reviews](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/?page=2) --- CleverTap Reviews, Pros and Cons - 2026 Software Advice