About Conductor Searchlight

Conductor is a content marketing solution that utilizes organic marketing technology along with digital strategic services to help businesses maximize SEO and content ROI with enterprise-level results.

Conductor's integrated technology, Conductor Searchlight, is an intelligent organic marketing platform that allows businesses to discover new customer insights, create and optimize engaging content, and track SEO performance. With Conductor Searchlight, businesses can discover who their customers are and optimize content to resonate with their audience using keyword analysis and sentiment tools. Users can also discover new opportunities and track competitor activity by using technical site, market share, and keyword visibility analysis.

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Supported Operating System(s):

Web browser (OS agnostic)

8 Reviews of Conductor Searchlight

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(4)

4

4 stars

(1)

1

3 stars

(3)

3

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 8 of 8 results

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August 2019

Vladimir from Xivic, Inc.

Verified Reviewer

Company Size: 51-200 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2019

Great for Enterprise SEO

I use Conductor to monitor and optimize clients website.

Pros

Conductor has all the tools you need to start and maintain a successful SEO project today. Keyword tracking tool is awesome.

Cons

Price. The price is custom for each client, but this software will be too expensive for a small business.

January 2020

Heather from StorageMart

Company Size: 501-1,000 employees

Industry: Warehousing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

January 2020

SEO assistance is the key

We have used Conductor for 5 years now and their platform is always evolving towards the future. They have added and optimized their platform as the SEO field evolves. They have top notch customer support and dedicated teams that are always available to help.

Pros

Using the keyword data and exploring competitor keywords and keywords when we acquire a new location has really been the key to our success this year as we have grown as a company.

Cons

It does take some time to learn the system but you can customize the dashboard for different teams.

February 2020

Gaurav from Meijer

Company Size: 10,000+ employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

February 2020

Complete SEO Analytics Tool

My overall experience with using Conductor Searchlight has been productive and satisfactory. Because the investment my marketing team made into the tool generated positive return of investment through incremental lift in non-food products orders, revenue and margin, specifically, from the organic search channel. The tool interface was intuitive with both keyword optimization and analytics features complimenting each other and easy to find. The automated search keyword ranking trends, location of SEO errors and recommendations on how to resolve them, made making content changes more efficient.

Pros

Conductor Searchlight tool enabled me to analyze organic search driven traffic and conversions for specific keywords. So, I could work with my copy writing team to optimize content of landing pages and make them more search friendly. Additionally, I was able to include high volume keywords in title and meta description tags of every landing page. As well as, add internal links based on SEO insights and recommendations provided by Searchlight. If there were pages with broken links or 404 issues, I was able to quickly find those and fix them by implementing 301 redirects.

Cons

Conductor Searchlight tool depends on integrating with Google search API and Adobe Analytics. If this integration is not done, Searchlight offers limited SEO insights which can also be pulled through Google Search console. Due to limited SEO technical support provided by Conductor and Adobe, sometimes the additional task of implementing integration becomes a burden on the client development team. So, the value of Searchlight tool can be maximized only if client has robust technical support to do integration.

Reasons for Choosing Conductor Searchlight

I chose Conductor Searchlight over the alternative SEO product because it offered bench-marking insights through its partnership with SEO Moz. So, I could compare organic search insights for my website with other similar e-commerce websites in the industry so I could help maintain a competitive edge versus other players. This feature proved to be super valuable for non-branded retail keywords for similar products.

December 2019

Heather from StorageMart

Company Size: 501-1,000 employees

Industry: Consumer Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Incredibly Useful

I've been using Conductor Searchlight since I started at my current company, about a year. I know we're only scratching the surface of the tool, and it's purely a lack of manpower in our department to blame. The tool itself if incredibly helpful and user friendly.

Pros

The customer service is excellent, they are continually developing and refining their product offering, the insight emails are super helpful, and the Chrome plugin is useful for a quick analysis of sites.

Cons

The navigation between tools could be improved, and the ability to do more with content briefs would be helpful.

January 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

January 2019

The end all in house tool for SEO

It changes the way SEO is done in house. It helps us integrate SEO into all of our marketing initiatives.

Pros

I really liked the full funnel marketing approach conductor takes to SEO. It helps classify every keyword in the early, middle to late funnel in the buying process. I also really like the ability to make wireframes for my writing team all within the platform.

Cons

It's just so darn expensive... Organic traffic really has to be a huge revenue driver for you business in order for the investment to make sense.

February 2020

Craig from CCS

Company Size: 2-10 employees

Industry: Apparel & Fashion

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

2.0

Functionality

3.0

February 2020

Intuitive SEO Platform

My overall experience with Conductor Searchlight SEO platform has been positive. Because I was able to correlate organic search keyword rankings to the traffic and conversions driven from them. And make optimization changes in copy, title tags and description meta data of landing pages based on the comprehensive SEO insights provided by Searchlight tool. Once Searchlight becomes an office integrated partner of Google Analytics and integration with it becomes easier without having to depend on API work by developers, its usage and adoption will grow tremendously to justify spending additional dollars on it.

Pros

Conductor SEO platform is easy to use and offers quick organic search insights to improve traffic and conversions from search engine marketing tactic. I could browse its interface to find keyword ranking reports by landing pages as well as competitor reports to compare search results of my apparel e-commerce website without spending too much time. The visual charts and trends made it easy for me to see when my website's search engine rankings started trending down, so I could make copy and meta data changes to improve those rankings. Due to such optimizations, I was able to lift search roi and sales.

Cons

Conductor SEO platform is dependent on web analytics software like Adobe or Google Analytics to track organic search engines' driven landing page traffic and product revenue. It doesn't have its own tagging process to track search driven e-commerce website performance. So, additional development and integration effort goes behind enabling connection of Searchlight tool to analytics tools through their API. This extra efforts slows down maximizing the adoption of Searchlight in a marketing team, initially.

Reasons for Choosing Conductor Searchlight

I chose Conductor Searchlight over other alternative products such as SEO Rank Monitor because of its robust ability to correlate organic search keyword ranking trends to landing page traffic and conversions driven from them. As well as, its benchmarking metrics which allows comparison of keyword rankings in a particular vertical, as a result of its integration with SEO Moz tool.

January 2019

Linda from St. John's University

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Higher Education

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

January 2019

Amazing intel, hard to execute

I appreciated having this intel but I was a one-person team at the time, so I simply didn't have the resources to execute or dig into what the intel meant. It's a product that needs a team behind it to truly take advantage of all its features.

Pros

Amount of information is astounding and the reporting dashboards are really robust.

Cons

It's hard to know what to do with the vast amount of information. It is almost overwhelming.

February 2020

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

February 2020

Organic Search Optimization made easy

Pros

Conductor Searchlight tool gives me the ability to track organic search rankings of various landing pages. And optimize the content of those pages so I can increase qualified traffic and conversions driven from those pages. I like Conductor Searchlight ability to compare search rankings of my website to other competitors. And quickly show issues such as broken links or excessive keywords so I can work with my web developer or copy writer to fix those issues.

Cons

Conductor Searchlight depends on Google API to collect organic keyword search data. And integration with web analytics software such as Google Analytics or Adobe Analytics to correlate organic keyword rankings to success KPIs such as landing page traffic or product conversions. So, dependency on Google APIs for search data and analytics software for KPI tracking are the two things I like least about this software. These two dependencies significantly increase dollar investment which makes ROI goals more aggressive to achieve.