USER FRIENDLY SEO TOOLS

You should consider the conductor searchlight platform because of the cost and ease of reading user-friendly SEO data, especially for startups or personal businesses as a daily evaluation tool and planning your advertising budget.

Pros

Success in the internet world is a very tight competition every day new competitors or businesses emerge. For that we need a good marketing plan, the need for a platform that can make us monitor the Key Performance Index, the Return of Index is very important, especially for start-ups. With a low cost, and full support, Conductor Searchlight is here to answer these needs in realtime, it's user friendly. You and your team can monitor your website and social media at any time and at any time without having to log into your PC or laptop at an affordable cost.

Cons

However, Conductor has not been able to make comparisons with competitors for our similar businesses. And does not provide a free trial. But you can ask demo.

SEO assistance is the key

We have used Conductor for 5 years now and their platform is always evolving towards the future. They have added and optimized their platform as the SEO field evolves. They have top notch customer support and dedicated teams that are always available to help.

Pros

Using the keyword data and exploring competitor keywords and keywords when we acquire a new location has really been the key to our success this year as we have grown as a company.

Cons

It does take some time to learn the system but you can customize the dashboard for different teams.

Complete SEO Analytics Tool

My overall experience with using Conductor Searchlight has been productive and satisfactory. Because the investment my marketing team made into the tool generated positive return of investment through incremental lift in non-food products orders, revenue and margin, specifically, from the organic search channel. The tool interface was intuitive with both keyword optimization and analytics features complimenting each other and easy to find. The automated search keyword ranking trends, location of SEO errors and recommendations on how to resolve them, made making content changes more efficient.

Pros

Conductor Searchlight tool enabled me to analyze organic search driven traffic and conversions for specific keywords. So, I could work with my copy writing team to optimize content of landing pages and make them more search friendly. Additionally, I was able to include high volume keywords in title and meta description tags of every landing page. As well as, add internal links based on SEO insights and recommendations provided by Searchlight. If there were pages with broken links or 404 issues, I was able to quickly find those and fix them by implementing 301 redirects.

Cons

Conductor Searchlight tool depends on integrating with Google search API and Adobe Analytics. If this integration is not done, Searchlight offers limited SEO insights which can also be pulled through Google Search console. Due to limited SEO technical support provided by Conductor and Adobe, sometimes the additional task of implementing integration becomes a burden on the client development team. So, the value of Searchlight tool can be maximized only if client has robust technical support to do integration.

Incredibly Useful

I've been using Conductor Searchlight since I started at my current company, about a year. I know we're only scratching the surface of the tool, and it's purely a lack of manpower in our department to blame. The tool itself if incredibly helpful and user friendly.

Pros

The customer service is excellent, they are continually developing and refining their product offering, the insight emails are super helpful, and the Chrome plugin is useful for a quick analysis of sites.

Cons

The navigation between tools could be improved, and the ability to do more with content briefs would be helpful.

The end all in house tool for SEO

It changes the way SEO is done in house. It helps us integrate SEO into all of our marketing initiatives.

Pros

I really liked the full funnel marketing approach conductor takes to SEO. It helps classify every keyword in the early, middle to late funnel in the buying process. I also really like the ability to make wireframes for my writing team all within the platform.

Cons

It's just so darn expensive... Organic traffic really has to be a huge revenue driver for you business in order for the investment to make sense.