Top Constant Contact Competitors:
The Best Alternatives for Your Business
This content is provided for historical perspective; portions may not reflect current conditions.
It’s a great time to be a software buyer on the hunt for a powerful marketing solution. There are dozens of impressive vendors vying to win your business and meet (or exceed!) your needs.
Constant Contact is likely one of the main systems you’re considering, and with good reason—the company has a great reputation among business owners and nonprofits, along with a comprehensive set of tools to reach out to customers and help boost sales.
In this article, we’ll show you why Constant Contact is on the software selection shortlist of many small and midsize businesses (SMBs), and which Constant Contact competitors should be on yours.
Marketing software companies profiled on SoftwareAdvice.com
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Constant Contact is best known for its email marketing tools aimed at small businesses and nonprofit organizations. It was founded in Massachusetts in 1995 and was recently acquired by Endurance International, a web hosting company.
Constant Contact offers a range of marketing applications besides email marketing, including:
Buyers can purchase each of these applications separately, or bundle them together in an integrated suite called the Constant Contact Toolkit. Subscriptions start at $20 per month after a free 60-day trial.
In reviews on our website, many Constant Contact users are quick to praise the “easy-to-use interface,” “flexibility” and “customization capabilities.” To read more reviews, including commentary about what users like least about this product, click here.
We determined the first few alternatives to Constant Contact by seeing which products people are most frequently searching online, in order to compare those products to Constant Contact.
Note: you can learn more about our Alternatives methodology here.
Like Constant Contact, MailChimp’s most popular offering is its email marketing features, though it does have additional applications (e.g., marketing automation, social marketing and reporting/analytics).
This solution is an attractive option to SMBs with tight budgets because it’s free for customers with fewer than 2,000 subscribers and who plan to send fewer than 12,000 marketing emails per month.
MailChimp is especially noteworthy because not only is it the most asked-about product in relation to Constant Contact—it is also tied with Iterable as the highest-rated marketing software vendors on our website (more on Iterable below). MailChimp has 4.6 out of five stars, and users tell us they’re impressed by the easy set-up and drag-and-drop features that “make designing emails simple.”
Potential buyers should consider that, unlike Constant Contact, Mailchimp doesn’t offer phone support for its clients. This may be a deal breaker for some SMBs that want this kind of assistance.
AWeber provides email marketing services with helpful tools such as auto-responders, sign up form templates, email newsletters, subscriber segmenting and more. Marketing teams can evaluate this software during a 30-day free trial.
Buyers with technical know-how will be pleased to learn more about AWeber API, a programming interface that allows users to create apps that integrate with this software. AWeber integrates with Facebook, WordPress, LeadPages, PayPal and others.
Note: At the time this report was written, AWeber was a new addition to our site; as such, users have not yet had a chance to review or rate the product (ratings are given out of a possible five stars).
Unlike the solutions featured thus far, iContact bills itself as marketing software suitable for businesses of all sizes. Its applications are similar to Constant Contact’s, including email marketing, social marketing and marketing automation.
A standout capability of this product is SpamCheck, described by the vendor as a “popular content-based spam filter to determine how likely it is that your message will be flagged as spam.”
Note: At the time this report was written, iContact was a new addition to our site; as such, users have not yet had a chance to review or rate the product (ratings are given out of a possible five stars).
Usability and customer satisfaction are important factors to consider during your software selection process. The next pair of Constant Contact competitors were identified through an analysis of our proprietary reviews data from real users. We use this data to rank products based on their average overall star-rating (out of a possible five). Products with fewer than 10 reviews are excluded from our rankings.
Iterable and MailChimp (profiled above) are tied as the highest-rated Constant Contact alternatives, and Iterable has an average rating of 4.6 out of five stars. This solution stands out—not only because of its email marketing capabilities—but also for its growth marketing automation platform and multi-channel user engagement campaign management functionalities.
Unlike some of the other products in this article, this solution is good for businesses that anticipate rapid growth—Iterable can support hundreds of millions of users. It is best suited for midsize-to-large businesses with advanced functionality and customization needs.
One Iterable user called it “the most sophisticated and complex” email marketing system he’d ever worked with, while another praises the “reliable” customer service. You can read more user reviews from Iterable users by clicking here.
Act-On has an average rating of 4.5 out of five stars. This software is mostly used by SMBs or individual departments within larger enterprise companies. Act-On offers a comprehensive suite of email marketing and marketing automation applications.
One noteworthy function is website tracking, which lets businesses see what types of customers are visiting their website, and what they do once they’re there. A full list of Act-On’s customer reviews can be found here.
Be sure to consider which of these products align with your marketing goals before making a decision about your upcoming software implementation. Constant Contact is an excellent choice for many companies, but it’s wise to see what else is out there before committing to one system.
If you need some help narrowing down your options, or you didn’t quite find the product of your dreams in this article, check out even more alternatives in our Marketing Software Buyer’s Guide.