--- title: "D&B Hoovers Software Reviews, Demo & Pricing - 2026" description: "Review of D&B Hoovers Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/dandb-hoovers-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / D&B Hoovers Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/alternatives/) # D&B Hoovers Review Wondering if D&B Hoovers is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview D&B Hoovers 4.4 [(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) Pricing Pricing available upon request ### About D&B Hoovers D&B Hoovers is a sales acceleration solution designed to help B2B marketing and sales teams find sales prospects and growth opportunities. It includes comprehensive data on over 170 million businesses from the Dun & Bradstreet Data Cloud. Using D&B Hoovers' data, sales teams can have more informed conversations with qualified leads. Using an intuitive interface, teams can access detailed company profiles, dynamic search and list-building capabilities, real-time trigger alerts, buyer intent signals, and relevant news. With these features, D&B Hoovers enables teams to increase sales productivity. Pricing information is provided by Dun & Bradstreet. Support is available via a digital service center and other resources. Do you work for D&B Hoovers? [Manage this product listing](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/claim_requests/new?auto=true) Wondering if D&B Hoovers is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. ## D&B Hoovers User Interface ## Popular D&B Hoovers Alternatives Main Product D&B Hoovers 4.4 [(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) Ratings Breakdown - 4.41Ease of use - 4.07Value for money - 4.23Customer support - 4.34Functionality Pricing Available upon request Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(603)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.27Value for money - 4.36Customer support - 4.48Functionality Pricing Available upon request Get Price Alternative Product [Dripify](https://www.softwareadvice.com/crm/dripify-profile/) 4.7 [(477)](https://www.softwareadvice.com/crm/dripify-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.29Value for money - 4.62Customer support - 4.43Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [TAMI AI](https://www.softwareadvice.com/marketing/salesoptimize-profile/) 4.4 [(131)](https://www.softwareadvice.com/marketing/salesoptimize-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.30Value for money - 4.72Customer support - 4.27Functionality Pricing Starting at £60.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6261)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Cognism](https://www.softwareadvice.com/crm/cognism-profile/) 4.7 [(267)](https://www.softwareadvice.com/crm/cognism-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.46Value for money - 4.64Customer support - 4.64Functionality Pricing Starting at $1000.00 per month Get Price ## D&B Hoovers Pricing and Plans D&B Hoovers has one plan. is free. Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does D&B Hoovers pricing compare to alternatives? Explore how D&B Hoovers's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | D&B Hoovers4.4[(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.1 | | [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/)4.5[(603)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) | Free | Available | Available | 4.3 | | [Dripify](https://www.softwareadvice.com/crm/dripify-profile/)4.7[(477)](https://www.softwareadvice.com/crm/dripify-profile/reviews/) | $39.00 /mo | Available | Not available | 4.3 | | [TAMI AI](https://www.softwareadvice.com/marketing/salesoptimize-profile/)4.4[(131)](https://www.softwareadvice.com/marketing/salesoptimize-profile/reviews/) | £60.00 /user/mo | Available | Available | 4.3 | | [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)4.5[(6,261)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) | $15.00 /user/mo | Available | Available | 4.2 | D&B Hoovers4.4[(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.1 - [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/)4.5[(603)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) * * * Starting price Free Free trial Available Free version Available Value For Money 4.3 - [Dripify](https://www.softwareadvice.com/crm/dripify-profile/)4.7[(477)](https://www.softwareadvice.com/crm/dripify-profile/reviews/) * * * Starting price $39.00 /mo Free trial Available Free version Not available Value For Money 4.3 - [TAMI AI](https://www.softwareadvice.com/marketing/salesoptimize-profile/)4.4[(131)](https://www.softwareadvice.com/marketing/salesoptimize-profile/reviews/) * * * Starting price £60.00 /user/mo Free trial Available Free version Available Value For Money 4.3 - [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)4.5[(6,261)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) * * * Starting price $15.00 /user/mo Free trial Available Free version Available Value For Money 4.2 ## D&B Hoovers Features - Popular features found in Lead Generation Campaign Management CRM Data Import/Export Landing Pages/Web Forms Lead Nurturing Lead Qualification Lead Segmentation Lead Verification/Validation Pipeline Management Reporting & Statistics - More features of D&B Hoovers Activity Dashboard Activity Tracking Alerts/Notifications Contact Database Customer Segmentation Customizable Templates Event Triggered Actions Lead Capture Lead Generation Lead Management Prospecting Tools Search/Filter Third-Party Integrations ## D&B Hoovers User Reviews ## D&B Hoovers customer ratings - Overall rating: 4.4/5 - Total reviews: 56 ### Rating distribution - 5 stars: 30 reviews (54%) - 4 stars: 20 reviews (36%) - 3 stars: 4 reviews (7%) - 2 stars: 0 reviews (0%) - 1 star: 2 reviews (4%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.1/5 - Customer support: 4.2/5 - Functionality: 4.3/5 --- ### D&B Hoovers very good at collecting account information - Overall rating: 5/5 - Reviewer: Corey K. - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: 1-3 years · weekly - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is solving the problem of identifying who is actually worth talking to. Before we had nothing more than a hunch on which accounts to focus on first, or we would go by alphabetical order or whatever. With D&B Hoovers, we receive signals (who is visiting, researching, showing interest in our product) so we can avoid spending time on accounts that will never purchase. Additionally, it collects all of the data in one place allowing both sales and marketing teams to work off of the same list. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I really like the intent data as I can find out if there are other companies looking at my product prior to reaching out to them. This reduces a large amount of useless cold outreach. One click to enter all the account details (address, industry, revenue etc) and I have a better idea of how they operate than they have written on their website. I am able to go through accounts quicker than with any other program I have used for this purpose. #### Cons The set up was longer than I thought. It wasn't as simple as logging into an account and instantly receiving value. There is also some uncertainty in regards to the accuracy of intent. A small complaint, however, is that sometimes the interface requires you to click several times to get where you were trying to go. This is frustrating especially when you are already in a bad mood. #### Vendor response Corey, Thank you for taking the time to share your experience with D&B Hoovers. We’re glad to hear the intent data is helping you identify which accounts are actively researching and worth prioritizing, and that those signals are reducing unnecessary cold outreach. It’s also great to know the one click access to full account details like address, industry, and revenue is helping you move through accounts more quickly and build a clearer picture beyond what’s available on company websites. We appreciate the candid feedback on setup time, intent accuracy, and the number of clicks required in certain parts of the interface. Those details are helpful and understood, especially when speed and ease of use matter day to day. Feedback like this plays an important role in how we continue to improve the experience. Thanks again for sharing your perspective and for highlighting how Hoovers is helping sales and marketing teams align around a single, prioritized account list. Replied March 2026 --- ### D&B Hoovers provides me with reliable lead sources. - Overall rating: 5/5 - Reviewer: Leon G. - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: 1-3 years · weekly - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think primarily because I know the email addresses are real. Building lists isn't as painful and I don't have to manually verify all the contacts either and it's one of the few apps I don't dread opening and it works okay. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It saves me from spending an entire day (or days) looking for the correct email address through Google or LinkedIn. I use it to find actual decision makers rather than random email addresses that are likely to bounce and it essentially provides me with a list that I can actually work with rather than trying to guess and hope for the best. Less time spent doing unnecessary outreach; less time wasted going down the wrong path. That's it. #### Cons Sometimes companies are gone and like you're searching and it's completely empty which is frustrating when you're on a hot streak. The filtering can be very cluttered and the first filter I hit is usually the incorrect one. Also a petty thing but the free credits feels too small and you barely get to try out anything before it pushes you to buy. #### Vendor response Hi Leon, thank you for the thoughtful review! It’s great to hear D&B Hoovers is helping you quickly find real decision makers and build usable lists without all the guesswork. Your notes on empty company records, filtering, and trial credits are appreciated. Thanks again for sharing your experience and for choosing D&B to support your outreach. Replied January 2026 --- ### It pulls phone numbers primarily, mainly - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: 1-3 years · weekly - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It saves approximately a couple of hours each week and I suppose that’s a plus since my manager ceased breathing down my back regarding prospecting speed. Overall, the quality of the data is average, generally for the North American portion of the data however it seems to miss the smaller companies. All in all it generates income for me so I can afford to continue to pay my rent. I primarily only use the LinkedIn portion of the tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Thank goodness, the D&B Hoovers add on doesn’t crash my browser as it retrieves the information. It correctly identifies most of the direct dial numbers for me so I don’t have to dig around company websites to find them. I also like that I don’t have to manually enter all of this into Hubspot and the Hubspot sync works perfectly. #### Cons It uses its credits extremely quickly and I get really annoyed when I purchase a number only to discover it’s either an inactive number or some gentleman that retired three years ago. Why does it continue to charge me for unverified numbers? My biggest complaint with the system is that it is extremely case sensitive. #### Vendor response Hi Sakshi, thank you for sharing your experience. We’re glad to hear the Hoovers add‑on makes it easier to find direct dial numbers and sync them with HubSpot without slowing you down. Your feedback on credits, number accuracy, and case sensitivity is appreciated. Thanks again for your review and for using D&B in your prospecting work. Replied January 2026 --- ### D&B Hoovers has been fine for finding some sales leads - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. At least it has everything in one place and all of my leads and emails. So I do not need to go through six applications. I was able to narrow down leads by country and technology stack which worked out fine. At least it replaced our old CRM which was expensive and that was at least one less expense. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The D&B Hoovers database is large enough. That allows me to get email and telephone contact information without spending hours on Google (which is great). I can filter leads effectively to determine who is the V.P., most times.I was also impressed that it did not freeze when I just added fifty names to a lead list. #### Cons I hate that I spend 20% of my day on LinkedIn because all the phone numbers I find are desk phones from three years ago. They make a huge mess with the new version of their app, which was very easy to work with in the previous versions. Sometimes it will take forever to load and it is driving me crazy. #### Vendor response Hi Keir, thank you for your review! We’re glad to hear Hoovers helps you quickly find contact details and build lead lists without slowing you down. Your feedback on phone number accuracy, app performance, and the recent version changes is appreciated. Thanks again for sharing your experience and for using D&B to support your lead generation work. Replied January 2026 --- ### Go to source - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Telecommunications - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. D&B Hoovers is always my truth checker to the prospects I am speaking with. It helps me discern real facts from prospect fiction. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Easy to get company structure quickly in an easy to understand tree. #### Cons Outdated information that is really old, should not be there after a certain time. #### Vendor response Thank you so much for your kind words, David! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied May 2024 --- ### Great resource for company details - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 5001-10000 employees - Product usage: 1-3 years · daily - Reviewed: August 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, a dependable source for detailed summaries of accounts #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Detailed company information - Financials, Company codes, background info etc #### Cons Not always available for some accounts. The NAICS code isn't always accurate - which is very important to me. I find myself double checking with other on-line sites to verify #### Vendor response Thank you so much for your kind words, Pam! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on company info and NAICS codes). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied September 2024 --- ### D&B Hoovers: corporate research standard - Overall rating: 4/5 - Reviewer: Ann G. - Industry: Legal Services - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: August 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have used D&B Hoovers for at least 25 years! It used to the only game in town. Enter S&P Capital IQ; Mergent; Bloomberg and Lexis Directories. That makes me less dependent on D&B Hoovers! I use the products in tandem but sometimes I find that D&B Hoovers is less up-to-date than the others. Other times, it finds a global entity I could not find on the other platforms! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Functionality: 3/5 #### Pros I like the global coverage and the fact that private and public companies are often included. #### Cons I do not like the "credits" and having to use them in order to download a family/corporate tree or other contact information. I also do not like the "incomplete information" tag which is confusing and also it does not print on the report! So it seems like fake information! #### Vendor response Thank you so much for your kind words, Ann! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied September 2024 --- ### D&B Hoovers Review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Accounting - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall our organization has had a great experience in using Hoovers. There's been several deals we were able to close because we found the right contact through this software. Would definitely recommend it to other companies if they can get it for the right price. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros How easy it is to use and train others on using. The amount of contact info we capture through Hoovers that helps with sales team. The customer service team has always been helpful when needed as well. #### Cons That it doesn't integrate with our current CRM (quickbase). The price increases every year. #### Vendor response Thank you so much for your kind words, Guido! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied May 2024 --- ### Happy to Have Such a Prospecting Tool - Overall rating: 4/5 - Reviewer: Rudy P. - Industry: Telecommunications - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: September 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall D&B Hoovers is better for my prospecting than LinkedIn Sales Navigator. The contacts seem more often refreshed, and it's easier to filter queries with D&B Hoovers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the quality of your database and research. Other search engines don't compare when it comes to reaction time #### Cons Once in a while I will see the same contact working for two companies, but that simply means a transition period to me. It's not like everyone updates LinkedIn as soon as they switch jobs. #### Vendor response Thank you so much for your kind words, Rudy! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied September 2024 --- ### My Review: D&B Hoovers - Overall rating: 4/5 - Reviewer: Reunaldo P. - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered My overall experience with D&B Hoovers has been great. The platform is easy to use and the data provided is comprehensive and reliable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I liked that D&B Hoovers provided detailed information about companies and their contacts, as well as a wealth resources for researching potential customers and partners. It was also very helpful that the platform was easy to use. #### Cons I dislike how difficult it was to find accurate and up-to-date information on business. Additionally, the subscription cost was too expensive for what I needed. --- Showing 1 - 10 of 56 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) ## D&B Hoovers Popular Comparisons [Seamless vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/seamless-ai/)[Dripify vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/dripify/)[TAMI AI vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/salesoptimize/)[HubSpot Marketing Hub vs D&B Hoovers](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/261361-dandb-hoovers/)[Cognism vs D&B Hoovers](https://www.softwareadvice.com/crm/cognism-profile/vs/dandb-hoovers/)[Bookyourdata vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/online-list-builder/)[Lead Forensics vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/lead-forensics/)[ActiveCampaign vs D&B Hoovers](https://www.softwareadvice.com/crm/activecampaign-profile/vs/dandb-hoovers/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/alternatives/) ## Other Top Recommended Lead Generation Software [Gather](https://www.softwareadvice.com/product/104580-Gather/) **4.8** (19) Recently recommended **4** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6261) Recently recommended **3** times [CASTANET](https://www.softwareadvice.com/marketing/castanet-profile/) **5.0** (4) Recently recommended **1** times [FloStack](https://www.softwareadvice.com/marketing/flostack-profile/) **0.0** (0) Recently recommended **1** times Stuck Between Options? 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