Demandbase ABM Platform Software

4.67 / 5 (6)

About Demandbase ABM Platform


Demandbase ABM Platform is an end-to-end account-based marketing platform that allows users to discover and manage audiences of target accounts.

Demandbase ABM Platform’s key features include centralized command and control, target audience defining, account-based marketing analytics and real-time intents. The platform is used to build account audiences through CRM data, segmenting based on firmographics and AI-powered account selections.

Demandbase ABM Platform is used in financial services, health sciences and manufacturing business sectors. Its financial features allow banks, insurance providers and asset management companies to identify, target and engage commercial accounts. The platform provides healthcare, pharmaceutical and medical device companies to target, engage and move stakeholders for its key accounts.

Additionally, Demandbase ABM Platform allows users to track overall marketing performance across sales and marketing funnels integrating with Servicemax, Broadridge and Surescripts.



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Supported Operating System(s):

Web browser (OS agnostic)

6 Reviews of Demandbase ABM Platform

Average User Ratings

Overall

4.67 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

3.5

Functionality

4.5

Ratings Snapshot

5 stars

(5)

4 stars

(0)

3 stars

(1)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-6 of 6 reviews

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November 2018

Lauren from listrak

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

SDR must have

Pros

There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

Cons

I do not always agree with the rankings, but It is never an issue

February 2019

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

2.0

Customer support

2.0

Functionality

2.0

February 2019

Lots of great features, if you pay top dollar

Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

Pros

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

April 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

April 2019

Engaged Prospect

Pros

See which prospects are engaging with your website or researching relevant articles.

Cons

Supposed to get real-time alerts through Slack, but my alerts don't work.

November 2018

Dan from Listrak

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2018

Great product for sales teams!

Pros

Shows if your prospects have been engaging with your site. Really helpful.

Cons

Nothing at the moment. It's a great product.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

5.0

November 2018

Trialing software currently, great results, expensive

Pros

Easy to navigate user interface. Excellent, high impact results. Friendly and informative sales staff.

Cons

For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.

February 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

February 2019

Great to Target Customers

Pros

I liked that we could see which companies in certain geographic areas were looking for our products and then be able to tailor messaging to their needs

Cons

It is very expensive, and therefore we had to cut it.