About Demandbase One

Demandbase ABM Platform is an end-to-end account-based marketing platform that allows users to discover and manage target audiences. Key features include centralized command and control, target audience defining, account-based marketing analytics, and real-time intents. The platform is used to build account audiences through CRM data, segmenting based on firmographics, and AI-powered account selections. Demandbase ABM Platform is used in financial services, health sciences, and manufacturing business sectors. Its financial features allow banks, insurance providers, and asset management companies to identify, target, and engage commercial accounts. The platform enables healthcare, pharmaceutical, and medical device companies to target, engage, and move key stakehold...

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Demandbase One User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

3

Customer support

3.5

Functionality

4

Showing 1 - 5 of 12 reviews

User Profile

Talmage

O.C. Tanner

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Human Resources

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Functionality

5

Reviewed May 2019

I love the insights, very actionable.

Pros

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

Cons

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

Erin

Skyward

Verified reviewer

Company size: 51-200 employees

Industry: Aviation & Aerospace

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

3

Customer support

5

Functionality

4

Reviewed May 2020

Intent Data to Better Target

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Pros

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

Reasons for choosing Demandbase One

Primarily because the ease of purchase - the platform was already an existing vendor within the larger company I am a part of, so the purchase process was faster and easier than starting from scratch.

Gustavo

Recurly

Verified reviewer

Company size: 51-200 employees

Industry: Financial Services

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

2

Value for money

1

Customer support

2

Functionality

2

Reviewed June 2021

Does not Provide Enough Information

Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams.

Pros

It's nice that it gives you insights on how and who (company) to connect with.

Cons

I've used this tool for over 3 years and nothing has changed about the tool. It's rare to see anyone generate opportunities from the tool. It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct. It'll provide you with lead information for other reps. If your company doesn't have great sfdc information then this tool will not be great for your organization. The customer support is not great. The sales reps make a lot of false promises and when asked about issues with the tool they don't have any answers. The tool is like advertising, nothing is guaranteed and the support team can't say much when it comes to help and issues.

Anonymous

Verified reviewer

Company size: 51-200 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Functionality

5

Reviewed November 2019

Loads of great engagement features

Overall pretty happy with it as it does provide great insights.

Pros

This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

Cons

I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

Lauren

listrak

Verified reviewer

Company size: 201-500 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed November 2018

SDR must have

Pros

There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

Cons

I do not always agree with the rankings, but It is never an issue

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