About Demandbase ABM Platform

Demandbase ABM Platform is an end-to-end account-based marketing platform that allows users to discover and manage target audiences. Key features include centralized command and control, target audience defining, account-based marketing analytics, and real-time intents. The platform is used to build account audiences through CRM data, segmenting based on firmographics, and AI-powered account selections.

Demandbase ABM Platform is used in financial services, health sciences, and manufacturing business sectors. Its financial features allow banks, insurance providers, and asset management companies to identify, target, and engage commercial accounts. The platform enables healthcare, pharmaceutical, and medical device companies to target, engage, and move key sta...


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Supported Operating System(s):

Web browser (OS agnostic)

10 Reviews of Demandbase ABM Platform

Average User Ratings

Overall

4.40 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

3.5

Functionality

4.0

Ratings Snapshot

5 stars

(6)

6

4 stars

(2)

2

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 10 of 10 results

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May 2019

Talmage from O.C. Tanner

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Human Resources

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

May 2019

I love the insights, very actionable.

Pros

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

Cons

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

May 2020

Erin from Skyward

Company Size: 51-200 employees

Industry: Aviation & Aerospace

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

May 2020

Intent Data to Better Target

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Pros

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

Reasons for Choosing Demandbase ABM Platform

Primarily because the ease of purchase - the platform was already an existing vendor within the larger company I am a part of, so the purchase process was faster and easier than starting from scratch.

February 2019

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

2.0

Customer support

2.0

Functionality

2.0

February 2019

Lots of great features, if you pay top dollar

Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

Pros

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

November 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

November 2019

Loads of great engagement features

Overall pretty happy with it as it does provide great insights.

Pros

This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

Cons

I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

November 2018

Lauren from listrak

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2018

SDR must have

Pros

There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

Cons

I do not always agree with the rankings, but It is never an issue

August 2019

Dan from Asurint

Company Size: 201-500 employees

Industry: Human Resources

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

1.0

Customer support

2.0

Functionality

2.0

August 2019

Great information but difficult to access and implement. Integrations and documentation not great.

Pros

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.

Cons

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.

April 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

April 2019

Engaged Prospect

Pros

See which prospects are engaging with your website or researching relevant articles.

Cons

Supposed to get real-time alerts through Slack, but my alerts don't work.

November 2018

Dan from Listrak

Verified Reviewer

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2018

Great product for sales teams!

Pros

Shows if your prospects have been engaging with your site. Really helpful.

Cons

Nothing at the moment. It's a great product.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

5.0

November 2018

Trialing software currently, great results, expensive

Pros

Easy to navigate user interface. Excellent, high impact results. Friendly and informative sales staff.

Cons

For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.

February 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

February 2019

Great to Target Customers

Pros

I liked that we could see which companies in certain geographic areas were looking for our products and then be able to tailor messaging to their needs

Cons

It is very expensive, and therefore we had to cut it.