--- title: "Demandbase One Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Demandbase One. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Demandbase One is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/demandbase-abm-platform-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Account Based Marketing Software](https://www.softwareadvice.com/account-based-marketing/) / [Demandbase One](https://www.softwareadvice.com/marketing/demandbase-abm-platform-profile/) / Demandbase One Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/demandbase-abm-platform-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/demandbase-abm-platform-profile/alternatives/) # Demandbase One User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 17 ### Secondary ratings - Ease of use: 4/5 - Customer support: 3.8/5 - Value for money: 3.6/5 - Functionality: 4.2/5 ### Rating distribution - 5 stars: 10 reviews (59%) - 4 stars: 4 reviews (24%) - 3 stars: 2 reviews (12%) - 2 stars: 1 reviews (6%) - 1 star: 0 reviews (0%) ## Demandbase One customer reviews Showing reviews 1-17 of 17 (page 1). ### Best ABM Tool Out There - Overall rating: 5/5 - Reviewer: Emily S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used monthly for less than 12 months - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered I wish I had more of an opportunity to use the tool as I am no longer at the company I set it up for. But if your company has a difficult time understanding what prospects/accounts to prioritize and understanding your strongest target audiences/market, then Demandbase One is an absolute must. Especially if you use Salesforce as your CRM. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views. I love the intuitive ability of the account scoring feature and while we hadn't setup lead scoring as well, I can imagine it's just as valuable for companies who use leads and get a lot of them. #### Cons It's a bit tedious to setup from the admin perspective if you don't have a very big ops team to do it together with.But aside from that, it's hard to find a complaint otherwise. --- ### Best ABM Platform I've used - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered One of the biggest reasons I stay with demandbase is the customer service. Our CSM is fantastic, preemptive, and keeps our goals top of mind. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Demandbase has a seamless UI that makes it easy to work in. I don't expect sales to actually log into the platform, so the salesforce integration is really helpful. #### Cons The CPM is high for the DSP - I would love to see that come down. #### Reasons for choosing Demandbase One The team was friendly, incredibly knowledgable, and convinced me that they'd be there every step of the way, from implementation to day-to-day operations. --- ### Does not Provide Enough Information - Overall rating: 2/5 - Reviewer: Gustavo O. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros It's nice that it gives you insights on how and who (company) to connect with. #### Cons I've used this tool for over 3 years and nothing has changed about the tool. It's rare to see anyone generate opportunities from the tool. It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct. It'll provide you with lead information for other reps. If your company doesn't have great sfdc information then this tool will not be great for your organization. The customer support is not great. The sales reps make a lot of false promises and when asked about issues with the tool they don't have any answers. The tool is like advertising, nothing is guaranteed and the support team can't say much when it comes to help and issues. --- ### Intent Data to Better Target - Overall rating: 4/5 - Reviewer: Erin O. - Verified reviewer: Yes - Industry: Aviation & Aerospace - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So far, my experience has been good. They have a really solid CSM team and have been very responsive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts. #### Cons The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster. #### Reasons for choosing Demandbase One Primarily because the ease of purchase - the platform was already an existing vendor within the larger company I am a part of, so the purchase process was faster and easier than starting from scratch. --- ### Customee service A+ and great reporting and analytics across integrated systems - Overall rating: 4/5 - Reviewer: Susy L. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most impactful features is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation. The reporting aspect is also great since our sales and marketing teams can measure success by tracking engagement at different journey stages. Lastly, our CSM is great and we always get the best support we need from her. #### Cons While our CSM support is great, I feel that technical support and solutions from their engineers are not quick to respond and thorough enough. --- ### Recommend for Account Based Marketing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We can divide accounts into various stages based on the customer journey and target them using personalised ads with Demandbase. It helped us to shift to Account Based Marketing #### Cons If an account name or domain is not in the Demandbase system it can't target that account. --- ### Loads of great engagement features - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall pretty happy with it as it does provide great insights. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective. #### Cons I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process. --- ### Lots of great features, if you pay top dollar - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward. #### Ratings breakdown - Ease of use: 2/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats. #### Cons The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign. --- ### Great information but difficult to access and implement. Integrations and documentation not great. - Overall rating: 3/5 - Reviewer: Dan L. - Verified reviewer: Yes - Industry: Human Resources - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads. #### Cons Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product. --- ### I love the insights, very actionable. - Overall rating: 5/5 - Reviewer: Talmage E. - Verified reviewer: Yes - Industry: Human Resources - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points. #### Cons I wish I could add more keywords to track. If I had more flexibility there I'd love it. --- ### Great platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer & Network Security - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. DemandBase has been great across the board. Our support team is great and provided us with tips on how to best leverage the tool. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We be been using DemandBase for almost 6 months and have had great success with the tool. Our sales people live the insights into prospects and current customers which allowed a them to act proactively. #### Cons That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying. --- ### SDR must have - Overall rating: 5/5 - Reviewer: Lauren M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day. #### Cons I do not always agree with the rankings, but It is never an issue --- ### Engaged Prospect - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros See which prospects are engaging with your website or researching relevant articles. #### Cons Supposed to get real-time alerts through Slack, but my alerts don't work. --- ### Great product for sales teams! - Overall rating: 5/5 - Reviewer: Dan W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Shows if your prospects have been engaging with your site. Really helpful. #### Cons Nothing at the moment. It's a great product. --- ### Great to Target Customers - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Human Resources - Company size: 1001-5000 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I liked that we could see which companies in certain geographic areas were looking for our products and then be able to tailor messaging to their needs #### Cons It is very expensive, and therefore we had to cut it. --- ### The tool is good but is not ready for not english speaking markets and the CS experience is really b - Overall rating: 4/5 - Reviewer: Mercedes F. - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used monthly for less than 12 months - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros I like the "promise" of finding audiences, attract and engage them, track their interests and personalize the interactions. #### Cons The CS ans after-sales service is horrible. --- ### Trialing software currently, great results, expensive - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for free trial - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Easy to navigate user interface. Excellent, high impact results. Friendly and informative sales staff. #### Cons For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use. --- Demandbase One Reviews, Pros and Cons - 2026 Software Advice