All Demandbase One Reviews

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User Profile

Emily

Verified reviewer

Computer Software, 51-200 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Best ABM Tool Out There

I wish I had more of an opportunity to use the tool as I am no longer at the company I set it up for. But if your company has a difficult time understanding what prospects/accounts to prioritize and understanding your strongest target audiences/market, then Demandbase One is an absolute must. Especially if you use Salesforce as your CRM.

PROS

As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views. I love the intuitive ability of the account scoring feature and while we hadn't setup lead scoring as well, I can imagine it's just as valuable for companies who use leads and get a lot of them.

CONS

It's a bit tedious to setup from the admin perspective if you don't have a very big ops team to do it together with.But aside from that, it's hard to find a complaint otherwise.

Anonymous

11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Best ABM Platform I've used

One of the biggest reasons I stay with demandbase is the customer service. Our CSM is fantastic, preemptive, and keeps our goals top of mind.

PROS

Demandbase has a seamless UI that makes it easy to work in. I don't expect sales to actually log into the platform, so the salesforce integration is really helpful.

CONS

The CPM is high for the DSP - I would love to see that come down.

Reason for choosing Demandbase One

The team was friendly, incredibly knowledgable, and convinced me that they'd be there every step of the way, from implementation to day-to-day operations.

Gustavo

Financial Services, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

2

FUNCTIONALITY

2

Reviewed June 2021

Does not Provide Enough Information

Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams.

PROS

It's nice that it gives you insights on how and who (company) to connect with.

CONS

I've used this tool for over 3 years and nothing has changed about the tool. It's rare to see anyone generate opportunities from the tool. It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct. It'll provide you with lead information for other reps. If your company doesn't have great sfdc information then this tool will not be great for your organization. The customer support is not great. The sales reps make a lot of false promises and when asked about issues with the tool they don't have any answers. The tool is like advertising, nothing is guaranteed and the support team can't say much when it comes to help and issues.

Erin

Aviation & Aerospace, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2020

Intent Data to Better Target

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

PROS

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

CONS

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

Reason for choosing Demandbase One

Primarily because the ease of purchase - the platform was already an existing vendor within the larger company I am a part of, so the purchase process was faster and easier than starting from scratch.

Susy

Computer Software, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2023

Customee service A+ and great reporting and analytics across integrated systems

PROS

The most impactful features is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation. The reporting aspect is also great since our sales and marketing teams can measure success by tracking engagement at different journey stages. Lastly, our CSM is great and we always get the best support we need from her.

CONS

While our CSM support is great, I feel that technical support and solutions from their engineers are not quick to respond and thorough enough.

Anonymous

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

5

Reviewed November 2019

Loads of great engagement features

Overall pretty happy with it as it does provide great insights.

PROS

This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

CONS

I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

Lauren

Marketing and Advertising, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2018

SDR must have

PROS

There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

CONS

I do not always agree with the rankings, but It is never an issue

Anonymous

201-500 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2020

Great platform

DemandBase has been great across the board. Our support team is great and provided us with tips on how to best leverage the tool.

PROS

We be been using DemandBase for almost 6 months and have had great success with the tool. Our sales people live the insights into prospects and current customers which allowed a them to act proactively.

CONS

That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

User Profile

Talmage

Verified reviewer

Human Resources, 1,001-5,000 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed May 2019

I love the insights, very actionable.

PROS

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

CONS

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

User Profile

Dan

Verified reviewer

Marketing and Advertising, 201-500 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2018

Great product for sales teams!

PROS

Shows if your prospects have been engaging with your site. Really helpful.

CONS

Nothing at the moment. It's a great product.

Anonymous

501-1,000 employees

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

2

Reviewed February 2019

Lots of great features, if you pay top dollar

Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

PROS

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

CONS

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

Dan

Human Resources, 201-500 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

2

FUNCTIONALITY

2

Reviewed August 2019

Great information but difficult to access and implement. Integrations and documentation not great.

PROS

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.

CONS

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.

Anonymous

501-1,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2022

Recommend for Account Based Marketing

PROS

We can divide accounts into various stages based on the customer journey and target them using personalised ads with Demandbase. It helped us to shift to Account Based Marketing

CONS

If an account name or domain is not in the Demandbase system it can't target that account.

Anonymous

201-500 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed April 2019

Engaged Prospect

PROS

See which prospects are engaging with your website or researching relevant articles.

CONS

Supposed to get real-time alerts through Slack, but my alerts don't work.

Anonymous

1,001-5,000 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

4

Reviewed February 2019

Great to Target Customers

PROS

I liked that we could see which companies in certain geographic areas were looking for our products and then be able to tailor messaging to their needs

CONS

It is very expensive, and therefore we had to cut it.

Mercedes

Computer Software, 1,001-5,000 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed August 2022

The tool is good but is not ready for not english speaking markets and the CS experience is really b

PROS

I like the "promise" of finding audiences, attract and engage them, track their interests and personalize the interactions.

CONS

The CS ans after-sales service is horrible.

Anonymous

11-50 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed November 2018

Trialing software currently, great results, expensive

PROS

Easy to navigate user interface. Excellent, high impact results. Friendly and informative sales staff.

CONS

For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.

Showing 1 - 17 of 17 Reviews