Direct Mail

RATING:

4.8

(151)

About Direct Mail

Direct Mail is an email marketing solution for Mac that lets you create and send personalized emails to your list of subscribers. Designed for SMBs and large companies alike, Direct Mail includes customizable email templates, image editing, live previews, custom email sign-up forms, automatic and manual list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. Customize with images, videos, buttons, surveys, and more. Drag and drop images directly into your email and edit image within the app (including cropping, removing backgrounds, and adding filters). Conditional logic allows you to tailor custom content for each recipient. “Spam Tests” alert you to any mistakes before you send, including broken links, misspelt email addresses...

Awards and Recognition

FrontRunner 2022
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Direct Mail Pricing

Unlimited plan: from $15/month, based on number of subscribers. Pay Per Email plan: from $30, based on the number of email credits required. SMTP plan: $299/year.

Starting price: 

$15.00 per month

Free trial: 

Available

Free version: 

Available

Direct Mail using background color

Direct Mail Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

4.5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Direct Mail

1 - 5 of 151 Reviews

User Profile

Todd

Verified reviewer

Human Resources, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2021

Amazing and solved our bulk email issues.

PROS

Our team loves how easy this is to manage, set up and keep on top of key clients. Bravo!

CONS

We LOVE IT and have zero changes. Thanks so much.

Reasons for switching to Direct Mail

These technologies kept getting blocked by spam filters. Even our top clients never saw our emails. Now that problem is solved!

Jens

Computer Software, 2-10 employees

Used more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed July 2021

Great Newsletter Software

Love it! I have used Direct Mail for many years, brought it with me into different companies and into different projects and it always does the job. Despite the pleasantly simple and light user interface, Direct Mail has really advanced and professional features that cover everything I need, from tracking to unsubscribing. Even though I'm not a marketing professional, I was able to run several well received newsletters and very successfull campaigns with it. I don't use Direct Mail very often (just running the odd newsletter or campaign), but I have used it for EVERY mass email I have sent since appx. 2014 and cannot think of any other software that does what I need it to do as well as this.

PROS

I really like the ease of use, the WYSIWIG editor and the long list of imported address formats. Direct Mail ist fun to use and easy, while still having all features needed for a professional campaign (it even connects to Google Analytics which will make the marketing guy helping on my next campaign very happy).

CONS

In some areas the content block management feels slightly clunky and needs one or two more clicks than necessary.

Reason for choosing Direct Mail

The four main reasons why I use Direct Mail are: -- Desktop Software -- Graphical User Interface -- Simple subscriber management -- per-mail pricing available (I don't use it regularly, so a subscription wouldn't work for me)

Reasons for switching to Direct Mail

I didn't feel comfortable with the web based user interfaces and -- for me as a graphic designer by trade, not a programmer -- it always was very difficult to create and test good looking emails in the other solutions. Also, most other products don't offer per-mail pricing which is not ideal when you're only running the odd campaign here and there.

Jeni

Higher Education, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed January 2021

Customer Service Just Stopped Communicating with Me 2 1/2 Months Ago!

It worked fine until there was an issue. They made an initial response and never followed up to my subsequent questions or requests. I have been sending them the same request for 2 1/2 months and zero response by email or the online chat.

PROS

My predecessor used it and it was easy to continue to use.

CONS

Customer Service when you have a problem.

Karis

Human Resources, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2023

My best Direct Mail

my experiance was good with Direct Mail. i have the option to send emails using my own email server, providing flexibility and control over the email delivery process. its amazing. I hope to develop it with the aim of improving it

PROS

what i like about Direct Mail is that includes automation features such as autoresponders and drip campaigns, allow me to schedule and automate email sequences.

CONS

Direct Mail might have limitations in terms of collaboration features for teams

Ilan

Medical Devices, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed July 2021

I've never looked back!

Without a doubt the best system I've used and I love that it's simple and smart at the same time. It's easy to use and I never feel overwhelmed. Other systems go too far and make the experience feel like you need to be an expert (even though they say it's "easy"). We currently have the smaller of the packages but look forward to expanding to the next level soon - thanks to Direct Mail.

PROS

Where to begin? • import from Google Sheets (because we use Google forms to add to our database) • personalised emails with reference to specific fields (with a fallback) • the reporting (especially the bounce report) • smart groups • templates

CONS

Four features I would love to see developed: 1) The ability to include a table with rows and columns 2) The ability to embed HTML/iframe 3) Some widgets like a countdown timer. 4) I would like to feature all our previous newsletters on our website and short of creating a button to each web version, I would love to see an archive site that we could use.

Reason for choosing Direct Mail

SEE "Why did you make the switch?"

Reasons for switching to Direct Mail

Direct Mail makes developing communications to clients easy and very good looking - not the case with competitors.