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dotmailer Software

112 reviews(4.0/5)
112 reviews(4.0/5)

Dotmailer is a cloud-based marketing automation solution with email marketing as its core feature. It caters to small, midsize and large enterprises. Primary features include lead nurturing, multichannel marketing, automatic email responders, email send time optimization and campaign management.

Other features include data and insights that allows users to segment customers, score them, collect preferences, personalise email marketing content based on their previous orders and manage contact data. The personalised marketing allows users to send out dynamic content emails.

The reporting and analytics features provides real-time results of the campaigns and marketing emails. This includes contact level reporting that gives details on behavior and engagement levels of customers on marketing emails and automation programs. It offers integration with Magneto, Shopify, Salesforce, Microsoft Dynamics 365, Commerce Flow, Zapier, WooCommerce, Shopware and others.

Support is offered via email and over the phone. Other help options include knowledge base, resource library and training.

Supported Operating System(s):
Windows 7 , Windows Vista , Windows XP , Mac OS , Linux , HP-UX , AIX , Solaris , Unix , IBM OS/400 , Web browser (OS agnostic) , Windows 2000 , Windows 8 , Windows 10

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112 Reviews of dotmailer

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  • Scott from TGN Baby

    Number of employees: 2-10 employees

    August 2018

    Good Targeting

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Good segmenting and quick sending queue.

    Cons

    Small glitches and slightly out of date ui.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Stephanie from ChutingStar

    Number of employees: 2-10 employees

    August 2018

    It's only as powerful as your ability to use it

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Originally, we thought it was terrible. We wanted to quit and felt it was too expensive. Oddly - and by accident - we found where all of these people were signing up to subscribe to our newsletter and we didn't know it. We are small and reliant on one person to know how to do those things and it was eye opening for us. As soon as we figured out what was going on, both my husband and I began to play with it a little more and enjoyed coming up with campaigns and ideas. The power is really knowing the ins and outs of the application.

    Pros

    For us (small online retailer), we love the ability to craft targeted emails based on what the customer is buying or is sitting in their cart. We were also able to use it to ask customers for business and product reviews.

    Cons

    I would like the Segment creation to be a little more intuitive. If I want to send a targeted group of customers an email to remind them to review, the field you use is confusing and you can just say - pick x group who purchased 7 days ago, you have to do something like 7 days but exclude those 6 days or fewer. I was also using last purchase date as suggested by support but when I spoke to our account manager it was a completely different field.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    August 2018

    Great and Frustrating at the Same Time

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Coming from MailChimp there are things about dotmailer that both made me happy and made me frustrated. There was a bit of a learning curve involved to get into some of the deeper customizations. Now that I have the hang of the platform I feel confident in how to develop an email on the fly when necessary. The linking with Magento has been frustrating mainly because of my lack of knowledge on the Magento side of things. I just know there is some functionality that isn't firing correctly.

    Pros

    I really enjoy the way that dotmailer utilizes blocks in email design and the ability to create multi-column designs. The automations are also easy to lay out once you get the hang for the kind of logic needed to design. Our onboarding project manager has been a superstar at getting our programs up and running as well as assisting us with our GDPR compliance.

    Cons

    We are having an ongoing issue with our abandoned cart program and how it interfaces with our Magento platform. The issues appear to be on our Magento side, and the dotmailer support team has been great at working with us on this. Nonetheless this is an issue that is still unresolved almost 60 days after it was presented.
    Another general function of the software that bugs me is whenever I am ready to send an email and get to the final screen and then realize I need to make a change to the email content. To do this will then lose the audience selection since that is a step later in the process of sending. I wish there was a way to lock in the audience and still be able to make edits to the email content.
    Lastly, our account manager has been very hit or miss in her ability to help. With the amount we spend on this platform I would expect to have a confident and capable account manager that fully knowledageable and up to any task.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 501-1,000 employees

    August 2018

    Dotmailer is as easy as 1-2-3

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It has made my day to day job better and it links with the Magento store we use and Salesforce which made it a leading contender when I was a looking for a new tool.

    Pros

    The template system is so easy to use. The funtions are clear and anyone could start using in a flash.

    Cons

    Some things are clear to find. Like splitting tests it took me some time to find the controls. Might just be me and my eyes were not finding it but it didn't stand out.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    August 2018

    Great Software, needs to be more user friendly

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Dotmail is overall a good email software to use, a few logistical setbacks.. but nothing that can't be overcome.

    Pros

    Dotmailer is a onestop shop for all your email campaigns. The organization of the software helps to keep all contacts and campaigns in order, while still making everything easy to find. Although very user friendly, I have run into minor glitches

    Cons

    The option to build the entire email using code makes it difficult for the average user to create an email campaign. However, There are other ways to do it. One other set back is the time it takes for customer care to respond to any ticket you submit, response time isn't always great.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Rudy from Implant Direct

    Number of employees: 501-1,000 employees

    August 2018

    Excellent Email Automation for Magento

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough.

    Pros

    It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages.

    If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

    Cons

    The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs.

    Another issue is the survey form only allows you to send the acknowledgment to 1 email address only.

    Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    August 2018

    Very limited functionality

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It was very simple to use, no learning curve when just getting started. Customer support is very responsive and helpful.

    Cons

    The functionality is very, very limited. This software is probably fine for small companies or those just starting out, but not great for building complex, multi-channel programs.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Addison from PainfulPleasures

    Number of employees: 11-50 employees

    August 2018

    Best Email Marketing product we have used

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Our experience with DotMailer has been fantastic. The product is easy to use and full of features. The staff is friendly and supportive.

    Pros

    The features and automation are excellent

    Cons

    Price is high especially if we wanted to use it for all of our subsidiary brands

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    August 2018

    Great tool for growing businesses

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It is great, I have a connector from Magento to Dotmailer, it then allows me to use that data in ways I could not manage if I had to try to do it manually​.

    Pros

    It is easy to use, customer support is fantastic, I have a meeting every Tuesday morning to make sure I am getting the most out of the platform. Our company can now have the marketing feel of a bigger company​ that is helping us grow.

    Cons

    I would say time to go live, but that was on us. Support has resolved every issue, even when the roadblock was some custom code on our end. Win win

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 501-1,000 employees

    August 2018

    Easy to use software

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Dotmailer is very easy to use and navigate. Working with the team at Dotmailer has been easy. They provided training when we were on-boarded. The 24/7 support team is great for after business hours and weekends. It also works great with Magento.

    Cons

    I don't have any specific complaints about the software at this time.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Christine from Market Source (Richway)

    Number of employees: 11-50 employees

    August 2018

    So far so good

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We are finally moving but had to get outside help to get help setting up sub-domain, etc. not an easy start

    Pros

    I like the ease of use and initial training with David!

    Cons

    The support has been lacking beyond training and the start-up was really challenging

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • nigel from Svaja

    Number of employees: 2-10 employees

    June 2018

    excellent in all respects

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    really easy to use, templates and image friendly, good customer and technical support. has good automation options and multiple folder capability for prospect and customers mail outs.

    Cons

    There is not much to dislike.... there are online training courses, there's even classroom training courses, tech help is good...

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Dean from Adams & Co

    Number of employees: 2-10 employees

    June 2018

    Appalling Customer Service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It sends lots of emails all at once. Interface is ok but was better previously. Simple to use as long as you are not on safari.

    Cons

    It comes with non existent customer care - there is absolutely no one available ever, if there is a problem with your account

    This review was submitted organically. No incentive was offered
    Review Source: Capterra

  • Michelle from Capillus

    Number of employees: 51-200 employees

    June 2018

    Dotmailer is helpful.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We can easily and quickly create email blasts. Recommended templates are helpful.

    Pros

    I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.

    Cons

    Designing can be tricky as Dotmailer uses a very specific code. Can be frustrating until you get the hang of it. Sometimes unexplained errors occur but luckily support is helpful and very quick to respond.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    Precise features that are really fine tuned for certain niche markets

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Very creative and fully detailed campaign system. I like the way ecommerce pages can be built. Great system

    Cons

    A bit difficult to get the design technical features understood. But being able to combine the graphic creation and campaign creations make the difference.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    May 2018

    Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Automated email marketing campaigns.

    Pros

    We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

    Cons

    It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Ethan from Little Giant Ladders

    May 2018

    Dotmailer helped for a bit.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It helped

    Pros

    The thing that I liked most about this product was how it helped me and the company grow in areas that we could not before.

    Cons

    The thing that I like least about this product is that the customer service was not that helpful when we had problems.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Naomi from First City Monument Bank Limited

    Number of employees: 1,001-5,000 employees

    May 2018

    Brilliant mailing platform.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
    I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
    It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

    Cons

    Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra

  • Marcy from Garick

    May 2018

    Dotmailer makes e-mail marketing automation seemless!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Dotmailer has made our e-mail marketing blasts a breeze. This program has a very friendly user interface and has definitely cut down the time needed to make and send marketing e-mails to our customers. Dotmailer allows the user to drag and drop content to create beautiful marketing pieces, that can be sent out quickly and with ease. Dotmailer also has great reporting features, to keep track of opt outs, clicks, etc.

    Cons

    Uploading contacts is not as easier as some of the other programs.
    Dotmailer is also a little bit more money than others we have used in the past, but feel it is a more robust program with endless features.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    May 2018

    My experience with Dotmailer has been great. I feel like it's an effective marketing tool for us.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Dotmailer has the ability to make professional looking emails, to segment our customer base for specific messaging, allows us to create forms on our website that we can send automatic messages to our customers and it integrates with our ecommerce platform.

    Cons

    Sometimes it can be glitchy on the back end. When it does become glitchy, I either contact customer support or signout and then restart again.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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