dotmailer Software


 

Dotmailer is a cloud-based marketing automation solution with email marketing as its core feature. It caters to small, midsize and large enterprises. Primary features include lead nurturing, multichannel marketing, automatic email responders, email send time optimization and campaign management.

Other features include data and insights that allows users to segment customers, score them, collect preferences, personalise email marketing content based on their previous orders and manage contact data. The personalised marketing allows users to send out dynamic content emails.

The reporting and analytics features provides real-time results of the campaigns and marketing emails. This includes contact level reporting that gives details on behavior and engagement levels of customers on marketing emails and automation programs. It offers integration with Magneto, Shopify, Salesforce, Microsoft Dynamics 365, Commerce Flow, Zapier, WooCommerce, Shopware and others.

Support is offered via email and over the phone. Other help options include knowledge base, resource library and training.

 

dotmailer - Life cycle marketing
 
  • dotmailer - Life cycle marketing
    Life cycle marketing
  • dotmailer - Campaign content
    Campaign content
  • dotmailer - Program builder
    Program builder
  • dotmailer - Salesforce CRM integration
    Salesforce CRM integration
  • dotmailer - Split test campaigns
    Split test campaigns
  • dotmailer - Import contacts
    Import contacts
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

101 Reviews of dotmailer

 

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Software Advice Reviews (1)
More Reviews (100)

Showing 1-1 of 1

Jennifer from International House of Prayer Kansas City
Specialty: Non-Profit
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Functional program with Salesforce Integration

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N/A
Pros

The Dotmailer software was a huge step forward for our organization. We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed.

Cons

My least favorite part of Dotmailer is the lack of functionality when creating programs-- choosing a program start condition could be easier.

Review Source
 
 
 
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Michelle from Capillus
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

Dotmailer is helpful.

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We can easily and quickly create email blasts. Recommended templates are helpful.

Pros

I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.

Cons

Designing can be tricky as Dotmailer uses a very specific code. Can be frustrating until you get the hang of it. Sometimes unexplained errors occur but luckily support is helpful and very quick to respond.

Review Source: Capterra
 


June 2018

June 2018

Precise features that are really fine tuned for certain niche markets

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Pros

Very creative and fully detailed campaign system. I like the way ecommerce pages can be built. Great system

Cons

A bit difficult to get the design technical features understood. But being able to combine the graphic creation and campaign creations make the difference.

Review Source: Capterra
 


May 2018

May 2018

Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

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Automated email marketing campaigns.

Pros

We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

Cons

It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

Review Source: Capterra
 

Ethan from Little Giant Ladders

May 2018

May 2018

Dotmailer helped for a bit.

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It helped

Pros

The thing that I liked most about this product was how it helped me and the company grow in areas that we could not before.

Cons

The thing that I like least about this product is that the customer service was not that helpful when we had problems.

Review Source: Capterra
 

Naomi from First City Monument Bank Limited
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

May 2018

May 2018

Brilliant mailing platform.

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Pros

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Cons

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Review Source: Capterra
 

Marcy from Garick

May 2018

May 2018

Dotmailer makes e-mail marketing automation seemless!

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Value for Money

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Pros

Dotmailer has made our e-mail marketing blasts a breeze. This program has a very friendly user interface and has definitely cut down the time needed to make and send marketing e-mails to our customers. Dotmailer allows the user to drag and drop content to create beautiful marketing pieces, that can be sent out quickly and with ease. Dotmailer also has great reporting features, to keep track of opt outs, clicks, etc.

Cons

Uploading contacts is not as easier as some of the other programs.
Dotmailer is also a little bit more money than others we have used in the past, but feel it is a more robust program with endless features.

Review Source: Capterra
 


May 2018

May 2018

My experience with Dotmailer has been great. I feel like it's an effective marketing tool for us.

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Pros

Dotmailer has the ability to make professional looking emails, to segment our customer base for specific messaging, allows us to create forms on our website that we can send automatic messages to our customers and it integrates with our ecommerce platform.

Cons

Sometimes it can be glitchy on the back end. When it does become glitchy, I either contact customer support or signout and then restart again.

Review Source: Capterra
 

Frances from Capillus, LLC

May 2018

May 2018

Great software that is affordable.

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Pros

I like that it is easy to customize your own templates without the need of a developer for programming,

Cons

I do not like the automation restrictions for communication with leads who have shown interest via our website but are not yet customers.

Review Source: Capterra
 


May 2018

May 2018

IPs are not great but the features are solid

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We are able to send mass emails in a short amount of time.

Pros

Segmenting is fast and easy. There are features like the optimization that makes it great for generating more opens!

Cons

Many of the IPs are neutral or bad. It's why we have to switch to Pardot. There was not much support when it came to automation. I set up an automation that the service rep said looked correct, but it does not work the way it needs to!

Review Source: Capterra
 

Jeff from K-Log
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Much easier to use than our previous email editor and the Preview options are a great help to view o

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It made creating email campaigns much easier.

Pros

Ease of use and Preview functions. The editor's drag and drop function is quick and easy to assemble a campaign from scratch. The in-program image editor allows for quick resizing and tweaking of individual images, without the need to export to an external program and re-import the re-edited image. Customer support has been great!

Cons

Limited font point sizes (without going into the html code). There is no place to add notes or comments about a campaign when sending a test to someone.

Review Source: Capterra
 


May 2018

May 2018

Great implementation and support for growing our business.

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Pros

Dotmailer is really easy to use. It helps make automating parts of our business a breeze. I now feel like my company has the presence as any of the big guys, but still with my small team and budget.

Cons

There is not much that I can think of that I dislike. We had a great demo and deep dive before we purchased the software so we knew what we were getting into. And they keep updating the platform and making new features available such as SMS. Cool.

Review Source: Capterra
 

Jaclyn from DecksDirect

May 2018

May 2018

Tough to get started....

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Pros

We really like the functionality and the integration with our CRM. Our customer service has been awesome and support responds very quickly. The abandoned cart and browse abandonment functionalities are huge to us, and like how DotMailer performs with those.

Cons

We had a rough start and there are a lot of weird things that we had to learn about the platform. Everyday we learn more and more. It doesn't fully integrate with all of our other platforms, so that causes some stresses. We didn't have training, so struggled early on, but have slowly become more comfortable with the platform.

Review Source: Capterra
 


May 2018

May 2018

Not enough functionality

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Pros

I like that there was some components of automation. The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.

Cons

I wish there was more functionality - with automation, integration, Persona-based marketing, lead scoring, etc.

Review Source: Capterra
 

James from Alfafado Ltd
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

Much more than just bulk email software

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Time saving, better segmentation.

Pros

The drag and drop interface for building mail shots is first in class. After initial on-boarding and setting up the template, we saved a lot of time on building mail shots. Segmentation and integration into Magento is a leading feature in helping send relevant emails to our customers.

Cons

Inability to send from our primary domain. This required an adjustment period in setting up a sub-domain.

Review Source: Capterra
 

Melissa from Indigo Workplace Communication

May 2018

May 2018

Easy to implement, love the triggered campaigns and scheduling features

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Pros

The main purpose for looking into dotmailer was the integration with Magento This was the main email marketing platform that seemed to work best with our needs with Magento and Salesforce. The implementation team was excellent in their support and testing between both applications and I had complete confidence in their ability!

Cons

Very little to dislike. Would just like the ability to select a campaign to work on and not always have to choose that campaign everytime I work on emails in that campaign. Seems an easy default to add.

Review Source: Capterra
 

Claire from Johnson Health Tech NA
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

Easy to use with great support.

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Pros

It's intuitive and powerful. I can build an automated program to do anything I can imagine with my contacts. The only limits are within the quality of my own data or imagination. If I'm ever stuck on what to do I can get a knowledgable rep on chat within seconds to help.

Cons

The integration with Magento 2.0 leaves something to be desired. It does not pull in sale prices (only MSRP) and it's glitchy to modify the product blocks that pull in dynamic content.

Review Source: Capterra
 

leticia from imperial industrial supply
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

Easy to navigate and create campaigns. Wish it worked better with magento 2.

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We were able to send out more emails due to the easy use of the software. Wish other things were improved.

Pros

easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.

Cons

the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Review Source: Capterra
 


May 2018

May 2018

so far the best esp

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more sales than with any other ESP

Pros

i like the logic building mechanism for program and how deep they can go - i also like the ease at which it connect to magento

Cons

the template builder is not the most user-friendly but once you get accustomed to it it's better - basically it has some quirks

Review Source: Capterra
 


May 2018

May 2018

Dotmailer is a capable email marketing platform with great automation features

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Value for Money

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Pros

Easy to integrate with Magento 2
Easy WYSIWYG email design software
Great for coupons and promotions

Cons

Automation can be hard, and sometimes you can't target to customers without an account.
Email code is dirty so fine tune customizations are difficult to implement. I find Mailchimp's template system easier and cleaner than dotmailer's

Review Source: Capterra
 

Melissa from Simone Perele
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

pretty easy to use and helpful support

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Pros

the email marketing functionality it so easy to navigate. setting up subject lines and adding emojis.

Cons

CRM programming is a bit tricky and need to walk though with live chat support to set up. Not all options are in front of your face so you have to play around or ask a lot of questions to make sure it is set up properly.

Review Source: Capterra