dotmailer Software

Quick and easy execution of email campaigns (e-blasts and automation), plus great reporting. Also, easy integration with Shopify.

Pros

Easy to use template and flow builder, folders to organize lists, segments, images, and campaigns. In-depth reporting. Built-in Litmus testing.

Cons

I would love to see the ability to build printable dashboard reports by compiling existing report widgets. Aslo, would be great to have out-of-the-box email flows.

Pros

Very easy to use and great features. Magento integration is awesome. Account management and tech teams are strong!

Pros

What I like most about this software is the templates and options for testing them between different customers.

Cons

We've had issues with our connector to Salesforce nearly once a month since getting started. Each time, we have to go through the same support process. I wish we could just get this fixed for good. We also have issues with Finance receiving our emailed invoices.

Pros

List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.

Cons

My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.

Pros

Ease of use, drag and drop editor makes it easy for non-technical people to compose messages. Integration with CRM and Magento are a perfect fit for our needs.

Cons

The only thing I can think of is not being able to specify mobile preview text where you specify the subject line. It used the first line of text from the email.

I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Pros

I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Cons

I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

We significantly increased our access to features and tools when we went from an entry-level email marketing software to Dotmailer

Pros

We really appreciate the integration with Magento b/c we are able to easily setup data feeds and survey forms

Cons

Its a little challenging to setup Drip Campaigns which would dramatically improve the relevance of our email marketing

Pros

I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable.

Cons

The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better.

Pros

The user interface is simple to use and offers a great user experience when building email campaigns. The tools provided to build email campaigns make those of us without a design background look like a genius. The drag and drop features make building custom templates a breeze. The simplicity of the interface shouldn't distract from the powerful software that allows for automation email programs.

The customer service is second to none. A top notch support team quickly identifies and resolves any issues. Our customer success manager analyzes our campaigns and provides helpful insights to make each one more effective.

Cons

Until the recent upgrade, the reporting feature left room for improvement. The new version of reporting has a better interface and more robust features and better analytics.

Pros

Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape.

Cons

The training videos could be better. Platform enhancements often occur without notification or detailed instruction. Support is good.

The benefits are the ease of creating templates for emails, the reporting supplied, and the customer support has proved very helpful.

Pros

The ease of use, specifically working with the toolbox. It has made creating email templates much easier than other software we have worked with. In addition, the customer support is very helpful.

Cons

If anything, I suppose I would like even more flexibility in using the toolbox and dotmailer templates.

Pros

easy to use email design feature. I can design and personalize my emails without the support of a creative department.

Cons

testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list.

Pros

It's easy to set up campaigns. Even for someone with minimal coding knowledge. The platform has some flexibility so we can get creative to fulfill certain actions that would not have been possible on another platform.

Cons

Just the email send limitation. It's a bit of a nuisance to keep track of the number of emails we send out and increasing our limit is very costly.

Pros

The UI is responsive, effective and looks great. The site gives good interaction feedback so we know where issues with campains might exist.

Cons

The cost seems a bit high, but well within reason, and comparable to bronto in almost every way. Add a bit more value for cost and you¿d beat out bronto all day.

The Marketing Automation program has been amazing in building our email subscriber list over the past year!

Pros

The drag and drop ability. and the analytics dashboard. Those two features make building emails and analyzing data super easy.

Cons

I wish we had the ability to add multiple links to one image. Being that I work for a makeup company, we push images of models wearing makeup. It would be nice if I could have the lips of the model link to lipsticks and the brows to push to our eyebrow products etc.

Pros

Ease of use and how helpful DotMailer account reps are to share best practices and offer suggestions for improvement

Cons

The way it ranks your sending score and moves your sending reputation to different deliverability buckets

Pros

It has most of the features we want. We just need to figure out how to use them all effectively.

Cons

It's quite complex and hard to use. The UI is outdated UI and not user friendly. Pricing is quite high as well.

It gives us some flexibility and convenience to send out our email campaigns. Also the documentation is great.

Pros

Customer service is outstanding. Any time we've had an issue or question, we received a prompt and thorough response. It's also one of the most robust email platforms we've ever used. The email templates are also very helpful.

Cons

The surveys and forms are a bit limiting in functionality right now. We were trying to include a pop up on our website to encourage email sign ups but we were extremely limited in our ability to customize it to make it match our brand standards.

This software saved us lots of money per month. It did require work and customizing, but the documentation allowed for me to easily integrate.

Pros

The Open API & Documentation makes syncing super easy, especially since we use a small CMS for our websites. Creating your own data contact fields makes customizing extremely easy.

Cons

I've been confused looking at the segments of our customers. The dropdown is narrow and hard to find. Sometimes I can't find what I'm looking for because it's hidden in a subfolder.

Our benefit is that it integrates with SalesForce so we are able to constantly update our contacts.

Pros

I like the ease of building emails and the tutorials are very helpful. I also like the integration with SalesForce when it works.

Cons

We have issues being able to preview or use jpg images with dotmailer. As long as I upload png files, it works fine. No one is able to figure out why. I also don't like that there isn't a document library that you can get to without going through a link. I would be able to organize my documents much better if we could get to it like we can the image library.