--- title: "Dotdigital Software Reviews, Demo & Pricing - 2026" description: "Review of Dotdigital Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/dotmailer-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Dotdigital Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/dotmailer-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/dotmailer-profile/alternatives/) # Dotdigital Review From $500-$1,000/month Free trial 2 plans Wondering if Dotdigital is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Dotdigital 4.3 [(188)](https://www.softwareadvice.com/marketing/dotmailer-profile/reviews/) Pricing Starting at $500.00 usage based per month ### About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. With AI-powered insights from WinstonAI, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. Over 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships. Do you work for Dotdigital? [Manage this product listing](https://www.g2.com/products/dotdigital/claim_requests/new?auto=true) Wondering if Dotdigital is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Dotdigital User Interface ## Popular Dotdigital Alternatives Main Product Dotdigital 4.3 [(188)](https://www.softwareadvice.com/marketing/dotmailer-profile/reviews/) Ratings Breakdown - 4.25Ease of use - 4.11Value for money - 4.26Customer support - 4.20Functionality Pricing Starting at $500.00 per month Get Price Alternative Product [Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3521)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/) 4.4 [(1014)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/) Ratings Breakdown - 4.05Ease of use - 4.24Value for money - 3.87Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2324)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2569)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6256)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price ## Dotdigital Pricing and Plans Starting price: $500.00 per month Free Trial Free Version Email & SMS Marketing $500.00 usage based, per month No plan information available CXDP $1,000.00 usage based, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Dotdigital Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Dotdigital Activity Dashboard Activity Tracking AI Copilot Alerts/Notifications API Automated Scheduling Behavior Analytics Campaign Management Campaign Planning Campaign Segmentation Channel Management Click Tracking Contact Database Content Management Conversion Rate Optimization Conversion Tracking CRM Customer Accounts Customer Journey Mapping Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Data Import/Export Design Management Drag & Drop Drip Campaigns Dynamic Content eCommerce Management Email Campaign Management Email Management Email Marketing Email Sequences Email Templates Engagement Tracking Event Marketing Form Builder Forms Management GDPR Compliance Generative AI HTML Editor Image Library Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification List Management Live Chat Marketing Automation Marketing Calendar Mass Texting Media Library Mobile Access Mobile Optimization Monitoring Multi-Campaign Multi-Channel Communication Multi-Channel Management Multi-Channel Marketing Multi-Language Multivariate Testing Newsletter Management Order Management Personalization Preview Functionality Product Catalog Product Recommendations Real-Time Analytics Real-Time Data Real Time Editing Real-Time Reporting Reporting/Analytics Reporting & Statistics Rewards Points ROI Tracking Sales Analytics Segmentation SMS Marketing Social Marketing Social Media Integration Social Promotion Template Management Third-Party Integrations Visual Analytics Web Forms Website Analytics Website Visitor Tracking Workflow Automation Workflow Management ## Dotdigital Integrations BigCommerce Integration rated undefined from -1 review Zendesk Suite Integration rated undefined from -1 review Drupal Integration rated undefined from -1 review WordPress Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review See all 50 integrations ## Dotdigital User Reviews ## Dotdigital customer ratings - Overall rating: 4.3/5 - Total reviews: 188 ### Rating distribution - 5 stars: 93 reviews (49%) - 4 stars: 68 reviews (36%) - 3 stars: 20 reviews (11%) - 2 stars: 4 reviews (2%) - 1 star: 3 reviews (2%) ### Secondary ratings - Ease of use: 4.2/5 - Value for money: 4.1/5 - Customer support: 4.3/5 - Functionality: 4.2/5 --- ### My dotdigital Review - Overall rating: 4/5 - Reviewer: Mark C. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros - Ease of building emails - Ease of managing contacts #### Cons - Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful --- ### A MUST BUY SOFTWARE! - Overall rating: 5/5 - Reviewer: Yusra K. - Verified reviewer: Yes - Industry: Accounting - Product usage: Used weekly for more than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great. #### Cons Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY! --- ### Good email marketing platform for a reasonable price - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Paper & Forest Products - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This review was submitted organically. No incentive was offered Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost. #### Cons Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI. --- ### Dotdigital is the best value email marketing software - Overall rating: 4/5 - Reviewer: Francois Pascal N. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method. #### Cons I haven't encountered any major problems with this tool so far. --- ### Have not used to the full extent, but full of capabilities - Overall rating: 4/5 - Reviewer: Mackenzie G. - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless. #### Cons It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time. --- ### Good software spoilt by arrogant company attitude - Overall rating: 5/5 - Reviewer: Murray C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support #### Cons Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages --- ### Email Marketing Managed. - Overall rating: 5/5 - Reviewer: Simon S. - Verified reviewer: Yes - Industry: Printing - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too #### Cons Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it. --- ### Dotmailer does a great job! - Overall rating: 4/5 - Reviewer: Chante W. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use Dotmailer to stay in contact with our clients current and new. I love using the automation feature to get our surveys out with out several steps. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ease of use if what I like the most about the software. I can build a campiagn quickly and easily. #### Cons I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works. --- ### Dotmailer is EASY PEASY! - Overall rating: 5/5 - Reviewer: Stacey H. - Verified reviewer: Yes - Industry: Medical Devices - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made segmenting easy and seemless. Love it! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes. #### Cons Not much to be honest. I have not had any issues with it so can't really say anything negative. --- ### Great tool - Overall rating: 4/5 - Reviewer: Rony A. - Verified reviewer: Yes - Industry: Retail - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Dotmailer is very flexible and you will have a lot of options for your e-mail campaigns. #### Cons The cost of course. Its not for everyone and especially if you have a large e-mail base. --- Showing 1 - 10 of 188 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/dotmailer-profile/reviews/) ## Dotdigital Popular Comparisons [Brevo Marketing Platform vs Dotdigital](https://www.softwareadvice.com/scheduling/brevo-profile/vs/dotmailer/)[Google Ads vs Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/vs/google-ads/)[MailerLite vs Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/vs/mailerlite/)[ActiveCampaign vs Dotdigital](https://www.softwareadvice.com/crm/activecampaign-profile/vs/dotmailer/)[HubSpot Marketing Hub vs Dotdigital](https://www.softwareadvice.com/compare/21850-dotmailer/vs/119437-HubSpot-Marketing/)[Constant Contact vs Dotdigital](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/dotmailer/)[Klaviyo vs Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/vs/klaviyo/)[Marketo Engage vs Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/vs/marketo/)[Salesforce Marketing Cloud vs Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/vs/salesforce-socialcrm/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/dotmailer-profile/alternatives/) ## Other Top Recommended Email Marketing Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6256) Recently recommended **13** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **6** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) **4.8** (13558) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Dotdigital with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice