dotmailer Software


 

Dotmailer is a Web-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite.

This solution offers easy contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality of the software.

Dotmailer also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting.

A key feature of Dotmailer is the split testing module, which allows users to compare and arrive at the most responsive email campaign strategies by performing and tracking multiple trial campaigns.

With the help of customized reports and dashboards to measure the key campaign metrics, users gain a complete view of their email marketing strategy and are better able to make decisions for improving their campaign conversion rates.

 

dotmailer - Life cycle marketing
 
  • dotmailer - Life cycle marketing
    Life cycle marketing
  • dotmailer - Campaign content
    Campaign content
  • dotmailer - Program builder
    Program builder
  • dotmailer - Salesforce CRM integration
    Salesforce CRM integration
  • dotmailer - Split test campaigns
    Split test campaigns
  • dotmailer - Import contacts
    Import contacts
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

21 Reviews of dotmailer

 

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Software Advice Reviews (1)
More Reviews (20)

Showing 1-1 of 1

Jennifer from International House of Prayer Kansas City
Specialty: Non-Profit
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Functional program with Salesforce Integration

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

The Dotmailer software was a huge step forward for our organization. We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed.

Cons

My least favorite part of Dotmailer is the lack of functionality when creating programs-- choosing a program start condition could be easier.

Review Source
 
 
 
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December 2017

December 2017

dotmailer has allowed us to very easily automate our email marketing

Ease-of-use

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Value for Money

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Pros

It's highly intuitive and feature rich. The on the fly editing capabilities tied into the template builder opened up time which could be spent on creating better content. The robust analytics add a cherry on top by allowing us ready dig into the results and see if we're meeting our KPIs.

Cons

it would be nice to have a few more templates to choose from but their custom design service makes up for it.

Review Source: Capterra
 

Michael from LiveIntent

November 2017

November 2017

Assistant controller of a 150 employee software company

Ease-of-use

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Pros

dotmailer offers a seamless, state-of-the-art automation workflow. Their software has all the features a business could ever need from the EasyEditor template builder to dynamic content to deliverability and geotargeting metrics. We also get our personal account manager which is great value-add.

Cons

No white-label option - I wish they had it. Perhaps that can be part of a future release or an enhancement..

Review Source: Capterra
 

Anne from Machine

October 2017

October 2017

Create great-looking responsive emails without knowing CSS/HTML

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point.
Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization.
If you primarily need a tool for email (including automation), I don't think you will find a better platform.

Cons

At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed.
Customer service was a little spotty at times.

Review Source: Capterra
 

Jennifer from Pierre Fabre

October 2017

October 2017

Easy, seamless

Ease-of-use

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Customer Support

Value for Money

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Quality
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Pros

The ease of use! Such an intuitive platform. I also love all the people I work with at dotmailer (account manager, support help, etc.)

Review Source: Capterra
 

Mike from Progressive Business Publications

September 2017

September 2017

Dotmailer provides us with great for delivery. It's a critical tool for our business.

Ease-of-use

Functionality

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Customer Support

Value for Money

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Pros

The two things we find most valuable:
1. Deliverability. We trust many of our best campaigns to Dotmailer.
2. Reporting. We get great reporting that helps us run our campaigns.

Review Source: Capterra
 

Scott from Americaneagle.com
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2017

September 2017

So far, so good!

Ease-of-use

Functionality

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Customer Support

Value for Money

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Easy of use, ahead of the pack automation
No cons so far, client has been very happy with the recent ramp up of their email program. Recently launched their new website, and switched from another email service provider

Pros

Easy to use, great automation workflow building, solid reporting, good integration with Magento backend

Cons

.

Review Source: Capterra
 

Susan from CLM

September 2017

September 2017

I've been a DotMailer user for years, and have found this system to be one of the most reliable.

Ease-of-use

Functionality

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Value for Money

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Pros

Ease of use, and reliability. I like the automation features. Support is readily available. Well priced.

Cons

I'd like an easier way to resubscribe people from the unsubscribed list. We have people forget they unsubscribed, and getting them back into the system is a lot of work. Also, we're having issues on how emails look when we forward them. The formatting gets all wonky.

Review Source: Capterra
 

Barbara from BP North America
Number of employees: 10,000+ employees Employees number: 10,000+ employees

September 2017

September 2017

I can prepare a newsletter in a few hours with no frustration, it looks wonderful, and mailing easy.

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Ability to create a weekly newsletter where all the announcments are easy to read and access instead of several separate communications during the week. So much easier.

Pros

It is very user friendly, uploading documents and picture is easy and mailing is just as easy as using

Cons

After using this program for several years now, I haven't found anythng about dotmailer I like least

Review Source: Capterra
 

Cara from Intella Liftparts
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

We moved from Constant Contact to dotmailer. I love the ease at sending emails

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
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Pros

The ability to change and edit the customized email template is the best. No HTML coding is necessary which is a huge bonus.

Cons

Some days, it is tricky to figure out new and exciting features. Luckily, the online chat representatives are always there and super helpful!

Review Source: Capterra
 

Travis from Sharp Commerce
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Comprehensive feature set, great upgrade from Chimp!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Magento integration, segmentation and advanced subscriber targeting.

Pros

The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon.

Cons

Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly.

Review Source: Capterra
 

Taylor from Whole Latte Love
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

easy, exciting, valuable, and fun!

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800% increase in revenue from abandoned carts, compared to our old program
Simple and easy segmentation and no need to manually segment people in an excel sheet.

Pros

The level of segmentation you can get down to is amazing and beneficial. Segmentation has proven to be a huge success for us in our emails.

The program feature because you can set up many programs and and let them run right away with no hassle.

With our past software, we had to manually send a lot of things including abandoned carts and review requests, and it was a long process. The integration of Magento is fantastic.

Our dotmailer contact is very responsive and fast when we have questions--sometimes she answers within 3 minutes! That level of customer help is great.

Cons

The logic behind the programs sometimes gets tricky to understand. Luckily our dotmailer rep can normally help with this.

Review Source: Capterra
 

Ty from Progressive Business Executive Education

September 2017

September 2017

Extremely user friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ease of use is what I like most about Dotmailer. Our users adapted from the platform they'd been using for years and feel more empowered with the tools/features Dotmailer has to offer. Whenever we've had questions, they've provided excellent customer service.

Cons

The only thing I would say is, more insight into delivery might be helpful.

Review Source: Capterra
 

Melanie from Penguin Patch

September 2017

September 2017

Best i've used, but does need some updating.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Functionality
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Quality
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Pros

Super easy to use. Love how I can add as many images as I need. Great ability to edit the images inside of dotmailer.

Cons

Need better feedback on bounces and then a solution on how we can fix those. Spam check should be included in price too.

Review Source: Capterra
 

Judson from ODD. New York
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

A great platform, if this was 2009 and not 2017

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Pros

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Cons

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

Review Source: Capterra
 

Jonathan from Springer Nature
Number of employees: 10,000+ employees Employees number: 10,000+ employees

August 2017

August 2017

I mockup email blasts for co-workers and put together templates for them

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Value for Money

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i can quickly create email blast that my co-workers can follow as templates

Pros

easy to use. as a designer i am able to quickly put together emails for co-workers and they can handle the rounds of edits

Cons

the video tutorials can be difficult to follow for some of my co-workers. the video tutorials are not short enough to just find what you need to learn quickly

Review Source: Capterra
 

Justin from Hope 4 Romania
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Easy to Use & Sophisticated

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
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Support

I have worked with dotmailer for a year now. They're customer success helped me to create campaigns that improved revenue from email by 98% in 11 months. They also gave me a great discount being a nonprofit. As a marketer and not a programmer, Dotmailer has made it easy for me to create sophisticated & segmented campaigns to reach target different demographics. Any time I have a question or a problem, my customer success manager always helps me to sort it out in a timely manner.

Pros

Easy to use
Great Customer Success
Advanced Sophistication

Cons

Lacking integrations with several of the technologies I work with as a nonprofit.
Was quite a jump in price from mailchimp.

Advice to Others

May not be for everyone. Ensure that you have a sizeable contact list or many of their automated programs might not be beneficial in regards to ROI. However, if you are a lean team and in the mid-market this is the perfect solution.

Review Source: Capterra
 


January 2016

January 2016

Pretty good software, appalling customer service

Ease-of-use

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Value for Money

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Quality
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Support

It is pretty straight forward and intuitive piece of software. once you know what you are doing, it can work magic. They even provide you with training sessions every now and then

Pros

pretty good interface
intuitive (once you know what you are doing)

Cons

Appalling customer service
if you want better treatment you need to dish out quite a significant amount of money

Review Source: GetApp
 


October 2015

October 2015

Falling behind competition

Ease-of-use

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Value for Money

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Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is also dated .

Pros

Some good features like analytics

Cons

Terrible designs, out of dated back end. Just seems to be falling behind the competition.

Review Source: GetApp
 

Nigel from Svaja Limited

November 2017

November 2017

Product Quality
Quality
Source: GetApp
 

James from BoilerJuice
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2015

December 2015

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp