--- title: "Dotdigital Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Dotdigital. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Dotdigital is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/dotmailer-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/) / Dotdigital Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/dotmailer-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/dotmailer-profile/alternatives/) # Dotdigital User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 188 ### Secondary ratings - Ease of use: 4.2/5 - Customer support: 4.3/5 - Value for money: 4.1/5 - Functionality: 4.2/5 ### Rating distribution - 5 stars: 93 reviews (49%) - 4 stars: 68 reviews (36%) - 3 stars: 20 reviews (11%) - 2 stars: 4 reviews (2%) - 1 star: 3 reviews (2%) ### Most mentioned pros - Built in builder is sophisticated. And being able to link database fields in the forms elements is great for database enrichment and collecting new data. - It's effortless integration with our CRM is why we have used them for years. - I liked the ease of use and the interface of DotDigital, it was very quick for me to understand how the site can be used. ### Most mentioned cons - Sometimes it is a bit frustrating having to go back and next so many times when testing, changing and setting up a send - One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface. - I don't love the templates and wish there were more options. ## Dotdigital customer reviews Showing reviews 1-25 of 188 (page 1). ### My dotdigital Review - Overall rating: 4/5 - Reviewer: Mark C. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros - Ease of building emails - Ease of managing contacts #### Cons - Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful --- ### A MUST BUY SOFTWARE! - Overall rating: 5/5 - Reviewer: Yusra K. - Verified reviewer: Yes - Industry: Accounting - Product usage: Used weekly for more than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great. #### Cons Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY! --- ### Good email marketing platform for a reasonable price - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Paper & Forest Products - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This review was submitted organically. No incentive was offered Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost. #### Cons Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI. --- ### Dotdigital is the best value email marketing software - Overall rating: 4/5 - Reviewer: Francois Pascal N. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method. #### Cons I haven't encountered any major problems with this tool so far. --- ### Have not used to the full extent, but full of capabilities - Overall rating: 4/5 - Reviewer: Mackenzie G. - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless. #### Cons It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time. --- ### Good software spoilt by arrogant company attitude - Overall rating: 5/5 - Reviewer: Murray C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support #### Cons Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages --- ### Email Marketing Managed. - Overall rating: 5/5 - Reviewer: Simon S. - Verified reviewer: Yes - Industry: Printing - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too #### Cons Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it. --- ### Dotmailer does a great job! - Overall rating: 4/5 - Reviewer: Chante W. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use Dotmailer to stay in contact with our clients current and new. I love using the automation feature to get our surveys out with out several steps. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ease of use if what I like the most about the software. I can build a campiagn quickly and easily. #### Cons I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works. --- ### Dotmailer is EASY PEASY! - Overall rating: 5/5 - Reviewer: Stacey H. - Verified reviewer: Yes - Industry: Medical Devices - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made segmenting easy and seemless. Love it! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes. #### Cons Not much to be honest. I have not had any issues with it so can't really say anything negative. --- ### Great tool - Overall rating: 4/5 - Reviewer: Rony A. - Verified reviewer: Yes - Industry: Retail - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Dotmailer is very flexible and you will have a lot of options for your e-mail campaigns. #### Cons The cost of course. Its not for everyone and especially if you have a large e-mail base. --- ### Excellent campaign management and engagement platform - Overall rating: 4/5 - Reviewer: Mohammad B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros - It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns #### Cons -Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports --- ### Dotdigital Is a Customizable and Reliable Marketing Solution - Overall rating: 5/5 - Reviewer: Laura P. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This marketing solution has been so effective to use. The reliability and efficiency of Dotdigital makes it an excellent marketing system. #### Cons Dotdigital meets our marketing expectations. It has zero flaws. --- ### Dotdigital is a Great Online Marketing Tool That Boosts Our Customers' Experiences - Overall rating: 5/5 - Reviewer: Carla M. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The reliability of Dotdigital has been making it a powerful tool for online marketing. The affordability and ease of use of Dotdigital makes it super effective. #### Cons Dotdigital works impressively. No dislikes when using Dotdigital. --- ### Dotdigital Has a Reliable Customer Support Team - Overall rating: 5/5 - Reviewer: Joseph A. - Verified reviewer: Yes - Industry: Machinery - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Dotdigital is a valuable tool that streamlines our email marketing processes. I like the ease of use of Dotdigital. #### Cons Dotdigital makes marketing and automating effective. No challenges experienced. --- ### Excellent Email Automation for Magento - Overall rating: 4/5 - Reviewer: Rudy P. - Industry: Biotechnology - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages. If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling. #### Cons The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs. Another issue is the survey form only allows you to send the acknowledgment to 1 email address only. Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities. --- ### Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use. - Overall rating: 4/5 - Reviewer: James M. - Product usage: Used daily for less than 2 years - Reviewed: February 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros - Dotmailer's drag and drop functions - Segments are easy to use - Easy Landing Page editing - Easy survey creation - Speed has increased since I started using it nearly 2 years ago - Customer support is fantastic #### Cons - There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off. - I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful. - Landing page reporting tab doesn't really show you any report, just number of views - I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent. --- ### Great tool for growing businesses - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Wholesale - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is great, I have a connector from Magento to Dotmailer, it then allows me to use that data in ways I could not manage if I had to try to do it manually​. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is easy to use, customer support is fantastic, I have a meeting every Tuesday morning to make sure I am getting the most out of the platform. Our company can now have the marketing feel of a bigger company​ that is helping us grow. #### Cons I would say time to go live, but that was on us. Support has resolved every issue, even when the roadblock was some custom code on our end. Win win --- ### It's only as powerful as your ability to use it - Overall rating: 4/5 - Reviewer: Stephanie G. - Industry: Sports - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Originally, we thought it was terrible. We wanted to quit and felt it was too expensive. Oddly - and by accident - we found where all of these people were signing up to subscribe to our newsletter and we didn't know it. We are small and reliant on one person to know how to do those things and it was eye opening for us. As soon as we figured out what was going on, both my husband and I began to play with it a little more and enjoyed coming up with campaigns and ideas. The power is really knowing the ins and outs of the application. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros For us (small online retailer), we love the ability to craft targeted emails based on what the customer is buying or is sitting in their cart. We were also able to use it to ask customers for business and product reviews. #### Cons I would like the Segment creation to be a little more intuitive. If I want to send a targeted group of customers an email to remind them to review, the field you use is confusing and you can just say - pick x group who purchased 7 days ago, you have to do something like 7 days but exclude those 6 days or fewer. I was also using last purchase date as suggested by support but when I spoke to our account manager it was a completely different field. --- ### Strong ESP with Powerful Data Capabilities - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Apparel & Fashion - Product usage: Used daily for less than 6 months - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros 1. Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc. 2. Easy to sync to your Shopify store. 3. Ability to send transactional emails to store customers who may not agree to receive marketing. 4. Strong data capabilities - easy to locate, filter and segment based on data points. 5. Very active and engaged customer success team. #### Cons 1. Aesthetic of the interface. The design could use a facelift! The buttons and menu bars all feel antiquated. 2. It's difficult to find revenue data vs. being front and center. Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business. --- ### Very limited functionality - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 1/5 #### Pros It was very simple to use, no learning curve when just getting started. Customer support is very responsive and helpful. #### Cons The functionality is very, very limited. This software is probably fine for small companies or those just starting out, but not great for building complex, multi-channel programs. --- ### so far the best esp - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used daily for less than 12 months - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. more sales than with any other ESP #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros i like the logic building mechanism for program and how deep they can go - i also like the ease at which it connect to magento #### Cons the template builder is not the most user-friendly but once you get accustomed to it it's better - basically it has some quirks --- ### Easy to Use Editor, Endless Custom Targeting Options - Overall rating: 4/5 - Reviewer: Carly B. - Product usage: Used daily for less than 2 years - Reviewed: February 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable. #### Cons The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better. --- ### Powerful with Some Flaws - Overall rating: 4/5 - Reviewer: Chris M. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. dotmailer is a great platform that allows for some powerful means of mass messaging/emailing. It took my company quite some time to get onboarded because of the degree of difficulty in setting up the automated campaigns. It would be highly recommended if the interface was cleaned up a bit and the overall UX was better. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros dotmailer has the ability to do most of what you will need out of a marketing automation platform. It can send automated campaigns via email, SMS message and even Facebook Messenger. Once the programs are up and running it is a powerful tool in a company's marketing mix. #### Cons There are two areas that need some improvement. The first is the overall UX. The interface is clunky and sometimes difficult to navigate. Once a user gets a feel for it things get easier, but anytime there's a new functionality I need to explore it takes some time to get the proper feel for it. --- ### Great - Overall rating: 5/5 - Reviewer: Fielding P. - Product usage: Used daily for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Increase in orders #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Flexibility, ease of use. Drag and drop editor makes it easy to get new people up and running with making email content for us. Program builder is pretty sick also. #### Cons Currently? I want the WebInsights record to track the ID of the products viewed, and give me a DM variable to get with an Magento2 EDC link soooo i can send dynamic browser abandonment emails like the big boys. Trying to come with with a hacky way to do this... but keep running into road blocks. --- ### good platform features, good value - Overall rating: 4/5 - Reviewer: mark l. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: February 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape. #### Cons The training videos could be better. Platform enhancements often occur without notification or detailed instruction. Support is good. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/dotmailer-profile/reviews/?page=2) --- Dotdigital Reviews, Pros and Cons - 2026 Software Advice