All Dotdigital Reviews

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Sean

Computer Software, 51 - 200 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed March 2022

Works great for my marketing team!

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Sean

Verified reviewer

Computer Software, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2019

Works great for my marketing team!

This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

PROS

The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

CONS

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

Anonymous

201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

Excellent Software for Email Marketing

Overall experience was good. Best software for data testing and sending in email marketing.

PROS

I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.

CONS

I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.

Reason for choosing Dotdigital

I found this more efficient, diligent and helpful over my previous software.

Reasons for switching to Dotdigital

I can't find the software more efficient over dot digital according to my work.

Judson

Apparel & Fashion, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed August 2017

A great platform, if this was 2009 and not 2017

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

PROS

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

CONS

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

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Imran

Verified reviewer

Information Technology and Services, 51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed March 2023

Streamlining Marketing Automation with Dotdigital

Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns.

PROS

Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing.

CONS

One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface.

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Yusra

Verified reviewer

Accounting

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2018

A MUST BUY SOFTWARE!

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

PROS

The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

CONS

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

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Francois Pascal

Verified reviewer

Internet, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2023

Dotdigital is the best value email marketing software

PROS

It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method.

CONS

I haven't encountered any major problems with this tool so far.

User Profile

Mackenzie

Verified reviewer

Insurance, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2018

Have not used to the full extent, but full of capabilities

PROS

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

CONS

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

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Murray

Verified reviewer

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed November 2018

Good software spoilt by arrogant company attitude

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

PROS

Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support

CONS

Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages

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Simon

Verified reviewer

Printing, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2018

Email Marketing Managed.

PROS

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

CONS

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

User Profile

Jonathan

Verified reviewer

Retail, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed January 2023

DotDigital is a great email marketing suite

I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface.

PROS

Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user.

CONS

Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.

Ade

Information Technology and Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

4

Reviewed February 2022

Great Email Marketing Tool - Not impressed with Support

We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work.

PROS

It is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use. Even a complete newbie can create an impressive email campaign with Dotdigital

CONS

There was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing.

Mohammad

Computer Software, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2022

Excellent campaign management and engagement platform

PROS

- It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns

CONS

-Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports

Tom

Retail, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

Dotdigital works for us

Personally I have had a great experience with Dotdigital

PROS

Dotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency.

CONS

While Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.

Rustan

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2018

We love Dotmailer. It's easy to use, cost-effective, and has the features that benefit our company.

PROS

List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.

CONS

My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.

Autumn

Luxury Goods & Jewelry, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

2

Reviewed August 2018

Dotmailer Review 8.24.18

PROS

Email builder is fairly easy to use for non-graphic designers.

CONS

-Email builder is not efficient if the creative is designed outside of the platform. ie in photoshop. -Certain default functions cannot be turned off, overall adding more time to campaign building. ie padding automatically added to uploaded blocks. -Reporting is not as extensive as it should be - I should be able to look at a certain period of time and know exactly how many new subscribers we received in that period. People who have subscribed - not just emails add -Asset gallery is just plain bad UX as you cannot read the full name of the assets in the gallery and the organization of the assets is too segmented. Also, layout of gallery is not good.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2018

Dotmailer Success

Coming from an almost zero experience with email marketing, engaging Dotmailer has helped us see our best growth year to date.

PROS

We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.

CONS

Some limitations on quantity of campaigns, and some of the custom complexities are a bit cumbersome to learn.

Anonymous

10,000+ employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2021

Good CRM SELF PROGRAM

CRM complete

PROS

RFM FEATURE and automation. Segmentation by persona

CONS

ONBOARDING PROCESS (Integration), Magento connector process

Reason for choosing Dotdigital

FEATURES

Claire

Health, Wellness and Fitness, 501-1,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2018

Easy to use with great support.

PROS

It's intuitive and powerful. I can build an automated program to do anything I can imagine with my contacts. The only limits are within the quality of my own data or imagination. If I'm ever stuck on what to do I can get a knowledgable rep on chat within seconds to help.

CONS

The integration with Magento 2.0 leaves something to be desired. It does not pull in sale prices (only MSRP) and it's glitchy to modify the product blocks that pull in dynamic content.

Rushi

Consumer Goods, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed November 2018

Dotmailer is Amazing for your Business and Conversion

PROS

I like the Overall Functionality. The best part is its Now dotmailers is a part of the Magento. As an ecommerce that is always a advantage to use the Inbuilt functions.

CONS

Integration with other Software like Optionmonster and some other makes troubles.

mark

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed February 2018

good platform features, good value

PROS

Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape.

CONS

The training videos could be better. Platform enhancements often occur without notification or detailed instruction. Support is good.

Orrick

Performing Arts, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed November 2022

Intimidating at First, But Essential to Email Marketing

PROS

Dotdigital makes it super easy to create and edit email templates. The software also provides previews of different devices, and media integration is seamless. Another feature I find helpful is the test send option. I can send emails to myself for preview, which eliminates the anxiety of hoping everything is formatted correctly.

CONS

If you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this can be overwhelming. Also, the website will "time out" after a certain period of time, so be aware of that while creating an email. (e.g., You hit save, and the website reloads to the home screen--whatever work you had is gone!)

Jeff

Furniture, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed May 2018

Much easier to use than our previous email editor and the Preview options are a great help to view o

It made creating email campaigns much easier.

PROS

Ease of use and Preview functions. The editor's drag and drop function is quick and easy to assemble a campaign from scratch. The in-program image editor allows for quick resizing and tweaking of individual images, without the need to export to an external program and re-import the re-edited image. Customer support has been great!

CONS

Limited font point sizes (without going into the html code). There is no place to add notes or comments about a campaign when sending a test to someone.

Anonymous

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2018

Great tool for growing businesses

It is great, I have a connector from Magento to Dotmailer, it then allows me to use that data in ways I could not manage if I had to try to do it manually​.

PROS

It is easy to use, customer support is fantastic, I have a meeting every Tuesday morning to make sure I am getting the most out of the platform. Our company can now have the marketing feel of a bigger company​ that is helping us grow.

CONS

I would say time to go live, but that was on us. Support has resolved every issue, even when the roadblock was some custom code on our end. Win win

Anonymous

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2018

Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

Automated email marketing campaigns.

PROS

We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

CONS

It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

Showing 1 - 25 of 181 Reviews