The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support

Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

I use Dotmailer to stay in contact with our clients current and new. I love using the automation feature to get our surveys out with out several steps.

The ease of use if what I like the most about the software. I can build a campiagn quickly and easily.

I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works.

Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made segmenting easy and seemless. Love it!

The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes.

Not much to be honest. I have not had any issues with it so can't really say anything negative.

We use Dotmailer to maintain a close relationship with our customers via emails,even when they are not currently patronizing us. Ensuring they will always have us in mind.

We migrated to Dotmailer from Bronto late last year and the difference was immediately clear. Dotmailer provides a clean and organized user interface making it very intuitive and thus helpful for users, especially new users. I love the drag and drop email creation feature and this makes it easier for us to create our weekly newsletter as against having to create newsletters from scratch. The option to send sms to our contacts is an added bonus for Dotmailer.

I sometime experience Lag on the Dotmailer website. Also when working on newsletters,it will be great for work to be autosaved,ensuring if I suddenly get disconnected from the internet ; I do not need to start all over again.

Dotmailer is very flexible and you will have a lot of options for your e-mail campaigns.

The cost of course. Its not for everyone and especially if you have a large e-mail base.

We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work.

It is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use. Even a complete newbie can create an impressive email campaign with Dotdigital

There was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing.

- It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns

-Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports

Magento integration, segmentation and advanced subscriber targeting.

The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon.

Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly.

Increase in orders

Flexibility, ease of use. Drag and drop editor makes it easy to get new people up and running with making email content for us. Program builder is pretty sick also.

Currently? I want the WebInsights record to track the ID of the products viewed, and give me a DM variable to get with an Magento2 EDC link soooo i can send dynamic browser abandonment emails like the big boys. Trying to come with with a hacky way to do this... but keep running into road blocks.

It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player.

- Ease of building emails - Ease of managing contacts

- Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful

The user interface is simple to use and offers a great user experience when building email campaigns. The tools provided to build email campaigns make those of us without a design background look like a genius. The drag and drop features make building custom templates a breeze. The simplicity of the interface shouldn't distract from the powerful software that allows for automation email programs. The customer service is second to none. A top notch support team quickly identifies and resolves any issues. Our customer success manager analyzes our campaigns and provides helpful insights to make each one more effective.

Until the recent upgrade, the reporting feature left room for improvement. The new version of reporting has a better interface and more robust features and better analytics.

Much better email personalization.

Includes most features competitors offer but at a lower cost. GUI is straightforward and easy to learn. Good API support that works with our custom CRM. Customer support replies quickly and always seems knowledgeable. Online knowledgebase is comprehensive. Campaign reporting was recently improved.

WYSIWYG email editor is sometimes cumbersome to use. Tracking sales results requires linking the account to Google Analytics, would prefer something built-in. Servers based in the UK caused some timestamp issues for our US-based business.