--- title: "Dreamdata Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Dreamdata. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Dreamdata is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/dreamdata-io-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / [Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/) / Dreamdata Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/dreamdata-io-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/dreamdata-io-profile/alternatives/) # Dreamdata User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 56 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.8/5 - Value for money: 4.9/5 - Functionality: 4.8/5 ### Rating distribution - 5 stars: 47 reviews (84%) - 4 stars: 9 reviews (16%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities. - The ability to unite and model all the marketing channels and costs into one dashboard is what we all wanted for a very long time. But it doesn't stop there. - It has helped me better understand my account-based journey, identify my target audiences, and measure my ABM ROI. ### Most mentioned cons - The only thing I didn't quite like was the industry data from the Dreamdata sources. - The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. - It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. ## Dreamdata customer reviews Showing reviews 1-25 of 56 (page 1). ### Indispensable for our GTM - Overall rating: 5/5 - Reviewer: Frederik Saabye M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered Easy to set up and very helpful people in the company. Once we got it up and running and started to funnel data into Dreamdata, it quickly became a one-stop platform for everything marketing & Gtm related. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works. #### Cons The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us. #### Reasons for choosing Dreamdata The free product that gave us a taste of how it works and the ease of use. --- ### Game-changer to make better marketing decision - Overall rating: 5/5 - Reviewer: Maxime S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Dreamdata has definitely been a game-changer for our company. Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions. We've built a custom model with DD team, which is super responsive and helpful - Kudos to [SENSITIVE CONTENT]-. The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion. So we can easily optimize the funnel based on those insights. What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions. #### Cons The time to implement to solution has been a bit long. --- ### Great tool to understand the complete customer journey - Overall rating: 4/5 - Reviewer: Kenneth N. - Verified reviewer: Yes - Industry: Translation and Localization - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered A great database that uncovers the missing details of your customers journey while also giving you an overall view of how you are performing, leading to more educated decisions and benchmarking. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Having the ability to investigate each company's journey and see exactly how they converted is super insightful. Aggregating all this data and seeing overall trends helps validate our activities and shows whether they are working or not. Owning all the data ourselves, I don’t need to rely on 3rd parties to tell me how we are doing. #### Cons We definitely need to maintain good data practices and tracking in order to make it work, and sometimes it takes some effort to validate that all is setup correctly. --- ### Single source of truth for performance attribution & revenue analytics for data-driven marcom&sales - Overall rating: 5/5 - Reviewer: Jakub D. - Verified reviewer: Yes - Industry: Translation and Localization - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2021 - Review source details: This review was submitted organically. No incentive was offered What I especially appreciate is customer care from lead to the user. Dreamdata does what it does have to do and that is all that I expect aside from customer care, which is exemplary. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure. #### Cons I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0. #### Reasons for switching to Dreamdata UX & Integrations. --- ### Outstanding attribution modeling tool! - Overall rating: 5/5 - Reviewer: Baptiste D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making. Dreamdata helps us understand the impact of any company experiment and any marketing action. #### Cons The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :) --- ### Very good tool. - Overall rating: 5/5 - Reviewer: Thorsten O. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Exactly what you need. Not more not less. #### Cons There is not much. The perfect thing would ready made template reports for some use cases. #### Reasons for choosing Dreamdata Better cheaper and better support overall --- ### Best tool to transition to multi-touch attribution! - Overall rating: 5/5 - Reviewer: Noémie H. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered Dreamdata allows us to track any given touchpoint in the customer journey of our clients & prospects. It's perfectly tailored for both data teams and business teams! On one hand, the tool integrates very well with Hubspot and Segment, so it gives us technical liberty and flexibility in terms of tracking. Marketing and bizdev teams can also easily see the performance of their channels and their cross-team collaborations with a nice interface. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue. #### Cons Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights. --- ### Discover and understand the whole customer journey to ameliorate the online marketing performance - Overall rating: 5/5 - Reviewer: David M. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered Dreamdata has helped us to optimize our online marketing performance by focusing on the right metrics: It gives us the possibility to understand the customer journey by showing the various touchpoints a potential customer has before turning into a lead, enabling us to contribute deals to the right channels. Furthermore, it provides smart reports to marketers in order to better evaluate the performance of marketing activities across all stages of the sales-cycle, facilitating better conversion rates. The onboarding may require some time and extra work, but the customer success team is really helpful, responsive and professional, which turns the process an enjoyable experience. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Dreamdata is a really useful tool for B2B marketers to get invaluable insights into the customer journey in order to understand the bigger picture. As a consequence, it is possible to attribute revenue to different marketing activities and focus on the ones that generate the best results. #### Cons Integrating the tool was quite a tedious process and it took some time to get the first insights. #### Reasons for choosing Dreamdata Dreamdata has already developed a great tool, but with its team and a clear vision, the startup will be in a position to provide an outstanding product in the near future, which will be highly beneficial for many B2B-marketers. --- ### Dreamdata is easy to use and requires minimal setup. - Overall rating: 5/5 - Reviewer: Lokeshkumar D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered Dreamdata is a great account-based Revenue Attribution Platform for account-based marketers. B2B marketers aiming to establish, repeat, and scale success will like its many capabilities. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great account-based marketing platformDreamdata has been incredibly beneficial to me as an account-based marketer. It has helped me better understand my account-based journey, identify my target audiences, and measure my ABM ROI. On top of that, Dreamdata is easy to use and requires minimal setup. #### Cons Dreamdata has minor limitations. The platform may require account-based marketing knowledge to use. Dreamdata may cost more than other account-based attribution services. --- ### Real useful data on b2b marketing performance - Overall rating: 5/5 - Reviewer: Jakob M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered Instead of reporting on mostly cosmetic numbers, we started looking at Dreamdata for our KPIs and we could really see a difference in how it affected the conversion rates. Even sales started seeing a difference. The transparency it provides really lets you focus on what matters and ask questions that need to be asked. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The whole Ad Performance section allowed our team to really find out, without any guess work, what campaigns were working and what was not. We could easily benchmark our activities with their reports and we discovered how long we should expect conversions. #### Cons We didnt have a lot of data to start with so it took some time until we had enough to see some trends and could make some decisions. #### Reasons for choosing Dreamdata We would have to hire an additional engineer to build and maintain our data pipelines and data lake. --- ### A must-have tool for understanding your marketing attribution - Overall rating: 5/5 - Reviewer: Patxi G. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered We have been using Dreamdata regularly in conjunction with other tools. The visualizations and dashboards available in the tool are best-in-class and complement our CRM attribution reporting. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The revenue analytics section with all the configurable dashboards, charts and tables. The number of filters that you are able to apply to slice the data and get to the view you are after. The option to save reports for future use. #### Cons It would be great to be able to customize and even correct campaign data. Campaign tracking is a challenge for everybody and having the option to amend tracking mistakes would make a huge difference. --- ### Easy, trustworthy and amazing support - Overall rating: 5/5 - Reviewer: Célia I. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources! #### Cons Some metrics are missing, but the platform is continuously improving! --- ### The marketing attribution solution you've been looking for - Overall rating: 5/5 - Reviewer: Tim G. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered My experience has been excellent overall. They have a very professional and well-informed team who go the extra mile for you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Dreamdata have built an impressive product that addresses the shortcomings of existing analytics, as well as featuring integrations that others have ignored. Our attribution challenges were solved with a single software where all other solutions were either custom built or required multiple working parts. Set up was quick and straightforward with all of our key ad platforms supported. Their team is excellent, experience, and very supportive. #### Cons So far Dreamdata have gone out of their way to address any concerns or requirements. It's a new(ish) solution so it's expected for there to be improvements and development - and I've seen evidence of their commitment to this. Overall I like the product a lot and it has addressed our core problems very well. --- ### First-class reporting and a fantastic team, they are like an extension of our marketing team - Overall rating: 5/5 - Reviewer: Zsofia L. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered We were looking for a partner who could help us level up our attribution reporting so we can show the true value of our marketing activities. The demo was great, it was fully tailored to our particular use case so it was easy to imagine from the very beginning the added value Dreamdata will be able to bring us. After an extensive tool comparison, we decided to go with them because of their sophisticated account-level reporting, custom views and intuitive interface. So far, our onboarding has been very smooth, their customer support is first-class, they are like an extension of our marketing team. The initial results are already giving us a lot clearer view on our channel efficiency. We can't wait to use the tool to its full potential! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Dreamdata is a great tool for B2B businesses, the account-level view makes our reporting easier and it is definitely much more insightful than it used to be. We use HubSpot CRM and we are also happy with the way the tool integrates with it. We also have a couple of custom parameters we need to report on and Dreamdata came up with some great suggestions to help us create custom views for it. #### Cons We usually sign up for tools on a monthly subscription plan, but we were happy we got the buy-in for Dreamdata's yearly contract. It's definitely a better choice for us in terms of reporting and the fact that we have their ongoing tactical and strategic support, makes us feel we actually have a new member on our team. --- ### The Account Based Attribution tool we were missing - Overall rating: 5/5 - Reviewer: Christoffer L. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered The Dreamdata team really went above and beyond to help us out and make sure we did the right things. Once the data started to take shape, it really changed how we worked and judged our results. I would certainly recommend it for any company looking to understand their business and customers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is nice to be able to use different attribution models so easily. Having all the touchpoints listed under each customer really allows you to understand our customers behaviour and shows us what is working. The easy interface let us share it internally with no problem and more people got involved with data and became interested in our marketing activities. #### Cons It’s a new and different way of looking at metrics, so it takes some time and learning to incorporate with our previous way of looking at marketing KPIs. --- ### The ideal tool to look beyond your own marketing horizon - Overall rating: 5/5 - Reviewer: Anton T. - Verified reviewer: Yes - Industry: Mechanical or Industrial Engineering - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered Usability is constantly improving, adapted to our needs. This is also due to the great personal support from the Dreamdata team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros In marketing we sometimes have the problem that we only work for our own KPIs and lose focus on the success of the company. Dreamdata is the ideal solution to connect marketing more closely with sales by converting all actions in our channels into hard dollars. #### Cons What can I say, Dreamdata doesn't do all the thinking for you. The user is still asked to draw the right conclusions from the data. --- ### Dreamdata gave us the power to make informed decisions - Overall rating: 5/5 - Reviewer: Vilhelmiina M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered Dreamdata delivered what it promises, real B2B attribution and data that made sure we were investing our time and money wisely. Using their services and speaking to their team really turned us into a data focused company, which paid off. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Being able to look at each part of the journey, from lead to opp to deal. Easy tracking and having all our own data, that is accessible. Comparing all our campaigns and how they generate revenue. #### Cons You have to piece together some of the reports for the complete overview. --- ### Great insights, great support - Overall rating: 5/5 - Reviewer: Johan R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered We now have a complete timeline and attribution across the various marketing and sales activities, which enables us to attribute the right budgets and allow us to improve our spending #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How it shows the buyer journey across different touchpoints in various perspectives #### Cons There were some delays in selecting and calculating the right touchpoint definitions, but they were handled by support very well --- ### Reliable attribution and a faster path to pipeline reporting - Overall rating: 5/5 - Reviewer: Daisy Z. - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered Very positive. Dreamdata is now a core part of how we measure marketing’s impact on pipeline, and it saves us the time and cost of building our own attribution. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Dreamdata gives us genuinely useful data to decide where to put marketing resources, and to report marketing’s contribution to pipeline. It also bridges our self-serve and enterprise journeys, so we can see the full buyer path in one place. The UI is relatively easy to use. It saves us from building and maintaining an internal attribution platform, which would have been a big ongoing engineering cost. #### Cons Initial data ingestion take real effort to get right. Dreamdata also doesn’t have direct API access to every ads platform, especially some programmatic ads platforms. They offer workarounds like spreadsheet upload, but that is still very manual. --- ### An ultimate marketing analytics product that can be used as a single source of truth. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered With Dreamdata, your team, other colleagues, and agencies get an unprecedented level of marketing and RevOps insights. On top of that, the set up, onboarding process and customer support are superb. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to unite and model all the marketing channels and costs into one dashboard is what we all wanted for a very long time. But it doesn't stop there. Then it is quite straightforward to act on those insights, not just report them. Finally, the customer experience is first-class. #### Cons If your CRM health is poor, then no magic will happen, but Dreamdata is very helpful at revealing the problems. The only thing I didn't quite like was the industry data from the Dreamdata sources. I often see that the information isn't quite accurate. #### Reasons for choosing Dreamdata They didn't have any sort of a trial, and 1 year expensive contract without any proof of concept was too risky. --- ### Good product, very helpful. - Overall rating: 5/5 - Reviewer: Ian R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered Overall positive experience. Helps me understand what works for us in marketing. I wish the reports could be more customisable. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Aggregates data from multiple sources, and then lets you view that data from multiple different angles. Helps you identify what's working in marketing. #### Cons Learning curve is rather steep in the first 1-2 months. #### Reasons for choosing Dreamdata Significantly cheaper and more affordable, and the customer support was located in Europe. --- ### The way to go for B2B - Overall rating: 5/5 - Reviewer: Gabriel L. - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It gives B2B marketeers data clarity and the power to easily report results and make the right decision regarding budget. #### Cons Still a relatively young product, can improve its UA. --- ### Thanks to Dreamdata we're now able to track organic search performance - Overall rating: 5/5 - Reviewer: Luuk V. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Dreamdata enables us to track performance per channel even better. Where are now able to see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment all the way until a deal is closed. Before, we were not able to see the exact performance of a lot of different channels. Now we can see exactly what channels/campaigns contribute to generating Sales Qualified Leads. Another huge advantage of Dreamdata is that we're finally able to track organic performance. A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance. The same for Capterra. Dreamdata is the best solution to track your Capterra data, a place where a lot of visitors discover your product for the first time, and later enter your website via branded terms. Imagine you can instantly see what channels are performing, without your last touch data being overwritten by branded terms or other campaigns. Shutting down non-performing campaigns and increasing the budget on the ones that are working. That's where Dreamdata comes in. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Finally able to track a lot more data than with standard analytics tools. Working with the people from Dreamdata has been a perfect experience. #### Cons That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights. --- ### The ultimate tool to report on the revenue generation of marketing campaigns and channels - Overall rating: 5/5 - Reviewer: Francesco T. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2022 - Review source details: This review was submitted organically. No incentive was offered With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership. I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools. Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more. It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution. The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs. It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility. Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides. #### Cons Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there. What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly. #### Reasons for choosing Dreamdata Better customer support, better value-for-money --- ### Perfect for online marketeers in B2B companies with offline revenue conversion - Overall rating: 5/5 - Reviewer: Adam H. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered Great experience with the software and the supporting team. It's really something to get an onboarding such as the one we got. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary. #### Cons The software would be even more awesome if it had an integration with Sleeknote. #### Reasons for choosing Dreamdata Great support, great company vision and a perfect product for our needs. #### Reasons for switching to Dreamdata Zoho CRM has a built in tracking mechanism to attribute revenue to certain campaigns. Unfortunately, this tool does not really give the real picture of the situation. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/dreamdata-io-profile/reviews/?page=2) --- Dreamdata Reviews, Pros and Cons - 2026 Software Advice