# Driftrock Software Reviews, Demo & Pricing - 2026 > Review of Driftrock Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/driftrock-profile --- [Home](https://www.softwareadvice.com/) / [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) / Driftrock Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/driftrock-profile/reviews/) # Driftrock 2026: Benefits, Features & Pricing Wondering if Driftrock is right for your organization? Our Social Media Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Driftrock 4.5 [(13)](https://www.softwareadvice.com/marketing/driftrock-profile/reviews/) Pricing Starting at $49.00 per month ### About Driftrock Driftrock is an Automotive Marketing platform that helps you capture, track, and convert leads from a plethora of sources ranging from Facebook to Tik Tok. Lead Validation and Online and offline tracking optimize campaigns, while custom audience automation nurtures leads. This automation provides the ability sync customer segments every three hours with companies such as LinkedIn and Google. Data driven automotive marketing teams use Driftrock to increase and track their ROI by up to 5x. Wondering if Driftrock is right for your organization? Our Social Media Marketing Software selection experts can help you in 15 minutes or less. ## Driftrock User Interface ## Popular Driftrock Alternatives Main Product Driftrock 4.5 [(13)](https://www.softwareadvice.com/marketing/driftrock-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.13Value for money - 4.33Customer support - 4.40Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/) 4.2 [(995)](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/) Ratings Breakdown - 3.98Ease of use - 4.16Value for money - 3.97Customer support - 4.28Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) 4.7 [(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.70Value for money - 4.80Customer support - 4.59Functionality Pricing Starting at $14.99 per month Get Price Alternative Product [Jobin.cloud](https://www.softwareadvice.com/crm/jobin-cloud-profile/) 4.7 [(172)](https://www.softwareadvice.com/crm/jobin-cloud-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.57Value for money - 4.66Customer support - 4.54Functionality Pricing Starting at $8.99 per month Get Price Alternative Product [Ontraport](https://www.softwareadvice.com/membership-management/ontraport-profile/) 4.2 [(89)](https://www.softwareadvice.com/membership-management/ontraport-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.81Value for money - 4.29Customer support - 4.21Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17630)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price ## Driftrock Pricing and Plans Starting price: $49.00 per month Free Trial Free Version Basic $49.00 flat rate, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Driftrock Features - Popular features found in Social Media Marketing Activity Dashboard Automated Publishing Campaign Management Customer Segmentation Customizable Templates Engagement Tracking Keyword Filtering Multi-Account Management Social Media Integration Social Media Monitoring Social Promotion - More features of Driftrock Activity Tracking Alerts/Notifications API Campaign Analytics Campaign Planning Campaign Segmentation Click Tracking Contact Database Contact Management Conversion Rate Optimization Conversion Tracking CRM Customer Database Customizable Branding Customizable Fields Customizable Forms Customizable Reports Customization Dashboard Data Extraction Data Import/Export Data Visualization Drag & Drop Event Triggered Actions Forms Management Landing Pages/Web Forms Lead Capture Lead Distribution Lead Generation Lead Management Lead Notifications Lead Nurturing Lead Qualification Lead Segmentation Lead Verification/Validation Monitoring Multi-Campaign Multi-Channel Marketing Online Forms Performance Metrics Personalization Pipeline Reports Real-Time Data Real-Time Notifications Reporting/Analytics Reporting & Statistics Sales Reports Sales Trend Analysis Search/Filter Source Tracking Template Management Third-Party Integrations Visitor Tracking Web Forms ## Driftrock Integrations LinkedIn for Business Integration rated undefined from -1 review HubSpot Content Hub Integration rated undefined from -1 review Campaign Monitor by Marigold Integration rated undefined from -1 review Dotdigital Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review See all 14 integrations ## Driftrock User Reviews Overall Rating 4.5 Ratings Breakdown 5 77% 4 15% 3 0% 2 0% 1 8% Secondary Ratings Ease of Use 4.5 Value for money 4.1 Customer support 4.3 Functionality 4.4 Marina C. Verified reviewer Internet 2-10 employees Used weekly for free trial Review source Reviewed July 2023 The essential tool to increase your sales with quality leads 4 The ability to target specific audiences has been critical to achieving such strong results. Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 5 Functionality Pros: The platform uses accurate data and advanced segmentation to target the right audiences, which has allowed me to significantly increase my lead volume and improve my conversion rate. Cons: I would like to see a greater variety of integrations with other marketing tools. Read More sk sanu k. Verified reviewer Education Management 501-1000 employees Used weekly for less than 2 years Review source Reviewed February 2023 it is a marketing automation and customer engagement platform. 5 Driftrock is a powerful platform that can help businesses streamline their marketing and customer engagement efforts and drive growth. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: The platform provides a visual map of the customer journey, which allows businesses to understand the touchpoints and interactions that customers have with their brand.With this information, businesses can then design and optimize their marketing campaigns to deliver a more relevant and effective customer experience. Cons: Driftrock is a paid platform and its pricing can be higher than other marketing automation solutions, which may not be affordable for all businesses, especially small and medium-sized businesses.users have reported that the platform can be complex and difficult to use, particularly for those who are new to marketing automation. Read More JC Jeff C. Verified reviewer Media Production 51-200 employees Used daily for less than 2 years Review source Reviewed July 2019 Absolute mess of a product with horrible support 1 I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free! Ratings Breakdown 2 Ease of use 3 Value for money 1 Customer support 1 Functionality Pros: It does what we need it to do... when it doesn't fail (which is at least once a month) Cons: Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks. Read More DD Daniel D. Verified reviewer Entertainment 5001-10000 employees Used daily for less than 12 months Review source Reviewed July 2019 An advertising dream come true 5 I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete. Ratings Breakdown 5 Ease of use 5 Customer support 5 Functionality Pros: I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of. Cons: Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign. Read More EW Ed W. Verified reviewer E-Learning 2-10 employees Used weekly for more than 2 years Review source Reviewed July 2019 Easy software with great support 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time. Cons: Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue. Read More VR Verified Reviewer Information Technology and Services 201-500 employees Used weekly for less than 6 months Review source Reviewed April 2023 Driftrock for lead generation 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: What I like about Driftrock is their automation with our CRM and it has a flexible user interface that you can easily use. It really helps us to acquire and convert leads. Cons: Sometimes the product fails in syncing with our CRM and you need to do it all over again to successfully sync it with the CRM. Read More Simon B. Verified reviewer Online Media Used unspecified for unspecified Review source Reviewed May 2015 Tech that makes working in Facebook a BREEZE 5 Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way. I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops. Ratings Breakdown Pros: Technology Similicity Control Service Cons: No cons - honest.... Read More RB Richard B. Verified reviewer Internet Used unspecified for unspecified Review source Reviewed March 2015 Great time saver 5 I manage Facebook ad spend for several clients as Rekrmend.com and I've used most of the Driftrock products for one or more of them. Custom audiences are a big part of that and at first I was constantly reminding people on the client side to upload the latest email list to use for targeting or excluding. The Custom Audience Sync app does that automatically. Ratings Breakdown Pros: It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you. I've rarely needed support but when I did it was very swift. Cons: None to speak of - I did have one client with a really old CRM system that made it hard to integrate but I think that would be the same with all 3rd party tools. More like I would advise the client to update the CRM... Read More EW Ed W. Verified reviewer E-Learning 2-10 employees Used unspecified for unspecified Review source Reviewed May 2015 Great way to show the right message at the right time to your CRM contacts 5 I use DriftRock Flow to create audiences based on tags in Infusionsoft. It allows me to show the right message to the right audience at the right time (and create exclusion audiences). It works very well and the team at DR is extremely responsive and helpful. I would highly recommend DR. Ratings Breakdown Pros: Fast, easy to use, helpful/responsive customer support. Cons: None. I don't have any complaints. Read More MD Mark D. Verified reviewer Real Estate 11-50 employees Used other for free trial Review source Reviewed July 2019 Great tool for creating audiences for Google Ads 5 Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site. Cons: It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise. Reasons for choosing Driftrock Their integration with Google Ads Read More Showing 1 - 10 of 13 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/driftrock-profile/reviews/) ## Other Top Recommended Social Media Marketing Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **6** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6235) Recently recommended **4** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) **4.2** (531) Recently recommended **3** times Stuck Between Options? Our experts can help you compare Driftrock with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice