--- title: "Drip Software Reviews, Demo & Pricing - 2026" description: "Review of Drip Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/drip-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Drip Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/drip-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/drip-profile/alternatives/) # Drip Review From $39/month Free trial 1 plan Wondering if Drip is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Drip 4.4 [(188)](https://www.softwareadvice.com/marketing/drip-profile/reviews/) Pricing Starting at $39.00 flat rate per month ### About Drip Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites. Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard. In today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to "convert" people; you have to delight them. When people feel delighted, they engage with a brand, and that's when they "convert" and become part of the community you're building. From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized. Try for 14... days and see why top e-cmmerce brands are switching to Drip. (No credit card required.) Wondering if Drip is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Drip User Interface ## Popular Drip Alternatives Main Product Drip 4.4 [(188)](https://www.softwareadvice.com/marketing/drip-profile/reviews/) Ratings Breakdown - 4.07Ease of use - 4.14Value for money - 4.19Customer support - 4.39Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3514)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.53Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17681)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.35Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.40Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2945)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.11Value for money - 4.23Customer support - 4.20Functionality Pricing Starting at $12.00 per month Get Price ## Drip Pros and Cons We analyzed 188 verified reviews for Drip to find out what actual users really think. Select to learn more Visual Automation Workflow Builder Drip offers a visual workflow builder that lets users create complex automation sequences without coding. The intuitive interface, flexible branching, and pre-built flows make it easy to automate tasks, manage campaigns, and customize customer journeys. Personalized Email Campaign Tools Drip streamlines email marketing with robust segmentation, automated delivery, and personalized messaging. Users can easily build targeted campaigns, nurture leads, and track engagement, making it simple to reach the right audience and improve conversions. Slow And Limited Support Access Customer support for Drip is often slow to respond, with users reporting long wait times and limited contact options. Many find answers incomplete or unhelpful, and the lack of phone support makes resolving issues more difficult. ## Drip Pricing and Plans Starting price: $39.00 per month Free Trial Free Version Email Marketing Pricing Plan $39.00 flat rate, per month Plan includes: - Chat and Email Support - Customizable Number of Contacts - Dedicated Customer Manager Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Drip Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Drip Activity Tracking Alerts/Notifications API Campaign Management Campaign Planning Campaign Segmentation Click Tracking Content Management Conversion Rate Optimization Conversion Tracking CRM Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Customization Data Import/Export Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Sequences Email Templates Engagement Tracking Interaction Tracking Landing Pages/Web Forms Lead Capture Lead Distribution Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring List Management Marketing Automation Mass Texting Mobile Alerts Mobile Optimization Multi-Campaign Multi-Channel Marketing Personalization Real-Time Analytics Referral Tracking Reporting/Analytics Reporting & Statistics ROI Tracking Search Marketing Segmentation Social Marketing Social Media Integration Social Promotion Template Management Templates Third-Party Integrations Visual Analytics Web Forms Website Visitor Tracking Workflow Management ## Drip Integrations Netskope One Platform Integration rated undefined from -1 review Pipedrive Integration rated undefined from -1 review KickoffLabs Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Segment Integration rated undefined from -1 review See all 78 integrations ## Drip User Reviews ## Drip customer ratings - Overall rating: 4.4/5 - Total reviews: 188 ### Rating distribution - 5 stars: 109 reviews (58%) - 4 stars: 62 reviews (33%) - 3 stars: 7 reviews (4%) - 2 stars: 5 reviews (3%) - 1 star: 5 reviews (3%) ### Secondary ratings - Ease of use: 4.1/5 - Value for money: 4.1/5 - Customer support: 4.2/5 - Functionality: 4.4/5 --- ### Email marketing - Overall rating: 5/5 - Reviewer: Elias W. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It improved the success of the display of the campaigns having a success in that they are opened and of interest #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns #### Cons I have no bad experiences to tell, everything has been correct with good operation --- ### Drip: Moving our Email Strategy - Overall rating: 4/5 - Reviewer: Sasha T. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. #### Cons We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. #### Reasons for switching to Drip The first one was Mailchimp, by the way, which was great for the small amount of subscribers we used to have, but we eventually outgrew them. Mailchimp's automation capabilities were only limited and lacked basic segmentation capabilities. --- ### Used to Love Drip - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Executive Office - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM. #### Cons I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field. --- ### ok, but looks like it has no UI updates or improvements in the last 2 years - Overall rating: 4/5 - Reviewer: Lucas T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros reliable, good segmentations and data processing possibilities. #### Cons too expensive, UI not so good, constantly slow. #### Reasons for switching to Drip at the time I needed a more reliable tool and it was the right decision #### Vendor response Hi Lucas I'm glad you've had two good years with Drip and find it very reliable. The UI is a focus area for us. Most find it really good. But we are always open to hearing constructive feedback from customers - thank you for that, Lucas. I wish you Happy Holidays. Best regards, Sebastian from Drip. Replied December 2022 --- ### A big jump forward in my business! - Overall rating: 5/5 - Reviewer: Steven H. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip. #### Cons It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there. #### Reasons for switching to Drip I needed something more as my email list grew. --- ### Drip is for drips! - Overall rating: 2/5 - Reviewer: Ray W. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let them know about upcoming training events etc. We like to connect via email with our people each day. Sadly, Drip is totally underwhelming and getting involved was a big mistake. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features #### Cons 1. The product is glitchy with lots of bugs and definitely NOT ready for market. 2. The 'error please refresh' message is constantly appearing 3. After copying and pasting or trying to set up a hyperlink, the site often freezes 4. I can only set one hyperlink per email 5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle 6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions. #### Reasons for choosing Drip Our head of Dev did some research and thought Drip was a better product. He now realizes it aint! #### Reasons for switching to Drip We wanted more features --- ### Drip automates our email flows - Overall rating: 5/5 - Reviewer: Brian B. - Verified reviewer: Yes - Industry: Hospitality - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Slow start due to steep learning curve, but very capable and advanced once mastered. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do. #### Cons There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software. #### Reasons for switching to Drip More marketing automation features with Drip. --- ### A serious contender as an ecommerce CRM - Overall rating: 5/5 - Reviewer: Carlos M. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used monthly for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading. #### Cons The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website. #### Reasons for choosing Drip Because it is the best option in it's niche. #### Reasons for switching to Drip Because we needed something related to E-Commerce and not just email-driven. --- ### Drip was too hard to use - Overall rating: 3/5 - Reviewer: Shauna A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Saw great reviews for Drip so got it set up for a client. After about 3 months, no one on the team wanted to use it anymore. The dashboard isn't the most intuitive and setting up automations was a clunky experience at best. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Functionality: 2/5 #### Pros Good deliverability. Emails easy to customize. #### Cons The dashboard isn't intuitive. All team members found themselves confused when setting up automations, which is the core reason for us to have this kind of software. #### Reasons for switching to Drip Wanted a more comprehensive solution with better deliverability. --- ### Best email marketing automation software I've used...and I've used A LOT! - Overall rating: 5/5 - Reviewer: Steve P. - Verified reviewer: Yes - Product usage: Used daily for less than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power. #### Cons Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things! #### Vendor response Hi Steve, Everyone here at Drip appreciates the time you took to write us a review! Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding. Thanks again, Sam from Drip Replied August 2018 --- Showing 1 - 10 of 188 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/drip-profile/reviews/) ## Drip Popular Comparisons [Brevo vs Drip](https://www.softwareadvice.com/scheduling/brevo-profile/vs/drip/)[Mailchimp vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/mailchimp/)[ActiveCampaign vs Drip](https://www.softwareadvice.com/crm/activecampaign-profile/vs/drip/)[MailerLite vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/mailerlite/)[Constant Contact vs Drip](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/drip/)[Systeme.io vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/systeme-io/)[Omnisend vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/omnisend/)[Klaviyo vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/klaviyo/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/drip-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **12** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6252) Recently recommended **7** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times Stuck Between Options? Our experts can help you compare Drip with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice