# Drip Software Reviews, Demo & Pricing - 2026 > Review of Drip Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/drip-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Drip Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/drip-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/drip-profile/alternatives/) # Drip 2026: Benefits, Features & Pricing Wondering if Drip is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Drip 4.4 [(188)](https://www.softwareadvice.com/marketing/drip-profile/reviews/) Pricing Starting at $39.00 per month ### About Drip Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites. Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard. In today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to "convert" people; you have to delight them. When people feel delighted, they engage with a brand, and that's when they "convert" and become part of the community you're building. From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized. Try for 14... days and see why top e-cmmerce brands are switching to Drip. (No credit card required.) Wondering if Drip is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Drip User Interface ## Popular Drip Alternatives Main Product Drip 4.4 [(188)](https://www.softwareadvice.com/marketing/drip-profile/reviews/) Ratings Breakdown - 4.07Ease of use - 4.14Value for money - 4.19Customer support - 4.39Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3469)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17624)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2277)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2925)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.11Value for money - 4.23Customer support - 4.19Functionality Pricing Starting at $12.00 per month Get Price ## Drip Pros and Cons We analyzed 188 verified reviews for Drip to find out what actual users really think. Select to learn more Visual Automation Workflow Builder Drip offers a visual workflow builder that lets users create complex automation sequences without coding. The intuitive interface, flexible branching, and pre-built flows make it easy to automate tasks, manage campaigns, and customize customer journeys. Personalized Email Campaign Tools Drip streamlines email marketing with robust segmentation, automated delivery, and personalized messaging. Users can easily build targeted campaigns, nurture leads, and track engagement, making it simple to reach the right audience and improve conversions. Slow And Limited Support Access Customer support for Drip is often slow to respond, with users reporting long wait times and limited contact options. Many find answers incomplete or unhelpful, and the lack of phone support makes resolving issues more difficult. ## Drip Pricing and Plans Starting price: $39.00 per month Free Trial Free Version Email Marketing Pricing Plan $39.00 flat rate, per month Plan includes: - Chat and Email Support - Customizable Number of Contacts - Dedicated Customer Manager Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Drip Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Drip Activity Tracking Alerts/Notifications API Campaign Management Campaign Planning Campaign Segmentation Click Tracking Content Management Conversion Rate Optimization Conversion Tracking CRM Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Customization Data Import/Export Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Sequences Email Templates Engagement Tracking Interaction Tracking Landing Pages/Web Forms Lead Capture Lead Distribution Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring List Management Marketing Automation Mass Texting Mobile Alerts Mobile Optimization Multi-Campaign Multi-Channel Marketing Personalization Real-Time Analytics Referral Tracking Reporting/Analytics Reporting & Statistics ROI Tracking Search Marketing Segmentation Social Marketing Social Media Integration Social Promotion Template Management Templates Third-Party Integrations Visual Analytics Web Forms Website Visitor Tracking Workflow Management ## Drip Integrations Insightly Integration rated undefined from -1 review Pipedrive Integration rated undefined from -1 review KickoffLabs Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Segment Integration rated undefined from -1 review See all 78 integrations ## Drip User Reviews Overall Rating 4.4 Ratings Breakdown 5 58% 4 33% 3 4% 2 3% 1 3% Secondary Ratings Ease of Use 4.1 Value for money 4.1 Customer support 4.2 Functionality 4.4 Elias W. Verified reviewer Architecture & Planning 11-50 employees Used weekly for less than 12 months Review source Reviewed December 2024 Email marketing 5 It improved the success of the display of the campaigns having a success in that they are opened and of interest Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns Cons: I have no bad experiences to tell, everything has been correct with good operation Read More KM Kortney M. Verified reviewer Luxury Goods & Jewelry Self-Employed Used weekly for less than 2 years Review source Reviewed January 2025 An expensive but very professional tool 4 It was good, the tool helped me learn a lot about how to properly do email marketing. Ratings Breakdown 5 Ease of use 3 Value for money 4 Customer support 5 Functionality Pros: Many features, and option. A very comprehensive tool. Cons: The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales. Reasons for switching to Drip Mailchimp is quite basic. I quickly needed more options. Read More VR Verified Reviewer Executive Office Self-Employed Used weekly for less than 12 months Review source Reviewed July 2019 Used to Love Drip 5 I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce. Ratings Breakdown 5 Ease of use 4 Value for money Previously 5 4 Customer support Previously 5 5 Functionality Pros: I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM. Cons: I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field. Read More LT Lucas T. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for more than 2 years Review source Reviewed November 2022 ok, but looks like it has no UI updates or improvements in the last 2 years 4 it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations. Ratings Breakdown 4 Ease of use 3 Value for money 3 Customer support 5 Functionality Pros: reliable, good segmentations and data processing possibilities. Cons: too expensive, UI not so good, constantly slow. Reasons for switching to Drip at the time I needed a more reliable tool and it was the right decision Vendor Response Hi Lucas I'm glad you've had two good years with Drip and find it very reliable. The UI is a focus area for us. Most find it really good. But we are always open to hearing constructive feedback from customers - thank you for that, Lucas. I wish you Happy Holidays. Best regards, Sebastian from Drip. Replied December 2022 Read More SH Steven H. Verified reviewer Media Production 2-10 employees Used weekly for less than 12 months Review source Reviewed March 2021 A big jump forward in my business! 5 Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip. Cons: It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there. Reasons for switching to Drip I needed something more as my email list grew. Read More RW Ray W. Verified reviewer Real Estate 2-10 employees Used daily for less than 6 months Review source Reviewed August 2019 Drip is for drips! 2 We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let them know about upcoming training events etc. We like to connect via email with our people each day. Sadly, Drip is totally underwhelming and getting involved was a big mistake. Ratings Breakdown 2 Ease of use 1 Value for money 1 Customer support 2 Functionality Pros: I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features Cons: 1\. The product is glitchy with lots of bugs and definitely NOT ready for market. 2. The 'error please refresh' message is constantly appearing 3. After copying and pasting or trying to set up a hyperlink, the site often freezes 4. I can only set one hyperlink per email 5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle 6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions. Reasons for choosing Drip Our head of Dev did some research and thought Drip was a better product. He now realizes it aint! Reasons for switching to Drip We wanted more features Read More BB Brian B. Verified reviewer Hospitality 2-10 employees Used weekly for less than 12 months Review source Reviewed September 2020 Drip automates our email flows 5 Slow start due to steep learning curve, but very capable and advanced once mastered. Ratings Breakdown 4 Ease of use 5 Customer support 5 Functionality Pros: We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do. Cons: There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software. Reasons for switching to Drip More marketing automation features with Drip. Read More CM Carlos M. Verified reviewer Design 2-10 employees Used monthly for less than 6 months Review source Reviewed September 2019 A serious contender as an ecommerce CRM 5 It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading. Cons: The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website. Reasons for choosing Drip Because it is the best option in it's niche. Reasons for switching to Drip Because we needed something related to E-Commerce and not just email-driven. Read More SA Shauna A. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for less than 6 months Review source Reviewed July 2019 Drip was too hard to use 3 Saw great reviews for Drip so got it set up for a client. After about 3 months, no one on the team wanted to use it anymore. The dashboard isn't the most intuitive and setting up automations was a clunky experience at best. Ratings Breakdown 2 Ease of use 3 Value for money 2 Functionality Pros: Good deliverability. Emails easy to customize. Cons: The dashboard isn't intuitive. All team members found themselves confused when setting up automations, which is the core reason for us to have this kind of software. Reasons for switching to Drip Wanted a more comprehensive solution with better deliverability. Read More Steve P. Verified reviewer Used daily for less than 2 years Review source Reviewed April 2018 Best email marketing automation software I've used...and I've used A LOT! 5 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power. Cons: Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things! Vendor Response Hi Steve, Everyone here at Drip appreciates the time you took to write us a review! Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding. Thanks again, Sam from Drip Replied August 2018 Read More Showing 1 - 10 of 188 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/drip-profile/reviews/) ## Drip Popular Comparisons [Brevo vs Drip](https://www.softwareadvice.com/scheduling/brevo-profile/vs/drip/)[Mailchimp vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/mailchimp/)[ActiveCampaign vs Drip](https://www.softwareadvice.com/crm/activecampaign-profile/vs/drip/)[MailerLite vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/mailerlite/)[Constant Contact vs Drip](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/drip/)[Systeme.io vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/systeme-io/)[Omnisend vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/omnisend/)[Klaviyo vs Drip](https://www.softwareadvice.com/marketing/drip-profile/vs/klaviyo/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/drip-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **8** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6234) Recently recommended **4** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times Stuck Between Options? 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