



Dynamic content




Supported Operating System(s):
Windows XP, Mac OS, Web browser (OS agnostic), Windows 8, Windows 10About Drip
Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel marketing, personalized email campaigns and customer activity reporting.
Drip offers a text-based and a visual email builder for creating personalized emails for different customer groups. The customer groups can be defined on the basis of segments, activities, demographics and more. Drip’s website tracking enables users to track customer journey and allows managers to track customer loyalty through leaderboards.
Marketing managers can create workflows using the predefined templates as well as customize them for specif...
Dynamic content
Supported Operating System(s):
Windows XP, Mac OS, Web browser (OS agnostic), Windows 8, Windows 10Average User Ratings
Overall
Ease-of-use
4.0
Value for money
4.0
Customer support
4.0
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
December 2017
Mark from Stafford Web Marketing
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2017
Drip is the best email/marketing automation software on the planet! I know as I have tested them all
Drip integrates with just about everything and it is pretty easy to use. The future of marketing from your website is "website personalization" which will create a unique experience for each and every person. Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience. Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded. The days of one size fits all marketing have come and gone. With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.
Pros
Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform. Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized. I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required) Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see: - which ones are hot (Drip can send an email to your sales team so they make contact), - which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message), - and which ones are just tire kickers. No sense running paid ads to tire kickers, right? You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed) I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results. If you are considering email & marketing automation automation software for your business, take a good look at Drip. They have a certification program, so you might want to check out graduates to lend you a hand if needed.
July 2019
Anonymous
Company Size: 11-50 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
July 2019
So many possibilities with Shopify
Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.
Pros
If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.
Cons
The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.
Reasons for Choosing Drip
We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually!
Reasons for Switching to Drip
Shopify and Mailchimp ended their integration and I used that as a good time to make the switch to something more robust - which I was planning to do this year anyway. We basically outgrew Mailchimp's functionality and while I also respect Mailchimp's decision to protect people's privacy (in a nutshell, why they broke up with Shopify), we as marketers need that data if our competitors have it. We needed the targeting and data of something like Drip.
January 2021
Jonny from Jonny Hates Marketing
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
3.0
Functionality
4.0
January 2021
Comprehensive software!
Cool. It's way better than Active Campaign! Early days, but looking promising!
Pros
Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was.
Cons
It's occasionally buggy with our RSS feed Also, the reporting sucks, as it's a whole day before analytics appear after an email send
Reasons for Choosing Drip
Cost, ease of use
Reasons for Switching to Drip
AC was too hard to use
November 2018
Eugen from Baeldung
Company Size: 11-50 employees
Industry: E-Learning
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
2.0
Customer support
1.0
Functionality
5.0
November 2018
State of Drip - post LeadPages acquisition
Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent. Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time. I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.
Pros
The automation is top-notch. When it works.
Cons
The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice. And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.
Response from Drip
Replied December 2018
Hello, Eugen, Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience. The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F. This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow. We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support. Thanks again for your review and for riding along with us as we grow.
August 2020
Anonymous
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
3.0
Functionality
4.0
August 2020
A good ecommerce email system, but not without some flaws
Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.
Pros
Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.
Cons
The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.
Reasons for Choosing Drip
The demo was really good.
Reasons for Switching to Drip
Wanted better ecommerce automation capabilities.