Drip Software

4.47 / 5 (146) FrontRunners

Our advisors have recommended this product 1 time in the last 30 days

About Drip

Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel marketing, personalized email campaigns and customer activity reporting.

Drip offers a text-based and a visual email builder for creating personalized emails for different customer groups. The customer groups can be defined on the basis of segments, activities, demographics and more. Drip’s website tracking enables users to track customer journey and allows managers to track customer loyalty through leaderboards.

Marketing managers can create workflows using the predefined templates as well as customize them for specif...


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Supported Operating System(s):

Windows XP, Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

146 Reviews of Drip

Average User Ratings

Overall

4.47 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(89)

89

4 stars

(46)

46

3 stars

(4)

4

2 stars

(4)

4

1 stars

(3)

3

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 146 results

April 2018

Steve from Music Launch Hub

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

Best email marketing automation software I've used...and I've used A LOT!

Pros

I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power.

Cons

Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things!

Response from Leadpages

Replied August 2018

Hi Steve, Everyone here at Drip appreciates the time you took to write us a review! Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding. Thanks again, Sam from Drip

July 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

July 2019

So many possibilities with Shopify

Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

Pros

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

Cons

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

Reasons for Choosing Drip

We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually!

May 2020

Dennis from Twofold Media

Company Size: 2-10 employees

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

May 2020

Drop Ecommerce CRM is the Best B2C CRM available today!

Overall great experience, it's allowed us to expand our offering from a standard e-commerce site, to full-on marketing pipeline implementations.

Pros

I've only managed to work on Drip Ecommerce in a trial period, but so far it blows every other CRM out of the water. It's purely designed to work well with Ecommerce websites, so you can quickly integrate it with your platform and start marketing like a true professional ecom business!

Cons

So far we love the software and have no dislikes for it. We recommend it strongly for eCommerce websites looking to expand their marketing efforts.

November 2018

Eugen from Baeldung

Company Size: 11-50 employees

Industry: E-Learning

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

2.0

Customer support

1.0

Functionality

5.0

November 2018

State of Drip - post LeadPages acquisition

Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent. Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time. I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

Pros

The automation is top-notch. When it works.

Cons

The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice. And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

Response from Drip

Replied December 2018

Hello, Eugen, Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience. The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F. This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow. We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support. Thanks again for your review and for riding along with us as we grow.

September 2019

Carlos from Loyalty Systems, LLC

Company Size: 2-10 employees

Industry: Design

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2019

A serious contender as an ecommerce CRM

It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs.

Pros

I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading.

Cons

The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website.

Reasons for Choosing Drip

Because it is the best option in it's niche.