--- title: "Drip Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Drip. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Drip is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/drip-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Drip](https://www.softwareadvice.com/marketing/drip-profile/) / Drip Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/drip-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/drip-profile/alternatives/) # Drip User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 188 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 4.2/5 - Value for money: 4.1/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 109 reviews (58%) - 4 stars: 62 reviews (33%) - 3 stars: 7 reviews (4%) - 2 stars: 5 reviews (3%) - 1 star: 5 reviews (3%) ### Most mentioned pros - When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns - It's easy to load up and send an email quickly and tagging and automations are simple to set up. - Drip is robust and has good ecommerce tracking via Shopify ### Most mentioned cons - The A/B testing currently doesn't let you test multiple email subject lines simultaneously. - At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. - Few advanced features like recording sales owners are missing along with advanced formula fields. ## Drip customer reviews Showing reviews 1-25 of 188 (page 1). ### Email marketing - Overall rating: 5/5 - Reviewer: Elias W. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It improved the success of the display of the campaigns having a success in that they are opened and of interest #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns #### Cons I have no bad experiences to tell, everything has been correct with good operation --- ### Drip: Moving our Email Strategy - Overall rating: 4/5 - Reviewer: Sasha T. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. #### Cons We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. #### Reasons for switching to Drip The first one was Mailchimp, by the way, which was great for the small amount of subscribers we used to have, but we eventually outgrew them. Mailchimp's automation capabilities were only limited and lacked basic segmentation capabilities. --- ### Used to Love Drip - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Executive Office - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM. #### Cons I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field. --- ### ok, but looks like it has no UI updates or improvements in the last 2 years - Overall rating: 4/5 - Reviewer: Lucas T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros reliable, good segmentations and data processing possibilities. #### Cons too expensive, UI not so good, constantly slow. #### Reasons for switching to Drip at the time I needed a more reliable tool and it was the right decision #### Vendor response Hi Lucas I'm glad you've had two good years with Drip and find it very reliable. The UI is a focus area for us. Most find it really good. But we are always open to hearing constructive feedback from customers - thank you for that, Lucas. I wish you Happy Holidays. Best regards, Sebastian from Drip. Replied December 2022 --- ### A big jump forward in my business! - Overall rating: 5/5 - Reviewer: Steven H. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip. #### Cons It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there. #### Reasons for switching to Drip I needed something more as my email list grew. --- ### Drip is for drips! - Overall rating: 2/5 - Reviewer: Ray W. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let them know about upcoming training events etc. We like to connect via email with our people each day. Sadly, Drip is totally underwhelming and getting involved was a big mistake. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features #### Cons 1. The product is glitchy with lots of bugs and definitely NOT ready for market. 2. The 'error please refresh' message is constantly appearing 3. After copying and pasting or trying to set up a hyperlink, the site often freezes 4. I can only set one hyperlink per email 5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle 6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions. #### Reasons for choosing Drip Our head of Dev did some research and thought Drip was a better product. He now realizes it aint! #### Reasons for switching to Drip We wanted more features --- ### Drip automates our email flows - Overall rating: 5/5 - Reviewer: Brian B. - Verified reviewer: Yes - Industry: Hospitality - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Slow start due to steep learning curve, but very capable and advanced once mastered. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do. #### Cons There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software. #### Reasons for switching to Drip More marketing automation features with Drip. --- ### A serious contender as an ecommerce CRM - Overall rating: 5/5 - Reviewer: Carlos M. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used monthly for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading. #### Cons The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website. #### Reasons for choosing Drip Because it is the best option in it's niche. #### Reasons for switching to Drip Because we needed something related to E-Commerce and not just email-driven. --- ### Drip was too hard to use - Overall rating: 3/5 - Reviewer: Shauna A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Saw great reviews for Drip so got it set up for a client. After about 3 months, no one on the team wanted to use it anymore. The dashboard isn't the most intuitive and setting up automations was a clunky experience at best. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Functionality: 2/5 #### Pros Good deliverability. Emails easy to customize. #### Cons The dashboard isn't intuitive. All team members found themselves confused when setting up automations, which is the core reason for us to have this kind of software. #### Reasons for switching to Drip Wanted a more comprehensive solution with better deliverability. --- ### Best email marketing automation software I've used...and I've used A LOT! - Overall rating: 5/5 - Reviewer: Steve P. - Verified reviewer: Yes - Product usage: Used daily for less than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power. #### Cons Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things! #### Vendor response Hi Steve, Everyone here at Drip appreciates the time you took to write us a review! Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding. Thanks again, Sam from Drip Replied August 2018 --- ### Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Furniture - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating. #### Cons The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me. #### Vendor response Hi there, Thank you so much for taking the time to write us a review. I wanted to let you know of the changes to our email editor since your review. We now offer a Visual Builder which is a really awesome way to showcase what you¿re offering through the power of pictures without messing with any code. Simply point and click to add images, buttons, columns, and more. It¿s a whole new way to brand your emails, showcase your products, and sell more stuff! Thanks again, Sam from Drip Replied August 2018 --- ### Drip has the most powerful automation to grow your bussiness - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered Drip is excellent platform for E-commerce business. We can create landing pages, email templates , sign up forms, workflows all at one place. We can start using drip from $19 per month. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Drip automation and Workflows are best in the industry. We can download and select pre-built workflows from their library and can edit before going live. We can select any pre-built email template from their library or we can use drag and drop feature to create responsive email templates. The drag and drop feature for creating Email template is excellent. #### Cons The support team takes more time to solve your issue. Drip pricing goes upto $1500 per month. User interface is outdated must be redesign. --- ### Best In Email Automation - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Drip helped our company get good cart abandonment and welcome series in place in an easy way. The tracking and integration with Shopify was very easy. And we are already generating sales with drip in the first week. We are ready to start tagging and segmentation and will report back on another review when that is completed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Hi I am currently setting up Drip and have had about 1 week with it and can give my initial 2 cents. I really like how many things you can do if you are willing to put in time and some effort. The integration is easy with many shopping carts and other apps, and the segmentation is very advanced. It is how these segmentation work together with the Email workflows helps make it easy to craft automated emails at every step of buying process. From ecommerce cart abandonment to sending one off emails , to sending out win back campaigns everything seems like it is possible with Drip. The email editor is easy to use and the templates give you enough to get going. I imagine more people use regular html emails with Drip. #### Cons Drip is a tool and it is how you utilise that tool is what you will get out if it. Drip does not hold your hand and offers everything you need for a successful email marketing but what is there in terms of the editor is fairly basic. It gets the job done but I wish for a more robust features like bringing in product by name into the emails. --- ### Automation and customization are easy with Drip - Overall rating: 5/5 - Reviewer: Becky D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using Drip to nurture customers, bring old customers back to my funnels, segment to new funnels, and growing my businesses, as well as those of my clients. I've tried Drip's competitors, and yet I stay with Drip, and continue to put more of my business into their capable software. Well worth the cost and I highly recommend them! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The visual workflow builder for automation. This makes it easy to walk through your funnels and make sure all the steps are there and make sense for both your business rules and the customer experience. I'm also a fan of being able to use liquid statements to customize content and functionality. This saves a ton of steps in workflows and allows for personalization, helping you convert better. #### Cons The subscriber profile is presented as a timeline. I would be much better served if subscribers were given a better visual presentation, more like a CRM would provide, in addition to the timeline. --- ### Essential tool for those doing Email Marketing - Overall rating: 5/5 - Reviewer: Christian C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My colleague and I use it to run email marketing campaigns for our clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros My favorite feature of Drip is its powerful automation capabilities. It can create automated workflows that trigger personalized emails and messages based on customer behavior and preferences. This has revolutionized the way we work. #### Cons Nothing, everything works as expected for us and we're definitely enjoying every feature. #### Vendor response Hi Christian I am very glad to hear that you enjoy Drip! Great to hear that you use our features so well. Best regards, Sebastian from Drip Replied December 2022 --- ### Good value and easy to use - Overall rating: 4/5 - Reviewer: Mike C. - Verified reviewer: Yes - Industry: Information Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered All good so far, we switched because our old provider had become very expensive and their system too complex - trying to do too many things we didn’t need. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The pricing is good, but most of all I like the ease of use and the logical interface. Moving a list from an old provider to a new one is always a scary thing to do, but I managed to get everything set up in reasonable time. #### Cons It can be buggy at times, especially using Safari browser. #### Reasons for choosing Drip I can’t remember, but I just liked the look and feel of Drip. #### Reasons for switching to Drip Pricing, features we didn’t need, and support had become slow. --- ### Drip can completely automate your Business - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used weekly for less than 12 months - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered I ma using Drip as Email Marketing tool. With drip i am able to automate all my campaign with there powerful automation feature. I using drag and drop features for creating email templates. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Drip has some best in class features for email marketing. we can handle large number of subscribers. We segment all this subscribers as per their behaviors. The User interface is neat and easy to use. Creating workflows and Automation is excellent as we get plenty of pre-built flow in Library. #### Cons Other digital marketing channel like WhatsApp business and app push notification are missing. We cannot re-edit workflows/automation once it is live. Reports and analytics are basics. --- ### This has been our only tool for emailing from the very beginning! - Overall rating: 5/5 - Reviewer: Roxana M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered We've been loyal customers ever since we started SocialBee. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love how easy it is to send newsletters and set workflows for different users/ leads. #### Cons We'd like to have the drag and drop feature for worflows. --- ### Drip- Marketing Automation tool with easy user interface - Overall rating: 4/5 - Reviewer: Chhaya S. - Verified reviewer: Yes - Industry: Food Production - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Through our experience so far, Drip has been a very effective tool for both increasing sales and keeping user engaged with our product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Drip has proven to be a very effective marketing automation tool in our organization for accelerating the sales. The Drip platform make it easy to create landing pages, responsive email templates and build customer journeys. #### Cons Additional integration with third party tools. I hope the email builder continues to improve. --- ### The interface can change quite a lot on you in the course of a year - Overall rating: 4/5 - Reviewer: Thomas W. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Drip's support team is quite helpful, but the software itself doesn't do the user many favours. It does save you time with email workflows, but the process of using Drip day in and day out involves a lot more clicking and re-filtering than necessary. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros We handle a lot of our email marketing through Drip and we're able to set up some complex workflows and rules to save a lot of time, while still offering our own customers a good, consistent experience. #### Cons Drip's UI can change quite a lot, and their latest move to a side menu (instead of a top menu) has added a lot of clicks to everyday work. The menus used to have a hover effect, so you could select a sub item with one click. The new design requires a click to activate the menu, and a second click to select the subitem. You multiply this over the days you use Drip and this really adds up. I also find it disruptive that I can't save my preferred views in each category. I have my own sign-in and yet the views for broadcasts (single emails) always defaults to no tags. I'd much prefer to see the newsletters and webinar emails that I send, while filtering out the sales emails that are also in that list. --- ### Drip helps me be so much more personal with customers - Overall rating: 5/5 - Reviewer: Gabe J. - Verified reviewer: Yes - Industry: Information Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's super nice that I don't have to baby sit my automations, I can check in and look at stats and reporting but other than that it runs itself. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I love Drip because of the conditional logic aspect that tailors messages to specific customers. The information that they are receiving from me is always relevant thanks to Drip. #### Cons I wish there was an easier way to test campaigns without having to wait for the scheduled time. It would be awesome if I could run a test campaign and preview everything by just running straight through the automation without any delay. --- ### Best Email Campaign and Workflow Software Ever. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros There is so much that can be done with this software. A couple things that I like most are the flexibility and options in building a workflow. Triggers can be set up to remove subscribers who click a link or reply to the email. Tags can be added to subscribers to help track and organize them. #### Cons The price is a bit higher than other email platforms. --- ### Warning for the future.. - Overall rating: 3/5 - Reviewer: Nate G. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered Okay platform for burgeoning email marketing teams. When you need to upgrade and get more features, be careful. They completely lock you out of your account unless you pay the next month upfront. I didn't download all my contacts in advance and just expected to be able to still have access to my contacts like other platforms (MailChimp, Constant Contact). Couldn't see past campaigns or performance either, so save that data too if you want to be able to look back! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Clean, appealing interface and easy to navigate #### Cons When your subscription ends, you can't access your contacts without being forced to pay for another month upfront. No warnings of this, so be careful if you switch from them to another platform and extract all the info you want beforehand. --- ### Powerful Marketing Automation Tool - Overall rating: 4/5 - Reviewer: David L. - Verified reviewer: Yes - Industry: E-Learning - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Might be a good news if you are running an E-commerce business. But you might want to think twice if you are not, especially now with the hefty price tag. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I think this is the most flexible and powerful amongst all the marketing automation tools out there. - easy to segment your subscribers with tag - liquid function adding flexibilities and power to the tool. - plenty of direct integration with many popular tools #### Cons They recently increased their rate while giving only a short notice to all their users (12 days if I remember correctly), not very cool. They decided to proceed ahead despite a lot of negative feedback. Also noticing them start focusing on E-commerce store rather than blogger/ creator. --- ### Marketing Automation... the modern way - Overall rating: 5/5 - Reviewer: Mohammad A. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros - Powerful features - Very flexible - Reliable #### Cons - Can be complicated sometimes - Not easy to keep track of the whole system and where tags, emails, and different events occur - Sometimes it's difficult to know what will happen when a certain change is made ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/drip-profile/reviews/?page=2) --- Drip Reviews, Pros and Cons - 2026 Software Advice