Oracle Marketing Cloud Software


Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation solution that can be used by companies of all sizes, but is best suited for midsized to large organizations.

Users can build targeted segments and execute email campaigns through a single platform. This solution also features lead scoring and advanced reporting and analytics features.

Oracle Marketing Cloud can integrate with various sales automation systems, including Salesforce.com and Microsoft Dynamics CRM, which enables marketing and sales teams to communicate about the pipeline status. The solution also offers a drag and drop interface which helps in data normalization and transformation.

Oracle Marketing Cloud also offers Twitter and Facebook integration for added insight into the success of social media campaigns.



47 Reviews of Oracle Marketing Cloud

Overall rating

4.0 / 5 stars

Showing 1 - 20 of 47 reviews

December 2018

Claudia from Technology

Company Size: 51-200 employees

Review Source


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

December 2018

Pretty useful and good tool

The dynamics of sharing important publications and information allow us to have more connection with clients and colleagues, communication is vital in a good marketing campaign and Oracle Marketing Cloud fully provides all these services.

Pros

It is a diversified social tool, it handles different applications allowing you to manage all the data and publications, in this way I do not have to access each one of them. It has very good features with a very complete API that also contributes with a unique and pleasant design and presentation. It is incredible how much can be done, take account management analysis, number of clients and people who interact in our networks in addition to comments or suggestions that may leave.

Cons

As such, it is not easy to configure everything according to my preferences, nor to navigate in it. You would expect it to be easier to use because it is only about managing various social networks from this one, but it is not like that. Maybe you need a little intuition in the searches. Data updates take a lot of work to do and it can be tedious to do so because it gets a bit slow. The cost is not better for the functions that it provides and for the inconveniences that I could have to use it.

December 2018

Mark from Stretchline Holdings Ltd.

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

Oracle Marketing Cloud

Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc..

Pros

My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.

Cons

The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me.

November 2018

John from IT

Company Size: 1 employee

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

5 of 5

November 2018

My Favorite Marketing Automation Platform

I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing.

Pros

Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well.

Cons

Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while.

October 2018

Fraser from Ideagen PLC

Company Size: 201-500 employees

Review Source


Ease-of-use

3 of 5

Functionality

5 of 5

October 2018

Extremely fully functional marketing application

Pros

- it is scalable and integrates fully with several key areas of our business
- very few problems in terms of application performance

Cons

- the sheer amount of functionality is overwhelming; if you could customise to limit what you see that would help
- the UI is not the best

September 2018

Deb from Bluffton university

Company Size: 201-500 employees

Review Source


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

September 2018

Data all in one place

Pros

This product is very popular. Its latest version really tries to bring data from several sources into one giant piece of information. It includes social information which is more and more important.

Cons

The set up of a software like this is obviously challenging, but in order to get the results you want you have to put in the work up front. This is also a higher priced marketing solution.

June 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

2 of 5

Functionality

4 of 5

June 2018

A robust marketing automation tool for streamlining digital marketing and contact management

Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions.

Pros

OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system.

Cons

The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software?

April 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

3 of 5

April 2018

Use it to create emails and to launch email drip campaigns

Pros

I am very easily able to set up a canvas with html emails to create email drip campaigns to send out to prospects, clients, and partners alike. Also easy to create a short form for events. It does a good job of pushing reports to our emails whenever somebody fills out the form, so we have all the contact data on hand.

Cons

With the html emails that are created using this software, the code itself is unnecessarily complex. The CSS is inline with the HTML and it would be more clear/easier to edit if there was a CSS style sheet instead.

April 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

April 2018

Powerful enterprise software for medium to larger-sized businesses.

Pros

A marketing service that works extremely well for enterprises and has integrations with many services (which is obviously a good thing and offers many opportunities). OMC also has a reputation for being the most powerful automation tool for said enterprises.

Cons

Incredibly expensive for smaller businesses (due to the base service cost and the cost of getting supplementary software since this isn't an all-in-one solution) and isn't necessary at all for said small businesses. Additionally, implementing the automation can take longer than most other solutions.

March 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

March 2018

Great for complex and unique campaigns and programs.

Pros

We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages.

Cons

The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches.

February 2018

Shriya from StarCom Information Technology Limited

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

February 2018

Great software for sales and marketing

Pros

Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution.Extensive integrations with 3rd party apps for data enrichment.

Cons

Its just little expensive when compared to others in the market.

January 2018

Alister from eureQa, LLC

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

full features marketing automation

Full of features needs more new age team to rejig the product to beat the competition. A good option for enterprises planning to use market automation.

Pros

Campaign manager is great. it allows for custom workflows.
Allows us to manage campaigns across multiple channels within the single system supports close to 7 channels
Extensive integrations with 3rd party apps for data enrichment. Used data.com for contact syndication and maroon.ai for predictive applications layer.

Cons

Expensive in comparison with the competition
Lots of features but the support is bad and also the layout and UI looks dated. Needs an upgrade. Makes the product look unnecessarily complicated.

November 2017

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

3 of 5

Functionality

4 of 5

November 2017

Full featured but clunky

Pros

Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well.

Cons

Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.

September 2017

David from Goebel Group

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Customer support

1 of 5

Functionality

2 of 5

September 2017

Best if used by HTML developers.

Pros

Not great for casual users. UI is getting better but needs work. Data can be exported easily to xml or xcel formats. Lead scoring is ok but needs more intergration with CMS to be useful.

Cons

UI, support ...top liners has old info. Program builder is difficult. It is not intergrated into Compendium very well. Eloqua was purchased by Oracle not all of integration works.

June 2017

Olivia from Net Health

Company Size: 201-500 employees


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

5 of 5

June 2017

Great marketing automation software once you figure out its quirks

Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Pros

Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons

A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

March 2017

John from Kareo

Company Size: 201-500 employees


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2017

Most powerful MAP on the market

Have used many different marketing automation platforms, and Eloqua is still king of them all

Pros

Can be used for simple applications through complex ones.

Cons

Pricing can be high if not negotiated down.

November 2016

Kelly from Rosetta Stone

Company Size: 501-1,000 employees


Ease-of-use

4 of 5

Functionality

4 of 5

November 2016

Eloqua Review

We love how simple it is to build email prospecting campaigns. The tool provides great analytics which is extremely useful for my team to determine if our campaigns were effective or if we need to make adjustments. A bit of training is required to get the hang of utilizing and it does require a strong knowledge/background in HTML.

November 2016

Jennifer from Technomedia

Company Size: 501-1,000 employees


Ease-of-use

2 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

2 of 5

November 2016

Oracle On Demand

Not a stable product, constantly going down. No integration with InsideView.

Pros

The color scheme is nice.

Cons

Reporting is way too complicated.

November 2016

Andrew from Pegasystems

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2016

Good Product With Tons Of features

Eloqua does a lot of things well but isn't the most user friendly product on the market. It handles complex processes quite well but is sometimes confusing

Pros

It has a lot of good features and can handle complex workflows very well

Cons

Not super intuitive compared to other marketing software

November 2016

Brandon from Wayne State University

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2016

Review oracle

Good experience but high cost. Universal program used in every business that can be customized but takes time

October 2016

K from Commonwealth FX

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2016

Staying on top with Oracle Marketing Cloud

I have worked with Eloqua and Oracle Marketing Cloud for over 5 years. After assessing multiple competitors, we always come back to Oracle. Their ability to understand our business needs and provide solutions that fit is impeccable. In addition, their support and community groups provide expertise and insight that cannot be matched.