Oracle Marketing Cloud Software


Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation solution that can be used by companies of all sizes, but is best suited for midsized to large organizations.

Users can build targeted segments and execute email campaigns through a single platform. This solution also features lead scoring and advanced reporting and analytics features.

Oracle Marketing Cloud can integrate with various sales automation systems, including Salesforce.com and Microsoft Dynamics CRM, which enables marketing and sales teams to communicate about the pipeline status. The solution also offers a drag and drop interface which helps in data normalization and transformation.

Oracle Marketing Cloud also offers Twitter and Facebook integration for added insight into the success of social media campaigns.

Create automation rules
Create automation rules
Create automation rules
Email editor
Email editor
Filter campaign audience
Filter campaign audience
Form engine
Form engine
Sample dashboard
Sample dashboard

Supported Operating System(s):

Mac OS, Web browser (OS agnostic)



44 Reviews of Oracle Marketing Cloud

Overall rating

4.0 / 5 stars

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Showing 1 - 20 of 44 reviews

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Deb from Bluffton university

Specialty:  Education

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Data all in one place

Pros

This product is very popular. Its latest version really tries to bring data from several sources into one giant piece of information. It includes social information which is more and more important.

Cons

The set up of a software like this is obviously challenging, but in order to get the results you want you have to put in the work up front. This is also a higher priced marketing solution.

Fraser from Ideagen PLC

Specialty:  Software / IT

Number of employees:  201-500 employees

Ease-of-use

Functionality

August 2018

very feature rich marketing automation tool, but perhaps not suitable for smaller businesses

Pros

- enterprise-grade: can be deployed easily across your entire organisation
- features are very strong and it can integrate with many other vital systems in our operations

Cons

- if you're a smaller organisation, you probably can't afford this
- still uses a very dated looking UI

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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

A robust marketing automation tool for streamlining digital marketing and contact management

Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions.

Pros

OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system.

Cons

The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software?

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Verified Reviewer

Number of employees:  201-500 employees

Ease-of-use

Value for money

Functionality

April 2018

Use it to create emails and to launch email drip campaigns

Pros

I am very easily able to set up a canvas with html emails to create email drip campaigns to send out to prospects, clients, and partners alike. Also easy to create a short form for events. It does a good job of pushing reports to our emails whenever somebody fills out the form, so we have all the contact data on hand.

Cons

With the html emails that are created using this software, the code itself is unnecessarily complex. The CSS is inline with the HTML and it would be more clear/easier to edit if there was a CSS style sheet instead.

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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Powerful enterprise software for medium to larger-sized businesses.

Pros

A marketing service that works extremely well for enterprises and has integrations with many services (which is obviously a good thing and offers many opportunities). OMC also has a reputation for being the most powerful automation tool for said enterprises.

Cons

Incredibly expensive for smaller businesses (due to the base service cost and the cost of getting supplementary software since this isn't an all-in-one solution) and isn't necessary at all for said small businesses. Additionally, implementing the automation can take longer than most other solutions.

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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Great for complex and unique campaigns and programs.

Pros

We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages.

Cons

The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches.

Shriya from StarCom Information Technology Limited

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Great software for sales and marketing

Pros

Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution.Extensive integrations with 3rd party apps for data enrichment.

Cons

Its just little expensive when compared to others in the market.

Alister from eureQa, LLC

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

January 2018

full features marketing automation

Full of features needs more new age team to rejig the product to beat the competition. A good option for enterprises planning to use market automation.

Pros

Campaign manager is great. it allows for custom workflows.
Allows us to manage campaigns across multiple channels within the single system supports close to 7 channels
Extensive integrations with 3rd party apps for data enrichment. Used data.com for contact syndication and maroon.ai for predictive applications layer.

Cons

Expensive in comparison with the competition
Lots of features but the support is bad and also the layout and UI looks dated. Needs an upgrade. Makes the product look unnecessarily complicated.

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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Functionality

November 2017

Full featured but clunky

Pros

Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well.

Cons

Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.

David from Goebel Group

Ease-of-use

Value for money

Customer support

Functionality

September 2017

Best if used by HTML developers.

Pros

Not great for casual users. UI is getting better but needs work. Data can be exported easily to xml or xcel formats. Lead scoring is ok but needs more intergration with CMS to be useful.

Cons

UI, support ...top liners has old info. Program builder is difficult. It is not intergrated into Compendium very well. Eloqua was purchased by Oracle not all of integration works.

Olivia from Net Health

Specialty:  Software / IT

Number of employees:  201-500 employees

Ease-of-use

Customer support

Functionality

June 2017

Great marketing automation software once you figure out its quirks

Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Pros

Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons

A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

John from Kareo

Specialty:  Healthcare / Medicine

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2017

Most powerful MAP on the market

Have used many different marketing automation platforms, and Eloqua is still king of them all

Pros

Can be used for simple applications through complex ones.

Cons

Pricing can be high if not negotiated down.

Kelly from Rosetta Stone

Specialty:  Software / IT

Number of employees:  501-1,000 employees

Ease-of-use

Functionality

November 2016

Eloqua Review

We love how simple it is to build email prospecting campaigns. The tool provides great analytics which is extremely useful for my team to determine if our campaigns were effective or if we need to make adjustments. A bit of training is required to get the hang of utilizing and it does require a strong knowledge/background in HTML.

Jennifer from Technomedia

Specialty:  Software / IT

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2016

Oracle On Demand

Not a stable product, constantly going down. No integration with InsideView.

Pros

The color scheme is nice.

Cons

Reporting is way too complicated.

Andrew from Pegasystems

Ease-of-use

Value for money

Customer support

Functionality

November 2016

Good Product With Tons Of features

Eloqua does a lot of things well but isn't the most user friendly product on the market. It handles complex processes quite well but is sometimes confusing

Pros

It has a lot of good features and can handle complex workflows very well

Cons

Not super intuitive compared to other marketing software

Brandon from Wayne State University

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

November 2016

Review oracle

Good experience but high cost. Universal program used in every business that can be customized but takes time

K from Commonwealth FX

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2016

Staying on top with Oracle Marketing Cloud

I have worked with Eloqua and Oracle Marketing Cloud for over 5 years. After assessing multiple competitors, we always come back to Oracle. Their ability to understand our business needs and provide solutions that fit is impeccable. In addition, their support and community groups provide expertise and insight that cannot be matched.

Amy from Drees Homes

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2016

Marketing Campaign Workhorse

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring.
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs.
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

Vivian from Blinkx

Ease-of-use

Customer support

April 2015

Oracle Eloqua Review

This is a very good marketing tool, it can help create landing pages, emails, and submit forms via the editor. It is using drag and drop placement, so don't need programmer to help at all. It also has the email subscription manager features that help manage the email recipients list, and setup email campaigns. So I will say it is a very well done marketing tool.

Edward from Bart

Ease-of-use

Customer support

April 2015

great marketing resource management

Oracle Eloqua is a MRM software. It helps me as a marketing manager to keep track of all the necessary campaign information. One of the weaknesses is it is a bit costly than other marketing software out there, but their support is one of the best out there I think.


Displaying 1 - 20 of 44 reviews