EmailOctopus Software

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About EmailOctopus

EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers. EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain i...

EmailOctopus Pricing

Free for up to 2,500 subscribers Over 2,500 subscribers from $24/month 20% discount for non-profit organizations.

Starting price: 

$24.00 per month

Free trial: 

Not Available

Free version: 

Available

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Drag and drop email editor with library of templates

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EmailOctopus User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

4.5

Functionality

4

Showing 1 - 5 of 129 reviews

Brian

Verified reviewer

Company size: 1 employee

Industry: Writing and Editing

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2020

KISS for email marketing

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros

What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons

I would love it if they supported markdown.

Reasons for switching to EmailOctopus

Mailchimp does not seem to have the high deliverability that email octopus does. Also, the email builder is bloated and complicated.

Josh

Company size: 2-10 employees

Industry: Real Estate

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2021

Probably one of the best & most cost-effective ESP's out there!

Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!

Pros

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.

Cons

In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.

Reasons for choosing EmailOctopus

While SendGrid is known for their ultra-high deliverability rate, the UX of their platform is sub-optimal. We managed to figure things out, but their built-in email templates were seriously lacking in creativity and weren't optimised for mobile at all. After signing up with Email Octopus, we ensured that everything was properly set up with Amazon SES (which granted, took a bit of reading up), but we now have an above average deliverability, open and click rate.

Reasons for switching to EmailOctopus

MailChimp is good, but far too expensive, esp. when you have a larger email database and send out weekly newsletters.

Payam

Company size: 2-10 employees

Industry: Sporting Goods

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2021

Email Octopus reduced our newsletter fees by ~80%

Pros

Ease of transitioning existing contacts into email octopus, customizability of advertizements, excellent support. Able to link Email Octopus with our existing Amazon SES account.

Cons

Honestly not a lot to say here. The software is similar to others that fill this niche within the market.

Reasons for switching to EmailOctopus

Mailchimp Costs were getting high and out of hand

User Profile

Jan Sigetty

Verified reviewer

Company size: 2-10 employees

Industry: Publishing

Time used: Less than 12 months

Review Source: Capterra

3

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
1

Functionality

out of 5

September 2018

Unfair comparison with Mailchimp

I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros

I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons

1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.

Response from EmailOctopus

Hi Jan, Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder. It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign. More updates to come based on your feedback, too. Thanks again, Tom

Replied October 2018

Jargon

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

February 2021

This is the one!

10/10

Pros

EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.

Cons

The only thing I didn't like is that I didn't find it sooner.

Reasons for choosing EmailOctopus

EmailOctupus is easy to use and doesn't require much setup. Zero headaches, zero nonsense

Reasons for switching to EmailOctopus

MailChimp was too difficult to use

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