EmailOctopus

RATING:

4.8

(412)

About EmailOctopus

EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers. EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain in...

EmailOctopus Pricing

Free trial: 

Not Available

Free version: 

Available

Drag and drop email editor with library of templates
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EmailOctopus Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for EmailOctopus

1 - 5 of 407 Reviews

David

Pharmaceuticals, 2 - 10 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed May 2023

Great email marketing tool for low budgets

User Profile

Jeremy

Verified reviewer

Performing Arts, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2023

Give Four Claps for Email Octopus

We set this up in just over an hour, including adding all our lists. Having used MailerLite, Mailchimp, and other services, this one jumped to the top because of its excellent social mission.

PROS

EmailOctopus is easy to set up, with plenty of handy support from real people who are clearly invested in the product. Most of the features currently meet the industry standard from what I've seen among other services, and they're still building out a lot of features as well. I'm excited for what's to come.

CONS

It's still a little early, but the number one thing needed for our use case is deeper Zapier integration (more triggers, more things to be triggered by).

Reasons for switching to EmailOctopus

MailerLite had a very pesky system for flagging bounce rates and a short leash. Their customer support was unnecessarily punitive.

Thomas

Newspapers, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Fantastic Newsletter Publishing and List Maintenance Service

After a service I'd been using for eight years started developing functionality problems, I checked out competitors and came to EmailOctopus on the basis of a recommendation. Haven't looked back.

PROS

Everything WORKS. It's easy to import lists. It's easy to set up lead capture pages to get new subscribers. It's easy to create newsletter templates. It's easy to publish campaigns and get them delivered.

CONS

There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to manually post links to campaign emails to Facebook and Twitter.

Reason for choosing EmailOctopus

The price was right and EmailOctopus handled specific functions I needed better than Sendgrid (I do use Sendgrid for some other projects).

Reasons for switching to EmailOctopus

My previous service was becoming more complex and less functional/reliable.

Ankit

Marketing and Advertising, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed May 2022

A good affordable email marketing tool

Overall, I had a good experience, but I really wish that they fix their email builder, and it's buggy.

PROS

Even though EmailOctopus(EO) is a relatively new tool but it has all the features you will expect it to have. The best this is that it's really affordable.

CONS

The major problem with EmailOctopus is there UI of email builder. It's really bad and buggy. Also if you try pasting content from Ms-Word or Notion then it changes the formatting which is troublesome to edit. Also if you want to run referral programs for your newsletter then EmailOctopus has very few integrations. They also pushed new update for their forms which makes it compulsory to use it with iframe and not custom html tags. That makes it very static and you can't use your own designs.

Reasons for switching to EmailOctopus

MailChimp was expensive.

Vendor Response

Hi Ankit, Thanks for the review and glad you love our value for money. In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting. Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use. If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

Replied June 2022

Vivian

Writing and Editing, 1 employee

Used monthly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed February 2024

Works for all my needs

I've had no issues at all. Everything goes smoothly. I'm happy with the cost per product.

PROS

I really like how I can set up campaigns and send them out without much issue.

CONS

I really don't like the visuals? If that makes sense? I don't think my email looks as pretty as I want it to. It's also not as easy to design what I want how I want it.

Reason for choosing EmailOctopus

I had a PA who was familiar with it and could help me get started.

Reasons for switching to EmailOctopus

price was the main factor. I need to grow my list and not be nickeled and dimed as I grow.