# EmailOctopus Software Reviews, Demo & Pricing - 2026 > Review of EmailOctopus Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/emailoctopus-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / EmailOctopus Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/emailoctopus-profile/alternatives/) # EmailOctopus 2026: Benefits, Features & Pricing Wondering if EmailOctopus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview EmailOctopus 4.8 [(655)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) FrontRunner 2026 Pricing Starting at $9.00 per month ### About EmailOctopus EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers. EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain insight into the performance of campaigns by tracking open, click and bounce rate through reports and analytics. EmailOctopus supports integration with various third-party applications such as Salesforce, SurveyMonkey, Shopify, Eventbrite and more through Zapier. Pricing includes monthly subscriptions based on the number of subscribers and support is extended via FAQs, an online help desk, email and live chat. Wondering if EmailOctopus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## EmailOctopus User Interface ## Popular EmailOctopus Alternatives Main Product EmailOctopus 4.8 [(655)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.83Value for money - 4.78Customer support - 4.50Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3484)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13458)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17633)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2314)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2562)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price ## EmailOctopus Pros and Cons We analyzed 655 verified reviews for EmailOctopus to find out what actual users really think. Select to learn more Responsive And Helpful Support Team Users consistently praise EmailOctopus for its fast, friendly, and knowledgeable customer support. The team is accessible through live chat and email, providing real solutions rather than generic responses. Support is available to both free and paid users, making it easy to resolve issues and get guidance when needed. Affordable Plans For All Users EmailOctopus offers a generous free plan with high subscriber and email limits, making it ideal for small businesses and startups. Paid tiers are budget-friendly and scale with your needs, providing robust features without locking essentials behind paywalls. Users consistently highlight the platform's value compared to other email marketing services. Reliable Bulk Email Delivery EmailOctopus makes sending bulk emails straightforward and dependable, with high deliverability rates and easy scheduling. The platform allows users to create professional emails quickly, automate campaigns, and track engagement. Features like compliance support and user-friendly design help ensure messages reach subscribers effectively. Editor Lacks Flexibility And Polish The drag and drop editor in EmailOctopus is often described as restrictive and clunky. Users report issues with formatting, limited column options, and difficulty aligning content. The absence of an undo feature and inconsistent handling of pasted text make editing tedious, especially for more complex email designs. ## EmailOctopus Pricing and Plans Starting price: $9.00 per month Free Trial Free Version Starter $0.00 flat rate, per month Plan includes: - 10,000 emails per month - Unlimited templates - Drag and drop editor - Up to 3 automations with max 5 steps - Up to 3 forms and landing pages - Access for 1 user Pro $9.00 per feature, per month Plan includes: - Remove EmailOctopus branding - Unlimited forms and landing pages - Unlimited automations - Add unlimited users - Priority support - Cancel any time - Save up to 70% vs other platforms - up to 650 steps in an automation - up to 50 tags - up to 50 custom fields Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## EmailOctopus Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of EmailOctopus Activity Dashboard Activity Tracking API Automated Scheduling Campaign Management Campaign Segmentation Click Tracking Contact Database Content Management Customer Journey Mapping Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Customization Data Import/Export Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Sequences Email Templates Engagement Tracking GDPR Compliance HTML Editor Image Library Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing List Management Live Chat Marketing Automation Mobile Optimization Newsletter Management Personalization Preview Functionality Real-Time Analytics Real-Time Data Real-Time Reporting Reporting/Analytics Reporting & Statistics Template Management Third-Party Integrations Visual Analytics Web Forms Workflow Management ## EmailOctopus Integrations Zapier Integration rated 4.5 from 19 reviews WordPress Integration rated 5.0 from 19 reviews SendPulse Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review WooCommerce Integration rated undefined from -1 review See all 32 integrations ## EmailOctopus User Reviews Overall Rating 4.8 Ratings Breakdown 5 83% 4 15% 3 2% 2 0% 1 1% Secondary Ratings Ease of Use 4.7 Value for money 4.8 Customer support 4.8 Functionality 4.5 DH Darko H. Verified reviewer Non-Profit Organization Management 2-10 employees Used weekly for more than 2 years Review source Reviewed March 2026 Easy to use, but billing across multiple lists needs to be clearer 4 Previously 5 My overall experience with EmailOctopus has been positive in terms of usability, campaign creation, and general performance. However, the way contacts are counted across separate lists made my costs higher than expected. I would strongly recommend using one main list with segmentation instead of creating overlapping lists, but I also think EmailOctopus should explain this pricing impact more clearly. It is a good platform, but billing transparency around duplicated subscribers across lists needs improvement. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: EmailOctopus is still very easy to use. I like the clean interface, good templates, drag-and-drop editor, and how quickly I can create and send campaigns. Overall, it remains a practical and user-friendly platform for email marketing with good pricing. Cons: My main issue is how subscriber billing works across multiple lists. I had one main list with 4,000+ subscribers, and I created another list from part of that audience with around 1,000+ subscribers. Even though I only used that second list once, the subscribers were counted again toward my total, so I ended up paying for more than 5,000 subscribers. This increased my monthly cost from about $28 to $34. I think this should be made much clearer inside the platform, with a stronger warning before users create overlapping lists. Reasons for choosing EmailOctopus I chose EmailOctopus over these alternative products simply because of the price, simplicity and quality. Read More AC ANGELA C. Verified reviewer Mental Health Care Self-Employed Used monthly for less than 12 months Reviewed October 2025 A GREAT INVESTMENT that has helped my business to grow 5 a great investment to build my mailing list and also to create campaigns. I really love how the team respond on the same day when there is anything I don't know how to do and they make it super easy to understand. Love the tutorials Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I find it very easy to create email campaigns that have helped my business to grow- the templates are great and if I needed any assistance the team reply to emails on the same day and give excellent support and tutorials to help you create what you need on the platform. Cons: nothing. I really love the service and will continue to stay with Octopus as find the support incredible for someone that is not that great digitally you make it easy Reasons for switching to EmailOctopus because mailchimp was awkward to use and very slow responses from their support team and clunky use of templates Vendor Response Hi Angela, thank you for your outstanding review! Seeing such lovely feedback for our Customer Success team is fantastic. I'll make sure to pass it on, the team will love it :) Thanks again for recommending EmailOctopus! Replied October 2025 Read More Chris L. Verified reviewer Publishing 2-10 employees Used daily for more than 2 years Review source Reviewed March 2026 This is the perfect addition to any business toolbox if you're trying to grow an email list. 5 I uploaded a brand new list to Email Octopus with subs who downloaded a reader magnet and within twenty minutes I had a campaign that was easy and simple to set up, and a multiple email automation based on triggers and subscriber actions. From upload to send in 20 minutes. It's that easy, and deliverability was great. The interface is very intuitive, and though I haven't used it, help was available for the asking at every step. Ratings Breakdown 5 Ease of use Previously 4 5 Value for money 4 Customer support 4 Functionality Pros: Simple and easy to set up, we use Email Octopus to parse new email subs from multiple lists and give them an automation sequence. It took less than 5 minutes to upload a list, and another 10 to set up a multi-touchpoint email automation. Super affordable, and easy to scale too. Cons: The intial 2500 sub limit was considered a detraction for us when we first started, since a lot of our lead gen magnets attract a lot of subs who only want the freebie. I wish there were "industry specific" limits. Read More Lauren F. Verified reviewer Legal Services 11-50 employees Used weekly for less than 2 years Review source Reviewed March 2026 Perfect for my small business weekly emails 4 Contacts all in one place and easy to organise. Can keep template emails that you can save and amend at any future date. User friendly and great functions for free. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: I use EmailOctopus for my small business. I use the free version and use get some great features for free. I set up weekly campaigns and send out to different groups, ie schools and nurseries. I have draft emails that are easy to amend and make copies of to keep and amend at future dates. I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links. So easy to keep your contacts all in once place and organised in groups. Cons: I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems. Read More AH Allison H. Verified reviewer Non-Profit Organization Management 2-10 employees Used monthly for less than 2 years Reviewed October 2025 Thanks for being 8 arms to assist my 2! 5 EmailOctopus has been a wonderful platform for managing our email marketing and newsletters. The interface is clean, intuitive, and easy to navigate, which makes building campaigns and automations simple even for beginners. I especially appreciate the generous pricing structure — it’s one of the most affordable options out there. Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger platforms. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Deliverability has been excellent, and the templates are both flexible and professional. The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow. Cons: Overall, this is an excellent service that delivers great value and reliability. If I had anything that came close to a CON, it would be that I never win at any of the email contests they send. (And how petty of a complaint is that, right?!) Reasons for choosing EmailOctopus Email Octopus could be integrated with our CMS whilst your competitor was not. Vendor Response Hi Allison, thank you for such a great review! I'm thrilled to see that you find EmailOctopus easy to use and affordable – these are some of our goals :). Feel free to reach out to our team if there's anything we could help you with. Thanks again for recommending us, and happy emailing! Replied November 2025 Read More DP Dawn P. Verified reviewer Professional Training & Coaching 2-10 employees Used weekly for less than 6 months Reviewed September 2025 Excellent service, highly recommended 5 Very positive. I felt supported right from the start. I've been able to get all my questions answered quickly and easily. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts. The templates look professional and are easy to use. There are a lot of design options to explore. This is new to me but I'm finding it intuitive and user-friendly. Cons: I wish I could add attachments but I have found a workaround and I understand the concerns about spam. Reasons for choosing EmailOctopus I could get started without committing to a paid service. I really wasn't sure if or how this would work for me so even a free trial wasn't particularly helpful. EmailOctopus has let me try out the system over a few months to see if it will suit my needs. The prices also seemed very reasonable. I'm not running huge campaigns, so I didn't want to pay for unnecessary features. Vendor Response Hi Dawn, thanks for your lovely review! We’re glad you’ve found EmailOctopus intuitive and affordable, and that our templates are helping you create professional emails with ease. We're also delighted to hear you’ve felt supported from the start – this shows our efforts pay off. 💜 Happy emailing! Replied September 2025 Read More EW Erin W. Verified reviewer Writing and Editing Self-Employed Used weekly for less than 12 months Reviewed August 2025 Where great prices meet great customer service 5 I spent quite a bit of time trying a bunch of different platforms (MailerLite, MailChimp, SendFox, etc) but my search was finally over when I found EmailOctopus. They have the best value and the best customer service in the industry. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: EmailOctopus is not only affordable and easy to learn, they also have \*terrific\* customer service. I recommend EO all the time to other authors. Cons: I honestly can’t think of anything. I know that sounds crazy, lol, but I’m just really impressed by them. They’re filling the space that MailerLite is leaving behind, by being affordable and easy to use. EO is going to be the go-to email platform in a couple of years, I think. Reasons for choosing EmailOctopus Price, features, and customer service - EmailOctopus beats out MailChimp on them all. Reasons for switching to EmailOctopus I have over 10,000 subscribers, and MailerLite got super expensive, plus they’re glitchy, plus their customer service has gone rapidly downhill Vendor Response Thank you for such a thoughtful review, Erin – your feedback honestly means a lot to us (especially to our support team 💜). We’re thrilled you’ve found EmailOctopus easy to use and a good fit for your writing journey. Hearing that you recommend us to other authors is the highest compliment, and we’re grateful for your trust. We’re excited to be part of your story as your (already impressive) readership continues to grow. Happy emailing! 🐙 Replied August 2025 Read More SG Steve G. Verified reviewer Performing Arts 2-10 employees Used monthly for less than 2 years Reviewed October 2025 Excellent - especially on the free tier. 5 Very happy overall, I needed something powerful enough, but ideally free for a community venture and EmailOctopus does that very well. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Their free service is outstanding for what you get, and it made it an easy choice to trial. Once signed-up the features and facilites are very easy to understand, with the UI being clean and very user-friendly. I've only had one need for support in 18 months, and that was fixed relatively promptly (considering I don't pay for the service!). Cons: I think it would be good to have a lower-priced basic tier which just let you save past campaigns beyond the timer period of auto-deletion you get with free. Reasons for choosing EmailOctopus Cost and features available on a free level to try out first. Vendor Response Hi Steve, thanks for your great review! I'm so happy to see that our platform is easy to use for you – that's exactly what we're aiming for. I also appreciate your feedback regarding a lower-priced basic tier, and I'll make sure it reaches our team. Thanks again for recommending EmailOctopus and happy emailing! Replied October 2025 Read More AJ Arpit J. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 6 months Reviewed September 2025 Email Platform with great features 5 Well i am very happy with the email octopus as of now. It is working like a charm. mostly i am sending mail with the EmailOctopus only. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Well user interface is good and predefined templates. Also i love the editing and report format and i can export each and every stats. it always help me in cleaning list. Cons: Well right now there is nothing only bit tricky if i want to move all the contacts to single list. or i want to send the mails to only openers or non openers feature will be great. Reasons for switching to EmailOctopus It has so many boundation if i wish to send the emails. And it was not giving good results hence i have moved myself from benchmarkemail Vendor Response Hi Arpit, thank you so much for your review! We're delighted to see that our platform is easy to use and that you enjoy the editing and report format. It's also great that you're proactively cleaning your list! We appreciate your feedback on moving the contacts to a single list. I'll make sure to pass that on to our team. Replied October 2025 Read More TC Timothy C. Verified reviewer Publishing Self-Employed Used weekly for free trial Reviewed September 2025 A Great Newsletter Service for Authors and Publishers on a Budget 5 Overall, EmailOctopus is an excellent newsletter provider. I highly recommend them, especially to fellow authors or publishers on a budget. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy learning curve, ability to import subscribers, and a competitive free plan that is way better than the alternatives. I also appreciate the customer service, which has been quick and speedy every time I have spoken to them (and they are REAL humans, too, which is nice). The ability to design reusable templates has also been helpful. Also, I have not noticed any decrease in opening and click through rates from transferring over from my old newsletter provider. Cons: You only get 3 automations on the free plan, which has forced me to cut down on the number of automations I use. But I only really need one, so it's not a terrible drawback. Reasons for switching to EmailOctopus Downgrading their free plan, forcing me to seek out an alternative free plan with similar features. Vendor Response Hi Timothy, thank you so much for your excellent review! We’re delighted to hear that the learning curve was smooth, importing subscribers was easy, and our Starter plan has been a good fit for your needs. It’s also wonderful to hear that our Customer Success team has been helpful and that your emails' performance hasn't been affected by the move. We appreciate your feedback on automations and are glad it hasn’t been a significant hurdle. Thanks again for recommending us. 💜 Replied September 2025 Read More Showing 1 - 10 of 655 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) ## EmailOctopus Popular Comparisons [Brevo vs EmailOctopus](https://www.softwareadvice.com/scheduling/brevo-profile/vs/emailoctopus/)[Gmail vs EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/gmail/)[Mailchimp vs EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/mailchimp/)[MailerLite vs EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/mailerlite/)[ActiveCampaign vs EmailOctopus](https://www.softwareadvice.com/crm/activecampaign-profile/vs/emailoctopus/)[Constant Contact vs EmailOctopus](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/emailoctopus/)[Systeme.io vs EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/systeme-io/)[Klaviyo vs EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/klaviyo/)[GetResponse vs EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/getresponse/)[AWeber vs EmailOctopus](https://www.softwareadvice.com/marketing/aweber-profile/vs/emailoctopus/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/emailoctopus-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **8** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **7** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6237) Recently recommended **6** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **5** times Stuck Between Options? Our experts can help you compare EmailOctopus with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice