---
title: "EmailOctopus Software Reviews, Demo & Pricing - 2026"
description: "Review of EmailOctopus Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/marketing/emailoctopus-profile/"
page_type: "product"
language: "en"
---

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EmailOctopus

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Overview

[Reviews](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/emailoctopus-profile/alternatives/)

# EmailOctopus Review

From $9/month Free version 2 plans

Wondering if EmailOctopus is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pros and Cons
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

EmailOctopus

4.8

[(655)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/)

FrontRunner 2026

Pricing

Starting at $9.00 per feature per month

### About EmailOctopus

EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.

EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain insight into the performance of campaigns by tracking open, click and bounce rate through reports and analytics.

EmailOctopus supports integration with various third-party applications such as Salesforce, SurveyMonkey, Shopify, Eventbrite and more through Zapier. Pricing includes monthly subscriptions based on the number of subscribers and support is extended via FAQs, an online help desk, email and live chat.

Wondering if EmailOctopus is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

## EmailOctopus User Interface

## Popular EmailOctopus Alternatives

Main Product

EmailOctopus

4.8

[(655)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/)

Ratings Breakdown

-   4.73Ease of use
-   4.83Value for money
-   4.78Customer support
-   4.50Functionality

Pricing

Starting at $9.00 per month

Get Price

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4.6

[(3505)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)

Ratings Breakdown

-   4.57Ease of use
-   4.49Value for money
-   4.53Customer support
-   4.49Functionality

Pricing

Starting at $9.00 per month

Get Price

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[Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/)

4.8

[(13507)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/)

Ratings Breakdown

-   4.81Ease of use
-   4.77Value for money
-   4.45Customer support
-   4.71Functionality

Pricing

Available upon request

Get Price

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4.5

[(17661)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/)

Ratings Breakdown

-   4.38Ease of use
-   4.35Value for money
-   4.17Customer support
-   4.36Functionality

Pricing

Starting at $13.00 per month

Get Price

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4.7

[(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.71Value for money
-   4.77Customer support
-   4.54Functionality

Pricing

Starting at $12.00 per month

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4.6

[(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

Ratings Breakdown

-   4.24Ease of use
-   4.34Value for money
-   4.40Customer support
-   4.46Functionality

Pricing

Starting at $15.00 per month

Get Price

## EmailOctopus Pros and Cons

We analyzed 655 verified reviews for EmailOctopus to find out what actual users really think.

Select to learn more

Responsive And Helpful Support Team

Users consistently praise EmailOctopus for its fast, friendly, and knowledgeable customer support. The team is accessible through live chat and email, providing real solutions rather than generic responses. Support is available to both free and paid users, making it easy to resolve issues and get guidance when needed.

Affordable Plans For All Users

EmailOctopus offers a generous free plan with high subscriber and email limits, making it ideal for small businesses and startups. Paid tiers are budget-friendly and scale with your needs, providing robust features without locking essentials behind paywalls. Users consistently highlight the platform's value compared to other email marketing services.

Reliable Bulk Email Delivery

EmailOctopus makes sending bulk emails straightforward and dependable, with high deliverability rates and easy scheduling. The platform allows users to create professional emails quickly, automate campaigns, and track engagement. Features like compliance support and user-friendly design help ensure messages reach subscribers effectively.

Editor Lacks Flexibility And Polish

The drag and drop editor in EmailOctopus is often described as restrictive and clunky. Users report issues with formatting, limited column options, and difficulty aligning content. The absence of an undo feature and inconsistent handling of pasted text make editing tedious, especially for more complex email designs.

## EmailOctopus Pricing and Plans

Starting price: $9.00 per month

Free Trial

Free Version

Starter

$0.00

flat rate, per month

Plan includes:

-   10,000 emails per month
-   Unlimited templates
-   Drag and drop editor
-   Up to 3 automations with max 5 steps
-   Up to 3 forms and landing pages
-   Access for 1 user

Pro

$9.00

per feature, per month

Plan includes:

-   Remove EmailOctopus branding
-   Unlimited forms and landing pages
-   Unlimited automations
-   Add unlimited users
-   Priority support
-   Cancel any time
-   Save up to 70% vs other platforms
-   up to 650 steps in an automation
-   up to 50 tags
-   up to 50 custom fields

Read More

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## EmailOctopus Features

-   Popular features found in Email Marketing
    
    A/B Testing
    
    Autoresponders
    
    Campaign Analytics
    
    Campaign Scheduling
    
    CAN-SPAM Compliance
    
    Contact Management
    
    Customer Segmentation
    
    Email Tracking
    
    Event Triggered Actions
    
    Subscriber Management
    
    WYSIWYG Editor
    
-   More features of EmailOctopus
    
    Activity Dashboard
    
    Activity Tracking
    
    API
    
    Automated Scheduling
    
    Campaign Management
    
    Campaign Segmentation
    
    Click Tracking
    
    Contact Database
    
    Content Management
    
    Customer Journey Mapping
    
    Customizable Branding
    
    Customizable CTAs
    
    Customizable Fields
    
    Customizable Forms
    
    Customizable Templates
    
    Customization
    
    Data Import/Export
    
    Drag & Drop
    
    Drip Campaigns
    
    Dynamic Content
    
    Email Campaign Management
    
    Email Management
    
    Email Marketing
    
    Email Sequences
    
    Email Templates
    
    Engagement Tracking
    
    GDPR Compliance
    
    HTML Editor
    
    Image Library
    
    Landing Pages/Web Forms
    
    Lead Capture
    
    Lead Generation
    
    Lead Management
    
    Lead Nurturing
    
    List Management
    
    Live Chat
    
    Marketing Automation
    
    Mobile Optimization
    
    Newsletter Management
    
    Personalization
    
    Preview Functionality
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Reporting
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Template Management
    
    Third-Party Integrations
    
    Visual Analytics
    
    Web Forms
    
    Workflow Management
    

## EmailOctopus Integrations

Zapier

Integration rated 4.5 from 19 reviews

WordPress

Integration rated 5.0 from 19 reviews

SendPulse

Integration rated undefined from -1 review

Shopify

Integration rated undefined from -1 review

Salesforce Sales Cloud

Integration rated undefined from -1 review

WooCommerce

Integration rated undefined from -1 review

See all 32 integrations

## EmailOctopus User Reviews

Overall Rating

4.8

Ratings Breakdown

5

83%

4

15%

3

2%

2

0%

1

1%

Secondary Ratings

Ease of Use

4.7

Value for money

4.8

Customer support

4.8

Functionality

4.5

RB

Riccardo B.

Verified reviewer

Mechanical or Industrial Engineering

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed July 2026

Best value email marketing solution

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Functionality

Pros:

Great solution to get the maximum value for money. Paid plans start at just 9$ per month. Super valid solution for email marketing.

Cons:

It is not an all-in-one solution such as some competitors (with different pricing plans) but I think it is a great solution for small-mid companies.

Read More

AJ

Arpit J.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Reviewed September 2025

Email Platform with great features

5

Well i am very happy with the email octopus as of now. It is working like a charm. mostly i am sending mail with the EmailOctopus only.

Ratings Breakdown

5

Ease of use

4

Value for money

4

Customer support

4

Functionality

Pros:

Well user interface is good and predefined templates. Also i love the editing and report format and i can export each and every stats. it always help me in cleaning list.

Cons:

Well right now there is nothing only bit tricky if i want to move all the contacts to single list. or i want to send the mails to only openers or non openers feature will be great.

Reasons for switching to EmailOctopus

It has so many boundation if i wish to send the emails. And it was not giving good results hence i have moved myself from benchmarkemail

Vendor Response

Hi Arpit, thank you so much for your review! We're delighted to see that our platform is easy to use and that you enjoy the editing and report format. It's also great that you're proactively cleaning your list! We appreciate your feedback on moving the contacts to a single list. I'll make sure to pass that on to our team.

Replied October 2025

Read More

DH

Darko H.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2026

Easy to use, but billing across multiple lists needs to be clearer

4

Previously 5

My overall experience with EmailOctopus has been positive in terms of usability, campaign creation, and general performance. However, the way contacts are counted across separate lists made my costs higher than expected. I would strongly recommend using one main list with segmentation instead of creating overlapping lists, but I also think EmailOctopus should explain this pricing impact more clearly. It is a good platform, but billing transparency around duplicated subscribers across lists needs improvement.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

EmailOctopus is still very easy to use. I like the clean interface, good templates, drag-and-drop editor, and how quickly I can create and send campaigns. Overall, it remains a practical and user-friendly platform for email marketing with good pricing.

Cons:

My main issue is how subscriber billing works across multiple lists. I had one main list with 4,000+ subscribers, and I created another list from part of that audience with around 1,000+ subscribers. Even though I only used that second list once, the subscribers were counted again toward my total, so I ended up paying for more than 5,000 subscribers. This increased my monthly cost from about $28 to $34. I think this should be made much clearer inside the platform, with a stronger warning before users create overlapping lists.

Reasons for choosing EmailOctopus

I chose EmailOctopus over these alternative products simply because of the price, simplicity and quality.

Read More

TC

Timothy C.

Verified reviewer

Publishing

Self-Employed

Used weekly for free trial

Reviewed September 2025

A Great Newsletter Service for Authors and Publishers on a Budget

5

Overall, EmailOctopus is an excellent newsletter provider. I highly recommend them, especially to fellow authors or publishers on a budget.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Easy learning curve, ability to import subscribers, and a competitive free plan that is way better than the alternatives. I also appreciate the customer service, which has been quick and speedy every time I have spoken to them (and they are REAL humans, too, which is nice). The ability to design reusable templates has also been helpful. Also, I have not noticed any decrease in opening and click through rates from transferring over from my old newsletter provider.

Cons:

You only get 3 automations on the free plan, which has forced me to cut down on the number of automations I use. But I only really need one, so it's not a terrible drawback.

Reasons for switching to EmailOctopus

Downgrading their free plan, forcing me to seek out an alternative free plan with similar features.

Vendor Response

Hi Timothy, thank you so much for your excellent review! We’re delighted to hear that the learning curve was smooth, importing subscribers was easy, and our Starter plan has been a good fit for your needs. It’s also wonderful to hear that our Customer Success team has been helpful and that your emails' performance hasn't been affected by the move. We appreciate your feedback on automations and are glad it hasn’t been a significant hurdle. Thanks again for recommending us. 💜

Replied September 2025

Read More

HL

Heidi L.

Verified reviewer

Transportation/ Trucking/ Railroad

51-200 employees

Used monthly for less than 2 years

Reviewed October 2025

Best customer service you will ever encounter!

5

Superb, only using the free service currently because we do not have either a big enough customer list or do enough email marketing to warrant a paid for service currently. However, the customer service provided has been exceptional.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

Have been using EmailOctopus for over a year now because of price hikes with a competitor. The customer service is superb, the software is easy to use and the email designs are professional. Now use this service for our email and campaign marketing.

Cons:

I have no complaints at this time. Possibly more design variation and ability to use my brand fonts, but honestly I am happy with service.

Reasons for switching to EmailOctopus

Cost, customer service very poor and emails were going to SPAM

Vendor Response

Hi Heidi, thank you for your great review! It's really great to see that you find EmailOctopus easy to use, and our CS team exceptional. Feel free to reach out if there's anything we can help you with. Thanks again for your kind words, and happy emailing!

Replied November 2025

Read More

GP

Gary P.

Verified reviewer

Publishing

Self-Employed

Used monthly for more than 2 years

Reviewed October 2025

Great Email Marketing Tool

5

It has been great from start to finish. From importing subscribers and designing newsletters, to the reliablity of the actual sending of emails. I've used EmailOctopus for 2 years and continue to find it great value in running a newsletter for my ecommerce business.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

User interface is really nice and clean and easy to find what you need to do. Tracking clicks, unsubscribes, etc. is really helpful. Email sending has been 100% reliable.

Cons:

Nothing of note. There are some advanced features I've seen on other products that EmailOctopus doesn't have, but nothing that would be of any value to what I use it for.

Reasons for choosing EmailOctopus

Better value for money and loved the user interface when trialling.

Vendor Response

Hi Gary, thank you for your great review! I'm happy to see that our platform matches your needs. Let us know if there is anything our team can help you with. Thanks again for your recommendation, and happy emailing!

Replied November 2025

Read More

KB

Kimberly B.

Verified reviewer

Writing and Editing

Self-Employed

Used monthly for less than 2 years

Reviewed September 2025

Easy for Beginners

5

My experience with EmailOctopus has been great. It has allowed me to get up and running with monthly newsletters to my readers.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I have zero experience in setting up a news letter. With EmailOctopus the learning curve was fast and easy. The system guides you through it, and the templates offered exactly what I was looking for. EmailOctopus makes it simple to duplicate previous campaigns and edit for the current month. I highly recommend. I'm on the free plan for now and it meets all my needs.

Cons:

No cons for me. I'm highly satisfied. The only things that could be better would come with me switching to a paid plan, but for now, the free plan meets my needs.

Reasons for choosing EmailOctopus

It seemed easier to use, and the free version did not force me to own my own email domain.

Vendor Response

Thank you for such a kind review, Kimberly! We’re delighted to hear the setup was easy and that the Starter plan has been a great fit for your newsletters. It means a lot to know EmailOctopus is helping you share updates with your readers. We're here if you need anything along the way. Happy emailing! 🐙

Replied September 2025

Read More

DM

Donna M.

Verified reviewer

Retail

2-10 employees

Used weekly for less than 6 months

Reviewed October 2025

Better Email Newsletter Platform at a better price point!

5

Excellent experience overall.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Easy-to-use platform, outstanding customer service, and very customizable. Intuitive with great templates to use if needed.

Cons:

I have not found any cons with this platform at all. I can't offer any improvement suggestions because it is everything that I need.

Reasons for choosing EmailOctopus

At the recommendation of my website designer, and I'm glad I made the switch.

Reasons for switching to EmailOctopus

EmailOctopus provides me with everything I need at a significantly lower price point. Mailchimp's pricing always seems to increase.

Vendor Response

Hi Donna, thank you for your great review! It's great to see that you find EmailOctopus easy to use – that's one of our goals! Our CS team will also be delighted to read your kind words. Feel free to reach out if there's anything at all we can help you with. Thanks again for recommending us, and happy emailing!

Replied November 2025

Read More

SR

Sergio R.

Verified reviewer

Mechanical or Industrial Engineering

1001-5000 employees

Used weekly for less than 6 months

Reviewed October 2025

More secure and things for free

5

I guess this service is more secure, and they offer customer support whenever I need it. I was using another service before, but to be honest, I didn’t feel confident with it lately.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I was looking for a more secure service at a good price, and even with some free features, this is excellent!

Cons:

At the beginning, I was receiving too many emails, but they can limit the number they send, so there are no complaints.

Reasons for switching to EmailOctopus

i dont felt comfortable at the end, i prefer to look at another platform.

Vendor Response

Hi Sergio, thank you for your great review! It's great to see that our platform and our CS team meet your needs. Feel free to reach out if there's anything we can help you with. Thanks again for recommending EmailOctopus, and happy emailing!

Replied November 2025

Read More

AS

Alyson S.

Verified reviewer

Writing and Editing

Self-Employed

Used weekly for less than 6 months

Reviewed September 2025

Highly recommended

5

I now recommend this to all my author friends! I certainly won't be going back to my previous (expensive) mail service provider.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Loved how easy it was to transfer over from my previous mail service. The site is easy to navigate and set up campaigns. And the 2,500 subscriber free limit it excellent.

Cons:

Nothing! Very happy with this service since transferring over. I can't think of a single thing I'd change.

Reasons for switching to EmailOctopus

They dropped their free plan down to 500 subscribers.

Vendor Response

Hi Alyson, thanks for sharing your feedback! We’re thrilled the move over was smooth and that you’re enjoying the platform. It’s also wonderful to hear you’re recommending us to your author friends, too – it genuinely means a lot. Happy emailing! 💜

Replied September 2025

Read More

Showing 1 - 10 of 655 Reviews

[See All Reviews](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/)

## EmailOctopus Popular Comparisons

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